Elite Auto & Sports

What Elite Auto & Sports does

Elite Auto & Sports is an independent used vehicle retailer operating since 2012 in the Phoenix, Arizona metropolitan area, with a primary lot on East Broadway Road in Phoenix and a secondary address in Tempe. The business sells pre-owned passenger vehicles from a roughly 47-unit inventory at price points typically between $11,000 and $25,000, with a stated specialization in serving credit-challenged and subprime buyers through in-house financing relationships with multiple external lenders. Core products and services include vehicle sales, on-site financing applications, an aftermarket parts and service department, and digital sales-enablement tools including a CarFinder inventory request system, an online credit application, and a payment calculator.

The revenue model is the standard independent dealer stack: gross profit per unit on resale, finance reserve income from lender markups on subprime contracts, and F&I product attach (service contracts, GAP coverage). The BBB Accredited Business status (since 2016) functions as the primary reputational signal in a category where buyer trust is a binding constraint. Operations are staffed by approximately five employees, consistent with a single-location independent dealer at modest scale. Notably, the company's web domain (eliteautoaz.com) also prominently surfaces TOTORAWIT, an Indonesian-language gaming/gambling platform — an unusual co-presence whose nature (domain monetization, licensing deal, or unrelated pivot) is not clarified in available data. The business carries no disclosed external funding, no investor base, and operates entirely as a privately-held independent retailer with no franchise affiliation.

Name

Elite Auto & Sports

Legal name

Elite Auto Financing

Website

https://eliteautoaz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Auto & Sports is a Phoenix-Metro independent used car dealership serving primarily subprime and credit-challenged retail buyers since 2012, operating a ~47-vehicle inventory with in-house financing, parts, and service.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Auto Refinance (FSAKADAB)

Keywords

• Pre-owned vehicle sales
• Auto financing services
• Vehicle service center
• Trade-in appraisal
• OEM parts supply

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of pre-owned vehicles including cars, trucks, SUVs, and vans. Revenue generated through markup on acquired vehicles.
2. Vehicle Financing: Finance department arranges auto loans through lending partners. May receive commissions or spread from financing arrangements.
3. Parts and Service: Parts department maintains inventory of OEM parts. Service department provides vehicle maintenance and repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elite Auto & Sports (operating as Elite Auto Financing) is a Phoenix-based pre-owned vehicle dealership retailing 47+ used cars, SUVs, trucks, and vans from brands such as Chevrolet, Dodge, Ford, Jeep, Nissan, Toyota, Hyundai, and Cadillac. The dealership bundles retail sales with in-house auto financing arranged through multiple lending institutions (including for credit-challenged buyers), a service and parts department, trade-in appraisal, and digital tools (CarFinder, payment calculator, online finance application).

Product overview

Elite Auto Financing operates as a pre-owned vehicle dealership with a platform-plus-services model. The core offering is pre-owned vehicle sales featuring 47+ vehicles across multiple categories (sedans, SUVs, trucks, vans). This is supported by integrated financing services, an in-house service center, parts department, and digital tools including CarFinder, trade-in appraisal, and payment calculator. The company focuses on serving customers regardless of credit history, emphasizing financing accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• TOTORAWIT: Gaming platform providing game top-up services, slot games, casino games, and lottery services (TOGEL) for gamers.

Products and services

• Pre-Owned Vehicle Sales Retail sale of pre-owned sedans, SUVs, trucks, and vans from manufacturers including Chevrolet, Dodge, Ford, Jeep, Nissan, Toyota, Hyundai, and Cadillac; targeted at individual vehicle buyers in the Phoenix metropolitan area.
• Vehicle Financing Services Auto loan and car lease financing arranged by the dealership's finance department through multiple lending institutions, available to customers regardless of credit history.
• Vehicle Service Center In-house vehicle maintenance and repair services including oil changes, transmission replacements, brake adjustments, tire balancing, engine tune-ups, and state inspections.
• Parts Department Inventory of high-quality genuine OEM parts with the ability to order parts not in stock, supporting vehicle service and repair needs.
• Trade-In Appraisal Online tool enabling customers to evaluate the trade-in value of their current vehicle by providing vehicle details, condition ratings, and service history.
• CarFinder Free vehicle search tool that lets customers specify desired configurations and notifies them when matching vehicles become available in the dealership's inventory.
• Payment Calculator Online car loan calculator providing estimated monthly payments based on vehicle price, down payment, and financing terms.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Hertz Car Sales: Hertz Car Sales sells late-model, lower-mileage used vehicles sourced from its rental fleet, with financing offered through third-party lenders. It competes in the same used-car-retail space as Elite Auto but with a distinct, single-source inventory supply model.

Broad incumbents

• AutoNation: AutoNation is the largest US automotive retailer, operating new-vehicle franchises plus AutoNation USA used-car stores in the Phoenix market. It competes broadly with Elite Auto for used vehicle buyers and offers financing, but used cars are only one segment of its much larger portfolio.

Regional players

• AutoNation USA Phoenix: AutoNation USA is AutoNation's dedicated used-vehicle banner, with stores specifically in the Phoenix metro. It is the most direct local geographic competitor to Elite Auto's single-location Phoenix dealership.
• Chapman Automotive Group: Chapman is a large Phoenix-headquartered dealer group operating multiple new- and used-vehicle stores across the Valley of the Sun. It is the most established regional competitor for used vehicle and F&I share in Elite Auto's home market.
• Larry H. Miller Dealerships: Larry H. Miller is a multi-state dealer group with significant Phoenix-area used and new vehicle inventory. It competes for the same regional buyer pool and offers similar financing arrangements, but operates across several Western US states rather than solely in Phoenix.

Direct peers

• CarMax: CarMax is the largest US used vehicle retailer and operates an integrated in-house financing arm that approves a wide range of credit profiles. Its used-car-superstore model with on-site finance is the closest scaled analogue to Elite Auto's dealership-plus-financing proposition.
• EchoPark Automotive: EchoPark is Sonic Automotive's standalone used vehicle retail concept with integrated financing, transparent pricing, and a no-haggle model. Like Elite Auto, it sells used cars across multiple body styles with attached F&I capability, though at significantly larger scale.
• Vroom: Vroom is an online used vehicle retailer competing in the same broader used-car-plus-financing category as Elite Auto. It targets similar customers in the Phoenix market via e-commerce rather than a physical showroom, but offers comparable product and financing convenience.
• DriveTime: DriveTime is a national used vehicle retailer specifically built around subprime and credit-challenged buyers, combining in-house financing with dealership locations. Its niche-overlap with Elite Auto's "100% credit approval" positioning is nearly identical, making it the most directly comparable competitor.
• Carvana: Carvana is an online-first used vehicle retailer offering integrated financing and home delivery. While its distribution model is digital rather than physical, it competes for the same Phoenix-area used-car buyer and offers similar financing flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLUL1LqSP-bkpk3CY09eeDw
• Facebookfacebook.com/eliteautofinancing
• LinkedInlinkedin.com/company/elite-auto-&-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Auto & Sports