What PRIME Music does

PRIME Music (legal entity Prime Music A/S, CVR 36463678) is a Copenhagen-based music booking bureau founded in 1999, operating for over 25 years as an intermediary between event organizers and a roster of approximately 80 artists, DJs, comedians, and performers. The company delivers five core booking categories — LIVE/Festival, CLUB, SKOLE/School, FIRMA/Corporate, and EVENT — supported by add-on services spanning entertainment talent sourcing, event planning and coordination, technical production (sound, lighting, staging), visual content (photography, video, design), and booking administration. Headquartered at Hauser Plads 10 in central Copenhagen, it serves the Danish domestic market exclusively across multiple event types including festivals, club nights, school parties, corporate functions, and private celebrations.

The underlying operational model is sales-led and human-mediated: customers submit event details via a website booking form, phone, or email, and a booking agent responds with artist recommendations and a custom quote. Pricing is fully bespoke with no public tiers or rates; revenue is generated through a transaction-fee commission on each booked engagement. The technology stack is unremarkable from an automation standpoint — no public API, no integrations, no disclosed proprietary platform, and no app — with the website itself acting as the primary digital interface alongside standard social media channels (Instagram, Facebook, LinkedIn).

In scale terms, PRIME Music is a micro-business with 9 employees, privately held with no disclosed institutional investors, funding rounds, acquisitions, or partnerships. It has completed 60,000 shows cumulatively and 3,000 shows in 2024 alone. The company is independent, founder/management-owned, and operates without subsidiaries. Its competitive position rests on tenure, a curated local artist roster, and a multi-vertical distribution footprint in Denmark rather than on technology differentiation or scale advantages.

Name

PRIME Music

Legal name

Prime Music A/S

Website

https://prime.as

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIME Music is a Copenhagen-based Danish music booking bureau founded in 1999 that connects event organizers with an 80+ artist and DJ roster across festivals, clubs, schools, corporate, and private events via a commission-based intermediary model.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Music booking services
• Artist booking agency
• Live event entertainment
• Dj booking services
• Event production services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artist Booking Commission: Prime Music earns revenue by booking artists, DJs, and performers for events. The company acts as an intermediary between event organizers and talent, handling the full booking process including planning, coordination, and execution. Pricing varies based on event type, artist popularity, and arrangement scope, with custom quotes provided upon inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRIME Music is a Danish music booking bureau that acts as an intermediary between event organizers and a curated roster of approximately 80+ artists, DJs, comedians, and performers. The company provides full-service booking across five categories — festivals (LIVE), clubs, schools, corporate events (FIRMA), and private events — handling artist selection, logistics, technical setup, planning, and show execution. With over 25 years of experience and roughly 60,000 shows completed, PRIME Music operates as a single unified service platform for live entertainment booking in the Danish market.

Product overview

PRIME Music is a modern music booking bureau operating as a single unified service platform that connects event organizers with a curated roster of Danish and international artists, DJs, and performers. The offering is organized around five core booking categories—LIVE/Festival, CLUB, SKOLE/School, FIRMA/Corporate, and EVENT—supplemented by add-on services including entertainment talent, event planning and coordination, technical setup (sound/lighting/staging), and visual content production. The company represents approximately 80+ artists spanning genres such as hip-hop, pop, electronic, dance, and urban music.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE (Festival) Booking Booking service for festivals and large-scale concert venues, providing headline artists and upcoming talent for outdoor and indoor festival stages across Denmark. Includes professional handling of each booking to deliver a memorable musical experience for festival audiences.
• CLUB Booking Booking service for club events and nightlife venues, providing DJs and artists to create memorable club experiences for Danish audiences.
• SKOLE (School) Booking Booking service for school events and youth gatherings, matching artists and DJs to create appropriate atmosphere for school parties, fredagsbar events, and student gatherings with professional planning and safe execution from start to finish.
• FIRMA (Corporate) Booking Professional booking solutions for corporate events, anniversaries, and staff gatherings in Denmark. Matches artists or DJs to corporate atmosphere and target audiences with high-quality execution across all event elements.
• EVENT Booking Booking service for private events, receptions, and themed parties, delivering musical entertainment backed by a strong network of artists and DJs, ensuring smooth execution from booking to performance.
• Artist Roster Portfolio of approximately 80+ represented artists, DJs, comedians, and performers available for booking across all event types, spanning hip-hop, pop, electronic, dance, and urban music genres, plus cover bands.
• Underholdning (Entertainment) Add-ons Supplementary entertainment offerings beyond headline talent, including additional DJs, comedians, live acts, performers, and interactive elements such as selfie booths for events.
• Planlægning (Event Planning) Comprehensive event planning and coordination services including event production, scheduling, security personnel, and logistics management from concept to completion.
• Teknisk Setup (Technical Production) Technical production services including sound, lighting, stage construction, AV equipment, and technical coordination for events.
• Visuals Visual content services including photography, video production, graphic design, and social media content creation for events.
• Booking Management Administrative services handling contracts, schedules, and agreements to ensure efficient processes and full oversight of event details.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Agency for the Performing Arts (APA): Established talent agency with a music department booking artists for live performances, festivals, and corporate events. Comparable to Prime Music in artist-booking service delivery, though APA operates with a larger international footprint.
• Paradigm Talent Agency: Talent agency representing artists in music, comedy, and literary fields. Comparable to Prime Music in the role of booking artists for live events, tours, and appearances, though with a larger U.S.-centric roster and broader geographic reach.
• United Talent Agency (UTA): Major global talent agency representing artists across music, comedy, and live entertainment. Comparable to Prime Music in the live-booking function, but with multi-national scale, diversified service offerings, and representation of top-tier headline talent.
• Creative Artists Agency (CAA): One of the world's leading entertainment and sports talent agencies with a music division. Comparable to Prime Music as a music-booking intermediary serving event organizers, festivals, and brands, but operating globally with a far larger artist roster.
• Anschutz Entertainment Group (AEG): Global sports and live entertainment operator running festivals, venues, and touring productions. Comparable to Prime Music as a major live-music booker and promoter, but operates festivals and concert venues at international scale.
• WME (Endeavor): Global talent and literary agency representing musicians, comedians, and performers for live appearances. Compares to Prime Music as an artist-booking intermediary, though WME represents a much broader global roster of marquee talent across entertainment verticals.
• Live Nation Entertainment: The world's largest live entertainment company, operating festivals, venues, and artist booking globally. Compares to Prime Music as a large-scale booker and promoter of live music acts across festivals, clubs, and corporate events, though at vastly greater scale and with international reach.
• Independent Talent Group: Leading UK-based talent agency representing musicians, comedians, and performers for live engagements. Comparable to Prime Music in the booking-bureau function, with similar end-clients (festivals, brands, broadcasters) but operating primarily in the UK/European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Primemusicdk
• LinkedInlinkedin.com/company/prime-music-as
• Instagraminstagram.com/primemusic.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIME Music