Prestige Automotive Corp

What Prestige Automotive Corp does

Prestige Automotive Corp (doing business as Prestige Automotive Group) is a privately held, family-owned multi-franchise luxury automotive dealership group founded in 1993 and headquartered in St. Clair Shores, Michigan. The company holds authorized franchises for Mercedes-Benz (passenger and Sprinter/Metris commercial vans), Cadillac, and operates an in-house collision and auto body repair center in Warren, Michigan. Its operations are organized across two cities and three core sub-brands: Mercedes-Benz of St. Clair Shores, Prestige Cadillac, and Mercedes-Benz Sprinter Vans, with Prestige Auto Body Collision Center providing integrated post-sale service including a lifetime labor warranty and 24-month parts warranty.

The business operates on a traditional luxury dealership go-to-market model: new and certified pre-owned vehicle sales are driven through physical showrooms, phone inquiries, and online inventory search, while secondary revenue comes from service and parts operations and collision/body repair work that accepts all makes and models. The company explicitly honors employee purchase programs for Mercedes-Benz/Daimler plus supplier and VIP/executive plans, and uses standard digital marketing channels including Google remarketing, brand ambassador activity on Instagram and Facebook, and earned media coverage in the Michigan Chronicle.

There is no proprietary technology platform, no AI/ML capability, no API offering, and no disclosed integrations; the firm functions as a conventional retail automotive group with no funding rounds, acquisitions, parent company, or publicly disclosed financial metrics. Reported employee count (7) is inconsistent with the described multi-location retail and service footprint and likely reflects a lean holding entity rather than total headcount, which materially limits the precision of any financial inference.

Name

Prestige Automotive Corp

Legal name

Prestige Automotive Group

Website

https://prestigeautomotive.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

St. Clair Shores

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new and certified pre-owned luxury vehicles including Mercedes-Benz, Cadillac, and Sprinter vans. Also honors employee purchase programs from Mercedes-Benz/Daimler and supplier/VIP/executive plans.
2. Service and Parts: Revenue from vehicle maintenance, repair services, and genuine parts sales at dealership service departments and collision center.
3. Collision Repair Services: Revenue from collision repair, auto body work, paint services, and related maintenance at Prestige Auto Body Collision Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prestige Automotive Corp is a multi-franchise luxury automotive dealership group operating authorized Mercedes-Benz, Cadillac, and Mercedes-Benz Sprinter/Metris van dealerships in Michigan. The company sells new, certified pre-owned, and used vehicles, provides vehicle maintenance and repair services, and operates an in-house collision center offering auto body repair, paint services, and dent removal for all makes and models.

Product overview

Prestige Automotive Corp operates as a multi-franchise automotive dealership group, not a unified software product. Its portfolio consists of separate dealership operations (Mercedes-Benz of St. Clair Shores, Prestige Cadillac, and Mercedes-Benz Sprinter Vans) offering vehicle sales, plus an affiliated Prestige Auto Body Collision Center providing auto body repair services. The company also maintains vehicle inventory search tools on dealer websites. The dealerships are separately branded and operate at different physical locations, unified under the Prestige Automotive Group parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz of St. Clair Shores: Mercedes-Benz dealership offering new and certified pre-owned vehicles, sales, service, and parts.
• Prestige Cadillac
• Mercedes-Benz Sprinter Vans
• Prestige Auto Body Collision Center

Products and services

• Mercedes-Benz of St. Clair Shores Dealership Authorized Mercedes-Benz franchise offering new, certified pre-owned, and used Mercedes-Benz vehicle sales along with manufacturer service and parts. Located at 20200 E Nine Mile Rd., St. Clair Shores, MI 48080. Targets individual luxury vehicle buyers in Michigan and honors Mercedes-Benz/Daimler employee purchase programs.
• Prestige Cadillac Dealership Authorized Cadillac franchise offering new, certified pre-owned, and used Cadillac vehicle sales along with service and parts. Located at 29900 Van Dyke Ave, Warren, MI 48093. Targets luxury vehicle buyers in the Michigan market.
• Mercedes-Benz Sprinter & Metris Vans Dealership Specialized dealership section offering Mercedes-Benz Sprinter and Metris commercial vans for sale and service. Targets commercial buyers and fleet customers seeking Mercedes-Benz van vehicles.
• Prestige Auto Body Collision Center Certified collision center providing auto body repair, paint services, paintless dent repair, dent/ding/scratch repair, bumper repair, body panel repair, and auto restoration for all makes and models. Includes lifetime warranty on labor and 24-month part warranty. Located at 8177 E. 11 Mile Road, Warren, MI 48093.
• Vehicle Service and Maintenance Routine maintenance, repairs, and parts replacement services for vehicles sold at affiliated dealerships. Includes genuine GM and Mercedes-Benz parts.

Quantifiable outcome

• Lifetime warranty on labor for collision repairs
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Broad incumbents

• Group 1 Automotive: Public U.S./U.K. franchised automotive retailer with significant luxury brand presence (Mercedes-Benz, BMW, Toyota luxury). Comparable in franchised luxury retail model, though with substantially larger scale and international exposure.
• AutoNation: Largest U.S. auto retailer by revenue, operating hundreds of franchised stores including luxury and import brands. Comparable franchised dealership model with Mercedes-Benz, Cadillac, and Sprinter exposure, though at vastly larger scale.
• Penske Automotive Group: Public global automotive retailer with a heavy premium and luxury brand portfolio (Mercedes-Benz, Cadillac, Sprinter, BMW, Audi, Porsche). Most directly comparable in product mix to Prestige given its luxury-heavy franchise line-up, but operates nationally and internationally.
• Sonic Automotive: U.S. franchised dealer group with a notable luxury and import brand portfolio including Mercedes-Benz and Cadillac franchises. Comparable in product category, though with national footprint and EchoPark used-vehicle extension.
• Asbury Automotive Group: Public U.S. franchised automotive retailer with material luxury brand exposure (Mercedes-Benz, Lexus, BMW). Comparable franchise mix and complete sales/service/parts/F&I offering, but at significantly larger national scale.
• Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S., operating luxury franchises including Mercedes-Benz and Cadillac. Comparable as a franchised luxury dealer but at substantially greater scale and geographic breadth than Prestige.
• Lithia Motors: One of the largest U.S. franchised dealer groups by revenue and store count, with growing premium brand exposure. Comparable as a consolidated franchised dealer model spanning sales, service, and parts.

Direct peers

• Suburban Collection: Michigan-based multi-franchise auto group operating multiple luxury and volume brand dealerships in the Detroit metro area. Directly comparable as a regional, family-style group competing for the same premium buyer pool and OEM allocations in Prestige's core geography.
• LaFontaine Automotive Group: Family-owned Michigan dealership group operating luxury and mainstream franchises across the Detroit/Southeast Michigan market. Comparable in scale, ownership model, and brand portfolio overlap with Mercedes-Benz, Cadillac, and adjacent premium franchises.

Regional players

• Jim Koons Automotive Companies: Mid-Atlantic-rooted but multi-state luxury dealer group with Mercedes-Benz and Cadillac franchises among others. Comparable as a regional multi-brand group with franchised luxury brand exposure, though operating primarily outside Michigan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prestige-automotive-corp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Automotive Corp