What Prairie eye care does

Prairie Eye Care is a privately held, multi-location optometry practice headquartered in Winnipeg, Manitoba, founded in 2009. The practice operates four neighborhood clinics (Northgate, Sterling Lyon, McIvor, and Park City/Transcona) and employs approximately nine staff across clinical and supporting roles, including eight optometrists and one ophthalmologist (Dr. Sylvia Kogan). Its service portfolio spans comprehensive eye exams for all age groups (from infants aged six months through seniors), pediatric myopia control using MiSight 1 day and Stellest lenses, advanced dry eye diagnostics and treatment (IPL, TempSure Envi, ZEST, radiofrequency, meibomian gland expression), eye disease management (glaucoma, diabetic retinopathy, macular degeneration), emergency eye care, visual field testing, occupational vision exams, and refractive surgery co-management. Each clinic contains an optical dispensary selling prescription eyewear, designer frames (Gucci, Ray-Ban, Prada, Oakley, Tom Ford, Etnia Barcelona), and specialty contact lenses, with an in-house lens lab at the Northgate location enabling faster prescription finishing.

The business model is a hybrid professional-services-plus-retail construct. Revenue is generated from professional services (eye exams, specialty treatments, ophthalmology co-management), hardware sales (prescription glasses, designer frames, contact lenses), and an e-commerce transactional channel for contact lens reorders and eye health ancillary products (ottooptics.io). Pricing is not publicly disclosed; Manitoba Health covers annual pediatric eye exams for children 18 and under, and the practice operates direct billing with six major Canadian insurers (Canada Life, Green Shield, Manitoba Blue Cross, Manulife, Sun Life, Desjardins) to reduce patient out-of-pocket friction. The go-to-market motion is sales-led and community-rooted: family-driven referrals, walk-in availability at select locations, multilingual staff (English, French, Polish, Ukrainian, Tagalog), and accessibility features (wheelchair access, free parking, family-friendly scheduling). The website footer also references a separate Edmonton domain (prairieeyeedmonton.com), suggesting a first move beyond the Winnipeg market.

The competitive positioning rests on four distributed neighborhood clinics, an in-house lens lab for vertical integration, specialty credentials in dry eye therapy and pediatric myopia management, and a 15-plus-year community brand. Technology partnerships with CooperVision, Essilor, Bausch + Lomb, and Johnson & Johnson provide the specialty contact lens and myopia control product pipeline, while EyeCarePro provides the digital patient engagement stack. No external funding, parent company, acquisitions, or material leadership turnover are disclosed.

Name

Prairie eye care

Legal name

Prairie Eye Care

Website

https://prairieeye.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Prairie Eye Care is a privately held, four-location optometry practice in Winnipeg, Manitoba (founded 2009) offering comprehensive eye exams, pediatric myopia control, advanced dry eye treatments, eye disease management, and optical retail with an in-house lens lab and direct billing to major insurers.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Comprehensive eye exams
• Pediatric optometry services
• Myopia management treatment
• Dry eye therapy
• Optical dispensary services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Comprehensive Eye Exams: Vision and eye health assessments for patients of all ages, including pediatric exams starting at 6 months, diabetic eye exams, and occupational vision exams.
2. Eyewear Sales: Sale of prescription eyeglasses, sunglasses, designer frames (Gucci, Ray-Ban, Prada, Oakley, Tom Ford, Etnia Barcelona), and safety/sports eyewear. Includes in-house lens lab for prescription finishing.
3. Contact Lens Sales and Fittings: Contact lens exams, fittings for standard and specialty lenses (toric, multifocal, myopia control), and ongoing supply sales including brands like Bausch + Lomb ULTRA, ACUVUE OASYS, and MiSight.
4. Medical Eye Treatments: Advanced treatments including IPL therapy, radiofrequency treatment, TempSure Envi, ZEST treatment, meibomian gland expression, and non-surgical ophthalmology services for complex eye conditions.
5. Online Retail Shop: E-commerce platform for reordering contact lenses, eye drops, ointments, nutrients, supplements, eye masks, and eyelid hygiene solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prairie Eye Care is a multi-location independent optometry practice operating four clinics across Winnipeg, Manitoba, delivering comprehensive family eye care from infancy through senior years. The practice provides comprehensive eye exams, pediatric eye care including myopia management with MiSight and Stellest lenses, advanced dry eye treatments (IPL therapy, radiofrequency/TempSure Envi, ZEST), and ocular disease management for glaucoma, diabetic retinopathy, and macular degeneration, alongside a full optical dispensary selling prescription eyeglasses, designer frames, contact lenses (including specialty fits), and a separate online shop for repeat contact lens and eye care product orders.

Product overview

Prairie Eye Care operates as a multi-location eye care clinic network with four Winnipeg clinics (Northgate, Sterling Lyon, McIvor, and Park City) offering over 15 years of service. The company provides a vertically integrated vision care model combining clinical services with retail optical products. Clinical offerings include Comprehensive Eye Exams, Pediatric Eye Care with Myopia Control (using MiSight and Stellest lenses), Dry Eye Treatment (IPL, TempSure Envi, RF treatments), Eye Disease Management (glaucoma, diabetic retinopathy, macular degeneration), Emergency Eye Care, and Ophthalmology. Retail operations include an optical dispensary with prescription eyeglasses, designer frames (Gucci, Ray-Ban, Prada, Oakley, Tom Ford, Etnia Barcelona), contact lenses (including specialty toric and multifocal), and safety/sports eyewear. The Northgate location features an in-house lens lab for faster turnaround. Services are supported by direct billing to major insurance providers and an online shop for contact lenses and eye health products.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Full-scope eye examinations tailored by age, health, and lifestyle for patients from infants (6 months+) to seniors, including diabetic eye care, retinal imaging, and visual field testing to support long-term vision and early detection of ocular disease.
• Pediatric Eye Care and Myopia Management Eye care services for children as young as six months, including pediatric eye exams and a myopia management program using MiSight 1 day contact lenses and Essilor Stellest lenses to slow progression of nearsightedness in children, with optometrists working closely with families for lifelong vision support.
• Dry Eye and Ocular Aesthetics Treatment Specialized treatment for dry eye disease, ocular surface inflammation, meibomian gland dysfunction, chalazions, styes, and ocular aesthetics concerns, including IPL therapy, radiofrequency treatment (TempSure Envi), ZEST treatment, meibomian gland expression, and lid and lash cleansing.
• Eye Disease Management Medical eye care for chronic ocular conditions including glaucoma monitoring, diabetic retinopathy management, and macular degeneration care, with advanced diagnostics and coordinated referrals to family doctors and specialists, primarily at the McIvor Mall location.
• Emergency Eye Care Urgent eye care services for immediate vision concerns and eye emergencies, with walk-in availability at select locations to address acute ocular issues.
• Refractive Co-Management Co-management services for patients undergoing refractive surgery, including pre-operative evaluation and post-operative care in coordination with the patient's surgeon.
• Ophthalmology Services Non-surgical ophthalmology services at the Sterling Lyon location for co-management of complex eye conditions, provided by staff ophthalmologist Dr. Sylvia Kogan.
• Contact Lens Exams and Fittings Specialized examinations for contact lens fitting, including corneal measurements, tear film evaluation, and diagnostic lens assessments, with fittings for standard lenses and specialty lenses including toric lenses for astigmatism, multifocal lenses, and pediatric fits.
• Specialty Contact Lenses (MiSight 1 day and others) Specialty contact lenses including daily disposable MiSight 1 day for childhood myopia control, toric lenses for astigmatism, and multifocal lenses for presbyopia, fitted and supplied by Prairie Eye Care optometrists.
• Prescription Eyeglasses and Optical Dispensary Prescription eyeglasses with a curated selection of frames from practical to fashion-forward for adults, kids, and teens, including options for prescription sunglasses, occupational/safety eyewear, sports goggles, and swim goggles, finished on-site via the Northgate in-house lens lab.
• Designer Eyewear and Sunglasses (Gucci, Ray-Ban, Prada, Oakley, Tom Ford, Etnia Barcelona) Curated collection of designer frames and sunglasses from Gucci, Ray-Ban, Prada, Oakley, Tom Ford, and Etnia Barcelona, with luxury and performance options for fashion-conscious patients.
• Online Shop (Contact Lens and Eye Care Product Reorders) Secure online platform for reordering contact lenses and purchasing eye health products including eye drops, ointments, nutrients, supplements, eye masks, and eyelid hygiene solutions.

Quantifiable outcome

• Direct billing to most major insurance providers reduces patient out-of-pocket burden and administrative hassle
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Canada LifecoreOthersInsurance provider offering direct billing services for Prairie Eye Care patients, allowing streamlined claims processing for vision and medical eye care services.
• Green Shield CanadacoreOthersInsurance provider with direct billing partnership for Prairie Eye Care patients.
• Manitoba Blue CrosscoreOthersRegional insurance provider with direct billing partnership serving Manitoba residents.
• ManulifecoreOthersMajor Canadian insurance provider with direct billing services for Prairie Eye Care.
• Sun Life FinancialcoreOthersInsurance provider with direct billing partnership for Prairie Eye Care patients.
• DesjardinsminorOthersInsurance provider with direct billing services for Prairie Eye Care.
• CooperVision (MiSight)coreTechnology or IntegrationManufacturer partnership providing MiSight 1 day contact lenses for myopia control in children, fitted by Prairie Eye Care optometrists.
• Essilor (Stellest)coreTechnology or IntegrationManufacturer partnership providing Stellest lens technology for myopia management in children.
• Bausch + LombcoreTechnology or IntegrationContact lens manufacturer supplying ULTRA, INFUSE, and Biotrue products for daily, monthly, and specialty contact lens fittings.
• Johnson & Johnson (ACUVUE)coreTechnology or IntegrationContact lens manufacturer supplying ACUVUE OASYS products for standard and specialty fittings including astigmatism.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Walmart Vision Centers: Walmart Vision Centers operate within Canadian Walmart locations offering basic eye exams and low-priced eyewear, competing with Prairie Eye Care on price for the commoditized portion of the eye exam and glasses market.
• LensCrafters: LensCrafters is a large North American optical retail chain (operating in Canada via corporate ownership) offering eye exams, prescription eyewear, and contact lenses at mall-based retail locations, representing the broad-incumbent retail optical model that Prairie Eye Care competes against in Winnipeg.
• Costco Optical: Costco Optical offers eye exams, prescription eyewear, and contact lenses to Costco members in Canada, competing on value pricing for routine eye care and eyewear versus Prairie Eye Care's family-focused clinical positioning.
• Pearle Vision: Pearle Vision is a long-established North American optical chain with Canadian locations offering eye exams and eyewear; it competes for the same general-adult and family patient segment as Prairie Eye Care but at a broader scale.

Direct peers

• FYidoctors: FYidoctors is a Canadian optometry and eyewear chain with hundreds of clinics across Canada offering comprehensive eye exams, designer frames, and contact lens services, making it a direct multi-location peer to Prairie Eye Care in the Canadian optometry retail market.
• IRIS The Visual Group: IRIS is one of Canada's largest networks of optometrists with clinics across multiple provinces, providing comprehensive eye exams, designer eyewear, and specialty contact lens fittings — directly comparable to Prairie Eye Care's service mix.

Emerging players

• Specsavers: Specsavers is a UK-headquartered optical retailer that has expanded into Canada with clinics offering affordable eye exams and eyewear, representing a newer international entrant and a direct competitor for routine vision care.
• Clearly (Clearly Contacts): Clearly is a Vancouver-based online optical retailer selling contact lenses, prescription glasses, and sunglasses across Canada, representing a direct-to-consumer threat to Prairie Eye Care's dispensary and online contact lens reorder business.

Others

• Bausch + Lomb (MiSight): Bausch + Lomb manufactures MiSight 1 day contact lenses for myopia control in children, a core product Prairie Eye Care fits; while not a competing clinic, it is a key supplier-partner and reference point for the pediatric myopia specialty that anchors Prairie Eye Care's growth.
• Essilor (Stellest): Essilor manufactures Stellest spectacle lenses used in Prairie Eye Care's pediatric myopia management program; as a key technology partner, it represents the lens-side enabler of the practice's myopia control specialty offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prairie-eye-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie eye care