Pramac Racing Team

What Pramac Racing Team does

Pramac Racing Team is a professional motorcycle racing organization competing in the MotoGP and Moto2 World Championships. Founded in 2002 as the racing arm of Italian generator manufacturer Pramac, the team operates as Pramac Racing Limited, a UK-registered private limited company headquartered in Rugby, Warwickshire, England (VAT ID: GB210815155). The organization fields two racing units: the MotoGP team (Prima Pramac Racing), which since 2025 operates as Yamaha's second Official Factory Team with riders Jack Miller and Toprak Razgatlıoğlu competing on Yamaha YZR-M1 motorcycles; and the BLU CRU Pramac Yamaha Moto2 team, a talent development platform fielding Izán Guevara and Alberto Ferrández on Kalex chassis. The team is owned by the Campinoti family through Pramac, which has been part of NYSE-listed Generac Group since 2016; Paolo Campinoti serves as Team Principal and Gino Borsoi as Team Director.

The team's principal competitive assets are its factory-team technical relationship with Yamaha (commencing 2025 after a 20+ year run with Ducati) and a quantifiable rider development track record that has graduated Jorge Martín (2024 World Champion), Francesco Bagnaia and Jack Miller to factory seats. The organization has won three consecutive "Best Independent Team" awards (2021–2023), the 2023 MotoGP Team World Championship, and the 2024 MotoGP Riders World Championship — the latter being the first independent-team riders' title in the MotoGP era.

Pramac Racing is a B2B platform business — it does not sell consumer products or services. Revenue is generated through a multi-tiered sponsorship ecosystem (Title, Main, Official, Technical partner tiers) anchored by title sponsor Prima Assicurazioni since 2022, supplemented by competitive prize earnings and factory partnership support, with marketing reach delivered through 22 MotoGP races annually across global circuits in Europe, the Americas, Asia, and Oceania. The team also operates a back-office commercial function (communications, marketing, sponsorship activation, content production) supporting approximately 20+ named partners across insurance, lubricants, components, apparel, hospitality, and media segments.

Name

Pramac Racing Team

Legal name

PRAMAC RACING Ltd

Website

https://pramacracing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pramac Racing Team is a MotoGP and Moto2 racing organization serving as Yamaha's second Official Factory Team, competing across 22 global races with riders Jack Miller and Toprak Razgatlıoğlu, and generating revenue through a multi-tiered sponsorship ecosystem anchored by title partner Prima Assicurazioni.

Ownership category

akta.pro rank

Product category

Professional Motorcycle Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Motogp racing team
• Moto2 racing
• Motorsport sponsorship
• Factory racing team
• Motorcycle competition

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Revenue: Pramac Racing generates revenue through multi-tiered sponsorship agreements including title sponsorship (Prima Assicurazioni), main partnerships (Alpine, Motul, Yamaha, 21.com, Fiamm, Corpay), official partners, and technical partners (Dainese, Michelin, Akrapovic, Beta Tools, WRS, Accossato, RCB, Kappa).
2. Prize Money and Championship Earnings: Revenue from competitive performance in MotoGP and Moto2 World Championships, including team championships (2023) and rider championships (2024 with Jorge Martín).
3. Technical Partnership with Yamaha: Since 2025, Pramac Racing operates as the second Official Yamaha Factory Team, providing technical collaboration and bike development contributions in exchange for factory support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Pramac Racing operates professional motorcycle racing teams competing in the MotoGP and Moto2 World Championships. The MotoGP team (Prima Pramac Racing) functions as Yamaha's second Official Factory Team since 2025, while the Moto2 team (BLU CRU Pramac Yamaha) serves as a talent development pathway for future MotoGP riders. The organization delivers on-track competitive results and brand exposure to corporate sponsors across a 22-race global calendar.

Product overview

Pramac Racing operates as a dual-tier racing organization competing in the MotoGP World Championship. The MotoGP team (Prima Pramac Racing) serves as Yamaha's second Official Factory Team since 2025, fielding riders Jack Miller and Toprak Razgatlıoğlu. The Moto2 operation (BLU CRU Pramac Yamaha Moto2) serves as a talent development pathway, featuring riders Izán Guevara and Alberto Ferrández. The organization, led by Team Principal Paolo Campinoti and Team Director Gino Borsoi, competes with Yamaha YZR-M1 bikes in MotoGP and Kalex bikes in Moto2.

Differentiator

Problem solved

Functional benefit

Products and services

• Prima Pramac Racing MotoGP Team

Quantifiable outcome

• 2024 MotoGP Riders World Championship - First independent team to win in MotoGP era
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• YamahaflagshipTechnology or Integration · 1 January 2025Since 2025, Pramac Racing operates as the second Official Yamaha Factory Team, switching from a 20-year partnership with Ducati. The team competes with Yamaha YZR-M1 motorcycles and receives full factory technical support. This marked a major technical transition for the team.
• Pramac (Parent Company)flagshipStrategic or Co-development PartnerFounded in 1966 by the Campinoti family, Pramac is a global benchmark for generator production and warehouse material handling equipment. Present in 150+ countries with 17 branches and 8 manufacturing plants. Part of Generac group since 2016 (world's 3rd largest generator producer). Team Principal: Paolo Campinoti.
• DainesecoreTechnology or IntegrationTechnical partner providing protective riding gear, suits, helmets, and safety equipment.
• MichelincoreTechnology or IntegrationTechnical partner and official tire supplier for MotoGP operations.
• AkrapoviccoreTechnology or IntegrationTechnical partner providing exhaust systems and performance components.
• Beta ToolscoreTechnology or IntegrationTechnical partner providing professional tool solutions for motorcycle maintenance.
• AONminorOthersOfficial partner providing insurance and risk management services.
• SynergieminorOthersOfficial partner and HR/talent solutions provider.
• SunenergyminorOthersOfficial partner in the energy sector.
• QuintminorOthersOfficial partner providing business solutions.
• ACCMminorOthersOfficial partner providing financial services.
• RDSminorGTM or Marketing PartnerOfficial media partner providing radio and media coverage of Pramac Racing activities.
• CetilarminorOthersNutrition partner providing nutritional supplements and products for team welfare.
• BaladinminorOthersHospitality partner providing craft beverages for team hospitality.
• CecchiminorOthersHospitality partner for team events and experiences.
• CirfoodminorOthersHospitality partner providing catering services for team operations.
• BLU CRUcoreStrategic or Co-development PartnerYamaha's official racing program supporting the Moto2 team as BLU CRU Pramac Yamaha Moto2 Team. BLU CRU is Yamaha's initiative for nurturing racing talent in the intermediate category.
• Yamaha RacingcoreTechnology or IntegrationOfficial Yamaha Racing branding and technical support for Moto2 operations, providing factory-level technical resources.
• YamalubecoreTechnology or IntegrationYamaha's official lubricant brand providing oils and maintenance products for Moto2 team.
• PirellicoreTechnology or IntegrationOfficial tire supplier for Moto2 World Championship operations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VR46 Racing Team: VR46 Racing Team operates a MotoGP program with a strong rider-development pathway, global sponsorship platform and manufacturer relationship. Its team structure and commercial positioning closely resemble Pramac Racing.
• Gresini Racing: Gresini Racing is an independent Ducati satellite team competing in MotoGP with a comparable rider-development, sponsorship and team-operations model. It is one of the closest comparables to Pramac’s factory-supported but operationally independent structure.
• GASGAS Factory Racing Tech3: GASGAS Factory Racing Tech3 is a factory-backed satellite MotoGP team with manufacturer technical support, rider development and a partnership-led revenue model. Its satellite positioning is particularly comparable to Pramac’s official Yamaha factory-team role.
• LCR Honda: LCR Honda is a long-running independent and manufacturer-supported MotoGP team with multi-tier partners and a similar need to convert technical support and results into sponsor value. It is a close business-model comparator despite its Honda relationship.
• Trackhouse Racing: Trackhouse Racing is an independent MotoGP entrant competing with manufacturer support, making its operating model and sponsorship-led proposition directly comparable to Pramac. Both teams combine rider talent, technical partnership access and commercial brand exposure.

Broad incumbents

• Repsol Honda Team: Repsol Honda Team is an official factory MotoGP team and a direct competitor in premier motorcycle racing. Its manufacturer-backed technical program, rider roster and global sponsor platform make it a relevant broader incumbent comparator.
• Ducati Corse: Ducati Corse operates the official Ducati MotoGP factory team and competes in the same premier motorcycle category as Pramac. It is a broader incumbent benchmark for factory resources, technical development and title-winning performance.
• Aprilia Racing: Aprilia Racing is an official factory MotoGP team competing in the same championship and pursuing comparable technical-performance objectives. It is an incumbent manufacturer-backed comparator with a broader factory organization than Pramac.
• Red Bull KTM Factory Racing: Red Bull KTM Factory Racing is an official factory MotoGP team with a similar combination of motorcycle development, rider talent and sponsor-driven brand exposure. It provides a direct category and scale benchmark for Pramac.
• Monster Energy Yamaha MotoGP: Monster Energy Yamaha MotoGP is Yamaha’s official factory MotoGP team and therefore the closest technical and product-category benchmark for Pramac after its 2025 partnership. Both operate at the highest level of motorcycle racing with manufacturer-backed development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pramac-racing-team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pramac Racing Team