Presentation School

What Presentation School does

The Presentation School is a private, non-profit 501(c)(3) independent school serving students in Transitional Kindergarten through 8th grade in Sonoma, California. Founded in 1997 and relocated to a 4.5-acre park-like campus in 2006, it operates as the only independent non-profit TK-8 school in Sonoma, delivering a holistic whole-child curriculum anchored in its LOVE, LEARN, LEAD values. The school's core product portfolio spans the Lower School (K-5) and Upper School (6-8), a Specialist Program in art, music, Spanish, and PE, the Yale-developed RULER social-emotional learning framework, and a technology program built on Google Apps for Education with 1:1 iPads (K-2) and 1:1 Chromebooks (3-8), supplemented by Oculus VR. Enrichment layers include overnight field trips by grade, ASPIRE after-school classes, Aftercare at $15/hour, a Middle School Sports League, electives, an annual Spring Musical, and a STEAM Week challenge. The school maintains a 7:1 faculty-to-student ratio across approximately 140-160 students with one class per grade.

The business model is tuition-driven: 2026-2027 top-level tuition is $19,750 for TK, $24,750 for K-5, and $28,450 for grades 6-8, billed annually on a per-family basis with an all-inclusive scope covering technology, day trips, and specialist resources. Tuition is supplemented by a Tier 2 Annual Fund donation drive (September-December), an auction gala, ASPIRE enrichment fees, aftercare usage fees, and donor-restricted scholarship contributions. An Indexed Tuition model administered through FACTS Financial Aid provides means-tested discounts with applications due February 2 each year, supported further by Pathways Endowed Scholarships at the Community Foundation of Sonoma County and participation in the BASIC Fund — together forming a multi-tier access infrastructure for underrepresented families. GTM is sales-led and admissions-driven: weekly Tuesday campus tours, seasonal Open Houses (Fall November, Winter January), TK/Kindergarten Sneak Peek Tours (October-February), shadow days, an Assessment Morning, and RenWeb-based online applications, with enrollment decisions communicated March 19. Distribution is direct-to-family with no third-party resellers; the geographic footprint is concentrated in Sonoma and Napa Valleys in Northern California Bay Area.

Revenue figures are not publicly disclosed as the entity is a 501(c)(3). Operational technology is built on commodity SaaS: Google Apps for Education for academic and calendar workflows, RenWeb for inquiry/application intake, FACTS for financial-aid assessment and aftercare billing, DonorPerfect for fundraising, and SignUpGenius for after-school registrations. The school holds dual accreditation from CAIS and WASC, has been designated a Yale University RULER Spotlight School and a CASEL SELect program, and is governed by a Board of Trustees. As of 2025 the school is led by newly appointed Head of School Cecily Stock and is executing against a Board-approved Strategic Plan covering 2025-2032.

Name

Presentation School

Legal name

The Presentation School

Website

https://presentationschool.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Presentation School is a non-profit, independent TK-8 private school in Sonoma, California, founded in 1997, serving approximately 140-160 students from Sonoma and Napa Valley families with a 7:1 faculty ratio and Yale RULER social-emotional learning curriculum, funded primarily through annual tuition of $19,750-$28,450 plus Annual Fund donations and scholarship support.

Ownership category

akta.pro rank

Product category

Independent K-8 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Independent school education
• TK-8 private school
• Social emotional learning
• College preparatory curriculum
• Private school tuition

Headquarters

HQ city

Sacramento, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition: Primary revenue stream from tuition payments. The school uses an Indexed Tuition model aligned with demonstrated financial need, assessed via FACTS Financial Aid. Tuition rates for 2026-2027: TK $19,750; K-5th $24,750; 6th-8th $28,450.
2. Annual Fund Donations: The Presentation Annual Fund is a cornerstone of annual giving efforts, running September through December. Donations help cover the gap between tuition and full cost of education, supporting programs, facilities, and resources.
3. Aftercare and ASPIRE Programs: Aftercare (extended day) offered 3:15-5:00pm at $15/hr (2023-2024 rate), prorated based on attendance. ASPIRE (After School Programs, Innovation, Recreation and Enrichment) offers enrichment classes (garden, painting, STEAM, Yoga, Science, etc.) at additional per-class cost.
4. Auction Dinner Party Fundraiser: Annual fundraising event (e.g., 'Step Right Up' auction extravaganza) with ticket sales and live auction/paddle raise. Example event March 8th 2025.
5. Overnight Field Trips: Overnight field trips in grades 4-8 (4th grade Coloma, 5th grade Westminster Woods, 6th grade Sea Lab Monterey, 8th grade Washington D.C.) are charged as additional expenses to families.
6. Pathways Scholarships: Financial scholarships for underrepresented students funded through donations to the Pathways Endowed Scholarship Fund at the Community Foundation of Sonoma County (CFSC).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Presentation School is a private, non-profit TK-8 independent school in Sonoma, California that delivers a whole-child education spanning Transitional Kindergarten through 8th grade. Its core offering integrates core academics with specialist instruction in Art, Music, Spanish, and PE, the Yale RULER social-emotional learning curriculum, 1:1 technology devices, and experiential learning including overnight field trips. Tuition is delivered under an inclusive Indexed Tuition model ranging from $19,750 to $28,450 for 2026-2027, with supplementary aftercare and ASPIRE enrichment programs.

Product overview

The Presentation School is an independent TK-8 private school offering a holistic, whole-child education grounded in its LOVE, LEARN, LEAD values. The school provides a unified academic program spanning Transitional Kindergarten through 8th grade, integrating core academic subjects (Language Arts, Mathematics, Science, Social Studies) with specialist programs (Art, Music, PE, Spanish), the Yale RULER social-emotional learning curriculum, and technology (1:1 iPad in K-2, 1:1 Chromebook in 3-8 via Google Apps for Education). The product portfolio includes the academic programs (Lower School, Upper School, Specialist Program), enrichment offerings (ASPIRE after school programs, Aftercare, Electives), the RULER SEL program, Experiential Learning with overnight field trips, Visual and Performing Arts with annual theater productions, and Athletic programs. Financial accessibility is supported through Indexed Tuition and Pathways Scholarships. The school operates with a 7:1 faculty-to-student ratio and maintains dual accreditation from CAIS and WASC.

Differentiator

Problem solved

Functional benefit

Products and services

• Transitional Kindergarten (TK)
• Lower School (Kindergarten-5th Grade)
• Upper School (6th-8th Grade)
• Specialist Program
• RULER Social-Emotional Learning Program
• Technology Program
• Middle School Electives Program
• Experiential Learning Program
• Visual and Performing Arts Program
• Middle School Athletic Program
• ASPIRE After School Programs
• Aftercare
• Indexed Tuition
• Pathways Scholarships

Quantifiable outcome

• Students perform at or above 95% of schools nationally on ERB standardized tests in grades 3-8
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Transcendence Theatre CompanyminorStrategic or Co-development PartnerPresentation School partnered with Transcendence Theatre Company for the production of the Spring Musical 'Newsies Jr.', with two performances on March 27 & 28, 2025 open to the public. This collaboration supports the performing arts program and community engagement.
• BASIC FundcoreGTM or Marketing PartnerThe Presentation School is a participating school with the BASIC Fund, a 501(c)(3) organization advancing educational equity through scholarships for qualifying families. The BASIC Fund helps make TPS accessible to families who qualify, supporting the school's diversity and inclusion mission.
• Community Foundation of Sonoma County (CFSC)coreGTM or Marketing PartnerTPS established the Pathways Endowed Scholarship Fund at the Community Foundation of Sonoma County (CFSC), accepting donations for current and long-term scholarship opportunities in perpetuity for students from underrepresented backgrounds.
• San Jose Tech MuseumminorStrategic or Co-development PartnerIn 2016, TPS partnered with the San Jose Tech Museum for a comprehensive earthquake and engineering study, culminating in the 'Presentation Great Shake Down' STEAM challenge. This partnership enhanced the school's STEAM curriculum through hands-on scientific learning.
• FACTS Financial AidcoreOthersTPS partners with FACTS Financial Aid, a trusted third-party platform, to assess family affordability for Indexed Tuition. FACTS verifies applicant information and determines suggested financial affordability levels. FACTS is also used for aftercare billing.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Stratford School: Bay Area private preschool-through-middle-school chain with multiple campuses offering integrated academics, arts, and athletics. Comparable in grade span and enrichment offerings though positioned as a broader multi-campus incumbent.
• Sonoma Academy: Independent 6-12 school in Sonoma Valley that is a documented graduate destination for Presentation School students. Broader incumbent in the same local market that competes indirectly for the same affluent Sonoma families.
• The Branson School: Independent 9-12 school in Marin County that is a documented high school placement destination for Presentation School graduates. Competes indirectly for the same Bay Area independent school family pipeline.

Direct peers

• Live Oak School: Independent K-8 school in San Francisco with a project-based, inclusive curriculum and small class sizes. Comparable to Presentation School in grade span, mission, and tuition positioning.
• The Nueva School: Independent TK-8 (with a high school division) on the San Francisco Peninsula known for a whole-child, design-thinking and SEL-rich curriculum. Highly comparable in mission, integrated specialist programs, and family demographic to Presentation School.
• Marin Primary & Middle School: Independent, non-sectarian TK-8 school in Marin County with a similar small-class, whole-child educational model and Bay Area independent school positioning. Directly comparable in scale, grade span, and tuition tier to The Presentation School.
• Town School for Boys: Independent K-8 boys' school in San Francisco with strong academic outcomes and experiential programming. Comparable in grade span, family demographic, and independent-school positioning.
• San Domenico School: Independent K-12 school in Marin County with integrated arts, athletics, and SEL programming. Cecily Stock previously led San Domenico before joining Presentation School, making it a tightly relevant operational and curricular peer.
• Katherine Delmar Burke School: Independent K-8 school in San Francisco with a coed, whole-child curriculum and academic outcomes aligned with top Bay Area independents. Comparable in scale, mission, and family demographic to Presentation School.

Others

• BASIC Fund: 501(c)(3) scholarship organization providing tuition assistance for low-income Bay Area families to attend participating private schools, including Presentation School. Ecosystem partner rather than a competitor, but operationally central to TPS's accessibility mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/photo.php?fbid=122095032686479276&set=a.122095032740479276&type=3
• LinkedInlinkedin.com/company/presentation-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presentation School