PRAKTIJK PUUR

What PRAKTIJK PUUR does

Praktijk Puur is a sole proprietorship beauty studio based in Dronten, Flevoland, Netherlands, founded in 2020 by Talitha Wagter-Hoogenkamp. The studio specializes in semi-permanent makeup (SPMU), fine line tattooing, and high-end ear piercings, with all services delivered personally by the owner-operator at a single GGD-approved location. Talitha transitioned from nursing, dental-assisting, and beautician/pedicure backgrounds into PMU, holds an allround PMU specialist diploma, Phi brow artist certification, and a 2023 fine line tattoo masterclass credential from Kasia Tattoos, and has accumulated 7 years of practitioner experience.

The service portfolio spans micropigmentation techniques (powderbrows, hair strokes, combibrows, multiple eyeliner treatments including infralash and design, and blushed/aquarelle lips), fine line tattoos using the XION pen, and ear piercings using 14k/18k gold and titanium jewelry. Each PMU treatment is delivered using a micropigmentation machine with ultra-fine needles and EU-certified pigments free of iron oxides, PAAs, and PKs, with the initial session bundled with a 4-6 week follow-up touch-up. The studio is subject to bi-annual Dutch public health (GGD) inspections, operates under a cruelty-free/vegan product positioning, and uses REACH-norm-compliant pigments.

Revenue is generated on a per-treatment, transactional basis at €190-€400 for initial PMU treatments (including the standard 2-session protocol) and €175-€250 for subsequent touch-ups. The go-to-market motion is direct-to-consumer and appointment-driven, with discovery via Instagram (@praktijk_puur), the website (praktijkpuur.care), and word-of-mouth referrals; bookings run through the website contact form, direct email ([email protected]), and telephone with a 24-hour response commitment. The customer base consists exclusively of individual consumers within approximately a 2-hour travel radius (covering Dronten, Kampen, Zwolle, and Urk), with repeat touch-up cycles of 1-3 years providing baseline revenue recurrency and Instagram-driven before/after content serving as the primary portfolio and social-proof mechanism.

Name

PRAKTIJK PUUR

Legal name

Praktijk Puur

Website

https://praktijkpuur.care

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Praktijk Puur is a sole proprietorship beauty studio in Dronten, Netherlands, offering semi-permanent makeup (eyebrows, eyeliner, lips), fine line tattoos, and high-end ear piercings. All treatments are personally delivered by owner-operator Talitha Wagter-Hoegenkamp, a certified PMU specialist with 7 years of experience.

Ownership category

akta.pro rank

Product category

Permanent Makeup and Beauty Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE)

akta.pro secondary industries

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Permanent Makeup Consultation, Design & Patch Testing Services (HSALAKAL)

Keywords

• Permanent makeup services
• Semi-permanent cosmetics
• Fine line tattooing
• Ear piercing services
• Beauty aesthetics

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Semi-Permanent Make-Up (SPMU) treatments: Primary revenue stream from one-time PMU procedures for eyebrows (powderbrows, strokes, combibrows), eyeliner (infralash, upper, lower, design), and lips (blushed lips). Initial treatment requires 2 hours. A follow-up touch-up session is scheduled 4-6 weeks after the initial treatment and included in the initial price. Touch-up sessions beyond the included follow-up are charged separately. Repeat touch-ups are recommended every 1-2.5 years for eyebrows, 2-3 years for eyeliner, and ~2 years for lips.
2. Touch-up / Nabehandeling sessions: Follow-up treatments for existing clients after the initial healing period. New clients pay from €250 for touch-ups, existing clients pay €175, lip touch-ups €180. Touch-ups restore pigment that fades over 1-3 years depending on treatment type.
3. Fine line tattoo services: Custom fine line tattoos priced based on size and design complexity. Client submits a reference image for a quote. Requires touch-up following same guidelines as SPMU. Popular themes include flowers, names, text, abstract forms, and meaningful symbols.
4. High-end ear piercings: Premium ear piercing services using 14k and 18k gold and titanium jewelry. Pricing determined per inquiry via email contact. Includes consultation for jewelry selection and placement.
5. Aftercare products: Nazorg (aftercare) cream included with each treatment, sufficient for 2 treatments. Specialized Make-up Defender SPF 50+ stick available for protecting PMU from UV radiation during sun exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Praktijk Puur is a beauty studio specializing in semi-permanent makeup (PMU/SPMU) treatments including eyebrows (powderbrows, strokes, combibrows), eyeliner (upper, lower, design, infralash), and blushed lips. The studio also offers fine line tattoos and high-end ear piercings with 14k/18k gold and titanium jewelry. All services are delivered by appointment only at the GGD-approved studio in Dronten, Netherlands, operated by certified PMU specialist Talitha Wagter-Hoegenkamp.

Product overview

Praktijk Puur is a beauty and cosmetic studio in Dronten, Netherlands, offering a unified suite of permanent makeup (PMU/SPMU) and body art services. The core offerings include powderbrows, strokes/combibrows (eyebrow treatments), various eyeliner techniques (infralash, design), and blushed lips — all using semi-permanent pigmentation techniques. The studio expanded in 2023 to add fine line tattoos and in 2025 added high-end ear piercings using gold and titanium. Touch-up treatments are offered as an add-on service for maintaining results over time. The studio is operated by Talitha Wagter-Hoogenkamp, an allround certified PMU specialist.

Differentiator

Problem solved

Functional benefit

Products and services

• Powderbrows

Quantifiable outcome

• Eyebrows typically require touch-up every 1-2.5 years
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Cosmetisch Huid Instituut DrontenminorOthersA local skin/beauty institute in Dronten that refers clients to Praktijk Puur for PMU services. One review mentions a client being referred to Talitha by this institute after an unsatisfactory PMU experience elsewhere, resulting in a successful correction treatment.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Others

• Tina Davies: PMU supplies brand and educator offering pigments, needles, and technique training to cosmetic tattoo studios worldwide. Directly comparable as a PMU practitioner resource competing for the same audience of artists and studios that Praktijk Puur belongs to.
• Softap: Long-standing PMU hand-tool and supply brand that pioneered manual microblading/softap techniques still used by PMU artists today. Comparable as a supplier of equipment, technique, and training within the same PMU ecosystem.
• MT.Derm: Manufacturer of micro-pigmentation devices and digital tattoo/PMU machines used by professional practitioners globally. Sits upstream in the PMU value chain as equipment supplier to studios such as Praktijk Puur.

Broad incumbents

• Cosmetique Totale: Dutch chain of beauty and aesthetic clinics providing injectables, skin treatments, and beauty services across the Netherlands. Comparable as a domestic Dutch beauty services operator with brand and scale advantages over a solo PMU practice like Praktijk Puur.
• Nouveau Contour: Established European (German/Dutch) PMU equipment manufacturer and training academy, supplying PMU machines, pigments, and education to practitioners including studios like Praktijk Puur. Overlaps directly with the PMU training and equipment supply chain that frames Praktijk Puur's service offering.

Emerging players

• Velvet Clinics: Dutch beauty/aesthetic clinic chain offering injectables, beauty services, and skin treatments with a multi-location operating model. Overlaps with the consumer-facing aesthetic services segment served by Praktijk Puur, though Velvet's scale and chain structure position it differently.

Direct peers

• PhiBrows / Phi Academy: Global PMU training and product brand founded by Branko Babic, the dominant authority in PMU education and brow techniques. Praktijk Puur's owner Talitha is a certified Phi brow artist, placing the studio within Phi's professional ecosystem and aligned with its signature techniques such as PhiBrows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/praktijk_puur
• LinkedInlinkedin.com/company/praktijk-puur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAKTIJK PUUR