PRIEUR SPORTS

What PRIEUR SPORTS does

PRIEUR Sports is a French manufacturer of fencing equipment operating under the legal entity SAS Prieur-Sports, with headquarters and manufacturing in Genlis (Burgundy) and a retail boutique called La Maison Prieur in Paris. The company produces a full catalog of approximately 253 SKUs covering fencing masks (350N and 1600N FIE-certified), weapons (épée, foil, sabre — electric and non-electric), protective clothing (800N ultra-lightweight and 350N jackets and pants for men, women, and children), electronic scoring apparatus, bags, accessories, initiation kits, and branded apparel. Its competitive positioning rests on patented safety innovations — notably the 1986 stainless steel mask ring and bib spoiler — together with proprietary materials such as 350N polyester fabrics tested across 410 perforations and AG+ silver-fiber performance textiles. Manufacturing is conducted entirely in France, and products carry CE, FFE, and FIE certifications required for competition-grade equipment.

The company monetizes primarily through direct hardware sales via its e-commerce platform (prieur-sports.com) with international shipping, supplemented by its Paris boutique and direct enterprise sales to fencing clubs and the French Fencing Federation (FFE). Since March 24, 2022, PRIEUR has been the official equipment supplier to the French national fencing teams (foil, épée, sabre) preparing for the Paris 2024 Olympic Games. Unit pricing ranges from approximately €25 for accessory items up to €354 for premium 800N SL jackets, with gift vouchers (€25-€200) as a secondary commercial instrument. Customer segments include individual amateur and competitive fencers (B2C), fencing clubs and weapons masters (B2B), and the FFE (enterprise). The company is privately held — a SAS with €30,000 registered capital — with no external investment, funding rounds, or parent company identified. The publication manager is Didier CONTREPOIS, and operational headcount is approximately 9 employees.

Name

PRIEUR SPORTS

Legal name

SAS Prieur-Sports

Website

https://prieur-sports.com

Company type

Private

Founded year

1788

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIEUR Sports is a French fencing equipment manufacturer founded in 1788, producing masks, weapons, and protective clothing for fencers, clubs, and national teams from its Burgundy workshop and Paris boutique, and serving as official supplier to the French Fencing Federation.

Ownership category

akta.pro rank

Product category

Fencing Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Fencing equipment
• Fencing weapons
• Fencing masks
• Protective clothing
• Scoring apparatus

Headquarters

HQ city

Genlis

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fencing Equipment Sales: Direct product sales of fencing equipment including masks, weapons (épées, foils, sabres), protective clothing (vests, pants, jackets), accessories (gloves, shoes, bags), and scoring equipment. Products are sold via e-commerce platform and physical retail store in Paris. International shipping available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PRIEUR SPORTS is a French fencing equipment manufacturer founded in 1788 that designs, produces, and sells a comprehensive range of fencing equipment including masks, weapons (épées, foils, sabres), protective clothing (jackets, pants, plastrons), accessories (gloves, bags, shoes), and electronic scoring apparatus. All products are manufactured in Genlis, Burgundy, France, featuring patented safety innovations and certified to CE, FFE, and FIE standards for amateur, club, and competitive fencers worldwide.

Product overview

PRIEUR SPORTS is a traditional French fencing equipment manufacturer offering a comprehensive portfolio of products centered on the three fencing weapons (épée, fleuret, and sabre). The core offering includes certified masks (350N, 1600N FIE), complete weapon systems with electric/non-electric options, and protective clothing (800N ultra-lightweight and 350N jackets/pants). Supporting products encompass electronic scoring equipment (SG series apparatus, reels, final tables), specialized weapons masters equipment, initiation-range gear, and premium bags. The company also offers gift vouchers and branded apparel. All products are manufactured in France (Bourgundy region) with a heritage dating to 1788, featuring proprietary patents for mask safety technology. The company serves as official equipment supplier to the French Fencing Federation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Masks (Masques) High-resistance fencing masks including 350N and 1600N FIE-certified models with patented stainless steel ring technology and pleated bibs for enhanced safety, designed for competition and training fencers.
• Épées (Epees)

Quantifiable outcome

• 410 perforation tests conducted on 350N fabric technology
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• French Fencing Federation (Fédération Française d'Escrime)coreStrategic or Co-development Partner · 24 March 2022Prieur Sports became the official equipment supplier for the French Fencing Federation effective March 24, 2022. The partnership provides French national teams (foil, epee, and sabre) with equipment and 100% French technical support for their preparation for the Paris 2024 Olympic Games. The collaboration leverages Prieur's 200+ years of heritage and innovation in fencing equipment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allstar Fencing (Uhlmann Group): German fencing equipment brand now part of the Uhlmann group, offering masks, weapons, and apparel. Direct competitor across all fencing weapon categories in the European competition market.
• Fechtsportversand (fencingstar): German fencing equipment retailer and distributor offering multi-brand equipment across all fencing disciplines. Competes with Prieur for direct-to-consumer and club sales in European markets.
• Blue Gauntlet: US fencing equipment supplier offering masks, weapons, and clothing. Competes with Prieur for international federation and club business outside Europe.
• Uhlmann Fechtsport: German fencing equipment manufacturer offering masks, weapons, clothing, and accessories. Acquired the Allstar brand and is one of the largest European fencing equipment suppliers competing across all three weapon disciplines.
• Negrini: Italian manufacturer of high-end fencing bags and cases. Directly comparable to Prieur's Elite bag line and competes for the same club and federation procurement budgets.
• Leon Paul: UK-based fencing equipment manufacturer founded in 1961, producing masks, weapons, clothing, and scoring equipment. Closest direct competitor to Prieur with a similarly comprehensive product range and deep federation relationships.
• PBT Fencing: Hungarian fencing equipment maker specializing in weapons, masks, and apparel. Competes directly with Prieur in the European competition-grade fencing equipment market.

Broad incumbents

• Adidas Fencing: Global sportswear giant with a fencing-specific product line including shoes and apparel. Competes with Prieur in fencing footwear and apparel but does not specialize in fencing-specific equipment like masks and weapons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLaqZva69QF5mGhL_zNhTCg
• Facebookfacebook.com/prieur.sports
• LinkedInlinkedin.com/company/prieur-sports
• Instagraminstagram.com/prieur_sports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIEUR SPORTS