Signal Festival

What Signal Festival does

Signal Festival, organized by Signal Production s.r.o., is a Prague-based cultural organization founded in 2013 that produces an annual 4-day digital and light art festival in October across the city's public spaces and historic landmarks. The festival combines large-format projections, video mapping onto iconic architecture such as the Astronomical Clock and the Basilica of St. Ludmila, interactive installations, immersive audio-visual environments, robotic sculptures, laser installations, and kinetic light objects, attracting over 500,000 visitors annually and more than 4.5 million cumulative visitors across its history. Its in-house production studio Signal Creative is described as one of the Czech Republic's leading producers of new art, specializing in original video mappings and light design.

The organization monetizes the festival through a layered ticketing structure: the outdoor route is free to attend, while the Signal INSIDE paid zone unlocks normally inaccessible interiors in central Prague, and a VIP tier adds a Mercedes-Benz VIP shuttle and Signal Space access. Since 2024, the business has been anchored by Signal Space, a permanent year-round 10,000 m² digital art gallery in Prague's Old Town Market Hall, which sells individual exhibition tickets (e.g., Echoes of Tomorrow, Dream On! at 99 CZK) and, from May 2026, the Signal UNIVERSE combined ticket bundling 6-month gallery access with a 4-day festival pass. Supplementary revenue streams include the Signal Forum conference (49 CZK), Signal Afterparties at Radiopalác (290-490 CZK), and corporate partnerships with brands such as Mercedes-Benz (Echoes of Motion at the National Library) and glo™ (afterparty presenting partner).

The broader ecosystem includes the Signal Calling open call (run jointly with PrusaLab for a sixth consecutive year), the Neon Prize for young Czech artists, and European collaborations via Co-Vision (8 artistic + 4 technical partners), Digital Inter/Section (DI/S), and Signal x Sensorium Forum. The organization is led by co-founders Martin Pošta (CEO), Amar Mulabegović, and Jan Rolník, with Tereza Lišková as PR Manager. It is privately held by its founders, with no external investment or parent company identified in the source material.

Name

Signal Festival

Legal name

Signal Production s.r.o.

Website

https://signalfestival.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Signal Festival, organized by Signal Production s.r.o., is a Prague-based cultural organization that produces an annual 4-day digital and light art festival (500,000+ visitors) and operates Signal Space, a year-round 10,000 m² permanent digital art gallery. It generates revenue through tiered ticketing (Signal INSIDE, VIP, Signal UNIVERSE) and corporate brand partnerships.

Ownership category

akta.pro rank

Product category

Digital Art Festival

NAICS

Arts, Entertainment, and Recreation (71), Museums (71211)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Digital art festival
• Light installations
• Video mapping
• Immersive exhibitions
• Cultural event production

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival and Gallery Ticket Sales: The primary revenue stream comes from selling tickets to the annual Signal Festival (4-day event) and the permanent Signal Space gallery. Ticket products include individual gallery entry, Signal UNIVERSE (combined festival + gallery), VIP festival tickets, and Signal INSIDE paid zone access.
2. Corporate and Brand Partnerships: Commercial collaborations with brands such as Mercedes-Benz for partner installations (Echoes of Motion), glo™ for afterparties, and other corporate sponsors embedded within the festival program and VIP offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Signal Festival is an annual four-day digital and creative culture festival in Prague, Czech Republic, featuring light installations and video mappings projected onto historic architecture across the city's public spaces, attracting more than 500,000 visitors each year. Complementing the annual event, the organization operates Signal Space, a permanent year-round digital art gallery in Prague's Old Town Market Hall with 10,000 m² of projection space, alongside supporting offerings such as a paid premium zone, a professional conference, exhibitions, and an afterparties music programme.

Product overview

Signal Festival operates as a two-tier offering: the annual Signal Festival (main event) and Signal Space (permanent gallery). The festival runs 4 days annually in October, while Signal Space is open year-round. The portfolio includes the core festival with its Signal INSIDE paid zone, the permanent Signal Space gallery featuring rotating exhibitions like Echoes of Tomorrow and Dream On!, combined access via Signal UNIVERSE ticket, supplementary programs including Signal Forum conference and Signal Afterparties, and artist development through Signal Calling open calls.

Differentiator

Problem solved

Functional benefit

Brands

• Signal Space: Permanent digital art gallery in Prague, the largest in Czechia, located at Rytířská 10, open daily from 10:00 to 22:00. Features large-format projections, light installations, digital experiments, robotic sculptures, and the iconic Infinity Room.
• Signal UNIVERSE
• Signal INSIDE
• Signal Forum
• Signal Calling

Products and services

• Signal Festival Annual four-day festival of digital and creative culture held across public spaces in Prague, Czech Republic, featuring light installations and video mappings projected onto historic architecture; free outdoor access with optional paid premium experiences; draws more than 500,000 visitors each year.
• Signal Space Permanent year-round digital art gallery located in Prague's Old Town Market Hall with 10,000 m² of projection space, hosting curated immersive exhibitions of digital and new-media art for visitors and tourists.
• Signal INSIDE Paid premium indoor zone within the Signal Festival programme offering curated immersive installations and shorter queue access for visitors seeking a deeper festival experience.
• Signal UNIVERSE Bundled combined ticket product that grants access to both the annual Signal Festival and the year-round Signal Space gallery programme.
• Echoes of Tomorrow Curated immersive digital-art exhibition shown at Signal Space, available as a ticketed experience to visitors of the permanent gallery.
• Dream On! Where It All Began Ticketed immersive digital-art exhibition staged at Signal Space, available to visitors of the permanent gallery in Prague's Old Town Market Hall.
• Signal Forum Professional conference programme accompanying the Signal Festival, offering talks and discussions for industry professionals, artists and partners attending the event.
• Signal Afterparties Ticketed music and nightlife programme running alongside the Signal Festival as an additional paid entertainment offering for festival visitors.

Quantifiable outcome

• 500,000+ visitors annually; 4.5 million+ total accumulated visitors
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Co-Vision (Videocittà, Athens Digital Arts Festival, Eufònic, Rencontres Audiovisuelles, Signal Festival, Kikk Festival, Lab 852, Transylvania Trust)coreStrategic or Co-development Partner · 1 January 2024CO-VISION is a large-scale European project involving 8 artistic and 4 technical partners across Europe. The project maps Europe's natural heritage and creates 8 unique artworks focused on natural and ecological phenomena. Videocittà leads the three-year project. Signal Festival contributed the Soutok (Confluence) audiovisual artwork exploring the protected landscape area at the confluence of the Morava and Dyje rivers. The project continues in 2026 with an interactive workshop.
• Digital Inter/Section (DI/S)coreStrategic or Co-development PartnerDI/S is a European project for digital art and cultural organizations, exploring new business models for the sector at a European level. The project aims to diversify revenue streams and business models of cultural organizations and promote sustainable, ethical, and inclusive economic growth.
• Signal x Sensorium Forum (Erasmus+ and National Recovery Plan)minorStrategic or Co-development PartnerAn international platform linking interdisciplinary participants with world-class thinkers and creators in creative and technological fields, supported by Erasmus+ and the Czech National Recovery Plan. Offers talks, workshops, and interactive formats.
• Mercedes-BenzcoreGTM or Marketing PartnerMercedes-Benz partnered on the Echoes of Motion installation at the National Library of the Czech Republic. This was a commercial partnership; the installation is not part of the curated content of Signal Festival. Mercedes-Benz provided VIP shuttle service for festival VIP ticket holders.
• PrusaLab by Prusa ResearchcoreStrategic or Co-development PartnerPrusaLab, the prototype workshop of Josef Průša, co-organizes the Signal Calling open call with Signal Festival for the sixth consecutive year. PrusaLab provides technical background and support for artists' challenging projects, developing and producing installations such as OKO (EYE) by Antonín Kindl.
• glo™ (Philip Morris)coreGTM or Marketing Partnerglo™ is the presenting partner of Signal Afterparties (Radiopalác, October 17–19, 2025), featuring Gruppo Salsiccia, NobodyListen & Nik Tendo, and GusGus. The partnership includes brand visibility across afterparty marketing.
• CRESTYLminorGTM or Marketing PartnerCRESTYL is the location partner for the Savarin Riding Hall (Jízdárna Savarin), where the Dinner with a Hyperobject installation by Tadej Droljc was presented during Signal Festival 2025.
• Národní galerie Praha (National Gallery Prague)coreGTM or Marketing PartnerNational Gallery Prague hosted Bill Viola's Tristan's Ascension installation in the Church of St. Francis at the Convent of St. Agnes of Bohemia, a significant Gothic landmark and one of Prague's most important cultural institutions.
• Italský kulturní institut v Praze (Italian Cultural Institute Prague)minorGTM or Marketing PartnerItalian Cultural Institute in Prague supported the OVERLOЯD videomapping by mammasONica on the Old Town Hall Tower.
• Kampus HybernskáminorGTM or Marketing PartnerKampus Hybernská hosted Roelof Knol's Currents interactive installation at Hybernská 998/4, Prague.
• ČT artminorGTM or Marketing PartnerČT art (Czech Television's arts channel) is a supporter of the Grill Flame installation by Rafani at Brothers Čapek Park.
• ELI BeamlinesminorStrategic or Co-development PartnerELI Beamlines and Signal Festival collaborated on the Day of Light event (2021), illuminating the beam over Prague to commemorate the International Day of Light.
• Národní knihovna České republiky (National Library of the Czech Republic)coreGTM or Marketing PartnerThe National Library of the Czech Republic (Klementinum) served as venue for the Mercedes-Benz Echoes of Motion partner installation, occupying the historic baroque complex near Charles Bridge.
• Palladium PrahaminorGTM or Marketing PartnerPalladium shopping center (Náměstí Republiky area) is listed as a location partner for Peppercorns' Between Mountains and Seas installation.
• Signal CreativecoreStrategic or Co-development PartnerSignal Creative is the Prague-based creative studio behind Signal Festival and is described as one of the country's leading producers of new art, specializing in original video mappings, light design, and artistic objects in public space. It co-developed the Echoes of Motion installation with Autotelic.
• RUN OPERUNminorGTM or Marketing PartnerRUN OPERUN is an artistic collective using the Savarin Riding Hall for exhibitions and site-specific performances. They are the location manager/operator of the Savarin complex where the Dinner with a Hyperobject installation was presented.
• Muzeum města Prahy (Museum of the City of Prague)minorGTM or Marketing PartnerMuzeum města Prahy manages the Clam-Gallas Palace, which hosted Robert Seidel's MLHA (FOG) immersive projection during Signal Festival 2025.
• Institut pro kruhovou ekonomiku (Institute for Circular Economy)minorOthersThe Institute for Circular Economy developed Signal Festival's sustainability strategy, which has been gradually implemented since 2019 to create lasting environmental changes in energy, transport, waste, and materials.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• teamLab: Global digital art collective operating permanent immersive museums worldwide (Tokyo, Shanghai, Helsinki, etc.). Broader incumbent in the same immersive digital art space as Signal Space, with significantly larger scale and international footprint.
• Meow Wolf: US-based immersive art and entertainment company operating large-format permanent installations (House of Eternal Return, Convergence Station). Comparable to Signal Space as a ticketed immersive digital/light art venue, but with a US-focused, multi-venue model.

Direct peers

• Circle of Light Moscow International Festival: Moscow's annual light-art festival featuring video mappings on landmark buildings. Comparable to Signal Festival in the projection-on-architecture format and use of international artists.
• Amsterdam Light Festival: Annual winter light-art festival in Amsterdam featuring light installations and artworks along canals, comparable to Signal Festival as a free-to-attend public light-art event with sponsored route and paid premium experiences.
• Lumière London: London's biennial light-art festival produced by Artichoke, transforming the city with large-scale light installations. Comparable to Signal Festival in artistic format and target audience of cultural tourists and general public.
• Kikk Festival: Belgian digital culture festival in Namur featuring digital art, electronic music, and creative-tech programming; listed as a Co-Vision partner alongside Signal Festival. Directly comparable as a multidisciplinary digital art and creative-technology festival with international artist programming.
• Atelier des Lumières: Paris-based immersive digital art center (operated by Culturespaces) that projects large-format digital art shows inside a former foundry. Directly comparable to Signal Space as a permanent immersive digital art venue with ticketed entry and rotating exhibitions.
• Festival of Lights Berlin: Berlin's annual light-art festival projecting onto iconic buildings and monuments. Direct peer to Signal Festival in the European light-festival category, with similar business model around sponsorships and public art programming.
• Lyon Festival of Lights (Fête des Lumières): The original large-scale European light festival held annually in Lyon, attracting millions of visitors. Directly comparable to Signal Festival in format, scale ambition, and use of historic urban architecture as projection surfaces.

Emerging players

• Frameless: London's permanent immersive digital art experience featuring classic and contemporary works projected in four galleries. Directly comparable to Signal Space as a year-round ticketed immersive venue with comparable scale and programming model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=signal+festival+prague
• LinkedInlinkedin.com/company/signal-festival
• Instagraminstagram.com/signalfestival
• Facebookfacebook.com/SignalFestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signal Festival