Melbourne Sexual Health Centre

What Melbourne Sexual Health Centre does

Melbourne Sexual Health Centre is a non-profit, public sexual health service operated by Alfred Health and headquartered in Carlton, Victoria. It provides specialist clinical care in sexually transmitted infections and HIV, prioritising populations including men who have sex with men, trans and gender-diverse people, sex workers, young people, and people who are Medicare-ineligible. The Centre runs a tele-triage intake model that replaced walk-in access, uses the bulk-billing Medicare pathway for Australian residents, and operates the PEACH pathway so Medicare-ineligible patients can access care free of charge. It is staffed by approximately 48 clinicians and academic staff, and houses senior academic clinicians including Professor Jason Ong (inaugural Director) and Professor Catriona Bradshaw, with research ties to Monash University.

The Centre's core operational stack combines on-site specialist clinics with a growing digital layer. It deploys MySTIRisk, a machine-learning risk-prediction model trained on the Centre's own retrospective client data to flag patients at elevated HIV/STI risk for prioritised clinical review. It also operates publicly available digital tools including Stay STI Free (an education and testing-promotion app), Let Them Know (a partner-notification platform), and I Spy STI (a symptom-based triage tool). It coordinates the Victorian Sexual Health Network (VSHN) and the Centre for Excellence in Rural Sexual Health, with new GP partner clinics launched in Mornington and Frankston in 2025. In December 2025, the Centre was designated a World Health Organization Collaborating Centre for Sexual Health, formalising its international policy, training, and research role.

The business model is publicly funded rather than commercial. Revenue flows from Victorian Government appropriations via Alfred Health and from Medicare bulk-billing; the Centre does not generate commercial revenue and no operating-budget figure is publicly disclosed. Service expansion is therefore constrained by public-sector budget cycles and grant-based research funding rather than market demand, and the strategic emphasis is on institutional standing, clinical reach across the Victorian network, and the development of digital and AI tools that can be distributed through partner clinics and WHO channels.

Name

Melbourne Sexual Health Centre

Legal name

Melbourne Sexual Health Centre

Website

https://mshc.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Melbourne Sexual Health Centre is a non-profit public sexual health service operated by Alfred Health in Carlton, Victoria, providing bulk-billed specialist STI and HIV clinical care, digital triage and partner-notification tools, the MySTIRisk AI risk-prediction model, and the Victorian Sexual Health Network to priority populations across the state.

Ownership category

akta.pro rank

Product category

Public Sexual Health Clinic Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Medical and Diagnostic Laboratories (6215), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sexually Transmitted Infections (STI) (HLAKAGAI)

akta.pro secondary industries

Sexual Health & STI/HIV Prevention Health Departments (HLAJAAAL), Infectious Disease & STI Testing-to-Treatment with eRx + Pharmacy Fulfillment (HLALAIAL), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Infectious Disease Telemedicine Platforms (HLALAGAJ)

Keywords

• Sexual health services
• STI testing
• HIV prevention
• Public health clinic
• Telemedicine triage

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Services: Publicly funded sexual health clinic providing STI testing, treatment, and HIV prevention services, part of Alfred Health and Bayside Health network

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

MSHC operates a public sexual health clinic in Carlton, Victoria providing STI testing, treatment, HIV prevention (PrEP/PEP), counselling, and pharmacy services, primarily via appointment-based tele-triage introduced in 2025. It complements in-person clinical services with a suite of digital health tools including the AI-powered MySTIRisk risk prediction tool, the Stay STI Free symptom checker, I Spy STI, and the Let Them Know partner notification platform. The clinic is part of Alfred Health (Victorian public health system) and was designated a WHO Collaborating Centre for Sexual Health in December 2025.

Product overview

Melbourne Sexual Health Centre (MSHC) operates as a comprehensive sexual health clinic offering a platform of interconnected clinical services and digital tools. The core offering consists of in-person clinical services including the STI Clinic, The Green Room (for MSM clients), PEACH PrEP Clinic, PrEP Clinic, Pharmacy, and Counselling. These are complemented by a suite of online digital services: My STI Risk (AI-powered risk prediction tool), Stay STI Free (symptom urgency checker), I Spy STI (symptom checker), and Let Them Know (partner notification). Tele-triage serves as the clinical access process, with a Digital Front Door enabling online appointment booking for asymptomatic patients.

Differentiator

Problem solved

Functional benefit

Brands

• PEACH Clinic: PrEP Engagement and Access for Communities without Healthcare coverage - Victorian Medicare Ineligible PrEP Program providing access to HIV Pre-Exposure Prophylaxis for people not eligible for Medicare.
• MySTIRisk
• Stay STI Free
• Let Them Know
• I Spy STI

Products and services

• STI Clinic The main MSHC clinic providing STI testing and treatment via appointment-based tele-triage (replaced walk-in service in 2025). For individuals seeking confidential STI testing, diagnosis, and treatment at the Carlton site.
• The Green Room A dedicated sexual health service for gay and bisexual men and other men who have sex with men, operating Monday-Friday 8.30am-5pm. Provides tailored testing, prevention, and treatment services for MSM clients.
• PEACH PrEP Clinic (Victorian Medicare Ineligible PrEP Program) PrEP Engagement and Access for Communities without Healthcare coverage — a clinic providing HIV Pre-Exposure Prophylaxis (PrEP) to individuals not eligible for Medicare in Victoria. Free consultation, pathology, and PrEP medication are provided via approved partner pharmacies and pathology providers.
• PrEP Clinic HIV Pre-Exposure Prophylaxis clinic providing PrEP medication and monitoring for eligible patients in Victoria.
• On-site Pharmacy On-site pharmacy service operating 9am-1pm for dispensing medications to MSHC patients.
• Counselling Sexual health counselling services provided to patients attending the centre.
• MySTIRisk (AI Risk Assessment Tool) AI-powered web-based tool that uses machine learning to predict the risk of HIV and sexually transmitted infections (STIs) based on user-provided demographic, symptom, and behavioural information. For individuals seeking online risk assessment.
• Stay STI Free Online tool providing personalised information on which STI symptoms should prompt urgent healthcare-seeking and recommendations on required tests, plus a clinic locator for Victorian services.
• I Spy STI Online symptom checker developed by MSHC to help users determine which STI they may have been exposed to.
• Let Them Know Website developed by MSHC to help people diagnosed with an STI inform their sexual partners that they might also be at risk (partner notification).
• Tele-triage Phone-based triage service that replaced walk-in appointments in 2025. Patients call the clinic to speak with a dedicated clinical team who provide assessment and arrange appointments.
• Digital Front Door (Online Booking) Online booking system offering same-day appointments for asymptomatic clients, accessible one working day in advance, with limited slots opening at 8am.

Quantifiable outcome

• Treating male partners of women with BV significantly reduces recurrence rates (groundbreaking clinical trial results published 2024)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core, minor and moderate.

• World Health OrganizationflagshipStrategic or Co-development Partner · 1 December 2025Designated as WHO Collaborating Centre for Sexual Health (AUS-163). MSHC supports WHO through high-quality research, policy translation, guideline development, and capacity strengthening to improve sexual health outcomes internationally, particularly in the Western Pacific region.
• Alfred HealthcoreStrategic or Co-development PartnerMSHC is part of Alfred Health, a major healthcare provider network in Victoria. The centre operates as part of this health service network, sharing resources, infrastructure, and institutional oversight.
• Bayside HealthcoreStrategic or Co-development PartnerMSHC is part of the Bayside Health network, providing integrated sexual health services within the broader healthcare system.
• GP Partner Clinics (Stay STI Free Network)coreChannel Partner/ Reseller/ DistributorNetwork of GP partner clinics across Victoria with extensive sexual health training from MSHC expert staff. Clinics offer STI testing, treatment, PrEP, PEP, vaccinations, and other sexual health services. New partner clinics launched in Mornington and Frankston (June 2025).
• 4Cyte PathologyminorChannel Partner/ Reseller/ DistributorApproved pathology provider for PEACH PrEP clinic clients. Provides free HIV and STI testing as part of the Victorian Medicare Ineligible PrEP Program.
• Melbourne PathologyminorChannel Partner/ Reseller/ DistributorApproved pathology provider for PEACH PrEP clinic clients. Provides free HIV and STI testing as part of the Victorian Medicare Ineligible PrEP Program.
• HealthSmart Pharmacy VCCCminorChannel Partner/ Reseller/ DistributorApproved partner pharmacy for free PrEP medication distribution. Located at 311 Grattan Street, Melbourne (15 mins walk from MSHC).
• HealthSmart Pharmacy AlfredminorChannel Partner/ Reseller/ DistributorApproved partner pharmacy for free PrEP medication distribution. Located at Alfred Hospital, 55 Commercial Road, Melbourne.
• Caremore Bain & Co PharmacyminorChannel Partner/ Reseller/ DistributorApproved partner pharmacy for free PrEP medication distribution. Located at 77 Fitzroy Street, St Kilda.
• Equal Health PharmacyminorChannel Partner/ Reseller/ DistributorApproved partner pharmacy for free PrEP medication distribution. Located at 333 St Georges Rd, Fitzroy North.
• Newton & Leung PharmacyminorChannel Partner/ Reseller/ DistributorApproved partner pharmacy for free PrEP medication distribution. Located at 272 Smith Street, Collingwood.
• Centre for Excellence in Rural Sexual HealthmoderateStrategic or Co-development PartnerCollaborative partner in developing educational content, including videos on bacterial vaginosis and male partner treatment for medical students, doctors in training, GPs and specialists.
• Monash UniversitycoreStrategic or Co-development PartnerMSHC researchers including Professor Catriona Bradshaw and Dr Lenka Vodstrcil are affiliated with Monash University. Groundbreaking BV research published through this academic partnership.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• ACON: NSW-based HIV and LGBTIQ+ health promotion organisation operating a[TEST] rapid HIV/STI testing and peer-led outreach. Comparable to MSHC in MSM-targeted service design and digital partner-notification/engagement tools, though ACON is advocacy-led rather than clinic-led.
• Family Planning Australia: NSW-based reproductive and sexual health provider delivering clinical services, training, and education. Comparable to MSHC's clinical education programme, GP/nurse training resources, and STI/reproductive health service mix.
• SHINE SA: South Australian specialist sexual and reproductive health service delivering STI clinics, education, and telehealth. Closely mirrors MSHC's combination of clinical service delivery, education for health professionals, and digital symptom-checker / information tools.
• Sydney Sexual Health Centre: Publicly funded specialist sexual health clinic in Sydney (South Eastern Sydney Local Health District) offering STI testing/treatment, PrEP/PEP, and outreach to MSM and other priority populations. Directly comparable in service mix, public funding model, and digital self-assessment tools to MSHC.
• Thorne Harbour Health: Victorian community-controlled HIV and LGBTIQ+ health organisation (formerly VAC), operating clinical services, peer support, and the EQUITY clinic. Comparable to MSHC's The Green Room and partner-clinic model and shares MSHC's MSM/trans focus within the Victorian system.
• Sexual Health Quarters: Western Australia's specialist sexual and reproductive health provider, offering clinical services, education, training, and counselling. Comparable in scope (STI testing, PrEP, counselling, professional education) and in non-government / community-controlled operating model.
• 56 Dean Street / Dean Street Express: Chelsea and Westminster Hospital NHS Foundation Trust's flagship sexual health clinic and rapid-testing service in London. International direct peer — comparable in tele-triage-style access, HIV/STI testing at scale, and digital follow-up — and a useful benchmark for MSHC's tele-triage and Digital Front Door rollout.

Emerging players

• Nurx: US direct-to-consumer telehealth platform offering at-home STI testing, PrEP, and contraception. Comparable to MSHC's PrEP-by-mail adjacent model and PEACH programme, but commercially funded and operating in a different regulatory environment.
• SH:24: UK digital-first sexual health service providing home STI testing, results, and online clinical follow-up commissioned by the NHS. Comparable to MSHC's Stay STI Free / Let Them Know / I Spy STI digital ecosystem and relevant as a model for scaling MSHC's tools beyond the Carlton clinic.

Broad incumbents

• Preventx: UK-based provider of at-home STI testing and sexual health digital services for the NHS and public health authorities. Comparable as a digital sexual health platform operator and a potential commercialisation partner for MSHC's MySTIRisk tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/melbourne-sexual-health-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Sexual Health Centre