Pretty Soon
Pretty Soon is a Warsaw-based indie games publisher that funds, markets, and distributes games built by solo developers and small teams across Steam, Nintendo Switch, PS4, and Xbox One on a fair revenue-share basis with developers retaining full IP rights.
- Company typePrivate
- Founded-
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pretty Soon does
Pretty Soon is a Warsaw, Poland-based indie games publisher founded in 2018, operating as Pretty Soon SA from 30/5 Nowy Świat St. The company publishes games developed by solo developers and small teams of 2–5 people, funding development in exchange for publishing rights on a revenue-share basis. Its core commercial model is transaction-fee-based publishing: Pretty Soon provides development funding, marketing, PR, QA, localization, console porting, and platform-holder deal management, while developers retain full IP rights, creative control, and start earning revenue from day one with no 100% recoup requirement.
The company operates a multi-platform distribution stack with Steam (Valve) as its primary channel and published titles also available on Nintendo Switch, PS4, and Xbox One. Its proprietary tooling is limited; instead, Pretty Soon partners with Walkabout Lab for EEG-based playtesting and player-experience consultancy, a differentiator it markets as "data-driven publishing." The published portfolio spans 13 titles across diverse genres — including Backpack Hero (inventory management roguelike, 434,000 Steam units), Havendock (cozy colony sim, 117,000 units in Early Access), Small Spaces (interior design, 150,000+ units in year one), Scale the Depths (100,000 copies in two weeks), Werewolf: The Apocalypse — Purgatory (250,000+ players across PC and console), and Backrooms Media (290,000 wishlists at Early Access) — with six additional titles in the pipeline.
Pretty Soon acquires developer relationships through an inbound "Submit your game" CTA and email outreach, and its go-to-market is a hybrid of product-led growth (Steam visibility, wishlist campaigns, bundle co-promotions with titles such as Phasmophobia and Slay the Spire) and event-driven earned media (Nintendo Indie Showcase feature for Backpack Hero, IGN viral coverage for Primal Planet). The publisher operates without disclosed institutional funding, serving as the commercial conduit between indie creators and global digital storefronts.
Pretty Soon firmographics
Firmographics- Name
- Pretty Soon
- Legal name
- Pretty Soon SA
- Website
- https://prettysoon.games
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pretty Soon is a Warsaw-based indie games publisher that funds, markets, and distributes games built by solo developers and small teams across Steam, Nintendo Switch, PS4, and Xbox One on a fair revenue-share basis with developers retaining full IP rights.
- Ownership category
- akta.pro rank
Pretty Soon industry classification
Industry- Product category
- Game Publishing Services
- NAICS
- Software Publishers (513210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)
- akta.pro secondary industry
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
Keywords
Where Pretty Soon is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Pretty Soon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Game Publishing: Pretty Soon funds indie game development in exchange for publishing rights, operating on a revenue-share model where developers retain full rights to their games and earn revenue from day one. The company does not take 100% recoup, ensuring fair splits with developers from the outset. Additional revenue streams include sales and promotional activities after release, console porting, and localization services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Pretty Soon product offering
Product offeringCore offering
Pretty Soon is an indie games publisher that funds the development of indie games created by solo developers and small teams in exchange for publishing rights, then brings those games to market on Steam (PC) and on Nintendo Switch, PS4, and Xbox One. The publisher provides end-to-end services including marketing, PR, QA, localization (with VO production), console porting, Steam wishlist and bundle campaigns, event/showcase presence, and EEG-based playtesting through Walkabout Lab. Developers retain full IP rights and creative control and earn revenue from day one with no 100% recoup requirement.
Product overview
Pretty Soon is a Warsaw-based indie games publisher focused on solo developers and small teams. The company publishes a diverse portfolio of games across multiple genres including fishing sims (Scale the Depths), inventory management roguelikes (Backpack Hero), survival crafting (Blossom: The Seed of Life), interior design (Small Spaces), colony sims (Havendock), mech combat (Mech Havoc), metroidvanias (Primal Planet), incremental games (Lyca, Feather Land), farming sims (Seeds of Calamity), city builders (Stormbridge), deckbuilding (Moon Watch), horror adventures (Werewolf: The Apocalypse — Purgatory, Backrooms Media), and idle roguelites (Siegeturtle). Upcoming titles include SCOPECREEP, FEED IT, Neuron Activation, Project P.I.T.T., and Tempus Triad. The company offers developers fair terms including full rights retention, creative control, and revenue sharing from day one without 100% recoup requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Scale the Depths A casual fishing game built around a fish, scale, sell, repeat loop. Players explore mysterious depths to catch fish, prepare them for customers, upgrade gear, and discover treasure. Published for indie developer Glass Gecko Games on PC (Steam).
- Backpack Hero An inventory management roguelike where players collect rare items, organize their backpack, and vanquish foes. Top 10 best-selling roguelike deckbuilder of all time. Published for indie studio Jaspel across PC, Nintendo Switch, PS, and Xbox.
- Blossom: The Seed of Life An open world survival crafting game where players terraform a dead planet back to life as a robot named Blossom, exploring ruins and creating ecosystems. Published for solo developer Pebbledust Games.
- Small Spaces A cozy interior design game about turning small apartments into beautifully designed dioramas. Published for solo developer Niklas Tomkowitz.
- Havendock A cozy colony sim set in the middle of the ocean where players build a town on the water with helpful NPCs. Published for solo developer YYZ.
- Mech Havoc A top-down mech simulator featuring sandbox destruction and modern old school mech combat with various weapons including lasers, cluster bombs, and rocket launchers. Published for solo developer Mid Development.
- Primal Planet A pixel-art metroidvania with survival and crafting mechanics set in a prehistoric world of dinosaurs and aliens. Supports 1–2 players. Published for solo developer Seethingswarm.
- Lyca A small, relaxing incremental game about restoring a barren wasteland into a lush meadow. Published for solo developer Syphono4.
- Seeds of Calamity A cozy farming sim with a touch of magic where players heal after the Great Calamity, tending farms, completing quests, and exploring dungeons. Published for solo developer Laborious Lark Studios.
- Stormbridge A roguelite city builder about growth, survival, and watching everything fall apart. Players build bridges, manage resources, and stay ahead of the storm. Published for solo developer YYZ Studio.
- Moon Watch A bullet heaven, deckbuilding, and strategy game from the creators of Backpack Hero featuring wild new mixes of gameplay. Published for indie studio Jaspel.
- Werewolf: The Apocalypse — Purgatory A text-based horror adventure game on a World of Darkness license. RPG, thriller, and visual novel experience available on PC, Nintendo Switch, PS4, and Xbox One. Published for small studio Different Tales.
- Backrooms Media An online co-op horror game that plunges players into unsettling, hyper-realistic liminal spaces. Psychological horror experience. Published for solo developer Patrik Nagy.
- Feather Land An idle game that blends productivity tools with a study/work companion experience. Players explore bird species and establish emotional connections with them. Published for small team Sylvanhart.
- Siegeturtle A cozy idle roguelite auto-battler about a turtle making its way home through hostile seas. Players upgrade turtles and recruit cute animals like unicorns and giant squids. Published for solo developer YYZ Studio.
- SCOPECREEP An upcoming incremental game where players fight wandering spirits, harvest their essences, and dive deeper into the void. Features a vast upgrade system, simple combat, and ambient soundtrack. Demo available on Steam with 100% positive reviews.
- FEED IT An upcoming first-person PSX-style horror game about living with a monster. Short-form horror experience with multiple paths, secrets, and constant choices.
- Neuron Activation An upcoming frantic rhythm-puzzle game filled with micro-challenges. Players operate a futuristic control hub with switches, sliders, and strange tasks to satisfy The Board.
- Project P.I.T.T. An upcoming physics-based automation sandbox in a cosmic horror dopamine simulator. Players craft rubber ducks and feed them to the pit. Brutalist PSX satire meets first-person sandbox chaos.
- Tempus Triad An upcoming ancient survival horror set on an island where scientists experiment with dark matter to control time and space. When experiments spiral out of control, prehistoric creatures appear and time becomes unstable.
- Indie Game Publishing Services End-to-end publishing services for indie game developers, including funding in exchange for publishing rights, marketing and PR campaigns, Steam wishlist and bundle campaigns, QA and LQA, localization with VO production, console porting (Nintendo Switch, PS4, Xbox One), community building, and EEG-based playtesting via Walkabout Lab. Developers retain full IP rights and earn revenue from day one with no 100% recoup.
Quantifiable outcome
- Backpack Hero: Top 10 best-selling Roguelike Deckbuilder of all time (Gamalytic), 434,000 units on Steam, ~90% positive reviews.
- +6 more outcomes
Companies that use Pretty Soon
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Pretty Soon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pretty Soon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Walkabout LabcoreWalkabout Lab provides EEG-based playtesting and consultancy services that Pretty Soon uses to help developers shape optimal player experiences. This is a key differentiator in Pretty Soon's publishing offer, enabling empirical understanding of player engagement and experience.
- Steam (Valve)coreSteam is the primary distribution platform for all Pretty Soon published games on PC. The publisher builds Steam wishlists, runs promotional campaigns, and manages game pages on the Steam store. Pretty Soon has a Steam publisher page and individual game store pages for all titles.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pretty Soon competitors and assessment
Company assessmentDirect peers
- No More Robots: Small indie publisher (Descenders, Hypnospace Outlaw) focused on publishing for solo developers and small teams. Closely matched in scale, genre diversity, and developer-friendly positioning.
- Devolver Digital: Largest independent-minded indie publisher; publishes similarly sized titles (Hotline Miami, Cult of the Lamb) across PC and consoles. Directly comparable in business model — funding, marketing, console porting — but at materially larger scale and broader catalog.
- Raw Fury: Indie publisher focused on solo developers and small teams with developer-friendly terms (full IP retention, transparent splits). Closest functional peer to Pretty Soon's positioning; similar emphasis on unique/cozy/strategy titles.
- Humble Games: Publishing arm of Humble Bundle focused on indie titles across genres. Comparable scope and developer-friendly ethos; similar reliance on Steam ecosystem and console publishing.
- Annapurna Interactive: Boutique indie publisher known for visually distinctive and artistically curated titles (Stray, Cocoon). Comparable in curation philosophy and multi-platform publishing; larger catalog and brand recognition.
- Whitethorn Games: Indie publisher emphasizing accessible and cozy titles (Calico, Wylde Flowers). Similar scale, genre overlap (cozy, casual), and emphasis on solo/small-team developers.
- Team17: Long-established indie publisher (Worms, Overcooked) covering similar genres — cozy, strategy, simulation, roguelike. Publicly listed at much larger scale; directly comparable in publishing services and multi-platform reach.
- Finji: Indie developer-publisher (Tunic, Night in the Woods) offering publishing services to external teams. Comparable size and indie-first ethos; similar multi-platform (PC + console) publishing footprint.
- Akupara Games: Small indie publisher working with solo developers across narrative and adventure genres. Closely matched in operational scale and indie-developer support model.
- Fellow Traveller: Boutique indie publisher focused on narrative and unique indie experiences; comparable in size and target audience. Mirrors Pretty Soon's curation-over-volume approach and global indie developer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pretty Soon social profiles
Digital presencePretty Soon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretty Soon leadership team
Management profileNumber of profiles
Profiles4 records
Pretty Soon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretty Soon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretty Soon
What does Pretty Soon do?
Pretty Soon is an indie games publisher that funds the development of indie games created by solo developers and small teams in exchange for publishing rights, then brings those games to market on Steam (PC) and on Nintendo Switch, PS4, and Xbox One. The publisher provides end-to-end services including marketing, PR, QA, localization (with VO production), console porting, Steam wishlist and bundle campaigns, event/showcase presence, and EEG-based playtesting through Walkabout Lab. Developers retain full IP rights and creative control and earn revenue from day one with no 100% recoup requirement.
Is Pretty Soon a public or private company?
Pretty Soon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pretty Soon founded?
Pretty Soon was founded in -1. It employs 11 to 50 people.
Where is Pretty Soon based?
Pretty Soon is headquartered in Warsaw, Poland, in the Europe region.
How does Pretty Soon make money?
One revenue line is on record: game Publishing.
Who are Pretty Soon's main competitors?
Direct peers on record are No More Robots, Devolver Digital, Raw Fury, Humble Games, Annapurna Interactive, Whitethorn Games, Team17, Finji, Akupara Games and Fellow Traveller.
Does Pretty Soon have an API?
No public API is recorded for Pretty Soon.
What industry is Pretty Soon in?
Pretty Soon's product category is Game Publishing Services. Its primary akta.pro industry code is MPAFABAF, Indie Publishing & Label Services (Funding, Marketing, Release Management), with a secondary code of MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing). Its NAICS code is 513210 and its SIC code is 2741.