Grupo Prima

What Grupo Prima does

Grupo Prima (legal name Prima Productora Asesora de Seguros SA) is an Argentine insurance administrator and producer network headquartered at Av. Córdoba 673, Piso 5º, Capital Federal, Buenos Aires, registered with the Superintendencia de Seguros de la Nación under inscription number 0844. The company aggregates a network of independent insurance producers (Productores Asesores de Seguros) and routes their business through a panel of 30+ insurance carriers including Allianz Argentina, Zurich, Sancor Seguros, Banco Galicia Seguros, HDI Seguros, SMG, Galeno, Swiss Medical, Provincia Seguros, and Seguros Nación. Founded by a team with 30+ years of Argentine insurance sector experience, Grupo Prima operates with a small core staff of approximately 9 employees and earns revenue through commissions on policies placed across its carrier panel.

The company's core technology is the Multicotizador, an online multi-quoter platform (cotizador.primaseguros.com.ar) that allows producers to enter client risk data once and receive simultaneous quotes from multiple carriers, enabling comparison of coverages, premiums, and services. This is supplemented by three service modules: Gestión de Cartera, which centralizes policy administration, renewal, and claims tracking across the carrier panel; Asesoramiento Técnico, providing underwriting advisory for non-traditional and complex risks; and Capacitación / Plan de Carrera, a career development program that recruits and trains new producers, including preparation for SSN licensing.

Commercially, Grupo Prima functions as a regulated channel intermediary rather than a risk carrier. Its go-to-market is relationship-led producer recruitment backed by the Plan de Carrera program and the company's own producer network as the primary customer segment, with end insurance buyers reached indirectly through that network. Revenue mechanics are transaction-based, driven by commissions negotiated with carrier partners on premiums written through the network. Marketing is principally website-driven (primaseguros.com.ar) with the multi-quoter platform itself functioning as a mid-funnel self-service asset. There is no disclosed revenue, no reported funding rounds, no investor base, and no public listing; ownership appears to be founder- or privately held with no subsidiaries or M&A activity disclosed. Geographic operations are limited to Argentina, with no documented international footprint.

Name

Grupo Prima

Legal name

Prima Productora Asesora de Seguros SA

Website

https://primaseguros.com.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Prima is a Buenos Aires-based regulated insurance administrator (Prima Productora Asesora de Seguros SA, SSN inscription 0844) that operates a network of independent insurance producers and routes their business through a panel of 30+ insurance carriers, supported by a proprietary multi-quoter platform (Multicotizador) and centralized portfolio administration, technical advisory, and producer training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Insurance Commission Revenue: Grupo Prima acts as an insurance administrator/broker earning commissions from insurance companies for policies placed through their network of producers. The company facilitates business between producers and insurance carriers, earning a share of premiums written.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Prima is an insurance brokerage administrator that operates a network of independent insurance producers (Productores Asesores) in Argentina. The company provides a centralized multi-quoter platform (Multicotizador) that enables producers to obtain and compare quotes from 25+ insurance carriers with a single data entry, along with portfolio administration, technical advisory, and producer training services. Revenue is generated through commissions earned on policies placed with partner insurance companies.

Product overview

Grupo Prima operates as an insurance administrator offering a unified platform and service ecosystem for insurance producers. The core offering includes the Multicotizador platform for multi-company quote comparison, supported by three service modules: Gestión de Cartera for centralized administrative management, Asesoramiento Técnico for technical advisory on complex risks, and Capacitación/Plan de Carrera for professional training. The company works with a network of over 25 insurance companies to provide comprehensive coverage across personal accidents, automotive, workers' compensation (ART), marine, surety bonds, homeowners, business insurance, hail, transportation, and life insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicotizador Online quote comparison platform that allows insurance producers to enter risk data once and receive simultaneous quotes from 25+ affiliated insurance companies, enabling efficient comparison of coverages, premiums, and services.
• Gestión de Cartera Centralized administrative management service for insurance producers, handling risk analysis, quoting, subscription, policy issuance and renewal, and claims tracking across partner insurance companies.
• Asesoramiento Técnico Technical advisory service providing support for non-traditional risks and complex coverage, helping producers analyze opportunities and expand their portfolio capabilities.
• Capacitación / Plan de Carrera Career development and training program for aspiring insurance producers, offering theoretical and practical training, SSN licensing preparation, sales techniques, and ongoing mentorship support from Grupo Prima account executives.

Quantifiable outcome

• Significant time and effort savings for producers by centralizing administrative operations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core and supporting.

• Allianz ArgentinacoreOthersMajor international insurance company operating in Argentina. Partner in Grupo Prima's network enabling producers to offer Allianz products.
• Zurich ArgentinacoreOthersLeading international insurer. Core partner in Grupo Prima's insurance network providing life and general insurance products.
• Sancor SeguroscoreOthersMajor Argentine insurance company. Partner in the Grupo Prima network offering various insurance products.
• Banco Galicia SeguroscoreOthersInsurance subsidiary of Banco Galicia. Partner providing insurance products through the Grupo Prima producer network.
• HDI SeguroscoreOthersInternational insurer operating in Argentina. Partner in the network for various insurance products.
• SMG Seguros / SMG ARTcoreOthersArgentine insurance group offering life and work accident insurance (ART). Partner providing coverage through the network.
• Galeno Seguros / Galeno ARTcoreOthersArgentine insurance company with health and work accident insurance products. Partner in the network.
• Swiss Medical GroupcoreOthersHealthcare and insurance group. Partner offering health insurance and medical coverage through the network.
• Provincia Seguros / Provincia ARTcoreOthersProvincial insurance company offering auto, property, and work accident insurance. Partner in the network.
• Seguros RivadaviacoreOthersArgentine insurance company. Partner offering various insurance products through the Grupo Prima network.
• Seguros NacióncoreOthersState-owned insurance company. Partner offering insurance products through the network.
• Experta SegurossupportingOthersArgentine insurance company. Supporting partner in the network.
• Orbis SegurossupportingOthersArgentine insurer. Supporting partner offering insurance products.
• Mercantil AndinasupportingOthersRegional insurance company. Partner in the network for various coverage options.
• Sancristóbal SegurossupportingOthersArgentine insurance company. Supporting partner offering insurance products.
• ATM SegurossupportingOthersAutomotive and transport insurance specialist. Supporting partner.
• Integrity SegurossupportingOthersArgentine insurance company. Supporting partner.
• Omint ARTsupportingOthersWork accident insurance (ART) provider. Supporting partner.
• AfianzadorasupportingOthersSurety/bond insurance company. Supporting partner for caución coverage.
• Andina ARTsupportingOthersWork accident insurance provider. Supporting partner.
• Beneficio SegurossupportingOthersArgentine insurance company. Supporting partner.
• Meridional SegurossupportingOthersRegional insurer. Supporting partner.
• Prudencia SegurossupportingOthersArgentine insurance company. Supporting partner.
• Providencia SegurossupportingOthersArgentine insurer. Supporting partner.
• Victoria SegurossupportingOthersArgentine insurance company. Supporting partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marsh McLennan: Global insurance brokerage and risk-management firm with a presence in Argentina. Comparable as an insurance intermediary that places business across multiple carriers, though it operates at vastly larger scale and serves enterprise rather than independent producer clients.
• Howden Group: International insurance broker with growing Latin American footprint. Comparable as a multi-carrier intermediary, though focused on larger commercial accounts rather than independent producer networks.
• Hub International: North-American insurance brokerage with a multi-carrier, multi-product model. Comparable as an intermediary organizing producer capacity across carriers, though operating in different geographies than Grupo Prima.
• Willis Towers Watson (WTW): Global insurance brokerage with Argentine operations providing multi-carrier placement and risk advisory. Comparable on the brokerage/administrator role but at enterprise scale rather than serving independent producers.
• Aon plc: Global insurance and reinsurance broker with Argentine operations. Comparable as a multi-carrier placement intermediary, but focused on corporate and institutional risk rather than the independent-producer distribution model Grupo Prima runs.
• Lockton: Largest privately held global insurance brokerage. Comparable as a multi-carrier placement intermediary, though Lockton targets mid-to-large commercial clients rather than independent insurance producers.
• Brown & Brown, Inc. Diversified insurance brokerage and risk-management firm. Comparable on the broker/administrator intermediary model, though oriented toward retail brokerage networks in the U.S. and select international markets.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management services firm. Comparable as a multi-carrier intermediary, though primarily focused on retail brokerage and large commercial accounts versus Grupo Prima's producer-network model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupoprima

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Prima