Premier Tennis

What Premier Tennis does

Premier Tennis, founded in 2004 and operating across seven UK regions (Tower Hamlets, Oxfordshire, Hampshire, Surrey, Sheffield, Rotherham, and Northampton), is a regional tennis coaching and holiday camp provider for children and families. The business was a trading name of Courtside Hubs CIC, a Community Interest Company registered in England and Wales (Company No. 9833819), with its registered office in Oxford. Service delivery is direct-to-consumer through owned or affiliated regional tennis centres, supplemented by online booking for holiday camps.

The company has rebranded to Courtside (courtside.uk), consolidating its coaching and holiday camp operations under a single brand and a unified booking platform. Revenue mechanics are typical of a community sports services operator: per-session coaching fees, term programmes, and seasonal holiday camp bookings. No software platform, no proprietary technology, no AI/ML, and no digital product surface are disclosed. No external investors, private equity involvement, or institutional shareholders are mentioned; the entity is a community interest company, which constrains equity fundraising and indicates a mission-driven rather than growth-investor orientation.

The customer base is segmented horizontally on a single persona — children and families — addressing school holiday childcare and youth tennis development. There is no disclosed enterprise or B2B component, no international footprint, and no disclosed partnerships, awards, or certifications. The strategic narrative is that of a long-running local services operator that has unified its multi-region presence under one brand but remains a small, locally delivered services business with no disclosed technology differentiation.

Name

Premier Tennis

Legal name

Courtside Hubs CIC

Website

https://premiertennis.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Tennis, now rebranded as Courtside, is a UK community interest company providing tennis coaching and holiday camps for children across seven regional locations in England, operating under Courtside Hubs CIC.

Ownership category

akta.pro rank

Product category

Tennis coaching services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis coaching
• Holiday camps
• Youth tennis
• Sports instruction
• Community tennis

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels1 record

Core offering

Premier Tennis provides tennis coaching services and school-holiday tennis camps for children, delivered through a network of regional tennis centres across England under the umbrella of Courtside Hubs CIC. The brand has since rebranded to Courtside, consolidating its coaching and holiday-camp operations across Tower Hamlets, Oxfordshire, Hampshire, Surrey, Sheffield, Rotherham, and Northampton.

Product overview

Premier Tennis was a tennis services business offering coaching and holiday camps for children. It operated as a unified service under the trading name of Courtside Hubs CIC. The company has rebranded to Courtside (courtside.uk), consolidating its tennis coaching operations across multiple regional locations in England under a single brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis coaching (regional centres) Ongoing tennis coaching for children delivered at owned or affiliated regional tennis centres in Tower Hamlets, Oxfordshire, Hampshire, Surrey, Sheffield, Rotherham, and Northampton, under the rebranded Courtside brand.
• Holiday tennis camps School-holiday tennis camps for children, combining sports instruction with childcare, bookable through the Courtside website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Fit For Sport: UK activity and sports holiday camp provider serving children during school holidays. Comparable holiday camp + sport coaching proposition to Premier Tennis's core service.
• Camp Beaumont: One of the UK's largest multi-activity holiday camp operators. Directly comparable to Premier Tennis's holiday camp business for children, particularly during school breaks, competing for the same parent customer in overlapping UK regions.
• Barracudas Activity Day Camps: UK-wide holiday camp operator offering sports and activity camps for children. Comparable to Premier Tennis's holiday camp offering, with similar school-holiday demand pattern and target customer (working parents).
• Premier Education Group: UK provider of sports coaching, holiday camps, and curriculum PE delivery to primary schools. Closely comparable multi-region operating model and child-focused service mix to Premier Tennis / Courtside.
• Super Camps: Multi-activity holiday camp provider in the UK. Comparable in delivering paid daytime activity programmes to children during school holidays.

Emerging players

• Junior Adventures Group (JAG): Provider of before, after-school and holiday childcare activities in the UK. Overlaps with Premier Tennis's holiday camp offering for working parents, particularly in school-affiliated channels.
• Sport Stars UK: UK provider of multi-sport holiday clubs and coaching for primary-aged children. Comparable in target audience (children/families) and holiday camp delivery model.
• Let Me Play: UK children's activity and sports coaching provider running holiday programmes and term-time sessions. Comparable operating model and customer segment to Premier Tennis.

Broad incumbents

• Lawn Tennis Association (LTA): UK governing body for tennis that sets coaching standards and runs national participation programmes. Broad incumbent that shapes the addressable market Premier Tennis operates in, including coach accreditation pathways.
• Tennis Foundation: LTA-affiliated charity promoting tennis participation across the UK. Adjacent to Premier Tennis's youth development mission and a potential partner for community access schemes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/premier-tennis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Tennis