Prensa Ibérica 360º

Name

Prensa Ibérica 360º

Legal name

PRENSA IBERICA 360, S.L.

Website

https://prensaiberica360.es

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multimedia Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Multimedia advertising solutions
• Regional newspaper advertising
• Branded content marketing
• Audience data analytics
• Integrated brand communication

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Advertising (Print and Digital): Sale of advertising spaces across the group's extensive portfolio of newspapers, digital publications, and magazines. The company offers high-impact advertising spaces with branding and brand recognition objectives.
2. Content Marketing Services: Creation of high-quality branded content including reportages, contests, videos, and other communication formats that emotionally link readers with brands.
3. Events Services: Organization of exclusive events combining the group's media reach with its convening power, providing value-added networking opportunities for clients.
4. Social Media Services: Social media dissemination services and strategic social media content products developed custom for brands.
5. Data Services: Data intelligence projects converting real audience interactions into actionable knowledge for smarter brand decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prensa Ibérica 360º is the commercial advertising and integrated communication services arm of Spain's Prensa Ibérica media group. It sells advertising space (REACH), branded content (CONTENT), events (EVENTOS), social media campaigns (REDES SOCIALES), and data/audience intelligence (DATA) across the group's portfolio of 31 newspapers, sports titles, magazines, digital natives, verticals and audiovisual assets, serving brand advertisers seeking national coverage with regional and hyperlocal relevance.

Product overview

Prensa Ibérica 360º is a comprehensive multimedia communication group operating as the advertising sales arm for Spain's leading regional press network. The core offering is the integrated advertising platform combining reach across multiple media formats (REACH, CONTENT, EVENTS, SOCIAL MEDIA, DATA), supported by the CAURO creative technology agency for AI-driven brand strategies. The portfolio includes 28 newspapers (general information, sports, and weeklies), approximately 100 local Crónicas, 7 magazines, 2 digital natives (Código Nuevo, Área Jugones), multiple vertical portals, and audiovisual assets (radio/TV). Key brands include El Periódico, El Periódico de España, La Nueva España, Faro de Vigo, Levante-EMV, Sport, Woman, Viajar, Cuore, and Stilo. The group leverages a proprietary data platform processing over 191 million unique browsers to power its Tendencias Informativas research service and audience intelligence for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Cauro: Digital marketing agency specializing in AI-driven brand authority strategies, combining creativity and technology including Brand + SEO + GEO positioning.
• Sport
• Superdeporte
• Woman
• Viajar
• Cuore
• Stilo
• Código Nuevo
• Área Jugones
• NeoMotor
• Activos

Products and services

• REACH Advertising High-impact advertising space inventory across the group's print, digital and magazine media supports, with creative team expertise for brand building and brand recognition. Targeted at brand advertisers and agencies seeking multimedia reach in Spain.
• CONTENT Branded Content High-quality branded content creation using reportages, contests, videos and other editorial formats to establish emotional connections between brands and audiences across the group's media brands. For brand advertisers seeking content-driven engagement.
• EVENTOS Events Services Organization of exclusive events combining the group's media reach and convening power to deliver networking and direct client/audience contact opportunities for sponsoring brands. For advertisers seeking experiential marketing platforms.
• REDES SOCIALES Social Media Services Social media engagement and dissemination of brand actions across the group's profiles, including display advertising and custom strategic content products. For brands seeking social media amplification.
• DATA Audience Analytics Data analytics and technology services that convert real audience interactions into actionable knowledge, including the proprietary Triple I metric, audience behavior analysis and Informational Trends research. For advertisers needing audience intelligence for campaign optimization.
• CAURO Agency Creative and technology agency offering AI-driven brand authority strategies combining Brand + SEO + GEO to ensure brand presence in AI search results and new digital environments. For brands seeking to maintain visibility in AI-powered discovery.
• Estudio de Tendencias Informativas Annual research study analyzing reader information preferences across the group's newspapers and social media conversation using AI-powered analysis of unique browsers and social mentions. For advertisers and institutions seeking audience intelligence.
• El Periódico (Cataluña) National reference newspaper published in Catalan and Spanish from Barcelona, founded in 1978. Available as an advertising-supported newspaper serving readers in Catalonia and Spain.
• El Periódico de España National newspaper committed to Spain with an integrative and plural vision. Available as an advertising-supported newspaper for national advertisers.
• Levante-EMV Main newspaper in the Valencian Community, edited in Valencia, founded in 1872, with 5 regional or provincial editions. Available as an advertising-supported regional newspaper.
• La Nueva España (LNE) Reference information brand with over 85 years of history, published in Asturias with 5 editions. Available as an advertising-supported regional newspaper.
• Faro de Vigo Oldest newspaper in the Spanish national press, founded in 1853 in Vigo, serving Galicia with 6 editions. Available as an advertising-supported regional newspaper.
• Sport Reference national sports newspaper focused primarily on FC Barcelona and general sports content, founded in 1979. Available as an advertising-supported sports newspaper.
• Superdeporte Sports newspaper of the Valencian Community focused on regional clubs (Valencia CF, Levante UD, Villarreal CF, Elche CF) and national/international sports coverage. Available as an advertising-supported sports newspaper.
• Woman Madame Figaro Women's luxury fashion and beauty magazine celebrating 'The luxury of being a woman' for over 30 years, with Madame Figaro partnership. Available as an advertising-supported women's magazine.
• Viajar High-end travel magazine with over 40 years of experience, digital leader in the Spanish travel magazine category per GfK DAM January 2024 with 1.9 million unique users. Available as an advertising-supported travel magazine.
• Cuore Reference for celebrity news, entertainment, videos and lifestyle content. Available as an advertising-supported entertainment magazine.
• Stilo Online fashion magazine for real women inspired by celebrities, looks, low-cost styling, trends, beauty tips, and makeup. Available as an advertising-supported fashion magazine.
• NeoMotor Motor magazine with expert analysis, car and motorcycle reviews, technical sheets, and automotive news. Available as an advertising-supported automotive magazine.
• Gentleman Luxury magazine for male audience (part of Luxury Media) covering travel, design, gastronomy, culture, watches and decoration, with renewed digital edition targeting affluent men aged 30-54. Available as an advertising-supported luxury magazine.
• Código Nuevo Digital native platform communicating clearly to Generation Z and Millennials, covering current events and everyday life topics. Available as an advertising-supported digital native media.
• Área Jugones Gaming and entertainment portal covering PlayStation, Xbox, Nintendo, PC, movies, series and anime with news, tips, reviews and previews. Available as an advertising-supported gaming and entertainment portal.
• Activos Supplement Economics, business and investment supplement of Prensa Ibérica covering entrepreneurs, innovation, investment, training and work environment. Available as an advertising-supported business supplement.

Quantifiable outcome

• Prensa Ibérica achieved 35 awards at the 26th European Newspaper Award, with EL PERIÓDICO named European Newspaper of the Year
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LLYCcoreStrategic or Co-development Partner · 1 November 2024Prensa Ibérica partnered with LLYC (a global marketing and corporate affairs consultancy) for the development of the III Estudio de Tendencias Informativas. LLYC contributed its expertise in social media conversation analysis using Deep Learning team methodologies and natural language processing tools. This collaboration enabled identification of 12 key themes from 191.6 million unique browsers and 133 million social media mentions.
• Luxury Media (Gentleman)minorGTM or Marketing Partner · 4 June 2024Prensa Ibérica 360 and Luxury Media signed an agreement for joint commercial exploitation of Gentleman digital edition. From May 2024, Gentleman joined the commercial portfolio of Prensa Ibérica 360. The publication targets men aged 30-54 with high socioeconomic status, curious and informed about current affairs and open to new experiences. The digital version was renewed with modern, elegant design developed by Prensa Ibérica team.
• Publiespaña (Media For Europe Advertising)coreChannel Partner/ Reseller/ Distributor · 12 March 2024Commercial alliance between Publiespaña and Prensa Ibérica for exploitation of regional disconnection advertising in Canary Islands for Telecinco, the leading channel in the islands. The commercial teams of La Provincia and El Día coordinate advertising commercialization for Mediaset España's daily disconnection in the Canary territory. This combines Telecinco's content connection with the audience, Publiespaña's commercial strength, and Prensa Ibérica's leadership in capillarity and proximity in local and regional markets.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• LLYC: LLYC is a global marketing and corporate affairs consultancy that partnered with Prensa Ibérica on the III Estudio de Tendencias Informativas. As an adjacent services partner and AI/data analytics provider, it is an ecosystem peer rather than a direct competitor.

Regional players

• Grupo Joly: Grupo Joly publishes Diario de Cádiz, Diario de Sevilla and other Andalusian regional titles, competing with Prensa Ibérica's Andalusia portfolio (El Correo de Andalucía, Diario de Córdoba, La Opinión de Málaga) for regional advertising in southern Spain.

Direct peers

• Vocento: Vocento is a Spanish multimedia communication group (ABC, El Correo, regional titles, digital) with a comparable regional-press portfolio, advertising sales model, and national footprint. It is the closest publicly traded analog to Prensa Ibérica in terms of regional press scale and ad-revenue dependency.
• Unidad Editorial: Unidad Editorial (El Mundo, Expansión, Marca) operates a comparable Spanish media portfolio of national and sports newspapers with integrated advertising sales. It competes directly for the same national brand advertisers and shares the print-to-digital transition pressures.
• Henneo (Heraldo de Aragón): Henneo is a Spanish multimedia group (Heraldo de Aragón and other regional titles) with a comparable regional-press footprint and integrated advertising sales. It is a direct competitor in regional Spanish press monetization.
• Grupo Godó (La Vanguardia): Grupo Godó publishes La Vanguardia and other regional titles in Catalonia, directly competing with Prensa Ibérica's regional newspaper brands (El Periódico, Sport, Diari de Girona) for the same Catalan advertiser budgets.

Broad incumbents

• Atresmedia: Atresmedia is a Spanish media conglomerate (Antena 3, LaSexta, Onda Cero) with national TV and digital ad sales competing for the same enterprise brand budgets. As a broader incumbent it overlaps with Prensa Ibérica on cross-platform advertising but is not focused on regional press.
• PRISA: PRISA is the largest Spanish-language media group (El País, Cadena SER, AS) with a broader portfolio spanning national press, radio, and education. It is a broad incumbent that overlaps with Prensa Ibérica on national print advertising but operates at greater scale and with a more diversified mix.
• Mediaset España (Mediaset España Comunicación): Mediaset España operates Telecinco and Cuatro, dominating Spanish TV advertising. Prensa Ibérica has a commercial alliance with Publiespaña (Mediaset) for Canary Islands regional disconnection, confirming Mediaset as a competitor and partner for the same advertiser spend.
• Hearst Spain: Hearst Spain operates a portfolio of magazines and digital lifestyle brands (Cosmopolitan, Elle, etc.) that compete with Prensa Ibérica's magazine titles (Woman, Cuore, Stilo, Viajar) for premium advertiser budgets in fashion, beauty, and lifestyle categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prensaiberica
• Facebookfacebook.com/prensaiberica
• LinkedInlinkedin.com/company/prensa-ib%C3%A9rica-360%C2%BA
• Instagraminstagram.com/prensaiberica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prensa Ibérica 360º