What Premier Concrete Equipment (PCE) does

Premier Concrete Equipment Pty Ltd (PCE) is a privately-held Australian equipment distribution and concrete-flooring services company founded in 1998 and headquartered in Berrinba, Queensland, with a second office in Smeaton Grange (Sydney). The company serves construction firms and concrete contractors across Australia and Southeast Asia as the exclusive regional distributor for Allen Engineering equipment and as the exclusive Somero Laser Screed dealer for eight Southeast Asian markets, supplemented by Oztec, Kraft Tool, Gorilla, and BackSaver product lines. PCE also markets its own PCE Pro Series walk-behind power trowels (PRO424, PRO430, PRO436, PRO440), assembled in Sydney, and has developed three proprietary measurement instruments: the DT Elite Floor Profileograph, the Premier E1155 mobile application (iOS and Android), and a TR34 FM measuring package, each paired with in-house software for FF/FL floor evaluation under ACI, ASTM, DIN, BS, and TR34 standards.

The business operates a hybrid revenue model combining transactional hardware distribution through a Shopify-powered e-commerce storefront with multi-tier pricing (from $73 AUD consumable trowel blades to $91,271 AUD premium ride-on trowels and custom-configured pavers sold via direct quote), alongside higher-margin services: professional equipment repair, floor flatness and levelness inspection, abrasion resistance testing, and ACI-authorized training and certification programs delivered in the Asia Pacific region by Golden Trowel-recognized trainers. PCE's distribution model blends direct sales, channel partnerships with original equipment manufacturers, and relationship-based enterprise sales to large construction customers including Fulton Hogan, Tricorp, SETC, KI-TEC, Kraftur, and Crete Co. The company's value proposition combines exclusive access to leading USA-engineered concrete equipment with consulting, certification, and inspection services that extend the customer relationship beyond the point of sale into recurring measurement, training, and aftermarket support revenue.

Name

Premier Concrete Equipment (PCE)

Legal name

Premier Concrete Equipment Pty Ltd

Website

https://premierce.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Concrete Equipment (PCE) is an Australian distributor and consulting company serving construction firms and concrete contractors across Australia and Southeast Asia with multi-brand concrete equipment, proprietary floor measurement technology, and ACI-authorized training and inspection services.

Ownership category

akta.pro rank

Product category

Concrete Construction Equipment Distribution

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)

akta.pro secondary industries

Concrete & Cement Finishing (EDAOAAAC), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG)

Keywords

• Concrete construction equipment
• Power trowel machines
• Laser screed equipment
• Floor flatness measurement
• Concrete finishing tools

Headquarters

HQ city

Berrinba

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: PCE generates primary revenue through the sale of concrete construction equipment including power trowels (walk-behind and ride-on), laser screeds, concrete vibrators, hand tools, and accessories. Products are sold directly through their e-commerce platform and through dealer relationships.
2. Repair & Maintenance Services: Professional repair and technical servicing for trowelling machines and concrete equipment including engine/gearbox overhauls, hydraulic servicing, electrical diagnostics, rotor assembly repairs, and pitch system recalibration. Services offered through fully equipped workshop.
3. Floor Inspection Services: Floor flatness and levelness inspection services using world-best equipment and certifications. Includes floor measurement according to ACI (ASTM E1155) F-Numbers, Fmin for VNAs, TR34 Free Movement and Defined Movement, DIN 18202, DIN 15185, and BS 8204 standards. Also includes abrasion resistance testing per BS8204 Part 2.
4. Training & Certification Services: Flat floor construction training, FACE Dipstick training, and ACI Flatwork Certification programs conducted in Asia Pacific region. PCE trainers are concrete flooring experts who have acquired multiple Golden Trowel awards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Premier Concrete Equipment distributes concrete construction, finishing and floor measurement equipment — including its own PCE Pro Series walk-behind trowels, Allen Engineering ride-on trowels and truss screeds, Somero Laser Screeds, Oztec concrete vibrators, Kraft Tool hand tools, Gorilla early-entry saws, BackSaver hammer drill attachments and Face Dipstick floor profilers — across Australia and Southeast Asia. The company also develops its own floor measurement hardware and software (DT Elite Floor Profileograph, Premier E1155 App, TR34 FM Measuring Package) and provides equipment repair, floor flatness/levelness inspection, abrasion-resistance inspection and ACI/FACE-authorized concrete flatwork training and certification.

Product overview

Premier Concrete Equipment (PCE) is an Australian equipment distribution and consulting company offering a multi-brand portfolio of concrete finishing, placement, and measurement solutions. The core equipment offering spans PCE's own-branded Pro Series walk-behind trowel machines (PRO424, PRO430, PRO436, PRO440), Allen Engineering trowel blades and pans, Allen walk-behind and ride-on trowel machines (HDX780, HDX760, MSP475/455/445, Pro436/446TC), Allen Triple Roller Tube Pavers (TRTP150B through TRTP275), Allen Steel Engine-Driven Truss Screed (SE12), Allen Work Bridges, BackSaver Hammer Drill Attachments, Gorilla Early Entry Joint Saws, Kraft Tool hand tools, Oztec Concrete Vibrators, and Somero Laser Screed machines (Line Dragon, SRS-4, Mini Screed C, Copperhead XD 3.0, S-940, S-485). Supporting the equipment are PCE's proprietary measurement technologies — the DT Elite Floor Profileograph, the Premier E1155 mobile app, and the TR34 FM Measuring Package — which work alongside Face Dipstick floor profilers. PCE also offers floor inspection and consulting services, and ACI-authorized training and certification programs for flat floor construction. The portfolio is distributed through an online Shopify-powered storefront with offices in Brisbane and Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• PCE Machines: PCE's own line of high-performance troweling machines including Pro424, Pro430, Pro436, and Pro440 walk-behind trowel machines

Products and services

• PCE Walk-behind Trowel Machines (Pro Series) PCE's own-brand walk-behind power trowel machines (PRO424, PRO430, PRO436, PRO440) powered by Briggs & Stratton Vanguard engines, assembled and precision-balanced in Sydney, designed for edge finishing and professional concrete finishing.
• PCE Hand Tools PCE-branded hand finishing tools including resin hand floats, magnesium hand floats, high-carbon steel trowels, stainless steel semi-circle trowels, stainless steel arc angle floats, tapered darby floats, corner trowels, knee boards, and aluminium-backed concrete brooms for manual concrete finishing.
• Allen MSP Series Ride-on Trowel Machines (MSP445, MSP455, MSP475) Allen Engineering mechanically driven ride-on trowels (MSP445, MSP455, MSP475) with Kubota/Vanguard engines, heavy-duty gearboxes, digital readouts and panning path widths of 248–257 cm; targeted at large slab finishing contractors.
• Allen HDX780 Ride-on Trowel Machine Allen Engineering 74 HP diesel ride-on trowel featuring the Intelli-Power system, Bosch-Rexroth hydraulics and heads-up display, available in standard and counter-rotation models, with 152 cm rotor diameter and 356 cm panning path width.
• Allen HDX760 Ride-on Trowel Machine Allen Engineering 74 HP diesel ride-on trowel with the exclusive Intelli-Power system managing hydraulics and engine operation, 146 cm rotor diameter, 299 cm panning path width and Bosch-Rexroth hydraulic components.
• Allen Triple Roller Tube Pavers (TRTP Series) Allen Engineering triple roller tube pavers (TRTP150B 37 HP Kohler EFI, TRTP255T4 49.5 HP Hatz diesel, TRTP265 74 HP Hatz diesel, TRTP275 74 HP Hatz diesel — largest model) for roadways and airport projects, with widths from 12 to 34 ft and gang vibration systems.
• Allen Steel Engine-Driven Truss Screed (SE12) Allen Engineering Razorback steel-framed truss screed (SE12) powered by Honda gasoline engines (9–11 HP) delivering 10,000 VPM, suitable for roadways, bridges, and slab-on-grade up to 65 ft width and 10 in concrete consolidation depth.
• Allen Trowel Pans Allen Engineering steel pans for Allen ride-on and walk-behind trowel machines, available in flat (0"–1/8" dish) and mild-dished (1/4"–3/8" dish) styles, in sizes from 24" to 62.5" outer diameter.
• Allen Trowel Blades Allen Engineering trowel blades for walk-behind and ride-on power trowels in finish and combo styles under the Silver and Gold series, sized 4.75"–8" wide and 9"–23" long, built from premium steel or composite plastic reinforced with six high-strength rivets.
• Allen Work Bridges Allen Engineering work bridges (WB1824) extending up to 90 ft with 3 ft, 6 ft or 12 ft sections and 15–25 ft telescopic capability, fitted with cupped wheels or rubber tires, powered by a Kohler engine, used for texturing, curing, bull-floating and laying burlap.
• Somero Laser Screed Machines Somero Engineering Laser Screed machines — Line Dragon, SRS-4, Mini Screed C, Copperhead XD 3.0, S-940 and S-485 — for precision concrete floor placement; distributed exclusively by PCE in Southeast Asia.
• Oztec Concrete Vibrators Oztec electric and gas-powered concrete vibrators featuring durable protective frames, quick-connect shafts, interchangeable heads and backpack drive units (BP-50a) for reliable concrete consolidation; PCE is the Australian and Southeast Asian distributor.
• Kraft Tool Hand Tools Kraft Tool Co. professional-grade concrete and masonry hand tools including tamps, channel floats, straightedges, check rods, roller tamps and Knucklehead tilt float brackets, hand-crafted in the USA and trusted worldwide.
• Gorilla Early Entry Joint Saw (GCT-8EE III) Gorilla GCT-8EE III early entry joint saw delivering precision and durability for dustless, compliant concrete cutting with clean joints, combined with Gorilla 8" early entry premium diamond blades.
• BackSaver Hammer Drill Attachment Award-winning ergonomic hammer drill attachment compatible with DeWalt, Hilti, Bosch and Makita rotary hammers, enabling contractors to drill from an upright position and boosting productivity by 50% while reducing back strain and vibration-related injuries.
• Face Dipstick Floor Profiler Face Construction Technologies Dipstick 2285 Floor Profiler, setting the global standard for measuring concrete floor flatness and levelness, compliant with ACI 117 and ASTM E1155, delivering FF/FL data for contractors, engineers and inspectors.
• DT Elite Floor Profileograph Proprietary VNA floor flatness/levelness measuring device designed and manufactured by PCE Australia for ACI Fmin (Very Narrow Aisle) and TR34 4th Edition DM measurements, featuring data collection every 100 mm or 50 mm, real-time graph export via PCE DT Elite App, adjustable laser-engraved frame, USA sensor technology and integrated floor rectification software.
• Premier E1155 App Mobile floor-mapping tool developed by PCE for FF (Flatness) and FL (Levelness) evaluation per ACI 117 and ASTM E1155 standards, automatically calculating measurement data and generating 45-degree run layouts, available on iOS and Android.
• TR34 (FM) Measuring Package Complete package for TR34 4th Edition Free Movement floor measurement, including specific software for 3 accounts, programmed laser receiver, laser transmitter, tripod and Dipstick; features real-time data sharing, auto-recorded elevation data via Bluetooth, Property E report to 0.1 mm accuracy and instant job summary via PCE App.
• Equipment Repair & Servicing Professional repair and technical servicing for trowelling machines and concrete equipment including engine and gearbox overhauls, hydraulic servicing, electrical diagnostics, rotor assembly repairs and pitch system recalibration, performed by PCE mechanics using OEM or approved parts.
• Flatness & Levelness Inspection Floor measurement and inspection services following ACI (ASTM E1155) F-Numbers, TR34 Free Movement and Defined Movement, DIN 18202, DIN 15185 and BS 8204 standards, including floor layout checking, jobsite inspection and data analysis reports.
• Abrasion Resistance Inspection Abrasion resistance testing for concrete floors per BS8204 Part 2 standard, with Face Consulting USA providing reports based on PCE-collected jobsite data.
• Flat Floor Construction Training Concrete flooring training programs applying ACI Standards with hands-on site training using world-leading construction equipment, conducted in Asia Pacific by Golden Trowel award-winning experts.
• FACE Dipstick Training ACI- and ASTM-authorized Dipstick Floor Profiler training and certification programs conducted by PCE in the Asia Pacific region.
• ACI Flatwork Certification ACI-authorized certification programs for Concrete Flatwork Finisher and Technician and Specialty Commercial/Industrial Flatwork Technician, conducted by PCE in the Asia Pacific region since January 2021.

Quantifiable outcome

• BackSaver attachment boosts productivity by 50% while reducing back strain and injuries
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• Allen Engineering CorporationcoreChannel Partner/ Reseller/ DistributorPCE serves as exclusive distributor of Allen Engineering concrete equipment in Australia and Southeast Asia. Allen Engineering designs industry-leading concrete equipment from placing to finishing, trusted worldwide. PCE offers exclusive access, expert support, and over 25 years of concrete construction experience for Allen products.
• Somero EngineeringcoreChannel Partner/ Reseller/ DistributorPCE is the exclusive dealer for Somero Laser Screed machines in Southeast Asia. Somero Engineering delivers industry-leading Laser Screed machines that set the standard for precision and efficiency in concrete floors. PCE offers world-class technology backed by local expertise and support.
• Face Construction Technologies (FACE USA)coreStrategic or Co-development PartnerPCE is authorized by FACE USA to implement training for using Dipstick Floor Profiler according to ACI and ASTM E1155 standards. Face Construction Technologies developed the Dipstick, which sets the global standard for measuring concrete floor flatness and levelness. PCE also partners with Face Consulting USA for abrasion resistance testing reports.
• OztecmajorChannel Partner/ Reseller/ DistributorPCE distributes Oztec concrete vibrators which deliver powerful, reliable consolidation for smoother, stronger concrete finishes. Oztec has over 50 years of proven performance with electric and gas-powered models featuring durable protective frames, quick-connect shafts, and interchangeable heads.
• Kraft Tool Co.majorChannel Partner/ Reseller/ DistributorPCE distributes Kraft Tool professional-grade concrete and masonry hand tools. Kraft Tool products are hand-crafted in the USA and trusted worldwide, offering durability, precision, and ergonomic comfort including trowels, floats, edgers, groovers, and bull floats.
• BackSaversupportingChannel Partner/ Reseller/ DistributorPCE distributes the BackSaver Hammer Drill Attachment which revolutionizes dowel drilling by allowing contractors to work standing up, boosting productivity by 50% while reducing back strain and injuries. Compatible with major rotary hammer brands including DeWalt, Hilti, Bosch, and Makita.
• GorillasupportingChannel Partner/ Reseller/ DistributorPCE distributes Gorilla Early Entry Saws which deliver unmatched precision and durability for contractors. Designed for dustless, compliant cutting with clean joints and reliable performance on every pour.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multiquip: US-based manufacturer of construction equipment including concrete vibrators, power trowels, and screeds. Comparable as a multi-line construction equipment manufacturer competing with the brands PCE distributes.
• Somero Enterprises: US-based manufacturer of laser screeds and related concrete placement equipment that PCE represents exclusively in Southeast Asia. Directly comparable as the upstream OEM whose product line is central to PCE's portfolio.
• Wacker Neuson: Global manufacturer of light and compact construction equipment including concrete vibrators, screeds, and trowels. Comparable as a broader construction equipment incumbent with overlapping product lines in PCE's category.
• Allen Engineering: US manufacturer of concrete placing, finishing, and troweling equipment that PCE distributes exclusively in Australia and Southeast Asia. Comparable as the core OEM whose walk-behind and ride-on trowel range forms a major share of PCE's catalog.
• CIFA: Italian manufacturer of concrete machinery including mixers, pumps, and placement equipment, part of Zoomlion group. Comparable as a broader concrete equipment manufacturer with adjacent product lines to PCE's portfolio.
• Husqvarna Construction: Global manufacturer of construction equipment including concrete saws, vibrators, and surface preparation tools. Comparable as a large construction equipment incumbent with overlapping offerings in cutting, vibration, and concrete finishing.
• Caterpillar: Global heavy construction equipment manufacturer with significant presence in concrete-related machinery and Australian distribution. Comparable as a broad incumbent whose scale and brand recognition dwarf PCE's regional distribution business.

Direct peers

• Face Construction Technologies: US manufacturer of the Dipstick Floor Profiler and developer of the floor measurement standards PCE implements. Comparable as a direct partner and the source of PCE's measurement standards and training authority.
• Bartell Global: Specialty manufacturer of concrete floor preparation, troweling, and finishing equipment including power trowels, vibrators, and surface prep tools. Comparable as a direct competitor in the concrete finishing equipment category PCE serves.

Regional players

• Coates: Australia's largest equipment rental company supplying concrete and construction equipment to contractors nationwide. Comparable as a regional construction equipment distributor with overlapping customer base and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-concrete-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Concrete Equipment (PCE)