ProductStar
ProductStar is a Russian online education platform (OOO Trivium, backed by RBC media holding) that delivers 173+ IT and digital-professions courses and corporate training programs to individuals and enterprises via its proprietary Personalized Platform.
- Company typePrivate
- Founded2018
- HeadquartersPetrograd, Russia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What ProductStar does
ProductStar (legal entity OOO Trivium, INN 7806297293) is a Russia-based online education platform focused on IT and digital professions, operating under educational license No. Л035-01271-78/00176826 and headquartered in Saint Petersburg with a remote-first operating model. The company's core product is a proprietary Personalized Platform (registered with Rospatent as No. 2022614056) that delivers video lectures, webinars, SCORM-compliant tests, homework assignments, and progress tracking, hosting 116 B2C courses and 57 B2B courses across programming, management, analytics, and design, anchored by structured multi-month 'Profession' programs (Product Manager, Python Developer, Data Analyst, UX/UI Designer, CPO, MBA). Since being acquired by RBC media holding (AO ROSBIZNESKONSALTING) in May 2023, ProductStar has repositioned as a flagship EdTech property within the group, enabling the launch of a Digital MBA featuring Harvard, MIT, Stanford, and Oxford faculty.
The business operates a hybrid B2C/B2B model: individuals pay 250,560–294,400 RUB per program (with promotional discounts up to 60% driving installment plans of roughly 2,784–5,520 RUB/month over 24–36 months), while corporate clients access a separate b2b.productstar.ru portal, an HR dashboard, SkillSet IQ competency testing (72,000–96,000 RUB per test), and custom curricula with discounts up to 45%. Named enterprise customers include Alfa-Bank, M.Video-Eldorado, Yandex, Sportmaster, SDEK, OTP Bank, Bank Saint Petersburg, and Astana Hub, with the company reporting over 600 corporate training cases and a network of 1,500+ practitioner instructors. Distribution combines SEO, content marketing, VK and Telegram communities, RBC media channels, and a dedicated B2B sales motion; the company is also a Skolkovo resident and an accredited IT company.
Underlying infrastructure includes Roistat analytics, amoCRM, CloudPayments payment gateway (with Mir/Visa/Mastercard support via 3D Secure), and email automation via Unisender and Mindbox. The legal structure traces back to ProductStar's origin in the ProductCamp community (Russia's largest product-management community, founded by current CEO Mikhail Karpov, ex-Product Director at Skyeng), with General Director Zinin Evgeny Yuryevich overseeing the operating entity. The company has no disclosed external venture funding and reports 51–100 employees.
ProductStar firmographics
Firmographics- Name
- ProductStar
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «Trivium» ( ООО «Тривиум» )
- Website
- https://productstar.ru
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProductStar is a Russian online education platform (OOO Trivium, backed by RBC media holding) that delivers 173+ IT and digital-professions courses and corporate training programs to individuals and enterprises via its proprietary Personalized Platform.
- Ownership category
- akta.pro rank
ProductStar industry classification
Industry- Product category
- Online IT Education and Professional Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
- akta.pro secondary industries
- Product Management (Core) (EDABAHAC), Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where ProductStar is headquartered
LocationHeadquarters
- HQ city
- Petrograd
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
ProductStar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Individual Course Sales: Sale of online courses to individual learners with pricing ranging from approximately 250,000 to 294,000 RUB per profession (before discounts), with installment payment options (up to 36 months). Revenue recognized upon delivery of access to course materials.
- Corporate Training Services: B2B training programs sold to corporate clients including Alfa-Bank, SDEK, M.Video-Eldorado, and others. Services include ready-made courses, custom curriculum development, LMS integration, and ongoing talent acquisition support. Discounts up to 45% for corporate partners.
- Corporate Subscription: Subscription model for corporate clients providing access to entire course library or curated selections for teams. Includes HR dashboard for tracking employee progress and results.
- SkillSet IQ Testing: Competency assessment services for corporate clients starting from 72,000 RUB for ready-made tests and 96,000 RUB for custom tests. Includes individual reports, competency maps, and development recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Programs (8-12 months) - Product Manager, Python Developer, Data Analyst, UX/UI Designer, Project Manager |
| Subscription | Monthly | Mini-MBA from RBC (9 months) |
| Subscription | Monthly | Chief Product Officer (CPO) Program (12 months) |
| Subscription | Multi-year contract | Corporate Training Discount |
| Unit Pricing | Pay-as-you-go | SkillSet IQ Ready-made Tests |
| Unit Pricing | Pay-as-you-go | SkillSet IQ Custom Tests |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
ProductStar product offering
Product offeringCore offering
ProductStar operates an online education platform offering 116+ courses across programming, product management, analytics, and design, delivered through multi-month career programs (8-12 months), mini-MBA, and CPO programs for individual learners. For corporate clients, it provides a dedicated B2B division with 57+ courses, custom curriculum development, LMS integration, and a proprietary SkillSet IQ competency assessment system. All content is delivered via its Rospatent-registered proprietary learning platform with video lectures, webinars, SCORM-compliant testing, and personalized student accounts.
Product overview
ProductStar is an online education platform for remote IT professions, operated by OOO «Тривиум» under an RBC (РБК) partnership and Skolkovo residency. The platform operates as a unified product ecosystem consisting of: (1) the main ProductStar Academy at productstar.ru offering 116 courses and structured multi-month career programs (Профессия) across programming, management, analytics, and design; (2) the Mini-MBA от РБК and Директор по продукту (CPO) senior programs; (3) the corporate training division (Корпоративный университет ProductStar) at b2b.productstar.ru providing 57+ B2B courses, custom program development, LMS access, hiring support, and skills testing; (4) the SkillSet IQ competency assessment system; and (5) the HR Dashboard (HR-кабинет) for corporate client learning management. All programs are delivered via the proprietary Personalized Platform ProductStar (platform.productstar.ru) registered with Rospatent, which serves as the unified delivery layer for both B2C and B2B offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- ProductStar Academy Online education platform offering 116 courses across four main disciplines — Programming (37 courses), Management (24 courses), Analytics (18 courses), and Design (9 courses) — plus beginner (86 courses) and advanced (30 courses) tracks. Delivered via platform.productstar.ru with video lectures, webinars, quizzes, homework assignments, and progress tracking.
- ProductStar Profession Programs (Career Programs) Structured multi-month career programs combining multiple courses into a complete profession path. Examples include Продакт-менеджер (10 months), Python-разработчик (8 months), Аналитик данных (12 months), UX/UI-дизайнер (8 months), Middle&Senior Product Manager (10 months), and Менеджер проектов (6 months). Programs include career placement support and a complimentary career course.
- Mini-MBA from RBC (Мини-MBA от РБК) 9-month intensive MBA-style program developed in partnership with RBC, covering full-spectrum management competencies for IT executives. Priced at 282,000 RUB with 35% discount and installment payment options.
- Chief Product Officer Program (Директор по продукту / CPO) 12-month senior-level program for Chief Product Officers, covering strategic product leadership, team management, and international market expansion. Priced at 294,400 RUB with installment payment options.
- Corporate University ProductStar (B2B) Corporate training division offering 57+ courses for enterprise clients in product management, project management, analytics, development, programming, marketing, design, and soft skills. Services include ready-made courses, custom program development, LMS platform access, hiring support, and skills testing. Corporate clients receive up to 45% discount on retail prices.
- SkillSet IQ Competency Assessment Competency testing and assessment system for evaluating employee skills. Includes ready-made tests covering 10+ professions (product management, project management, analytics, design thinking, marketing, Java/JavaScript/Android/frontend/backend development, data science, QA) as well as soft skills (critical thinking, decision-making, communication, mentoring). Provides individual competency maps, benchmark comparisons against market data, and detailed development recommendations.
- HR Dashboard (HR-кабинет) Dedicated HR management interface for corporate clients to track employee learning progress, view training reports, manage learner enrollment, and monitor cohort performance across ProductStar corporate training programs.
- Personalized Platform ProductStar Proprietary online learning platform registered with Rospatent (No. 2022614056), providing personalized access to course materials including video lectures, long-reads, tests, homework assignments, progress tracking, and certificate issuance. Features include webinar streaming, mentor feedback, and SCORM-compliant testing. Operated under educational license Л035-01271-78/00176826.
Quantifiable outcome
- 60% discount promotions available for individual courses
- +3 more outcomes
Companies that use ProductStar
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ProductStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
ProductStar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- Skolkovo FoundationcoreProductStar is a resident of the Skolkovo innovation center since 2021, providing access to innovation ecosystem resources and startup support programs.
- Google (Google Developer Groups)minorJointly developing the Google Developer Group community for developers and team leads in Russia through content and events.
- Harvard, MIT, Stanford, Oxford Business SchoolsflagshipPartner institutions for the Digital MBA program, providing access to professors from top global business schools alongside Russian market experts.
- X5 GroupminorX5 Group represents one of the retail sector clients utilizing ProductStar corporate training services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ProductStar competitors and assessment
Company assessmentDirect peers
- Netology: Long-established Russian online education platform offering courses across IT, marketing, management, and design. Directly comparable to ProductStar in both B2C individual learner programs and B2B corporate training offerings.
- Skillbox: One of Russia's largest online education platforms for IT and digital professions, offering courses in programming, design, marketing, and analytics with a similar B2C subscription model and aggressive discounting. Directly competes with ProductStar for individual learners and career-changers in the Russian market.
- Geekbrains: Russian EdTech platform owned by VK (formerly Mail.ru Group) offering IT and digital profession courses with similar career program structures. Direct competitor in the same B2C and B2B segments with stronger parent backing from VK's broader ecosystem.
- Skillfactory: Russian EdTech platform specializing in data science, programming, and analytics courses for career transitioners and working professionals. Comparable to ProductStar's analytics and programming tracks and serves a similar audience.
- Yandex.Practicum: Yandex's online education platform for IT professionals offering structured bootcamp-style programs in data science, web development, and other digital fields. Backed by Yandex's ecosystem, it directly competes with ProductStar's career programs for individual learners in Russia.
Emerging players
- Degreed: Enterprise learning experience platform that aggregates content from multiple providers and offers skill analytics for corporate L&D. Comparable to ProductStar's HR Dashboard and SkillSet IQ competency assessment in providing visibility into employee learning progress and skill development for corporate clients.
Broad incumbents
- Coursera: Global online learning platform partnering with universities and companies to offer professional courses, certificates, and degree programs. Comparable to ProductStar in offering professional/corporate upskilling content, but operates globally at much larger scale and with enterprise distribution via Coursera for Business.
- Pluralsight: Enterprise technology skills platform offering expert-led courses and skill assessments (formerly including Pluralsight Flow and A Cloud Guru). Comparable to ProductStar's B2B model combining curated tech content with competency assessment, though focused primarily on enterprise IT teams rather than career changers.
- Skillsoft: Global enterprise corporate learning company offering content, coaching, and skill assessment across leadership, technology, and compliance. Comparable to ProductStar's B2B corporate training and SkillSet IQ competency assessment at the enterprise level, though Skillsoft operates at vastly larger scale globally.
- Udemy Business: Enterprise arm of Udemy providing curated course libraries and learning paths to corporate L&D buyers. Comparable to ProductStar's Corporate University B2B offering in providing subscription-based access to professional development content, though Udemy's catalog is global and significantly broader.
Market position
Strengths5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
ProductStar social profiles
Digital presenceProductStar compliance and trust
Trust signalCompliance2 records
ProductStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProductStar leadership team
Management profileNumber of profiles
Profiles2 records
ProductStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProductStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProductStar
What does ProductStar do?
ProductStar operates an online education platform offering 116+ courses across programming, product management, analytics, and design, delivered through multi-month career programs (8-12 months), mini-MBA, and CPO programs for individual learners. For corporate clients, it provides a dedicated B2B division with 57+ courses, custom curriculum development, LMS integration, and a proprietary SkillSet IQ competency assessment system. All content is delivered via its Rospatent-registered proprietary learning platform with video lectures, webinars, SCORM-compliant testing, and personalized student accounts.
Is ProductStar a public or private company?
ProductStar is a private company. It is classified as corporate owned and is currently operating.
When was ProductStar founded?
ProductStar was founded in 2018. It employs 51 to 100 people.
Where is ProductStar based?
ProductStar is headquartered in Petrograd, Russia, in the Europe region.
How does ProductStar make money?
Four revenue lines are on record. Individual Course Sales are the primary driver. The others are corporate Training Services, corporate Subscription and skillSet IQ Testing.
Who are ProductStar's main competitors?
Direct peers on record are Netology, Skillbox, Geekbrains, Skillfactory and Yandex.Practicum. Degreed is listed as an emerging player. Broad incumbents are Coursera, Pluralsight, Skillsoft and Udemy Business.
Does ProductStar have an API?
No public API is recorded for ProductStar.
What industry is ProductStar in?
ProductStar's product category is Online IT Education and Professional Training. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of EDABAHAC, Product Management (Core). Its NAICS code is 611430 and its SIC code is 8200.