No More Robots
No More Robots is an independent UK-based video game publishing label founded in 2017 by Mike Rose that provides data-driven, bespoke publishing support to indie game developers, distributing 22+ titles across Steam, Xbox, PlayStation, and Nintendo Switch.
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What No More Robots does
No More Robots is a UK-based independent video game publishing label headquartered in Manchester and operating as a fully remote team since its founding in 2017 by Mike Rose. The company functions as a selective, data-driven publisher for indie game developers, signing a small number of titles at a time and providing bespoke publishing support rather than operating its own game development pipeline. Its core service offering covers marketing strategy, multi-platform distribution, community building, and sales optimization based on analysis of indie game sales data.
The company's product surface is its catalog of 22+ published games distributed across all four major gaming platforms - Steam, Xbox (including Xbox Game Pass integrations and Free Play Days promotions), PlayStation, and Nintendo Switch. Notable titles include Descenders and its sequel Descenders Next, Let's Build a Zoo, Spirittea, Hypnospace Outlaw, Yes Your Grace, Not Tonight, and the recent narrative release 'Thank You For Your Application'. There is no proprietary technology platform; the publishing model relies entirely on third-party storefronts and platform-distribution infrastructure for revenue capture. The company maintains active organic marketing channels across TikTok, Discord, Reddit, X, YouTube, Twitch, and Instagram, and participates in industry events such as Steam Next Fest.
No More Robots generates revenue through a traditional one-time license model tied to retail and subscription-based game sales across PC and console platforms. Its primary customer segments are two-sided: independent game development studios (e.g., RS, MopefulGames, Tendershoot, PanicBarn, Cheesemaster Games, Konafa Games, Teenage Astronauts, Gamkat, Springloaded, IceLemonTea Studio) on the supply side, and end consumers purchasing games via digital storefronts on the demand side. The GTM motion is product-led, centered on identifying each game's specific audience and executing creative marketing.
No More Robots firmographics
Firmographics- Name
- No More Robots
- Legal name
- No More Robots Ltd.
- Website
- https://nomorerobots.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No More Robots is an independent UK-based video game publishing label founded in 2017 by Mike Rose that provides data-driven, bespoke publishing support to indie game developers, distributing 22+ titles across Steam, Xbox, PlayStation, and Nintendo Switch.
- Ownership category
- akta.pro rank
Where No More Robots is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
No More Robots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Game Sales Revenue: Traditional video game publishing model where No More Robots publishes games developed by partner studios, earning revenue from sales across PC and console platforms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
No More Robots product offering
Product offeringCore offering
No More Robots is an independent video game publishing label that signs, markets, and distributes games developed by independent studios across PC (Steam) and console (Xbox, PlayStation, Nintendo Switch) platforms. It works selectively with a small number of titles at a time, providing bespoke publishing support — including marketing strategy, platform relations, store-page and wishlist optimization, and launch execution — in exchange for a share of game sales revenue.
Product overview
No More Robots is a data-driven video game publishing label that works with independent game developers. The company publishes a portfolio of 22+ games across multiple platforms including Steam, Xbox, PlayStation, and Nintendo Switch. Their published titles include narrative games like Thank You For Your Application and Yes Your Grace, action games like Descenders and Descenders Next, simulation/management games like Let's Build a Zoo and Spirittea, and adventure games like Hypnospace Outlaw and Fashion Police Squad. The company provides publishing support including marketing, distribution, and commercial strategy for indie developers, maintaining a selective approach by working with a small number of games at a time to give each title dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- MANIFESTO A narrative video game published by No More Robots, available on Steam.
- Another Door A video game published by No More Robots, available on Steam.
- Thank You For Your Application A narrative game developed by IceLemonTea Studio and published by No More Robots; produced by young university graduates and recouped its five-figure development costs within 22 hours of its Steam launch.
- Little Rocket Lab A video game published by No More Robots, available on Steam and included in the Xbox Free Play Days promotion.
- Cruise Control A video game published by No More Robots, available on Steam.
- Piece by Piece A video game published by No More Robots, available on Steam.
- Descenders An action mountain-biking game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch; included in Xbox Free Play Days at no additional cost for Xbox players.
- Descenders Next A sequel to Descenders published by No More Robots, available on Steam and Xbox and featured in the Xbox Free Play Days promotion.
- Let's Build a Zoo A zoo-management simulation game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch, and featured in the Xbox Free Play Days promotion.
- Spirittea A simulation/management game published by No More Robots, available on Steam, Xbox, and Nintendo Switch, and featured in the Xbox Free Play Days promotion.
- Hypnospace Outlaw An adventure/narrative game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch.
- Dreamsettler A video game published by No More Robots, available on Steam.
- Yes Your Grace A narrative/kingdom-management game published by No More Robots, available on Steam, Xbox, and Nintendo Switch.
- Slayers X Terminal Aftermath Vengeance of the Slayer An action/FPS game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch.
- Starless Abyss A video game published by No More Robots, available on Steam.
- Fashion Police Squad A first-person shooter/action game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch.
- Not Tonight A narrative/bouncer simulation game published by No More Robots, available on Steam and Nintendo Switch.
- Not Tonight 2 A sequel narrative/bouncer simulation game published by No More Robots, available on Steam and Nintendo Switch.
- Nowhere Prophet A roguelike card-battle game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch.
- Family Man A narrative adventure game published by No More Robots, available on Steam, Xbox, and Nintendo Switch.
- Soccer Story An RPG/adventure game published by No More Robots, available on Steam, Xbox, PlayStation, and Nintendo Switch.
- TombStar A video game published by No More Robots, available on Steam.
Quantifiable outcome
- Thank You For Your Application recouped five-figure development costs in 22 hours
Companies that use No More Robots
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
No More Robots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No More Robots partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- RS (Rising Star)coreGame development studio partnered with No More Robots for publishing support on titles.
- MopefulGamescoreGame development studio partnered with No More Robots for publishing support.
- TendershootcoreGame development studio partnered with No More Robots for publishing support.
- PanicBarncoreGame development studio partnered with No More Robots for publishing support.
- Cheesemaster GamescoreGame development studio partnered with No More Robots for publishing support.
- Konafa GamescoreGame development studio partnered with No More Robots for publishing support.
- Teenage AstronautscoreGame development studio partnered with No More Robots for publishing support.
- GamkatcoreGame development studio partnered with No More Robots for publishing support.
- SpringloadedcoreGame development studio partnered with No More Robots for publishing support.
- IceLemonTea StudiocoreDeveloper of 'Thank You For Your Application' - a narrative game produced by young university graduates that recouped development costs in 22 hours.
- Valve (Steam)corePlatform partner for PC game distribution through Steam, including wishlist system, store pages, and promotional features like introductory discounts.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
No More Robots competitors and assessment
Company assessmentBroad incumbents
- Team17: UK-based publicly listed game publisher and developer with a large indie catalog across PC and console. Comparable to No More Robots in UK origins and indie publishing focus, but significantly larger in headcount, revenue, and catalog breadth.
- Paradox Interactive: Swedish game publisher and developer with a portfolio of strategy and management games across PC and console. Overlaps with No More Robots in publishing simulation/management style titles such as Let's Build a Zoo, but operates at much greater scale with internal development capabilities.
- Annapurna Interactive: Well-funded indie game publisher owned by Annapurna, known for distinctive narrative and artistic indie titles. Comparable in aesthetic and target titles to No More Robots, but operates with substantially more capital and a wider portfolio.
Direct peers
- Finji: Independent game publisher and developer of small, distinctive indie titles across PC and console. Comparable to No More Robots in size, multi-platform indie focus, and hands-on publishing model.
- Fellow Traveller: Boutique indie game publisher known for narrative and unconventional indie games across PC and console. Closely comparable to No More Robots in focus on story-driven and conceptually distinctive indie titles, small-team model, and selective publishing approach.
- tinyBuild: Independent game publisher with a similar selective approach to indie titles across PC and console. Comparable business model of publishing third-party developed games across multiple platforms with hands-on marketing support.
- Humble Games: Publishing arm of Humble Bundle, focused on indie game publishing across PC and console. Comparable to No More Robots in target audience (indie developers seeking publishing support), distribution model, and multi-platform reach.
- Devolver Digital: Premier independent video game publisher known for boutique, creator-friendly indie publishing model. Closest comparable to No More Robots in selective deal-making, multi-platform indie focus, and brand-led marketing around unusual or unconventional games.
- Raw Fury: Small independent game publisher focused on boutique indie titles with a curated, values-driven approach. Highly comparable to No More Robots in size, selective deal flow, and emphasis on artist-friendly publishing.
- Chucklefish: UK-based independent game publisher and developer known for publishing indie titles such as Stardew Valley and others. Comparable to No More Robots in geographic origin, boutique indie focus, and selective publishing model across PC and console.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
No More Robots social profiles
Digital presenceNo More Robots financial estimates
Financial estimateRevenue estimate
Valuation estimate
No More Robots leadership team
Management profileNumber of profiles
Profiles1 record
No More Robots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No More Robots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No More Robots
What does No More Robots do?
No More Robots is an independent video game publishing label that signs, markets, and distributes games developed by independent studios across PC (Steam) and console (Xbox, PlayStation, Nintendo Switch) platforms. It works selectively with a small number of titles at a time, providing bespoke publishing support — including marketing strategy, platform relations, store-page and wishlist optimization, and launch execution — in exchange for a share of game sales revenue.
Is No More Robots a public or private company?
No More Robots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No More Robots founded?
No More Robots was founded in 2017. It employs 11 to 50 people.
Where is No More Robots based?
No More Robots is headquartered in Manchester, United Kingdom, in the Europe region.
How does No More Robots make money?
One revenue line is on record: game Sales Revenue.
Who are No More Robots's main competitors?
Broad incumbents on record are Team17, Paradox Interactive and Annapurna Interactive. Direct peers are Finji, Fellow Traveller, tinyBuild, Humble Games, Devolver Digital, Raw Fury and Chucklefish.
Does No More Robots have an API?
No public API is recorded for No More Robots.