Prima Holidays-Travel Agency

What Prima Holidays-Travel Agency does

Prima Holidays-Travel Agency is a privately held travel agency headquartered in Thessaloniki (Toumpa district), Greece, operating under the domain primaholidays.gr. The company is small in scale, with approximately 15 employees per the available firmographic data, and has no public stock listing. As indicated by its name and web presence, the business is positioned in the travel and leisure intermediary sector, which in the Greek market typically involves the sale and arrangement of holiday packages, accommodation, transportation, and related travel services to consumers and possibly small-group clients.

No information is available regarding the company's specific product portfolio (e.g., destination mix, package types, premium vs. budget positioning), underlying technology stack, booking platform, or supplier relationships (tour operators, airlines, hotel partners). The business model is not disclosed in the source material: there is no evidence of pricing tiers, commission structures, retail vs. corporate split, B2B vs. B2C mix, or distribution channels (online, storefront, OTA partnerships). Similarly, no customer segments, marketing channels, awards, certifications, patents, or management team information are present.

The principal data limitation is that the primary source consists only of a verification/loading screen from the company's website rather than actual corporate content. Consequently, all assessments beyond basic firmographics — including product detail, technology, go-to-market motion, and financials — rest on the company's name and category, and should be treated as low-confidence inferences rather than confirmed facts.

Name

Prima Holidays-Travel Agency

Website

https://primaholidays.gr

Company type

Private

Headcount range

11–50 employees

Short description

Prima Holidays-Travel Agency is a small, privately held travel agency based in Thessaloniki, Greece, with about 15 employees. It operates the primaholidays.gr website and appears to serve retail leisure travelers in the Greek market, though specific products and customers are undocumented.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

akta.pro industry

PRIMARYTHAKABAA

Leisure & Generalist Retail Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

Keywords

• Travel agency services
• Holiday packages
• Vacation booking
• Travel planning
• Tour packages

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Prima Holidays-Travel Agency is a Greek travel agency based in Thessaloniki that sells holiday and travel booking services to consumers. As a traditional bricks-and-mortar agency, it facilitates reservations for vacations, transportation, accommodation, and related travel products.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday and travel booking services Core travel agency service offering holiday packages, flight, accommodation, and related travel reservations for individual leisure consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Expedia: Major OTA with established Greek hotel supply and package offerings. Competes head-on with traditional Greek leisure agencies on city stays, island holidays, and multi-component itineraries.
• Tripadvisor: Travel planning and review platform influencing Greek holiday choices via hotel rankings, attractions, and restaurant reviews. Functions as both a demand-generation channel and an indirect competitor to agency curation.
• Skyscanner: Flight and travel metasearch engine widely used by Greek consumers for price discovery. Bypasses traditional retail agencies for the flight-selection step of holiday planning.
• Booking.com: Global OTA dominant in Greek accommodation bookings. Directly competes with a Greek leisure travel agency for accommodation, flight, and package bookings from inbound and domestic travelers.

Broad incumbents

• TUI: Europe's largest integrated tour operator with significant Greek island and mainland package capacity. Represents the scaled, vertically integrated competitor that small Greek retail agencies must position against.

Emerging players

• GetYourGuide: Online platform for tours, activities, and experiences. Increasingly captures the in-destination portion of Greek holidays, competing with agencies that resell excursions and activities.
• Hopper: Mobile-first travel app with price-prediction and accommodation features. Represents the newer generation of app-native travel apps eroding traditional retail agency share among younger Greek travelers.
• Viator: Tripadvisor-owned marketplace for tours and attractions, with strong coverage of Greek archaeological sites, cruises, and island activities. Overlaps with the activity-booking portion of a leisure agency's value chain.

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/primaholidays.travelagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Holidays-Travel Agency