Price Attractions

What Price Attractions does

Price Attractions is a privately held, founder-owned artist management and concert management firm established in 1984 by Jack Price (Atamian) and headquartered in Glendale, California. The company represents a roster of more than 130 classical musicians, conductors, ensembles, orchestras, and dance companies — including Gerard Schwarz, Misha Dichter, the Eroica Trio, The Romeros, the Royal Philharmonic Orchestra, the Budapest Philharmonic Orchestra, the Lviv National Philharmonic Orchestra of Ukraine, and Orchestra Manhattan — and books them with concert presenters and venues worldwide. Operations are conducted from 13 office locations spanning the US (Glendale, New York, Beverly Hills, Nashville, Detroit, Phoenix, Tulsa, Sacramento) and international hubs (London, Milan, Kiev, Shanghai, Manila).

The firm's service portfolio extends well beyond traditional booking. Core offerings include Artist Management & Advocacy, Concert Management, and International Touring Coordination, supplemented by a broad Marketing & PR suite covering web design, electronic press kits, bio writing, email marketing, public relations, search optimization, social media management, Instagram growth, streaming advertising, and SizzleBooks promotional media. Specialized sub-brands include Price World Orchestras, Price Emerging Artists, Price Auditions, Price Recordings (including the Price Steinway Series), Price Tours, Price NYC Performances, Price Advice (founder-led career consulting), and Internet TV services. The firm also operates content channels including the "By Arrangement with Jack Price" YouTube channel, the "Trade Secrets with Jack Price" vlog, and the Jack Price Radio Show.

Price Attractions operates as a relationship-based professional services business, generating revenue through management fees and commissions on artist bookings, concert management fees for touring engagements, and ancillary fees for marketing and media services. The company is sales-led and has no external institutional investors, no funding rounds, and no disclosed revenue figures. Notable partnerships include a 2017 co-presentation with Columbia Artists Management for a 44-concert North American tour by the Lviv National Philharmonic Orchestra, and a long-standing relationship with the Arcosanti Colly Soleri Music Center. The firm holds GDPR compliance certification and processes EU resident data under a 3.5-year retention policy.

Name

Price Attractions

Legal name

Price Attractions

Website

https://priceattractions.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Attractions is a founder-owned artist management and concert management firm founded in 1984, representing more than 130 classical musicians, conductors, ensembles, and orchestras worldwide through 13 offices across the US, Europe, and Asia, with additional marketing, recording, and touring services.

Ownership category

akta.pro rank

Product category

Artist Management & Concert Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Concert & Tour Promoters (MPAIAFAA), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Artist management services
• Concert management
• Classical music management
• Talent representation
• Music booking services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artist Management Services: Management fees and commissions from representing musicians, conductors, and ensembles, providing career development, booking, and promotional services.
2. Concert Management: Organizing and coordinating concerts, tours, and performance events for artists under representation.
3. Marketing Services: Additional marketing, web design, PR, social media management, and advertising services offered to artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

Price Attractions is an artist management and concert management firm founded in 1984 that represents classical musicians, conductors, ensembles, and orchestras worldwide. The company provides career development, international booking, touring coordination, and concert management services, supplemented by a full suite of marketing and PR services including web design, social media management, PR, and streaming optimization. Operations span across U.S. cities and international locations including London, Milan, Kiev, Shanghai, and Manila.

Product overview

Price Attractions is a comprehensive artist management and entertainment services company operating since 1984, offering a platform-plus-services model. The core offering centers on Artist Management & Advocacy and Concert Management, supplemented by extensive Marketing & PR Services including web design, social media, email marketing, public relations, and SizzleBooks promotional materials. The company also manages Price World Orchestras (featuring Orchestra Manhattan, Royal Philharmonic Orchestra, Budapest Philharmonic, and National Philharmonic Orchestra of Ukraine), coordinates Price Tours and Price Recordings (orchestral recordings and Steinway Series), provides Price Auditions and Price Emerging Artists development programs, and offers Price Advice consulting services. The portfolio integrates traditional artist representation with modern digital marketing capabilities to take artists to market.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management & Advocacy Core artist management service providing representation, career development, and advocacy for emerging and established classical, jazz, and crossover musicians.
• Concert Management End-to-end concert management including booking, scheduling, venue coordination, and logistics for artist performances.
• Price World Orchestras Division focused on presenting and managing world-class orchestras including Royal Philharmonic Orchestra, Budapest Philharmonic, National Philharmonic Orchestra of Ukraine, and Orchestra Manhattan.
• Orchestra Manhattan All-star touring orchestra consisting of top players from New York-New Jersey area, conducted by Gerard Schwarz, performing worldwide.
• Great Musicians of the World Curated roster of world-renowned classical musicians and ensembles available for performances and touring.
• Price Tours International touring coordination and management services for concert presentations.
• Price Recordings Recording services including orchestral recordings and Price Steinway Series for artist discographies.
• Price Auditions Audition services and programs for emerging artists to gain visibility and professional opportunities.
• Price Emerging Artists Development program for emerging artists providing management, marketing, and performance opportunities.
• Price Advice Career consultation and guidance service led by Jack Price, offering industry insights and professional development advice for musicians.
• Marketing & PR Services Comprehensive marketing suite including web design, EPK creation, bio writing, email marketing, public relations, search optimization, social media management, Instagram growth, streaming advertising, and SizzleBooks promotional materials.
• SizzleBooks Promotional video and media packages for artists to showcase their work to presenters and venues.
• Online Advertising Digital advertising services including search engine optimization, streaming advertising, and online marketing campaigns.
• International Music Competition Management Organization and management of international music competitions for emerging artists.
• Internet TV Services Television and streaming broadcast coordination for performances and artist content.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Arcosanti / Colly Soleri Music CenterminorStrategic or Co-development PartnerPrice Attractions collaborates with Arcosanti offering Price Roster Artists exclusive opportunities to perform at the Colly Soleri Music Center. Jack Price served as Music Director of the center from 1985-1991, creating a historical connection.
• Columbia Artists ManagementcoreChannel Partner/ Reseller/ DistributorColumbia Artists Management presented the Lviv National Philharmonic Orchestra of Ukraine for a 44-concert North American tour (January-March 2017) and introduced The Five Irish Tenors to American audiences in 2017.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Askonas Holt: Leading international classical music management company representing conductors, instrumentalists, and orchestras. Closely comparable in business model to Price Attractions.
• Columbia Artists Music (CAMI): One of the largest classical artist management firms in the world, directly comparable to Price Attractions in artist representation, concert booking, and orchestra touring. Price Attractions is even listed as a channel partner of CAMI in the data.
• Opus 3 Artists: U.S.-based classical artist management and concert booking firm. Directly comparable to Price Attractions in representing soloists, ensembles, and orchestras for North American and international tours.
• IMG Artists: Global leader in classical and performing arts management, representing conductors, orchestras, and soloists. Directly comparable to Price Attractions in roster structure, international touring, and presenter relationships.
• Harrison Parrott: Major European-based classical artist management firm with deep rosters of soloists, conductors, and ensembles. Comparable in classical artist representation and international concert booking.
• Ted Kurland Associates: Boutique classical and jazz artist management agency. Comparable in its focus on classical artist representation, though smaller in scale than Price Attractions.

Emerging players

• Enticott Music Management: Independent classical artist management firm representing conductors, vocalists, and instrumentalists in Australasia. Comparable in business model though geographically distinct from Price Attractions.
• Primo Artists: Boutique classical artist management firm with comparable soloists, conductors, and chamber ensemble representation, competing for the same North American presenter bookings as Price Attractions.
• Concert Artists Guild: Nonprofit artist management organization representing emerging classical musicians. Partially comparable in artist advocacy and concert booking, though smaller in commercial scale than Price Attractions.

Broad incumbents

• Columbia Artists Management (legacy CAMI): Historic, large-scale classical artist management firm that historically dominated North American orchestra and artist representation. Comparable in classical artist management and touring, though much larger and broader in scope than Price Attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@byarrangementwithjackprice
• LinkedInlinkedin.com/company/by-arrangement-with-jackprice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Attractions