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Яндекс.Практикум (Yandex Practicum) is an online IT education platform operated by АНО ДПО «Образовательные технологии Яндекса» (Education Technologies of Yandex), a non-profit educational organization established in 2015 under the Yandex ecosystem. The platform serves career changers, working IT professionals seeking upskilling, and corporate clients, offering a broad catalog of professional courses spanning programming (QA, Python, Go, Frontend), data analysis and data science, design, marketing, management, AI/neural networks, and English language for IT specialists. Course durations range from 2 months for short-form skills courses to 13 months for full professional programs, with master's degree programs extending to 22 months.

The platform is built on an adaptive learning system that uses big-data analytics to track student motivation and progress, with a built-in AI assistant that helps students review, summarize, and retrieve course content. Learning is delivered through a self-serve online portal (practicum.yandex.ru) and a mobile application, with real business cases drawn from Yandex products (Yandex Plus, Maps, Travel) and instructors who are active Yandex employees. The company partners with ITMO University and NRNU MEPhI for accredited joint master's degree programs, and runs a proprietary career center with a graduate-only job board that surfaces 15 job invitations per day according to company data.

The business model combines a freemium funnel (free introductory access without credit card) with monthly subscriptions for full professional courses, multi-year contracts for master's programs, and a B2B corporate training channel for enterprise upskilling. Distribution is entirely domestic (Russian Federation) and primarily self-serve/PLG, supplemented by content marketing across owned blogs and Habr, a referral program, and an alumni/graduate community network. Outcomes claim validation through hh.ru research: 38% higher interview invitation rate and 10% higher starting salary for Practicum graduates.

Name

Яндекс.Практикум - Home | Facebook

Legal name

АНО ДПО «Образовательные технологии Яндекса»

Website

https://praktikum.yandex.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Yandex Practicum is a Russian online IT education platform, operating as a non-profit subsidiary of Yandex, offering professional courses and university master's programs in programming, data, AI, design, marketing, and management to career changers, IT professionals, and corporate clients.

Ownership category

akta.pro rank

Product category

Online IT Education

NAICS

Computer Training (61142), Professional and Management Development Training (61143), Computer Training (611420), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

akta.pro secondary industries

Learning Technology & LMS/LXP Implementation (BPACANAH), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

Keywords

• Online IT education
• Professional certification courses
• Corporate training programs
• Data science training
• Programming bootcamp

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Fees: Students pay for professional courses and master's programs. Courses range from entry-level (from scratch) to advanced PRO-level programs. Duration varies from 2 months to 22 months for master's programs.
2. Corporate B2B Training: Enterprise training solutions for companies looking to upskill employees in IT and digital skills.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Yandex Practicum is an online IT education platform offering professional courses, master's degree programs, and corporate B2B training in programming, data analysis, design, marketing, management, AI, and English language. The platform combines self-paced learning with AI-powered assistance, mentorship, and a proprietary Career Center with a job board exclusively for graduates. The service is operated by ANO DPO 'Educational Technologies of Yandex' and partners with ITMO and NRNU MEPhI universities for joint master's degree programs.

Product overview

Yandex Practicum is an online IT education platform offering a comprehensive portfolio of professional courses and degree programs. The platform provides beginner-to-professional courses in Programming (QA Engineering, Python, Go, Frontend Development), Data Analysis (Data Analyst, Data Scientist), Design, Marketing, Management, AI/Neural Networks, and English. It partners with ITMO and MEPhi universities for online master's programs. The offering combines self-paced learning with AI-powered assistance, human mentorship, and career support services including a dedicated job board for graduates. The platform also offers a mobile application and corporate B2B training solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Programming Courses Online courses teaching software development skills including QA Engineering (5 months), Python Development (10 months), Go Development (8 months), and Frontend Development (10 months) for beginners seeking to enter IT professions.
• Data Analysis Courses Online courses in data analysis and data science preparing students for roles as Data Analysts or Data Scientists, with beginner-friendly programs lasting 7-13 months.
• Design Courses Online design education covering user interface design, visual design, and design tools including AI for design, targeting aspiring designers and design professionals.
• Marketing Courses Digital marketing courses including AI for Marketing, covering neural networks application for marketing professionals seeking to enhance their digital marketing skills.
• Management Courses Professional development courses for managers including Product Management, AI for Work, Software Architecture, and DevOps, targeting professionals seeking management and leadership roles.
• AI/Neural Networks Courses Specialized courses in artificial intelligence, deep learning, neural networks, vibe coding, and AI applications for business and work, including Vibe Coding, AI for Marketing, AI for Business, and AI for Design.
• English Language Courses English language education for IT professionals and digital specialists, designed to improve professional English skills for tech industry workers.
• Online Master's Programs Partner master's degree programs with ITMO and NRNU MEPhI universities covering Data Science and AI, Frontend/Backend Development, Cybersecurity, DevOps, and Digital Product Management over 22 months.
• B2B Corporate Training Corporate training solutions for businesses to upskill employees in IT and digital professions, delivered through a dedicated B2B portal for enterprise enrollment.

Quantifiable outcome

• 38% higher interview invitation rate for Practicum graduates compared to other candidates
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ИТМО (ITMO University)coreStrategic or Co-development Partner · 1 January 2026Partnership for online master's programs. Joint degree programs including Frontend and Backend Development with AI Solutions, Cybersecurity, DevOps Cloud Services Engineer, and Digital Product Management. Programs are 22 months in duration with 2026 intake.
• НИЯУ МИФИ (NRNU MEPhI)coreStrategic or Co-development Partner · 1 January 2026Partnership for online master's program in Data Specialist and AI Application. Joint degree program with Yandex Practicum, 22 months duration, with 2026 intake.
• hh.ruminorStrategic or Co-development PartnerResearch collaboration on graduate outcomes. hh.ru provides employment data used by Practicum to demonstrate 38% higher interview rates and 10% higher starting salaries for graduates.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkillFactory: Russian online EdTech specializing in Data Science, ML, and analytics education, with corporate B2B training. Closely comparable in data/AI course portfolio and career outcomes focus.
• Hexlet: Russian-founded online programming school offering courses in web development, data, and DevOps with subscription pricing. Targets overlapping career-changer and IT professional segments.
• ProductStar: Russian online EdTech focused on product management, analytics, and IT skills. Targets a similar career-changer and professional upskilling audience in Russia with comparable course durations and career services.
• Netology: Major Russian online education platform offering courses in programming, data, marketing, and management with university partnerships. Competes head-to-head with Yandex Practicum in IT and digital professional upskilling in Russia.
• Geekbrains: Russian EdTech platform owned by VK/Mail.ru offering IT training courses, free introductory content, and corporate training. Operates in the same freemium-to-paid Russian IT education category as Yandex Practicum.
• Skillbox: One of the largest Russian online EdTech platforms, offering IT, design, and management courses with similar subscription-based pricing and career support. Direct competitor for the same Russian-speaking career-changer and upskilling audience.

Broad incumbents

• Udemy: Global marketplace for online courses spanning programming, data, design, and business. Broad incumbent that competes with Yandex Practicum for self-directed learners seeking IT and digital skills content.
• Coursera: Global online learning platform partnering with universities and companies to deliver courses, certificates, and degrees in IT and data. A much larger incumbent offering overlapping content (including from global universities) that competes for the same career-advancement demand.

Emerging players

• DataCamp: Online learning platform focused specifically on data, analytics, and AI skills for individuals and enterprises. Comparable as a niche specialization in data/AI education with corporate B2B training offerings.
• Le Wagon: Global coding bootcamp offering intensive full-stack and data science programs with strong career services. Comparable as a career-changer-focused IT bootcamp with similar outcomes-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81.%D0%BF%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D0%BA%D1%83%D0%BC---home-facebook

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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