Prevent Group
Prevent Group AB is a privately held Nordic holding company operating three specialist brands (Prevent Safety Solutions, Nordic Crisis Management, Heartbeat Medical Services) that deliver integrated life-safety, security, crisis-management, and medical-preparedness services to enterprise clients across Sweden, Norway, Denmark, and Finland.
- Company typePrivate
- Founded1989
- HeadquartersStenungsund, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Prevent Group does
Prevent Group AB is a privately held Nordic holding company headquartered in Stenungsund, Sweden, operating a three-brand platform in life safety, security, and crisis management. The group owns Prevent Safety Solutions (operational safety, security services, and HSE training for industry, energy, and infrastructure in Sweden since 1989), Nordic Crisis Management (security, emergency preparedness, maritime security, risk analysis, full-scale crisis exercises, and 24/7 response, established 2002, joined the group in 2024), and Heartbeat Medical Services (physicians, specialist nurses, and equipped ambulances for high-stakes environments, founded 2016, joined the group in 2025). Together the brands form an integrated capability chain from prevention and training through emergency response to post-incident recovery, serving enterprise clients across Sweden, Norway, Denmark, and Finland.
The business is delivered almost entirely through human specialist labor — there is no proprietary software product, mobile app, or API surface. Services are sold direct to enterprise customers via B2B contracts, with pricing not publicly disclosed and contract terms referencing annual price adjustments tied to industry indices, compensation, and equipment costs, plus 30-day invoicing. The group is led by Group CEO Jonas Rieck and CFO Jerker Carlsson, with no disclosed external institutional investors, no public listing, and no evidence of external funding rounds. Current scale is 83 employees across the three brands, and the stated strategic ambition is to be the Nordic benchmark in total resilience by 2029, implying continued cross-Nordic organic and inorganic expansion.
Prevent Group firmographics
Firmographics- Name
- Prevent Group
- Legal name
- Prevent Group AB
- Website
- https://preventgroup.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prevent Group AB is a privately held Nordic holding company operating three specialist brands (Prevent Safety Solutions, Nordic Crisis Management, Heartbeat Medical Services) that deliver integrated life-safety, security, crisis-management, and medical-preparedness services to enterprise clients across Sweden, Norway, Denmark, and Finland.
- Ownership category
- akta.pro rank
Prevent Group industry classification
Industry- Product category
- Safety and Security Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation and Security Services (5616), Emergency and Other Relief Services (624230)
- SIC
- Services-Detective, Guard & Armored Car Services (7381), Services-Health Services (8000)
- akta.pro primary industry
- Event & Crowd Control K9 Services (BPAKAKAD)
- akta.pro secondary industry
- Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)
Keywords
Where Prevent Group is headquartered
LocationHeadquarters
- HQ city
- Stenungsund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Prevent Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels1 record
Marketing channels1 record
Prevent Group product offering
Product offeringCore offering
Prevent Group is a Nordic network of specialists in life safety, security, and crisis management, operating through three wholly owned brands. It delivers operational safety, security services, HSE (Health, Safety, and Environment) training, maritime security, risk analysis, full-scale crisis exercises, 24/7 emergency response, and medical preparedness (physicians, specialist nurses, equipped ambulances) to organizations across the Nordics.
Product overview
Prevent Group is a Nordic network of specialists in life safety, security and crisis management, operating as a platform with three distinct specialist brands. The portfolio includes Prevent (core brand, established 1989) offering operational safety, security services and HSE training for industry, energy and infrastructure; Nordic Crisis Management (joined 2024) providing security, emergency preparedness and crisis management including maritime security, risk analysis and 24/7 response; and Heartbeat Medical Services (joined 2024) delivering medical preparedness with physicians, specialist nurses and ambulances for high-stakes environments. Together, the three brands create a complete capability from prevention and training through emergency response to post-incident recovery.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic Crisis Management: Leading specialist in security, emergency preparedness and crisis management across the Nordics. Services include maritime security, risk analysis, full-scale crisis exercises, and 24/7 response.
- Prevent Safety Solutions
- Heartbeat Medical Services
Products and services
- Prevent Safety Solutions Operational safety, security services, and HSE (Health, Safety, and Environment) consulting for industry, energy, and infrastructure customers across Sweden, complemented by training programs that put thousands of people through realistic, hands-on courses every year.
- Nordic Crisis Management Specialist security, emergency preparedness, and crisis management services across the Nordics, including maritime security, risk analysis, full-scale crisis exercises, and 24/7 response to prepare organisations for unpredictable situations.
- Heartbeat Medical Services Medical preparedness and care for high-stakes environments including large public events, industrial turnarounds, and high-risk workplaces, delivered with experienced physicians, specialist nurses, and fully equipped ambulances.
Companies that use Prevent Group
Customer profileSegments3 records
Ideal customer profiles2 records
Prevent Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prevent Group partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights6 records
Prevent Group competitors and assessment
Company assessmentBroad incumbents
- Securitas AB: Swedish-listed global leader in security services, including guarding, mobile, monitoring, and risk consulting. Direct overlap with Prevent Group on security guard, maritime, and crisis response services, but at vastly larger scale and with a broader portfolio that spans the Nordics and globally.
- ISS A/S: Danish-listed global facility services company with a large Nordic security and safety services practice. Provides bundled security, safety, and workplace solutions to enterprise clients, overlapping with Prevent Group's industry, energy, and infrastructure customer base.
- Allied Universal (G4S): Global security services giant following G4S acquisition, offering manned guarding, event security, and risk consulting worldwide including the Nordics. Competes with Prevent Group for large enterprise and event contracts; broader portfolio but less specialist in crisis and medical preparedness.
Emerging players
- SOS International: Nordic provider of medical assistance, security, and crisis response services headquartered in Denmark. Closely comparable to Heartbeat Medical Services on the medical preparedness and crisis response side, with similar enterprise and travel-assistance client base.
- Coor Service Management: Swedish-listed provider of integrated facility management services across the Nordics, including workplace safety and security elements. Comparable to Prevent Group on bundled service delivery to large Nordic enterprise clients, though core focus is broader FM rather than specialist safety and crisis.
Regional players
- Nokas AS: Norwegian security and cash services group operating across Norway, Sweden, Denmark, and Finland. Comparable to Prevent Group's guarding, mobile patrol, and event security offering, with particular strength in the Norwegian market where Prevent Group is less established.
- SafeLine Sverige: Swedish security services firm offering guarding, mobile patrol, and alarm response with a strong Swedish regional footprint. Direct overlap with Prevent Group's Swedish security operations, providing a like-for-like comparison for the legacy Prevent Safety Solutions guarding business.
Others
- Trygg-Hansa / Verisure: Leading Nordic provider of monitored alarm and security technology solutions for residential and small business customers. Adjacent peer providing security services in the same Nordic geographies; complementary rather than directly competing for Prevent Group's enterprise security contracts.
Direct peers
- Avarn Security: One of the largest Nordic security service providers, offering guarding, mobile patrols, and security technology across Sweden, Norway, Finland, and Denmark. Direct overlap with Prevent Group on guarding, patrol, and event security contracts in the same Nordic markets.
- Falck A/S: Danish-headquartered provider of ambulance, medical, fire safety, and security services across the Nordics. The closest direct peer to Prevent Group — same geography, same combination of medical response, safety services, and security — making it the most relevant comparable for benchmarking the integrated resilience thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prevent Group social profiles
Digital presencePrevent Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prevent Group leadership team
Management profileNumber of profiles
Profiles2 records
Prevent Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Prevent Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prevent Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prevent Group
What does Prevent Group do?
Prevent Group is a Nordic network of specialists in life safety, security, and crisis management, operating through three wholly owned brands. It delivers operational safety, security services, HSE (Health, Safety, and Environment) training, maritime security, risk analysis, full-scale crisis exercises, 24/7 emergency response, and medical preparedness (physicians, specialist nurses, equipped ambulances) to organizations across the Nordics.
Is Prevent Group a public or private company?
Prevent Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prevent Group founded?
Prevent Group was founded in 1989. It employs 51 to 100 people.
Where is Prevent Group based?
Prevent Group is headquartered in Stenungsund, Sweden, in the Europe region.
Who are Prevent Group's main competitors?
Broad incumbents on record are Securitas AB, ISS A/S and Allied Universal (G4S). Emerging players are SOS International and Coor Service Management. Regional players are Nokas AS and SafeLine Sverige. Trygg-Hansa / Verisure is listed as an others. Direct peers are Avarn Security and Falck A/S.
Does Prevent Group have an API?
No public API is recorded for Prevent Group.
What industry is Prevent Group in?
Prevent Group's product category is Safety and Security Services. Its primary akta.pro industry code is BPAKAKAD, Event & Crowd Control K9 Services, with a secondary code of BPADAEAM, Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm). Its NAICS code is 561612 and its SIC code is 7381.