Hotel Premium Chaves - Aquae Flaviae

What Hotel Premium Chaves - Aquae Flaviae does

Hotel Premium Chaves - Aquae Flaviae is a 141-room lodging property established in 1990 and operated as part of the privately held Portuguese Hoteis Premium group. Located on Praça do Brasil in the historic center of Chaves, northern Portugal — 150 meters from the city center and adjacent to the region's thermal baths — the hotel targets leisure travelers seeking thermal wellness, regional gastronomy, and historic exploration, alongside corporate events, family celebrations, and sports team accommodation. Its product surface spans Standard Double/Twin and Triple rooms (25 m²), the on-site Imperium Rodízio & Steakhouse Brazilian barbecue restaurant, a Lobby Bar, a seasonal poolside Aquae Bar, an outdoor saltwater pool, and ten event rooms totaling 1,804 m² (capacity up to 900 people). A SPA & Thermal offering is publicly listed as 'Coming Soon', and paid experience add-ons include a Romantic Basket (€40), Thermal Aquae Break (€30), Tour do Ouro (€160), and gift cards starting at €50.

The property operates on a direct-to-consumer go-to-market model, with distribution concentrated in its own Guestcentric-powered multilingual (Portuguese/English/Spanish) booking website, phone, and email reservations, supplemented by an on-site Ideias Essenciais kiosk for excursions. Marketing is conducted through Instagram and Facebook channels plus a GDPR-compliant email newsletter. Pricing is uniformly unit/transactional — pay-per-stay room rates with breakfast-included or accommodation-only options, separate event pricing, and one-off add-ons — with no subscription or recurring membership structures in place. Revenue is generated across five streams: Accommodation, Food & Beverage, Events & Meetings, Experiences & Add-ons, and a forthcoming Spa & Thermal stream. The business holds RNET 990 tourism registration and the Portuguese Tourism Authority's Clean & Safe seal, and operates with sustainable practices including geothermal energy utilization from the local tectonic fault.

Technology is functional rather than differentiating: the booking engine is provided under contract by Guestcentric Group, which acts as the data processor for reservation activities. There is no proprietary platform, no mobile application, no AI/ML capability disclosed, and no published API or developer ecosystem. The hotel's competitive positioning relies on a non-replicable location adjacent to the thermal baths, 1990s-vintage brand heritage, the scale advantage of 1,804 m² of event space relative to regional peers, sustainability credentials, and the diversified revenue mix across rooms, F&B, events, and experiences.

Name

Hotel Premium Chaves - Aquae Flaviae

Legal name

Hotel Premium Chaves - Aquae Flaviae

Website

https://premiumchaves.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Premium Chaves - Aquae Flaviae is a 141-room, three-star-plus-equivalent regional hotel in Chaves, northern Portugal, serving leisure travelers, corporate event clients, families, and sports teams with on-site dining, event facilities, thermal spa services, and experience add-ons under the Hoteis Premium group.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation services
• Hospitality and lodging
• Thermal spa tourism
• Event venue hosting
• Restaurant and bar services

Headquarters

HQ city

Chaves

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room rentals including Standard Double/Twin rooms and Triple rooms, with rates offered on both bed-and-breakfast and accommodation-only basis.
2. Food & Beverage: On-site dining through Imperium Rodizio & Steakhouse restaurant, Lobby Bar, and Aquae Bar (poolside). Breakfast service included with rooms.
3. Events & Meetings: Corporate events, conferences, celebrations, and sports team hosting across 10 event rooms totaling 1,804 m² of available space.
4. Experiences & Add-ons: Additional paid experiences including Romantic Basket in Room (€40), Thermal Aquae Break (€30), Tour do Ouro, and gift cards starting from €50.
5. Spa & Thermal Services: SPA & Thermal services under development (marked as 'Brevemente' - Coming Soon), with thermal bath access and treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Premium Chaves - Aquae Flaviae is a 141-room hotel in Chaves, northern Portugal, that sells guest accommodation (Standard Double/Twin and Triple rooms) on bed-and-breakfast or room-only terms. The hotel also operates an on-site Brazilian barbecue restaurant (Imperium Rodízio & Steakhouse), two bars, 1,804 m² of event space, paid experience add-ons such as thermal breaks and tours, and gift cards, with SPA & Thermal services announced as coming soon.

Product overview

Hotel Premium Chaves - Aquae Flaviae is a 141-room hotel originally established in 1990, located in Chaves, Portugal near thermal baths. The hotel offers a portfolio of core accommodation products (Standard Double/Twin Rooms and Triple Rooms), complemented by multiple dining venues (Imperium Rodízio & Steakhouse restaurant, Lobby Bar, and seasonal Aquae Bar), event facilities (10 rooms totaling 1,804 m²), spa and thermal services (announced as coming soon), and experience add-ons including romantic baskets, thermal experiences, and tour packages. The property also offers gift cards as a product.

Differentiator

Problem solved

Functional benefit

Brands

• Imperium Rodízio & Steakhouse: On-site Brazilian barbecue restaurant specializing in transmontana meat quality
• Lobby Bar
• Aquae Bar

Products and services

• Hotel Accommodation (Standard Double/Twin Room) Standard 25 m² guest room with Queen Size bed or two beds, Porcelanosa bathroom, LCD TV, minibar, safe, air conditioning, free Wi-Fi, and soundproofing; available with Breakfast Included or Accommodation Only rates. Targeted at individual travelers and couples.
• Triple Room 25 m² room with city and river views, accommodating three guests. Targeted at small families or groups of three.
• Imperium - Rodízio & Steakhouse Restaurant On-site Brazilian barbecue restaurant combining Brazilian churrasco tradition with Transmontana meat quality, featuring a wine cellar and table-side meat service. Open to hotel guests and external diners.
• Lobby Bar Hotel bar on level 0 next to reception, offering coffees, teas, wines, classic cocktails, and snacks, with access to a balcony overlooking the city. Serves hotel guests and walk-ins.
• Aquae Bar Seasonal poolside bar offering refreshing drinks, tropical cocktails, ice cream, and light snacks with views of the city. Serves hotel guests using the outdoor pool area.
• Event Rooms Ten event rooms totaling 1,804 m² for corporate meetings, conferences, training sessions, team-building events, family celebrations, and sports team hosting. Includes the Teotónio Room (up to 550 people) and Aquae Flaviae Room (up to 900 people).
• Romantic Basket in Room Premium in-room romantic experience featuring a basket of curated items to share with a partner, priced at €40 per unit. Targeted at couples staying at the hotel.
• Termas Aquae Break Hydrotherapy access in thermal waters with chromotherapy, priced at €30 per person. Targeted at guests seeking thermal wellness experiences.
• Tour do Ouro 180-minute guided tour to discover the history of Boticas and its gold mines, priced at €160 per booking. Targeted at guests interested in regional history and culture.
• Gift Card Hotel gift voucher starting from €50, valid for one year and redeemable across hotel services. Targeted at consumers buying gifts of hotel stays or experiences.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the booking engine technology for the hotel's reservations system. Guestcentric operates under the hotel's authority with a signed contract for service provision. The hotel instructs Guestcentric in writing on how data processing should be performed.
• AQUAVALOR AssociationminorStrategic or Co-development PartnerAQUAVALOR - Center for the Valorisation and Transfer of Water Technology. The hotel cooperates with this association as part of its inclusive tourism initiatives.
• Porto and North Tourism AssociationminorStrategic or Co-development PartnerRegional tourism association that the hotel cooperates with for destination marketing and tourism development.
• Portuguese Hotel Industry AssociationminorStrategic or Co-development PartnerNational hotel industry association that the hotel maintains cooperation with as part of its industry network.
• Ideias EssenciaisminorChannel Partner/ Reseller/ DistributorOperates an on-site kiosk (level 0, next to reception) offering guided visits, sightseeing tours, and excursions to hotel guests. Provides booking services for cultural activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sana Hotels: Portuguese hotel group with full-service and resort properties, including event and spa facilities. Comparable in serving domestic leisure and corporate events with multi-revenue-stream model.
• Vila Galé Hotels: Portuguese hotel chain operating full-service resort and leisure properties across Portugal, including in thermal and heritage destinations. Comparable in scale of F&B and event offerings and in direct-to-consumer distribution model.
• Grande Hotel Termas de Chaves: Long-established thermal hotel in Chaves directly linked to the local thermal baths. Competes head-on for the same leisure and wellness travelers and shares the thermal-spa positioning.
• Pousadas de Portugal: Network of historic and heritage hotels across Portugal, including thermal-region properties. Comparable in heritage positioning, leisure tourism focus, and event hosting, with a similarly distributed booking experience.
• Hoteis Premium (other group properties): Sibling hotels within the same Hoteis Premium group operating under the same brand, reservation system, and operating model. Most direct internal benchmark for performance and operational comparison.
• Vidago Palace: Historic luxury thermal hotel located near Chaves in northern Portugal. Directly competes for thermal-spa and leisure travelers in the same geographic destination, offering comparable spa infrastructure and event facilities.

Broad incumbents

• Marriott Hotels: Global full-service hotel brand with strong loyalty program and corporate event capabilities. Competes for the international and corporate traveler segment that Premium Chaves currently under-serves.
• NH Hotels: Major European hotel group with broad full-service and event properties, including in Portugal. Overlaps with Premium Chaves on corporate events and transient leisure, though without the thermal-spa niche specialization.

Others

• Guestcentric Group: Booking engine and digital platform provider used by the hotel. Not a competitor but a key ecosystem partner whose technology stack shapes the hotel's direct distribution and conversion capability.

Regional players

• Monchique Thermal Resort: Thermal resort in the Algarve region of southern Portugal. Comparable thermal-spa product and wellness positioning, though located in a different geographic catchment competing for similar wellness travelers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/premiumchaves
• Facebookfacebook.com/Premiumchaves
• LinkedInlinkedin.com/company/hotel-premium-chaves---aquae-flaviae
• Instagraminstagram.com/premiumchaves

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Premium Chaves - Aquae Flaviae