PResston PR Ltd.

What PResston PR Ltd. does

PResston PR Ltd. (legal name PResston PR Kft.) is a privately held Hungarian communications and PR agency founded in 2007 by Terdik Adrienne in Budapest. The firm delivers integrated PR and communication solutions across external PR (media relations, press campaigns, event planning, crisis communication, social media marketing, brand building, website development) and internal PR (employee communications, employer branding), complemented by strategic communication consulting with documented quantitative and qualitative efficiency measurement. There is no proprietary technology platform; the offering is delivered as professional services grounded in the expertise of the team.

The firm serves three named customer segments — corporate/enterprise, SME, and franchise-level clients — spanning 12+ industry verticals including construction, financial/banking, automotive, IT/SSC, pharmaceutical, FMCG, sports, fashion, energy, environmental, tourism, and education. It operates from two offices (Budapest headquarters in the Rózsadomb Center, plus a Debrecen regional office opened in 2020) providing nationwide Hungary coverage. Distribution is direct client engagement only; no channel partners, resellers, or marketplace presence is disclosed.

The go-to-market is sales-led B2B, relying on direct sales for enterprise and franchise accounts and inside sales for SME accounts. Marketing is conducted through a company website (presstonpr.hu), LinkedIn, Facebook, and Instagram, supplemented by earned media — the Managing Director's interviews on Eletstilusmagazin.hu, Uzletem.hu, and Franchising.hu. Pricing is not publicly disclosed and is described as customized per client scope and engagement. Revenue is generated through a single stream of professional services fees (likely retainer- or project-based), with no disclosed figures.

Name

PResston PR Ltd.

Legal name

PResston PR Kft.

Website

https://presstonpr.hu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PResston PR is a Hungarian B2B communications agency founded in 2007, delivering integrated PR, media relations, and strategic communication services to corporate, SME, and franchise clients across 12+ industry sectors from offices in Budapest and Debrecen.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations agency
• Corporate communications
• Media relations services
• Crisis communication
• Employer branding

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communication Services: Professional services revenue generated through integrated PR and communication solutions delivered to corporate, SME, and franchise clients. Services include strategic consulting, media relations, content creation, event organization, and crisis communication. Revenue is likely project-based or retainer-based given the agency service model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PResston PR Ltd. is a Hungarian communications agency delivering integrated public relations and communication solutions to corporate, SME, and franchise clients. The agency combines strategic communication consulting with traditional PR execution, covering external PR (press relations, media campaigns, event planning, crisis communication, social media marketing, brand building) and internal PR (employee communications, employer branding). Services are delivered through offices in Budapest and Debrecen, providing nationwide Hungarian coverage across 12+ industry sectors.

Product overview

PResston PR Ltd. offers a unified portfolio of integrated PR and communication solutions delivered as professional services rather than a software platform. The core offering consists of External PR Services (corporate, product, brand, and target group PR including press relations, media campaigns, event planning, strategic consulting, brand building, website development, crisis communication, and social media marketing) and Internal PR Services (employee communications, newsletters, and employer branding). These are supplemented by Strategic Communication Consulting with documented efficiency measurement. Additionally, the company has developed the 'Smart Interviews' internal program for career integration. The services target corporate, SME, and franchise level clients across construction, financial, automotive, IT, pharmaceutical, FMCG, sports, fashion, energy, environmental, tourism, and educational sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Measurable success guaranteed through documented quantitative and qualitative efficiency measurement tools
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Havas PR: Global communications network with Central European operations. Comparable to PResston PR in offering integrated communications, media relations, and brand PR, but with significantly larger scale and cross-border capabilities.
• FleishmanHillard: International PR and integrated communications network operating across CEE including Hungary. Comparable to PResston PR in core services (media relations, corporate comms, crisis, events) but serves larger global clients with a deeper resource base.
• Burson (BCW): Global public relations and communications firm with CEE presence. Comparable to PResston PR in media relations, corporate communications, and crisis management, but operating at much larger scale across multiple geographies.
• LEWIS Global Communications: International PR and digital communications agency with offices across Europe. Comparable to PResston PR in providing integrated PR, media relations, and content services, but with global delivery capabilities targeting enterprise clients.
• Edelman: Global PR and communications firm with a long-standing Hungarian office. Edelman is comparable because it delivers the same corporate communications, media relations, and strategic PR services that PResston PR offers, but at much greater scale with multinational reach.

Direct peers

• Café Communications: Hungarian-based integrated communications agency offering PR, media relations, and strategic communications to Hungarian corporate and SME clients. Directly comparable to PResston PR in scale, geography, and service mix.
• Trendency Group: Hungarian communications and PR consultancy. Comparable to PResston PR in targeting Hungarian corporate and SME clients with integrated communications, media relations, and strategic consulting services.
• Uniomedia: Hungarian PR and communications agency serving corporate and institutional clients. Directly comparable to PResston PR in domestic Hungarian market positioning, service offerings (media relations, strategic comms, events), and mid-market client base.
• PPR Communications: Hungarian PR and communications agency. Directly comparable to PResston PR in providing media relations, corporate communications, and event management to Hungarian clients across multiple sectors.
• Well PR Agency: Budapest-headquartered PR and communications firm. Comparable to PResston PR as a fellow Hungarian PR agency competing for similar corporate and SME clients with overlapping service portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/presstonpr.hu
• LinkedInlinkedin.com/company/presston-pr-kft
• Instagraminstagram.com/presstonpr.hu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PResston PR Ltd.