Morehouse School of Medicine National Center for Primary Care
The Morehouse School of Medicine National Center for Primary Care operates the 'Primary Care Matters' initiative, a national research and documentation platform that publishes analysis and survey data on how CMS payment policies — particularly ACO REACH RTA risk corridors — affect primary care physician participation in Medicare value-based care programs.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Morehouse School of Medicine National Center for Primary Care does
Morehouse School of Medicine National Center for Primary Care is a research center within Morehouse School of Medicine, an academic medical institution, that operates a national initiative called 'Primary Care Matters.' The initiative documents and analyzes how Centers for Medicare & Medicaid Services (CMS) payment policies — specifically the Retrospective Trend Adjustment (RTA) risk corridors in the ACO REACH model and the proposed ACO LEAD model — affect primary care physicians' financial stability, practice planning, and willingness to participate in Medicare value-based care programs. Its core deliverable is a publicly accessible information platform (primarycarematters.org) that publishes policy analysis, shares survey results reflecting provider sentiment (notably a finding that 72% of surveyed physicians would significantly reduce or eliminate their ACO participation under current RTA risk corridor design), and distributes commentary via an email newsletter hosted on Mailchimp.
The underlying 'technology' is a survey-and-publication stack: a continuously updated physician survey instrument, a public-facing website, and a direct email distribution channel. The initiative cites macroeconomic-scale policy outcomes — including Medicare ACOs generating $2 billion in gross savings in 2023 and an estimated $1 billion+ in reduced shared savings for 2025 due to CMS underprediction of national cost trends — as the empirical foundation for its policy position. It does not build software, sell products, or operate as a commercial service; it functions as an academic-policy research and advocacy body.
The business model is non-commercial. The organization does not disclose pricing, revenue, or paying customers, and the source data explicitly characterizes the initiative as a research and documentation effort rather than a commercial entity. The center is funded within the Morehouse School of Medicine parent structure, consistent with university-affiliated academic research centers. Its 'customers' in a functional sense are primary care physicians participating in or considering Medicare ACO models, who consume the published analysis and survey findings as informational input into their participation decisions.
Morehouse School of Medicine National Center for Primary Care firmographics
Firmographics- Name
- Morehouse School of Medicine National Center for Primary Care
- Legal name
- Morehouse School of Medicine National Center for Primary Care
- Website
- https://primarycarematters.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Morehouse School of Medicine National Center for Primary Care operates the 'Primary Care Matters' initiative, a national research and documentation platform that publishes analysis and survey data on how CMS payment policies — particularly ACO REACH RTA risk corridors — affect primary care physician participation in Medicare value-based care programs.
- Ownership category
- akta.pro rank
Morehouse School of Medicine National Center for Primary Care industry classification
Industry- Product category
- Healthcare Policy Research
- akta.pro industry
- Value-Based Primary Care Organizations (Risk-Bearing)
Keywords
Morehouse School of Medicine National Center for Primary Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Distribution channels1 record
Marketing channels1 record
Morehouse School of Medicine National Center for Primary Care product offering
Product offeringCore offering
The National Center for Primary Care operates "Primary Care Matters," a national research and advocacy initiative that documents how CMS payment policies, specifically the ACO REACH Retrospective Trend Adjustment (RTA) risk corridors, affect primary care physicians' participation in Medicare value-based care models. The initiative collects and publishes provider survey feedback, analyzes financial predictability and policy sustainability issues for ACOs and ACO LEAD participants, and shares aggregated survey results on the impact of CMS policy design.
Product overview
The Morehouse School of Medicine National Center for Primary Care operates a single unified research initiative called 'Primary Care Matters.' This initiative serves as an information and documentation platform focused on how CMS payment policies impact primary care physicians' participation in Medicare value-based care programs, including ACOs and ACO LEAD. The program collects and publishes provider survey data, tracks Retrospective Trend Adjustment (RTA) risk corridor policies, and analyzes the relationship between CMS policy design and healthcare financial stability.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Matters A national research and advocacy initiative operated by Morehouse School of Medicine National Center for Primary Care that provides information about ACO REACH Retrospective Trend Adjustment (RTA) risk corridors, documents primary care provider feedback on how CMS policies influence financial stability and ACO/ACO LEAD participation decisions, and shares survey results on value-based care sustainability. Audience: primary care physicians and providers engaged in Medicare value-based care programs.
Quantifiable outcome
- 72% of physicians report current RTA risk corridor approach would significantly reduce or eliminate willingness to participate in CMS value-based care programs
Companies that use Morehouse School of Medicine National Center for Primary Care
Customer profileSegments1 record
Ideal customer profiles1 record
Morehouse School of Medicine National Center for Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morehouse School of Medicine National Center for Primary Care partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Morehouse School of Medicine National Center for Primary Care competitors and assessment
Company assessmentDirect peers
- Milbank Memorial Fund: A non-profit foundation publishing evidence-based reports on US health policy, including primary care payment reform. Directly comparable in operating model (foundation-funded health policy research) and audience (policymakers and healthcare leaders).
- NAACOS (National Association of ACOs): The leading ACO industry association actively engaging CMS on RTA risk corridors and value-based care policy. Directly comparable as the principal advocate producing physician-level data on RTA impact and ACO participation decisions.
- Commonwealth Fund: A private foundation conducting independent research on healthcare policy, including value-based care and primary care delivery. Highly comparable as a non-profit research organization producing influential healthcare policy analysis.
- Primary Care Collaborative: A non-profit coalition dedicated to advancing primary care and value-based payment models. Directly comparable in mission (sustaining primary care via value-based care research and advocacy) and stakeholder base (PCPs and policymakers).
- Kaiser Family Foundation (KFF): A non-profit organization delivering independent health policy analysis, including major work on Medicare ACO programs and value-based payment. Comparable in scale and role as a non-commercial source of authoritative healthcare policy research.
Others
- Mathematica: A nonpartisan research and consulting firm conducting federal healthcare policy evaluations, including CMMI and ACO program assessments. Comparable as a healthcare policy research organization, though with a commercial consulting model rather than advocacy focus.
- AcademyHealth: A professional society for health services researchers that produces and disseminates evidence on healthcare delivery and payment. Adjacent to the organization as a research-community convener with overlapping audience of policy researchers and practitioners.
Broad incumbents
- American Academy of Family Physicians: The largest professional association for family physicians, which conducts advocacy and policy research on primary care payment models including ACO participation. Broader incumbent with member-driven advocacy rather than academic research model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Morehouse School of Medicine National Center for Primary Care social profiles
Digital presenceMorehouse School of Medicine National Center for Primary Care financial estimates
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Morehouse School of Medicine National Center for Primary Care leadership team
Management profileNumber of profiles
Morehouse School of Medicine National Center for Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
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Morehouse School of Medicine National Center for Primary Care M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Morehouse School of Medicine National Center for Primary Care
What does Morehouse School of Medicine National Center for Primary Care do?
The National Center for Primary Care operates "Primary Care Matters," a national research and advocacy initiative that documents how CMS payment policies, specifically the ACO REACH Retrospective Trend Adjustment (RTA) risk corridors, affect primary care physicians' participation in Medicare value-based care models. The initiative collects and publishes provider survey feedback, analyzes financial predictability and policy sustainability issues for ACOs and ACO LEAD participants, and shares aggregated survey results on the impact of CMS policy design.
Is Morehouse School of Medicine National Center for Primary Care a public or private company?
Morehouse School of Medicine National Center for Primary Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Morehouse School of Medicine National Center for Primary Care founded?
Morehouse School of Medicine National Center for Primary Care was founded in -1. It employs 1 to 10 people.
Who are Morehouse School of Medicine National Center for Primary Care's main competitors?
Direct peers on record are Milbank Memorial Fund, NAACOS (National Association of ACOs), Commonwealth Fund, Primary Care Collaborative and Kaiser Family Foundation (KFF). Others are Mathematica and AcademyHealth. American Academy of Family Physicians is listed as a broad incumbent.
Does Morehouse School of Medicine National Center for Primary Care have an API?
No public API is recorded for Morehouse School of Medicine National Center for Primary Care.
What industry is Morehouse School of Medicine National Center for Primary Care in?
Morehouse School of Medicine National Center for Primary Care's product category is Healthcare Policy Research. Its primary akta.pro industry code is HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing).