Presticar Automobiles

What Presticar Automobiles does

Presticar Automobiles, operating as S.A.R.L PRESTICAR, is a French independent automobile dealership founded in 2013 and headquartered at 519 Rue de la Rive, La Grand Croix, Loire, France. The company specializes in American vehicles (Dodge, Ford, Chevrolet, Jeep, Cadillac, Pontiac, Buick), European luxury marques (Mercedes-Benz, BMW, Porsche, Aston Martin), and classic/collector automobiles sourced from France, USA, Canada, and other markets. Its primary customer base consists of individual car enthusiasts seeking performance and specialty vehicles that are difficult to source through mainstream French dealers, supplemented by a secondary segment of professional/business buyers acquiring commercial vehicles such as Ford Transit Custom vans. The business is supported by a lean team of 5 employees.

The company's offering is built around four integrated service pillars: vehicle sales (used and new-on-order), an in-house Atelier for maintenance and repair, vehicle personalization services covering body kits, performance upgrades, and aesthetic modifications, and trade-in evaluation. The technology stack is minimal — a WordPress-based website serves as the primary online storefront with detailed inventory filtering by brand, year, mileage, engine type, and horsepower. Inventory spans decades (model years from 1930 to 2026) and the business has accumulated a cumulative 227,587 horsepower sold since inception. The Atelier and import expertise provide technical capabilities that the company itself characterizes as a modest proprietary advantage in a French market where mainstream dealers rarely offer comparable American-vehicle import, homologation, and modification services under one roof.

Presticar operates a direct-to-consumer go-to-market motion through a single physical showroom in La Grand Croix and a transactional website. Revenue is generated principally through one-time vehicle sales, with website prices ranging from €11,990 for older classics to €139,990 for premium European models and €41,500–€55,990 for new Ford Transit Custom vans, supplemented by professional services revenue from the Atelier and personalization offerings. The company monetizes customer acquisition through a referral network of financial partners (Cetelem, Viaxel, Banque Populaire) for vehicle financing, insurance partners (Gras Savoye/NSA Garanties) for coverage, and tracking/telematics (Traqueuer) for security — these partnerships enable Presticar to deliver a full-stack ownership experience without holding captive balance sheet exposure to receivables or insurance underwriting. The company is privately held, with no parent, no external institutional investment, and no funding rounds disclosed.

Name

Presticar Automobiles

Legal name

S.A.R.L PRESTICAR

Website

https://presticar-automobiles.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Presticar Automobiles is a French independent multi-brand automobile dealership founded in 2013 in La Grand Croix, specializing in American vehicles, European luxury cars, and classic collector automobiles, with integrated sales, customization, and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

La Grand Croix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of new and used automobiles, including American vehicles (Dodge, Ford, Chevrolet, Jeep), European luxury cars (Mercedes, BMW, Porsche), and classic/collector vehicles. Vehicles sourced from France, USA, Canada, and other countries.
2. Vehicle Personalization: Customization and personalization services for vehicles including body kits, performance upgrades, aesthetic modifications, and bespoke fitting.
3. Maintenance and Repair Services: Vehicle maintenance and repair services offered through their atelier (workshop) department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Presticar Automobiles is a French multi-brand automobile dealership that sells new and used vehicles—specializing in American brands (Dodge, Ford, Chevrolet, Jeep, Cadillac), European luxury (Mercedes, BMW, Porsche, Aston Martin), and classic/collector cars—alongside an in-house Atelier for maintenance and repair, vehicle personalization and performance-modification services, and vehicle trade-in/reprise evaluation. New vehicles (notably Ford Transit Custom commercial vans) are available on order, while used vehicles are listed from a large curated inventory.

Product overview

Presticar Automobiles operates as a multi-brand automobile dealership offering both used and new vehicles. The business is structured around four core service pillars: vehicle sales (both occasion/used and neuf/new), workshop/Atelier services for maintenance and repairs, vehicle personalization/customization capabilities, and trade-in evaluation services. Their inventory spans a diverse range of manufacturers including American brands (Ford, Dodge, Chevrolet, Jeep), European luxury brands (Mercedes-Benz, BMW, Porsche, Aston Martin), and specialty vehicles. The company specializes in high-performance vehicles, off-road SUVs, pick-up trucks, and classic/collector automobiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicles (Véhicules Occasions)

Quantifiable outcome

• 227,587 hp worth of vehicles sold since 2013

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and minor.

• Gras Savoye / NSA GarantiessupportingChannel Partner/ Reseller/ DistributorInsurance partner providing vehicle insurance and warranty products to protect vehicles sold by Presticar.
• TraqueuersupportingTechnology or IntegrationVehicle tracking and security service provider integrated with Presticar's vehicle offerings for anti-theft and recovery solutions.
• ComStepsupportingImplementation/ SI/ Consulting PartnerWebsite development and digital services partner responsible for Presticar's website platform and online presence.
• AlticreationsminorGTM or Marketing PartnerMarketing agency providing Facebook page and social media presence support for Presticar's digital marketing efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Car & Classic: Online marketplace for classic, collector and enthusiast vehicles across Europe. Comparable to Presticar on target buyer (enthusiasts, classic collectors) but represents a digital, broader-inventory alternative to Presticar's localised dealer model.
• ClassicDriver: European online marketplace and content platform for classic and modern classic cars. Comparable to Presticar on the prestige/collector buyer segment and product positioning.

Direct peers

• Ascott Collection: French specialist dealer of classic, collector and prestige automobiles with workshop and restoration services. Comparable to Presticar through its multi-decade inventory breadth and integrated atelier/customisation offering.
• American Car City: French dealership specialised in American cars (Ford Mustang, Chevrolet Camaro, Dodge RAM, Jeep Wrangler), directly competing with Presticar in the niche of importing and selling US vehicles to French enthusiasts.

Broad incumbents

• Artcurial Motorcars: Major French auction house with a dedicated motorcars department handling classic, collector and prestige vehicles. Comparable to Presticar's classic/collector car activity but operates at significantly larger scale via auctions rather than fixed-price dealership.
• RM Sotheby's: Global collector car auction house with significant European presence, regularly handling American muscle, European classics and exotics overlapping with Presticar's inventory categories.
• La Centrale: Leading French online platform for new and used vehicle listings. Comparable to Presticar on the used-car retail category but competes at massive scale as an aggregator rather than a single dealer.
• LeBonCoin Automobile: France's largest peer-to-peer and professional vehicle classifieds platform, where many French independent dealers (including Presticar's competitors) advertise inventory. Represents the indirect competitive context for Presticar's dealership model.

Regional players

• Mustang Diffusion: France-based Mustang and Ford specialist dealer focused on new and used Mustang/Ford performance models. Overlaps with Presticar's Ford and American-performance inventory mix.
• Elite Auto Sport: French dealer focused on prestige and American vehicles with import services, overlapping directly with Presticar's core US-vehicle import specialism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/presticar-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presticar Automobiles