Presto Denmark

What Presto Denmark does

Presto Denmark ApS is a B2B workplace safety provider headquartered in Aarhus, Denmark, that sells emergency safety equipment and delivers related training and maintenance services to Danish businesses. Its core products include automated external defibrillators (AEDs) such as the Mediana A16 HeartOn, PFAS-free fire extinguishers manufactured in-house, fire blankets, fire alarms, fire hose cabinets, targeted fire suppression systems, first aid kits and stations, and eye wash equipment. Training equipment (Laerdal manikins, AED trainers) is sold alongside the hardware catalogue.

The company operates a sales-led go-to-market with three revenue streams: (1) hardware sales through an e-commerce webshop, (2) recurring AED service agreements covering maintenance, battery/electrode replacement, and compliance documentation, and (3) professional training services including first aid, fire safety, and psychological first aid courses delivered on-site at customer locations. Training is offered in physical, online, and hybrid formats, with city-specific landing pages driving local SEO across 63+ Danish cities.

Presto claims market leadership status as the Nordic leader in AEDs and Europe's leading provider in fire safety, first aid, and safety training, with 15 years of market presence and 15,000+ business customers served. Named customers include Energinet, Lidl, Vallensbæk Kommune, Hobbii, Kemp & Lauritzen, Vejle Kommune, Thise Mejeri, and DLG, spanning energy, retail, government, e-commerce, industrial, food/dairy, and agriculture sectors. The company is part of the Presto Group association alongside First-8 ApS, SafetyGroup ApS, Parat ApS, Hjerte112, E-secure, Cantell, and Arbejdsmiljøgruppen. With approximately 30 employees, operations are domestic to Denmark.

Name

Presto Denmark

Legal name

Presto Denmark ApS

Website

https://presto.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Presto Denmark ApS is a Danish B2B workplace safety provider selling AEDs, PFAS-free fire extinguishers, first aid and fire safety equipment, plus on-site training and recurring AED maintenance services to over 15,000 businesses across Denmark.

Ownership category

akta.pro rank

Product category

Workplace Safety Equipment and Training

akta.pro industry

PRIMARYEDAEAIAL

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYBPAKAOAJ

Emergency Response, First Aid/CPR/AED & Incident Management Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

SECONDARYEDAEACAF

Fire & Life Safety Systems (Alarms, Sprinklers, Extinguishers, Inspections)

Education/Education Facilities & Support Services/Security, Safety & Emergency Preparedness Services (Campus Security, Access Control)

Keywords

• Emergency safety equipment
• First aid training
• AED defibrillators
• Fire safety equipment
• Workplace safety solutions

Headquarters

HQ city

Denmark

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sales of AEDs, first aid equipment, fire extinguishers, training equipment, and related accessories through e-commerce webshop
2. Service Agreements: Ongoing maintenance and servicing of AEDs and safety equipment with regular checks, battery/electrode replacement, and documentation
3. Training Courses: First aid courses, fire safety courses, and psychological first aid training delivered on-site at customer locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Presto Denmark provides workplace safety equipment including automated external defibrillators (AEDs), first aid kits, and PFAS-free fire extinguishers manufactured in-house, alongside certified first aid, fire safety, and psychological first aid training courses. The company delivers customized end-to-end safety solutions with recurring service agreements for AED and equipment maintenance, serving businesses across 63+ Danish cities.

Product overview

Presto Denmark is a comprehensive safety solutions provider offering a unified portfolio of products and services. The core offering centers on defibrillators (AEDs) including the Mediana A16 HeartOn and multiple compatible batteries/electrodes, complemented by fire safety equipment such as PFAS-free fire extinguishers, fire blankets, fire alarms, and fire hose cabinets. First aid supplies include various kits, stations, and accessories. The company provides training services including first aid courses, fire safety courses, and psychological first aid courses—available in physical, online, and hybrid formats. Training equipment includes Laerdal manikins and AED trainers. A service agreement program ensures ongoing maintenance of defibrillators. All offerings are customizable to individual business needs across Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediana A16 HeartOn Hjertestarter (AED)
• Hjertestarter serviceaftale (AED Service Agreement)
• Brandtæpper (Fire Blankets)
• PFAS-fri brandslukkere (PFAS-Free Fire Extinguishers)
• Førstehjælpskasse (First Aid Kits)
• Førstehjælpsstation (First Aid Stations)
• Brandalarmer (Fire Alarms)
• Slangeskabe (Fire Hose Cabinets)
• Punktslukning (Targeted Fire Suppression)
• Øjenskyl (Eye Wash)
• Brandkursus (Fire Safety Course)
• Førstehjælpskursus (First Aid Course)
• Psykisk førstehjælp kursus (Psychological First Aid Course)
• Førstehjælpsdukker (Training Manikins)
• Hjertestarter trænere (AED Trainer Devices)
• Online Førstehjælp (Online First Aid Training)

Quantifiable outcome

• 15,000+ businesses in Denmark trust Presto for their safety needs
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• First-8 ApSminorOthersPart of the Presto Group association of companies in the safety industry
• SafetyGroup ApSminorOthersPart of the Presto Group association of companies in the safety industry
• Parat ApSminorOthersPart of the Presto Group association of companies in the safety industry
• Hjerte112minorOthersPart of the Presto Group association of companies in the safety industry
• E-secureminorOthersPart of the Presto Group association of companies in the safety industry
• CantellminorOthersPart of the Presto Group association of companies in the safety industry
• ArbejdsmiljøgruppenminorOthersPart of the Presto Group association of companies in the safety industry

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ZOLL Medical: Global manufacturer of AEDs and resuscitation devices used in workplaces and public settings. Represents upstream supplier risk and potential direct competitive entry into Presto's Nordic markets.
• Cederroth (Orkla Care): Nordic-headquartered first aid and wound care products manufacturer (Salvequick, Cederroth brands). Offers overlapping first-aid kit and station products that compete with Presto's first-aid equipment catalog across the Nordic region.
• Johnson Controls (Tyco Fire Protection): Global fire detection and suppression systems provider with broad portfolio including extinguishers, alarms, and life-safety services. Represents the type of large multinational that could enter or expand in the Danish fire-safety market.
• Minimax Viking Group: European fire-protection equipment manufacturer and service provider with extensive coverage across Europe. Competes in fire extinguishers, alarms, and suppression—directly adjacent to Presto's fire safety portfolio.
• Philips (HeartStart AED): Global AED and resuscitation equipment manufacturer. While not a direct Danish retail competitor, Philips sets the product standards and pricing that Presto's Mediana/Laerdal AED business must compete against, and could enter Presto's market directly.

Direct peers

• Dansk Brandteknik: Danish fire-safety equipment supplier offering extinguishers, alarms, and related products to commercial customers. Overlaps directly with Presto's fire safety equipment and PFAS-free fire extinguisher business lines.
• SafetyGroup ApS: A member of the Presto Group association offering safety equipment and services in Denmark. Functions as both a sister company and a comparable Danish safety-equipment competitor with overlapping customer base.
• Hjertestarter.dk (Hjerte112): Danish online retailer specializing in AEDs, defibrillator accessories, and related first-aid equipment. Directly competes with Presto's e-commerce webshop in the Danish AED market.
• First-8 ApS: Danish safety services company affiliated with the Presto Group, providing complementary workplace safety products and services. Closely comparable operating geography and customer overlap.
• Falck A/S: Denmark-headquartered emergency services and healthcare company that supplies AEDs, first aid equipment, and first aid/fire safety training to businesses. Operates in the same Danish B2B market with overlapping products (AEDs) and services (training, servicing) directly comparable to Presto's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prestodenmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presto Denmark