What PRAHO! project does

PRAHO! project is a Prague-based artistic and cultural initiative, founded in 2021, that creates public-space art installations and authorial works intended to "return humanity to places" through art and sincere words. The organization operates as a private civic association (spolek) under Czech law, with its headquarters at Senovážné náměstí 23, Praha 1, and operates with a small team of approximately 10 people. Its brand is protected by a registered "PRAHO! PROJECT" trademark.

The core offering consists of three pillars: artistic outputs (Realizace — public-space installations — and Autorská tvorba — original authorial works), a commercial E-shop selling prints, artwork, and merchandise, and paid educational workshops (Workshopy). Distribution is domestic and multi-channel, combining an owned e-commerce storefront, physical retail sales points (prodejní místa), and direct workshop sales. Marketing relies on a content blog, newsletter, and the project website. The organization also runs a "PODPOŘ NÁS" (Support us) channel and lists European projects, suggesting some activity around public/EU grant funding.

The business model is primarily a hybrid of small-scale commercial sales (merchandise, workshops) complemented by what appears to be grant and donation funding (EU projects, support-us page). No pricing is publicly disclosed, and revenue figures are not available. Geographic scope is concentrated in the Czech Republic, with an affiliated STOCKHOLM! project indicating nascent international intent. The initiative has no disclosed management team, no funding rounds, no partnerships, and no technology or AI/ML components.

Name

PRAHO! project

Legal name

PRAHO! PROJECT

Website

https://prahoproject.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PRAHO! project is a Prague-based civic association, founded in 2021, that creates public-space art installations and authorial works to restore human connection to places. It monetizes through merchandise, paid workshops, and physical sales points in the Czech Republic, and runs a sibling STOCKHOLM! project.

Ownership category

akta.pro rank

Product category

Public Art Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Public art installations
• Artistic merchandise
• Cultural workshops
• Authorial art creation
• Community art projects

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Distribution channels3 records

Marketing channels2 records

Core offering

PRAHO! project is a Czech artistic and cultural initiative that creates public-space art installations and authorial works intended to return humanity to places through art and sincere words. The project's commercial layer consists of an e-shop selling branded merchandise and creative products, paid educational workshops, and physical sales points, all operated from its Prague headquarters.

Product overview

PRAHO! PROJECT is an artistic and cultural initiative that returns humanity to places through art and sincere words. The offering consists of artistic outputs including public space realizations and authorial creations, complemented by an e-commerce platform (E-shop) for merchandise and products, as well as educational workshops. The project operates as both an artistic endeavor and a commercial enterprise with an e-shop, workshops, and sales points.

Differentiator

Problem solved

Functional benefit

Products and services

• E-shop (Online Storefront) Online e-commerce platform selling artistic merchandise, prints, artwork, and other creative items related to the PRAHO! project, available to consumers and small buyers.
• Workshopy (Workshops) Paid educational workshops delivered by the PRAHO! project team, available to individuals and groups via the e-shop platform.
• Realizace (Realizations) Public-space art installations and projects created by the PRAHO! project, designed to return humanity to places through art and sincere words.
• Autorská tvorba (Authorial Creation) Original artistic works created by the project's authors, showcased as part of the project's artistic outputs under the PRAHO! brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Signal Festival: Prague-based annual festival that transforms public spaces with light and art installations. Directly comparable to PRAHO! as a Czech cultural initiative using artistic interventions in urban environments, with media outreach and municipal engagement.
• Open House Praha: Czech civic initiative that opens public and private buildings to the public, focused on storytelling around urban spaces. Comparable mission of returning meaning and human connection to places, with a similar event-driven, community-engagement model.
• Justkids: International public art platform producing curated art installations, murals, and cultural programming in public spaces. Directly comparable as a public-space art initiative combining artistic production with brand and community partnerships.
• Bazaar Festival: Prague-based performing arts festival focused on socially engaged work and community storytelling. Comparable as a Czech cultural initiative whose mission overlaps with PRAHO!'s focus on human connection through art.
• MeetFactory: Prague-based nonprofit contemporary art space combining residencies, exhibitions, and community programming. Comparable as a Czech civic-association-style art organization producing public-facing cultural output and educational programming.
• Collegium 170: Czech cultural organization producing artistic projects and events with educational components. Comparable as a Czech civic cultural initiative mixing artistic production with workshops and audience engagement.
• Trafo Gallery: Prague contemporary art gallery supporting emerging and mid-career artists with exhibitions and events. Comparable as a Czech cultural initiative producing curated artistic output with public-facing programming.

Broad incumbents

• Street ART Cities: International platform mapping and promoting public street art across cities. Comparable focus on public-space art and storytelling, but operates as a broader platform/marketplace rather than a localized artistic project.
• DOX Centre for Contemporary Art: Larger established Prague institution presenting contemporary art and public programming. Comparable as a Czech art and culture venue, but operates at significantly greater institutional scale and serves a wider portfolio of activities.
• Urban Nation Berlin: Berlin-based established institution dedicated to urban contemporary art and public murals. Comparable as a public-art-focused organization, but operates at a much larger institutional scale and international scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/praho-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAHO! project