Preference Mercosur

What Preference Mercosur does

Preference Mercosur is the South American delegation of multinational Preference, a Valencia, Spain-headquartered software developer that has served the fenestration (doors, windows, and facades) industry since 1994. Operating from Sorocaba, São Paulo with 16 employees, the entity distributes, localizes, and supports the PrefSuite platform across Brazil and the broader Mercosur region. Its customer base spans the full size spectrum of fenestration producers — from small serrarias (workshops) to large industrial manufacturers — working in aluminum, PVC, wood, and other materials.

The company's core product, PrefSuite, is a systemic, modular CAD/CAM platform oriented around constructive systems rather than fixed typologies, enabling production of complex shapes and special formats. The platform integrates the full workflow from quotation to expedition and is supplemented by specialized modules: PrefWeb (web interface), PrefOne, PrefVR (virtual reality visualization), PrefCIM (shop-floor information terminals replacing paper-based processes), PrefCAM (computer-aided manufacturing), and PrefBIM (building information modeling). A separate budget offering, ePref, addresses price-sensitive segments. The platform is reportedly deployed in 30+ countries through the parent company, and the June 2023 portfolio update materially expanded the catalog of supported aluminum, PVC, and accessory manufacturers.

The business model is enterprise software subscription licensing, sold via direct field sales. Lead generation combines a content-led website (prefsuite.com.br), organic social channels (LinkedIn, Instagram, YouTube, Flickr), and a WhatsApp demo funnel. No public pricing, no disclosed revenue, no funding rounds, no independent certifications, and no patents are reported. Preference Mercosur functions as a regional operating unit within the broader Preference corporate structure and is also part of the EsquadGroup network; all strategic direction and underlying IP reside with the Spanish parent.

Name

Preference Mercosur

Legal name

Preference Mercosul

Website

https://prefsuite.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Preference Mercosur is the South American delegation of Spain-based Preference, providing modular CAD/CAM software (PrefSuite) for fenestration manufacturers from small serrarias to large industrial producers across Brazil and neighboring markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Enterprise software licensing model for fenestration manufacturers, with products including PrefSuite, PrefWeb, PrefOne, PrefVR, PrefCIM, PrefCAM, and PrefBIM modules covering the entire production workflow from quote to shipping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Preference Mercosur develops and distributes PrefSuite, a comprehensive modular software platform for the fenestration (doors, windows, facades) industry that integrates the entire production workflow from quotation to shipping. The platform supports multiple materials including aluminum, PVC, and wood, and is sold to serrarias and fenestration manufacturers ranging from small workshops to large industrial producers across South America. The PrefSuite ecosystem is supplemented by specialized modules (PrefWeb, PrefOne, PrefVR, PrefCIM, PrefCAM, PrefBIM) and a budget-friendly entry-level option called ePref.

Product overview

Preference Mercosur offers PrefSuite, a comprehensive and modular software platform for the window and door frame (esquadrias) industry. The platform integrates all production stages from quotation to expedition. The ecosystem consists of the core PrefSuite platform supplemented by specialized modules: PrefWeb (web-based), PrefOne, PrefVR (virtual reality), PrefCIM (manufacturing information management with real-time production line updates), PrefCAM (computer-aided manufacturing), and PrefBIM (building information modeling). Additionally, ePref provides a budget-friendly entry-level technology option. The system supports various materials including aluminum, PVC, and wood, and is designed to scale from small workshops to large industries.

Differentiator

Problem solved

Functional benefit

Brands

• PrefSuite: Main software platform for the fenestration market, integrating all stages of production processes from budgeting to dispatch.
• PrefWeb
• PrefOne
• PrefVR
• PrefCIM
• PrefCAM
• PrefBIM
• ePref

Products and services

• PrefSuite Comprehensive modular software platform for the window and door frame (esquadrias) industry, integrating all stages of production processes from quotation to expedition. Supports aluminum, PVC, and wood materials and is designed for serrarias (locksmithies) and fenestration manufacturers of all sizes, from small workshops to large industrial producers. The platform works with constructive systems rather than typologies, enabling production of complex shapes and special formats including facades, corner, and conjugated typologies.
• ePref Budget-friendly technology option within the Preference Mercosur portfolio, designed as an affordable entry point for fenestration manufacturers seeking the core benefits of the PrefSuite platform at a lower price point.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Preference (Multinational)coreOthersParent multinational company headquartered in Valencia, Spain. Preference Mercosur is the South American delegation of this multinational, which has been developing software for the fenestration segment (doors, windows, facades) since 1994.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Reynaers Aluminium: Belgian systems provider for windows, doors, and facades, offering its own digital tooling and partner integration software. Comparable as a fenestration incumbent with adjacent software offerings serving the same downstream serraria/fabricator base.
• Schüco International: Major German manufacturer of window, door, and facade systems that bundles software tools for its fabricator partners. Operates much more broadly (systems, fabrication, services) but is a key comparable as both a fenestration market participant and tooling provider for serrarias.
• Autodesk: Global CAD/CAM/BIM platform incumbent (AutoCAD, Inventor, Revit). Comparable as a broad software incumbent whose general-purpose CAD/BIM tools could substitute for or compete with the design and integration layer that PrefSuite covers for fenestration manufacturers.
• Aluprof: Polish aluminum systems supplier for windows, doors, and facades that provides digital configuration and quotation tools to its fabricator network. Overlaps with PrefSuite in serving the same serraria customer base across European and Mercosur markets.
• Technal: French systems provider of aluminum fenestration solutions with associated digital tools for its partner network. Comparable as a major fenestration systems company that also competes for software/tools mindshare at the fabricator level.
• Trimble: Construction-technology platform with CAD/BIM/ERP offerings that serve building component manufacturers. Comparable as a broader incumbent whose construction software stack competes for the integration and shop-floor functionality that PrefSuite offers fenestration customers.

Direct peers

• Windowmaker Software: UK-based vendor of CAD/CAM software for the window, door, and conservatory industry. Comparable in serving fenestration manufacturers with software covering design, quoting, and production; competes for the same customer profile globally.
• Orgadata (LogiKal): German vendor of LogiKal, a leading CAD/CAM software suite for window, door, and facade manufacturers. Directly comparable in product scope (aluminum, PVC, timber), end-to-end quote-to-production workflow, and target customer profile to PrefSuite.

Others

• SAP: Global ERP incumbent used by many medium-to-large manufacturers. Comparable as an ecosystem-level software provider that fenestration manufacturers may standardize on, potentially displacing or surrounding specialized tools like PrefSuite.

Emerging players

• BIMobject: BIM content platform used by building product manufacturers (including fenestration suppliers) to publish digital product data. Comparable as an emerging player in the BIM layer that overlaps with PrefSuite's PrefBIM integration module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCdp1vUUaYnabP0hyIH8upTw
• LinkedInlinkedin.com/company/preference-mercosur
• Instagraminstagram.com/preferencemercosur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preference Mercosur