What reptile supply does

Reptile Supply (ReptileSupply.com) is a US-based direct-to-consumer e-commerce retailer specializing in live feeder insects, frozen rodents, reptile enclosures, lighting, heating, decor, supplements, and aquatic supplies. The platform is built on Shopify and offers over 1,000 SKUs organized by species (bearded dragons, ball pythons, leopard geckos, chameleons, tarantulas, and others) and by category, with optional monthly subscriptions for recurring delivery of feeders and supplies. The company sells exclusively online to hobbyist consumers across the United States, with a regulatory carve-out prohibiting Dubia roach sales in Florida.

The product line spans the full reptile husbandry stack: live feeders (Dubia roaches, crickets, NutriGrubs, hornworms, superworms, mealworms, waxworms), frozen rodents for snakes, PVC and glass enclosures in sizes from 22 to 240 gallons, UVB/day/night lighting, basking and heat mat systems, decor, supplements, and an adjacent aquatics line covering filters, lighting, sumps, marine, and planted-tank equipment. Proprietary brands include NutriGrubs and CalciGrubs, black soldier fly larvae cultivated exclusively by Texas-based Symton BSF and marketed under registered trademarks. The company also operates a sister brand, DubiaRoaches.com, and integrates with MorphMarket for live reptile listings and shipping supplies.

Revenue derives primarily from one-time unit-priced product sales, supplemented by a subscription offering for recurring feeder/supply delivery and a live auction channel for discounted merchandise. The company is privately held with no disclosed institutional funding, no app, and no API. Josh Allen is referenced as founder; management team details are not publicly disclosed.

Name

reptile supply

Legal name

ReptileSupply.com

Website

https://reptilesupply.com

Company type

Private

Operating status

Operating

Short description

Reptile Supply is a US-based direct-to-consumer e-commerce retailer selling live feeder insects, enclosures, lighting, heating, and reptile care supplies to hobbyist reptile, amphibian, fish, and invertebrate keepers via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Reptile & Amphibian Supplies Retail (CRALAHAJ)

akta.pro secondary industries

Aquarium & Fish Supplies Retail (CRALAHAI), Reptile & Amphibian Food (CRADAFAM), Reptile & Amphibian Feed (AFADAFAK)

Keywords

• Live feeder insects
• Reptile supplies
• Reptile enclosures
• Reptile lighting heating
• Aquatic pet supplies

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Live Feeders): Primary revenue from selling live feeder insects including Dubia roaches, hornworms, superworms, mealworms, waxworms, crickets, and soldier fly larvae. Products sold in various sizes with per-unit pricing.
2. Product Sales (Reptile Supplies): Revenue from reptile habitats, enclosures, lighting equipment, heating products, decor, supplements, and aquatic supplies. Over 1000 products available with one-time purchase pricing.
3. Subscription Services: Subscription option for recurring purchases of feeders and supplies, providing predictable revenue from repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reptile Supply is a US-based direct-to-consumer online retailer selling live feeder insects (Dubia roaches, crickets, NutriGrubs, Hornworms, Superworms, Mealworms, Waxworms, Soldier Fly Larvae), frozen rodents, reptile enclosures (PVC and glass), UVB and basking lighting, heating equipment, habitat decor, supplements, aquatic supplies, and species-specific products. The platform also offers recurring subscriptions, live auctions, free care guides, and shipping supplies, all run through a Shopify storefront serving reptile, amphibian, fish, and invertebrate keepers nationwide.

Product overview

ReptileSupply.com is an e-commerce platform specializing in reptile and amphibian care products. The core offering centers on live feeder insects (Dubia Roaches, Crickets, NutriGrubs, Hornworms, Superworms, Mealworms, Waxworms, Soldier Fly Larvae) and frozen rodents, complemented by a comprehensive habitat ecosystem that includes PVC/glass enclosures in various sizes, lighting equipment (UVB, day, night bulbs), heating solutions (basking bulbs, heat mats, thermostats), and decorative elements (hides, plants, wood). The product line extends into aquatics (filters, water treatments, aquarium equipment) and specialty items like 3D printed toys and isopods. Additional services include shipping supplies for live animal transport, live auctions, subscription options, and free care guides. The platform operates as a single unified e-commerce storefront with categorized collections rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• NutriGrubs: Premium Black Soldier Fly Larvae brand for reptile nutrition, marketed under trademark.
• CalciGrubs

Products and services

• Live Feeder Insects
• Frozen Rodents
• Reptile Food and Supplements
• Reptile Enclosures
• Glass Terrariums
• Plastic Reptile Cages
• Screen Reptile Cages
• Reptile Lighting
• Reptile Heat Equipment
• Reptile Decor
• Aquatic Supplies
• Isopods
• Shipping Supplies
• Live Auctions
• Subscriptions

Quantifiable outcome

• Feeders grown in exceptionally clean, laboratory-standard conditions

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• DubiaRoaches.comcoreTechnology or IntegrationRelated brand/platform for Dubia roaches and feeder insects. Shares same parent company/ownership as Reptile Supply. Products frequently cross-referenced and branded with DubiaRoaches.com branding.
• MorphmarketcoreChannel Partner/ Reseller/ DistributorMarketplace platform linked in footer. Reptiles Supply redirects to shop.morphmarket.com for some products. Also provides shipping supplies through shipping.morphmarket.com.
• Symton BSFcoreTechnology or IntegrationTexas-based entomology company that cultivates NutriGrubs (black soldier fly larvae) sold exclusively through Reptile Supply. Expert supplier of BSF larvae with proprietary breeding expertise.
• Zoo MedminorOthersMajor brand supplier of reptile care products including feeding tongs, thermometers, humidity gauges, reptile caves, cork products, turtle food, and lighting equipment. Products distributed through Reptile Supply's e-commerce platform.
• Exo TerraminorOthersBrand supplier of reptile habitats, terrariums, cricket pens, faunariums, misters, and ceramic heaters. Major product line carried by Reptile Supply.
• PangeaminorOthersSupplier of gecko food products including fruit mixes with insects. Products like Pangea Watermelon and Pangea with Insects Complete Gecko Diet sold through Reptile Supply.
• Rep-CalminorOthersSupplier of reptile vitamin and calcium supplements including Herptivite multivitamin and calcium with Vitamin D3 products.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• DubiaRoaches.com: Sister brand under shared ownership with Reptile Supply; specializes in Dubia roaches and feeder insects with overlapping SKU catalog. Same management and shared feeder supply make it the closest comparable in reptile supplies and feeder insects.
• Josh's Frogs: Direct-to-consumer specialty retailer of amphibians, reptiles, feeder insects, and supplies. Closely comparable assortment, target customer, and education-led content model.
• Backwater Reptiles: Online reptile specialty retailer selling live animals, feeders, and habitat products; overlaps directly with Reptile Supply's feeder and supply categories.
• LLL Reptile: Specialty reptile retailer with both brick-and-mortar stores and an online channel selling captive-bred reptiles, feeders, and supplies; comparable feeder and habitat assortment.
• Fluker Farms: Specialty breeder and supplier of live feeder insects (crickets, mealworms, etc.) and reptile products; competes directly in the live feeder category that anchors Reptile Supply.
• Timberline Live Pet Foods: Specialty producer and shipper of live feeder insects for the herp and exotic pet trade; directly comparable in the live feeder insect supply category.

Broad incumbents

• Chewy: Largest US online pet retailer with an expanding reptile and feeder insect assortment; competes for the same end customer with broader catalog and faster shipping infrastructure.
• PetSmart: National specialty pet retailer carrying reptile supplies, feeders, and enclosures online; a broader incumbent competing for the same hobbyist end customer.
• Petco: National specialty pet retailer with reptile supplies, feeders, and enclosures online; broader incumbent with overlapping assortment and growing exotic pet category.
• Amazon: Mass-market e-commerce platform that has expanded reptile supply and feeder insect SKUs from third-party sellers; competes on price, assortment, and Prime shipping speed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reptile-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reptile supply