Prahran Market Clinic

What Prahran Market Clinic does

Prahran Market Clinic is a privately owned, single-site medical practice located in the Mezzanine Level of Pran Central, Prahran, Melbourne, Australia. Operating continuously since 1990, the clinic delivers general practice primary care alongside highly specialized services in sexual health, HIV care, and LGBTQIA+ healthcare, including transgender health, women's health, contraception, PrEP/PEP access, and STI screening. Its core patient segments are the LGBTQIA+ community, people living with HIV, transgender and gender-diverse individuals, and women/gender-diverse patients seeking affirming care in a non-judgmental environment. The practice is structured as a federation of independent doctors (13) and allied health professionals (3 nurses, 2 independent psychologists, 2 independent physiotherapists, regularly scheduled dieticians) supported by 6 reception staff, 2 admin leaders, and a Practice Manager, working under shared values and protocols. Service delivery occurs face-to-face at the Prahran location, via telehealth (telephone and HealthDirect video) for registered patients, and through home visits for regular patients with medical barriers to attending.

Name

Prahran Market Clinic

Legal name

Prahran Market Clinic

Website

https://prahranmarketclinic.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Prahran Market Clinic is a privately owned medical practice in Melbourne's Prahran district delivering primary care, sexual health, and LGBTQIA+-affirming services through independent doctors, nurses, psychologists, physiotherapists, dieticians, and on-site pathology, with HIV research involvement since 1990.

Ownership category

akta.pro rank

Product category

General Practice and Sexual Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• General practice services
• Sexual health clinic
• LGBTIQA+ healthcare
• HIV medical care
• Primary care medicine

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Consultations: Private billing medical consultations including standard, long, complex, and prolonged appointments. Fees range from $105-$260 depending on consultation type and day of week. Medicare rebates are available for eligible patients with gap fees between $59.95-$121.65.
2. Procedure Fees: Additional fees for procedures such as biopsies, excisions, and stitching. Costs discussed at time of consultation.
3. Allied Health Services: Psychology, physiotherapy, and dietetics services provided by independent practitioners who lease rooms from the clinic. Fees are set independently by each practitioner.
4. Vaccinations: MPOX and influenza vaccines available. COVID-19 vaccines no longer offered. MPOX vaccine requires valid Medicare card.
5. Administration Fees: $10 administration fee for consults not paid on day of service. $25 cancellation fee if insufficient notice given. Up to $100 cancellation/nonattendance fee for missed appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Prahran Market Clinic is a privately owned medical practice providing general practice/primary care services with a specialised focus on sexual health and LGBTIQA+ healthcare. The clinic hosts independent doctors and allied health professionals (physiotherapy, psychology, dietetics) delivering consultations, HIV/STI care, vaccinations, and clinical research participation to the Melbourne LGBTQIA+ community. Services are delivered in-person at the Prahran clinic, via telehealth (HealthDirect video and telephone), and through home visits.

Product overview

Prahran Market Clinic is a privately owned medical practice providing comprehensive healthcare through independent doctors and allied health professionals. The core offering combines general practice primary care with specialized sexual health and LGBTIQA+ health services, supported by allied health (physiotherapy, psychology, dietetics) and on-site pathology. Services are delivered through in-person consultations and telehealth (telephone/video) channels. Additional offerings include clinical research trials in HIV/STIs since 1990, PozQoL wellness assessments for HIV-positive patients, and vaccination services. The clinic operates under a hub-and-referral model where specialist services connect with diagnostic providers (pathology, imaging) and external programs (MyMedicare, HotDoc booking platform).

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice and Primary Care Services
• Sexual Health and HIV Services
• LGBTIQA+ Health Services

Quantifiable outcome

• Telehealth and face-to-face appointment options available 6 days per week (Mon-Sat)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dorevitz PathologycoreTechnology or IntegrationOn-site pathology collection centre provided by Dorevitch Pathology, allowing patients to access pathology services conveniently within the clinic location.
• Melbourne PathologycoreTechnology or IntegrationOn-site pathology collection centre provided by Melbourne Pathology, offering convenient blood tests and pathology services for clinic patients.
• ACCESS NetworkcoreStrategic or Co-development PartnerPrahran Market Clinic contributes de-identified STI data to the ACCESS network, tracking STI rates in MSM populations across Australia since the clinic's involvement. Patients may opt out of this surveillance study.
• HealthDirect (Video Consultation Centre)coreTechnology or IntegrationTelehealth video consultation platform powered by HealthDirect, enabling registered patients to attend appointments virtually via secure video link.
• Melbourne University and Monash UniversityminorOthersHosts medical students from both Melbourne and Monash University for clinical education and training. Participation by patients is voluntary.
• Home Doctor ServiceminorOthersAfter-hours medical care provided by Home Doctor Service when the clinic is closed. Phone is automatically redirected to this service. Separate billing policy applies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northside Clinic: Northside Clinic is a Melbourne-based medical practice specializing in LGBTQIA+ health, HIV care, and sexual health services. Directly comparable to Prahran Market Clinic as a peer specialized primary care provider serving the same LGBTQIA+ community in the same city with overlapping services.
• Holdsworth House Medical Practice: Holdsworth House is a Sydney-based private medical practice specializing in HIV, sexual health, and LGBTQIA+ care with clinical research involvement. Comparable as an Australian independent practice combining specialized HIV/sexual health services with clinical research and allied health.
• Taylor Square Private Clinic: Taylor Square Private Clinic in Sydney is a long-established specialist practice focused on sexual health, HIV medicine, and LGBTQIA+ healthcare. Comparable as a fellow Australian independent practice with similar service mix, community reputation model, and HIV/sexual health specialization.
• East Sydney Doctors: East Sydney Doctors is a private practice in Sydney offering HIV medicine, sexual health, and LGBTQIA+-affirming care. Comparable as an independent Australian clinic with overlapping patient demographics, similar private billing model, and HIV/specialized sexual health focus.
• Stonewall Medical Centre: Stonewall Medical Centre in Brisbane is a long-running LGBTQIA+ focused general practice offering HIV care, sexual health, and gender-affirming services. Comparable as a fellow Australian LGBTQIA+-specialized independent primary care practice with similar community-led acquisition model.

Regional players

• Clinic 275: Clinic 275 is an Adelaide-based public sexual health clinic offering STI testing, treatment, and HIV care. Comparable in sexual health focus and clinical research, but operates as a public service in a different geography and may not directly compete for the same patient base.
• Era Health: Era Health is a Melbourne-based multi-disciplinary private medical practice offering general practice, allied health, and some specialized services. Comparable as a local private billing practice in the same city, though less specialized in LGBTQIA+/sexual health.

Others

• Thorne Harbour Health (formerly VAC): Thorne Harbour Health is a major LGBTQIA+ community health organization in Victoria providing peer support, counseling, and clinical referrals. Comparable as an LGBTQIA+-focused health ecosystem player in the same region, functioning as a referral partner and community connector for the clinic's patient base.
• Dorevitch Pathology: Dorevitch Pathology is a partner of Prahran Market Clinic providing on-site pathology collection. Listed here as an ecosystem partner/adjacent service provider that supports the clinic's integrated service offering rather than a competitor.

Broad incumbents

• Melbourne Sexual Health Centre: Melbourne Sexual Health Centre is a public specialist sexual health service affiliated with Alfred Health and Monash University. Comparable in sexual health scope and clinical research activity, but operates as a public service rather than private practice and serves as a competitor and potential research partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prahran-market-clinic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prahran Market Clinic