Transcendence Theatre Company

What Transcendence Theatre Company does

Transcendence Theatre Company is a Sonoma, California-based non-profit performing arts organization that produces an annual outdoor Broadway-caliber summer series, 'Broadway Under the Stars,' at the Field of Dreams amphitheater adjacent to Sonoma Plaza. Founded in 2012 by Amy Miller and Brad Surosky, the company has grown to an 11-50 employee operation now presenting its 15th anniversary season in 2026, with mainstage productions including licensed Tony-winning musicals such as Ain't Too Proud (June 12-28, 2026) and Mamma Mia! (August 13-30, 2026), alongside concert-format events like Radio Recall (July 10-12, 2026). The performing arts portfolio is supported by an arts education vertical — the Kids Camp for ages 8-17, the Intern and Apprentice Program (12-15 week summer intensive), Skits Under the Stars, and the Transcendence for All community access initiative (10% of ticket inventory and 5,500+ free tickets gifted to date).

The business model blends transactional and recurring revenue: tiered live ticket sales ($35-$175 Gold/Premium/General Reserved), annual 3-show season subscriptions (from $139.20 to $343.20), group bookings with 10-25% discounts for 10+ attendees, kids camp tuition at $325 per camper, corporate sponsorship packages (RBC Wealth Management as flagship Gold Lounge, plus Benziger Winery, Sotheby's, Redwood Credit Union, KJZY Radio, Kaiser Permanente, Bank of Marin, and Exchange Bank), venue rentals including the Redwood Credit Union Grand Terrace, and a $1.4M annual 'Moments of Magic' fundraising campaign (with $1,308,176 reported raised). Distribution is direct-to-consumer through transcendencetheatre.org and box office phone support, amplified by Bay Area media partnerships (KRON4, KTVU, NBC Bay Area, ABC7, Good Day Sacramento), social campaigns under #bestnighteverTTC, email marketing, and bundled tourism partnerships with Fairmont Sonoma Mission Inn and PushPak Motors.

The core technology stack is intentionally low-tech — live theatrical performance with Broadway-caliber performers at an outdoor venue — and there are no disclosed APIs, software platforms, AI/ML capabilities, or proprietary technology systems beyond the registered 'Best Night Ever' trademark. Strategic positioning rests on venue exclusivity (Field of Dreams near Sonoma Plaza), talent depth (performers from Carnegie Hall, the Philadelphia Boys Choir, and Broadway national tours), brand recognition (Newsweek Best Outdoor Theater Performance, USA Today 10Best, SFBATCC 'Go See!'), and a deep community/nonprofit partnership network across Sonoma County.

Name

Transcendence Theatre Company

Legal name

Transcendence Theatre Company®

Website

https://transcendencetheatre.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Transcendence Theatre Company is a Sonoma, California non-profit that produces an annual outdoor Broadway-caliber summer series at Field of Dreams, serving wine country tourists, corporate groups, and local Bay Area audiences through ticketed shows, season subscriptions, arts education programs, corporate sponsorships, and community outreach.

Ownership category

akta.pro rank

Product category

Live Outdoor Musical Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Cabarets & Variety Nightlife (MPAGAIAI), Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theatre production
• Outdoor musical theatre
• Performing arts education
• Community arts programs
• Broadway entertainment

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual show tickets sold at multiple price tiers (Gold, Premium, General Reserved) ranging from $35-$175 per ticket. Main revenue driver for the summer Broadway Under the Stars series.
2. Season Subscriptions: Season ticket packages offering savings of 20% off regular ticket prices with priority seating access. Three-show subscription bundles at Gold ($343.20+), Premium ($259.20+), and General Reserved ($139.20+) tiers.
3. Group Sales: Tiered group discounts for 10+ attendees (10-20% off), with private picnic add-ons available. Up to 25% discount for groups of 50+ paying upfront.
4. Kids Camp: Musical theatre camp for youth ages 8-17 led by Broadway artists, priced at $325 per camper.
5. Donations and Fundraising: Annual Moments of Magic fundraiser with a $1.4 million goal, featuring donor recognition tiers and matching donation programs. Also accepts general donations and planned giving.
6. Corporate Sponsorships: Season sponsorship packages at various levels (Gold Lounge, Wine, Real Estate, Broadcast, Education sponsors). Includes brand visibility, VIP experiences, and client entertainment opportunities.
7. Venue Rentals and Private Events: Redwood Credit Union Grand Terrace private lounge available for corporate events, celebrations, and private gatherings with premium sightlines, dedicated bar, and cast meet-and-greets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Transcendence Theatre Company produces and presents an annual outdoor summer musical theatre season branded "Broadway Under the Stars" at the Field of Dreams venue in Sonoma, California, featuring fully staged Broadway-licensed productions (e.g., Mamma Mia!, Ain't Too Proud) and concert events performed by Broadway-caliber talent. Beyond mainstage productions, the company sells educational programs (Kids Camp, Intern and Apprentice Program), community engagement initiatives (Transcendence for All, Skits Under the Stars), and ticketing products including season subscriptions, group bookings, and venue rentals at the Redwood Credit Union Grand Terrace.

Product overview

Transcendence Theatre Company operates as a live outdoor theatre entertainment company producing Broadway-caliber musical theatre performances under the 'Broadway Under the Stars' brand at Field of Dreams in Sonoma, California. The company's core product is its annual summer theatre season featuring fully staged Broadway productions (such as 'Mamma Mia!' and 'Ain't Too Proud'), concert events (such as 'Radio Recall'), and musical revues. Beyond mainstage productions, the company offers educational programs including Kids Camp and an Intern/Apprentice Program, community engagement through 'Transcendence for All' and 'Skits Under the Stars,' and ticketing products including season subscriptions and group bookings. The company also operates a seasonal venue with pre-show picnicking experiences and special event offerings like the Redwood Credit Union Grand Terrace.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Under the Stars Annual outdoor musical theatre season at Field of Dreams in Sonoma, California, featuring Broadway-caliber performers in fully staged productions of popular musicals and concert events under the stars; open to individual ticket buyers, group bookers, and season subscribers.
• Ain't Too Proud: The Life and Times of The Temptations Tony-winning Broadway musical following The Temptations' journey from Detroit to the Rock & Roll Hall of Fame, performed June 12–28, 2026 under the Broadway Under the Stars series; ticketed to individual buyers, subscribers, and groups.
• Radio Recall: The Soundtrack of Your Life High-energy concert experience celebrating 60 years of iconic songs from artists like Queen, Coldplay, The Beatles, and Tina Turner, performed by Broadway vocalists Aaron LaVigne and Jenna Rubaii; scheduled July 10–12, 2026.
• Mamma Mia! The global ABBA hit musical set on a Greek island, featuring hits like 'Dancing Queen' and 'Mamma Mia,' scheduled August 13–30, 2026.
• Kids Camp

Quantifiable outcome

• Newsweek named Transcendence among top outdoor theater performances in the US
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• RBC Wealth ManagementflagshipGTM or Marketing PartnerSeason Gold Lounge Sponsor providing premium lounge amenities for Gold ticket holders. Includes wine, beer, and beverages service. Brand visibility on site and in marketing materials.
• Benziger Family WinerycoreGTM or Marketing PartnerSeason Signature Wine Sponsor. Certified Biodynamic, organic, or sustainable vineyard providing wines for pre-show picnics and events.
• Sotheby's International RealtycoreGTM or Marketing PartnerSeason Real Estate Sponsor providing brand visibility and marketing support for the Broadway Under the Stars series.
• KJZY RadiocoreGTM or Marketing PartnerSeason Broadcast Sponsor (Jazzy 93.7) providing radio broadcast support and marketing reach in the Bay Area.
• The Alan and Susan Seidenfeld Charitable FundminorGTM or Marketing PartnerSeason Education Sponsor supporting arts education initiatives including Kids Camp and community outreach programs.
• Redwood Credit UnioncoreGTM or Marketing PartnerGrand Terrace Sponsor providing private elevated lounge for premium group experiences. Includes 5% giveback to local nonprofits (Sonoma Community Center Youth Arts Program, Art Escape, Boys & Girls Club of Sonoma Valley).
• Bank of MarinminorGTM or Marketing PartnerCorporate sponsor providing financial support and brand visibility for the Broadway Under the Stars season.
• Exchange BankminorGTM or Marketing PartnerCorporate sponsor providing financial support and brand visibility for the Broadway Under the Stars season.
• Kaiser PermanenteminorGTM or Marketing PartnerCorporate sponsor providing health and wellness partnership and brand visibility.
• Sweetwater SpectrumminorStrategic or Co-development PartnerPast outreach project partner serving people with disabilities through inclusive theatre experiences.
• Stand By Me Mentoring AllianceminorStrategic or Co-development PartnerPast outreach partner providing mentoring programs for youth in Sonoma County.
• Care Partners InitiativeminorStrategic or Co-development PartnerPast outreach partner supporting caregivers and care recipients in the community.
• La Luz CenterminorStrategic or Co-development PartnerPast outreach partner serving the Latino immigrant community in Sonoma Valley.
• Face 2 FaceminorStrategic or Co-development PartnerNonprofit partner for LGBTQIA+ Pride Night celebrations. Receives portion of beverage sales during Pride events.
• Positive ImagesminorStrategic or Co-development PartnerNonprofit partner supporting LGBTQIA+ youth. Beneficiary of Pride Night beverage sales donations.
• Redwood Empire Food BankminorStrategic or Co-development PartnerPast nonprofit partner. 5% of beverage sales from season performances donated to support food security programs.
• Field of DreamscoreStrategic or Co-development PartnerVenue partnership for the outdoor amphitheater location. A portion of every ticket sold is donated to help upkeep the fields and support youth sports and recreation.
• Latino Service ProvidersminorStrategic or Co-development Partner2025 Season nonprofit partner. 5% of beverage sales donated to support their mission in the Latino community.
• Vida Cultural ArtsminorStrategic or Co-development Partner2025 Season nonprofit partner focused on Latinx cultural arts programming.
• Sonoma Family MealminorStrategic or Co-development Partner2025 Season nonprofit partner addressing food insecurity in Sonoma County.
• Everybody Is A StarminorStrategic or Co-development Partner2025 Season nonprofit partner supporting performing arts access.
• Sonoma ImmigrantminorStrategic or Co-development Partner2025 Season nonprofit partner serving immigrant communities in Sonoma.
• REFB (Redwood Empire Fire Relief)minorStrategic or Co-development Partner2025 Season nonprofit partner focused on fire relief and community recovery.
• Fairmont Sonoma Mission Inn and SpaminorGTM or Marketing PartnerFeatured partner hotel for visitors, providing luxury accommodations near the venue.
• PushPak MotorsminorGTM or Marketing PartnerGold Package partner offering trike wine country tours with Transcendence show tickets included.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paper Mill Playhouse: Historic regional theater in Millburn, NJ producing Broadway musicals and new works. Comparable as a regional theater producing licensed Broadway titles with subscription packages and educational programming.
• South Coast Repertory: Tony Award-winning professional theater company in Costa Mesa, CA producing a season of plays and musicals. Comparable as a California regional theater producing subscription-based seasons with multi-tier ticketing.
• Oregon Shakespeare Festival: One of the largest regional repertory theaters in the US, producing Shakespeare and musicals across multiple venues in Ashland, OR. Comparable as a destination regional theater with multi-show seasons, though substantially larger in scale.
• California Shakespeare Theater (Cal Shakes): Long-running professional outdoor theater company in the San Francisco Bay Area producing Shakespeare and classic works. Directly comparable as a regional outdoor theater serving Bay Area audiences with summer programming, though focused on Shakespeare rather than Broadway musicals.
• TheatreWorks Silicon Valley: Silicon Valley-based professional theater producing new works and musicals with subscription seasons and education programs. Comparable as a Bay Area regional theater with subscription model, arts education programming, and nonprofit fundraising.
• La Jolla Playhouse: Tony Award-winning La Jolla theater known for developing new musicals and producing Broadway-bound works. Comparable as a high-profile California regional theater with subscription ticketing and producing Broadway-caliber productions.
• Mountain Theatre Company (Mountain Play): Historic outdoor amphitheater theater on Mt. Tamalpais in Marin County, CA producing annual summer musicals since 1913. Operates the same outdoor regional theater model serving the North Bay audience, with similar weather exposure and seasonal economics.
• Napa Valley Shakespeare Festival: Outdoor theater company producing Shakespeare in Napa Valley wine country. Closely comparable as a wine-country outdoor theater company serving Northern California audiences with summer productions, though at a smaller scale and focused on Shakespeare.

Regional players

• Mountain Winery: Outdoor concert venue in Saratoga, CA in the South Bay wine country region. Comparable as an outdoor ticketed entertainment venue targeting similar wine-country audiences, though focused on concerts rather than theatrical productions.

Broad incumbents

• American Conservatory Theater (A.C.T.): Major San Francisco-based Tony-winning regional theater with a year-round indoor season. Comparable as a Bay Area theater producing Broadway-caliber productions, but operates at substantially larger scale and indoors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TTCsonoma
• YouTubeyoutube.com/channel/UCQ6pL7LqK8d0zSxoMLC7PZg
• Instagraminstagram.com/transcendence.theatre
• Facebookfacebook.com/TTCsonoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transcendence Theatre Company