Anschutz Entertainment Group

What Anschutz Entertainment Group does

Anschutz Entertainment Group (AEG) is a privately held, family-owned sports and live entertainment company headquartered in Los Angeles, founded in 1994. AEG operates a vertically integrated platform spanning five core business segments: Music (AEG Presents, promoting 12,000+ shows annually across 49+ venues and 30 festivals including Coachella, Stagecoach, BST Hyde Park, and All Points East), Facilities and Real Estate (100+ owned venues including Crypto.com Arena, The O2 London, T-Mobile Arena Las Vegas, Mercedes-Benz Arena Shanghai, and the Nashville Yards and L.A. LIVE entertainment districts), Sports (operating LA Kings, LA Galaxy, Eisbären Berlin, and Los Angeles Sparks), Global Partnerships (naming rights and sponsorships including Crypto.com, T-Mobile, Mercedes-Benz, and approaching Sparda-Bank), and Ticketing (AXS, serving 400+ clients and 1,600+ partner brands via AXS Mobile ID, with SISTIC as its Asia-Pacific arm). Across this footprint, AEG entertains more than 90–100 million guests annually.

AEG's revenue model rests on multiple streams: ticket sales and secondary-market take rates through AXS, venue rental and concession income, franchise revenues (gate, broadcast, merchandise), sponsorship and naming rights, and entertainment district real estate (including the Ritz-Carlton and JW Marriott hotels at L.A. LIVE). Go-to-market is primarily event-driven and direct-to-consumer through owned venues and ticketing platforms, complemented by channel partnerships with travel aggregators (Trip.com Group) and regional ticketing operators (SISTIC, Eventim). Underlying technology includes AXS's mobile-ID ticketing platform, LED lighting systems (Musco at Crypto.com Arena), and sustainability infrastructure (r.Cup, Meiko Ökocup systems). The LA Kings–ROWI mental health partnership and AXS CMO appointment signal incremental investment in digital engagement and CSR-driven brand equity, though no AI/ML capabilities are publicly disclosed. The company is controlled by the Anschutz family with no public listing, no venture or private equity investors, and operates with 10,000+ employees across North America, Europe, and Asia-Pacific.

Name

Anschutz Entertainment Group

Legal name

Anschutz Entertainment Group

Website

https://aegworldwide.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anschutz Entertainment Group is a privately held, family-owned sports and live entertainment company that owns and operates 100+ venues, promotes 12,000+ shows annually, and entertains 90 million+ guests across music, sports, entertainment districts, and ticketing (AXS).

Ownership category

akta.pro rank

Product category

Live Entertainment and Sports Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Festival Grounds & Fairgrounds Operations (MPAGALAH), Live Music Venues & Concert Bars (THAFAEAD), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Live entertainment venues
• Sports team ownership
• Event ticketing services
• Music festival production
• Entertainment district development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Venue Operations & Management: Revenue from owning and operating world-class venues including arenas, stadiums, theaters, clubs, and entertainment districts. Venues include Crypto.com Arena, The O2, Mercedes-Benz Arena Shanghai, and others.
2. Live Event Promotion: Revenue from promoting concerts, tours, festivals, and sporting events through AEG Presents and Goldenvoice. AEG Presents promotes 12,000+ shows annually across 100+ venues.
3. Naming Rights & Sponsorships: Revenue from naming rights partnerships (e.g., Barclays Arena to Sparda-Bank Arena rebrand) and global sponsorship deals including premium seating and strategic partnerships.
4. Ticketing Services: Revenue from AXS Tickets ticketing platform serving 400+ clients worldwide with primary and secondary marketplaces and AXS Mobile ID technology.
5. Sports Franchises: Revenue from ownership and operation of sports franchises including LA Kings (NHL), LA Galaxy (MLS), Eisbären Berlin, and Los Angeles Sparks (WNBA).
6. Entertainment Districts: Revenue from mixed-use entertainment district developments including L.A. LIVE, Nashville Yards, and Uber Platz in Berlin.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anschutz Entertainment Group (AEG) owns, operates, and promotes sports and live entertainment through a vertically integrated platform spanning 100+ venues worldwide, music festivals (including Coachella and Stagecoach), professional sports franchises (LA Kings, LA Galaxy, Eisbären Berlin), entertainment districts (L.A. LIVE, Nashville Yards, Uber Platz), the AXS ticketing platform, and global sponsorship sales. The company delivers end-to-end live entertainment experiences from event creation and promotion to venue operations and ticket sales.

Product overview

Anschutz Entertainment Group (AEG) operates a diversified sports and live entertainment platform spanning five core business segments: Music (through AEG Presents including global touring, 49+ music venues, and 30 festivals like Coachella and Stagecoach), Venues and Real Estate (arenas, stadiums, entertainment districts like L.A. LIVE and The O2, and hotels), Sports (operates LA Kings, LA Galaxy, Eisbären Berlin, and Dignity Health Sports Park), Global Partnerships (sponsorship and naming rights), and Ticketing (AXS.com platform and SISTIC). AEG owns and operates 100+ venues worldwide, promotes 12,000+ shows annually, and entertains over 90 million guests per year. The portfolio includes flagship venues like Crypto.com Arena and T-Mobile Arena, iconic entertainment districts including L.A. LIVE and Nashville Yards, and premier festivals spanning multiple genres and geographies.

Differentiator

Problem solved

Functional benefit

Brands

• AEG Presents: Dedicated to all aspects of live contemporary music performances, including production and promotion of global and regional concert tours, music venues, and world-renowned festivals such as Coachella Valley Music & Arts Festival
• AEG Global Partnerships
• AXS Tickets

Products and services

• AEG Presents Music division dedicated to all aspects of live contemporary music performances, including production and promotion of global and regional concert tours, portfolio of clubs, theaters and music venues, concerts and special events, and world-renowned festivals such as Coachella Valley Music & Arts Festival and Stagecoach.
• AXS Tickets Ticketing platform providing access to events and venues worldwide, covering sporting events, arena tours, music clubs, festivals, rodeos, and family events through primary and secondary marketplaces. Serves 400+ clients and 1,600+ brand partners.
• SISTIC Singapore's leading ticketing service provider and operating arm of AXS Tickets, combining local market expertise with AXS global scale for premier events ticketing including Formula 1 Singapore Grand Prix beginning 2027.
• AEG Global Partnerships Oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships across AEG's venue and event portfolio.
• Crypto.com Arena World-renowned sports and entertainment arena in Los Angeles, home to NBA's Lakers and Clippers, NHL's LA Kings, and WNBA's Los Angeles Sparks, hosting over 250 high-profile events annually.
• The O2 World's most popular music and entertainment venue in London with 20,000-seat arena, indigo at The O2 live performance space, Cineworld complex, and Up at The O2 roof attraction, visited by over 50 million people since 2007.
• T-Mobile Arena 20,000-seat state-of-the-art multi-purpose event center in Las Vegas, joint venture between AEG and MGM Resorts, hosting over 100 world-class events annually and home to NHL's Vegas Golden Knights.
• Peacock Theater 7,100-seat theater in Los Angeles hosting over 500,000 guests annually through 120 events including music performances, family shows, award shows, conventions, and product launches.
• Dignity Health Sports Park 125-acre complex in Carson, California featuring an 8,000-seat multi-use events stadium, 27,000-seat soccer stadium, expandable 2,000-seat track and field facility, and 2,450-seat indoor velodrome; home to LA Galaxy and Los Angeles Chargers.
• Toyota Sports Center 135,000-square foot world-class athletic training facility in El Segundo, California, featuring three ice rinks, fitness center, pro shop, and full-service restaurant; official training center of the LA Kings.
• L.A. LIVE Sports and entertainment district in downtown Los Angeles welcoming over 20 million guests annually and hosting 500+ events, featuring Crypto.com Arena, Peacock Theater, The Novo, restaurants, Lucky Strike bowling, and Regal Cinemas.
• Nashville Yards Mixed-use entertainment district in Nashville anchored by The Pinnacle music venue, flagship luxury theatre complex, 800-capacity live entertainment club, and approximately 240-room boutique hotel.
• Uber Platz Vibrant entertainment district in Berlin in front of Uber Arena along the East Side Gallery, featuring Uber Eats Music Hall, UCI movie theatre, bowling lounge, restaurants, bars, and two hotels with expected footfall of 20 million annually.

Quantifiable outcome

• 100+ million guests entertained annually
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major, flagship and minor.

• Sparda-Bank HamburgcoreGTM or Marketing Partner · 21 July 2027Long-term naming-rights partnership for northern Germany's largest multifunctional arena (formerly Barclays Arena), renamed Sparda-Bank Arena. Includes exclusive customer benefits such as fast-lane entry, ticket lotteries, and backstage experiences.
• Singapore GP Pte LtdmajorGTM or Marketing Partner · 16 June 2026SISTIC (AXS Tickets) appointed official ticketing partner for Formula 1 Singapore Grand Prix beginning in 2027, managing primary sales, hospitality suite ticketing, and onsite box office operations.
• ROWI Teen & Parent Wellness CentersflagshipStrategic or Co-development Partner · 15 June 2026Multi-year partnership making ROWI the Official Mental Health Partner of the LA Kings, with partnership extending to Junior Kings youth hockey program and LA Kings High School Hockey League.
• MeikocoreTechnology or Integration · 1 February 2023Partnership with Meiko for on-site cup washing systems at German venues (Uber Arena, Uber Eats Music Hall, Barclays Arena), capable of rinsing up to 5,300 cups per hour.
• Three Squares, Inc.coreImplementation/ SI/ Consulting Partner · 1 February 2023Partnership with sustainability firm Three Squares, Inc. to oversee planning and execution of sustainability program at Cali Vibes festival.
• ReVERBcoreStrategic or Co-development Partner · 1 January 2022Forest Hills Stadium partnership with ReVERB to promote climate-positive practices in the music industry through offset projects and emissions calculations.
• Medford Spring Grassland ConservationminorStrategic or Co-development Partner · 1 January 2022Forest Hills Stadium partnered with Medford Spring Grassland Conservation to offset 2022 carbon footprint by 120% while protecting 6,900 acres of land from development.
• r.CupcoreTechnology or Integration · 1 November 2021Partnership with r.Cup to implement turnkey cup reuse system across AEG venues including Mission Ballroom, Bluebird Theater, The Ogden Theatre, and others, achieving 94% harvest rate.
• Trip.com GroupcoreStrategic or Co-development PartnerStrategic partnership with Trip.com Group driving experience-driven travel marketing through AEG events and venues, with research showing 63% of users now anchor trips around events.
• Live Nation EntertainmentcoreStrategic or Co-development PartnerPartnership referenced in Trip.com Group strategy; AEG competes with Live Nation in live entertainment space.
• Small Axe (Hot Sauce)minorGTM or Marketing PartnerVendor partnership where hot sauce company grows peppers on-site at Forest Hills Stadium for cocktails and hot sauce production.
• Planet ReimaginedminorStrategic or Co-development PartnerForest Hills Stadium sponsored Planet Reimagined's 2022 New Futures Fellowship program supporting postgraduate students' academic research.
• 88 RisingcoreStrategic or Co-development PartnerPartnership with global Asian music and media company 88 Rising to produce Head In The Clouds music festival.
• Uber EatscoreGTM or Marketing PartnerUber Eats brand association with Uber Platz entertainment district in Berlin, including Uber Eats Music Hall with approximately 4,500 capacity.
• Musco LightingcoreTechnology or IntegrationPartnership with Musco Lighting for comprehensive LED lighting upgrade at Crypto.com Arena including 332 tunable game lights, 16 color changing event lights, and 124 aisle lights.
• Levy RestaurantscoreImplementation/ SI/ Consulting PartnerAEG's catering partner Levy Restaurants collaborates on on-site cup washing systems at German venues.
• Formula 1 Las Vegas Grand PrixmajorGTM or Marketing PartnerAXS Tickets provides credentialing and accreditation services for Formula 1 Las Vegas Grand Prix and Formula 1 Australian Grand Prix in Melbourne.
• Formula 1 Australian Grand PrixmajorGTM or Marketing PartnerAXS Tickets provides credentialing and accreditation services for Formula 1 Australian Grand Prix in Melbourne.
• MGM Resorts InternationalflagshipStrategic or Co-development PartnerJoint venture between AEG and MGM Resorts International to develop and operate T-Mobile Arena in Las Vegas.
• EventimcoreStrategic or Co-development PartnerAEG and Eventim partnered to purchase Eventim Hammersmith Apollo venue in 2012, with £5.8 million refurbishment effort to restore its iconic original art Deco design.

Scale indicators14 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Oak View Group: Oak View Group develops and operates major arenas and entertainment venues globally, directly competing with AEG's venue development and real estate business. It pursues a similar strategy of building integrated arena-anchored entertainment districts.
• ASM Global: ASM Global is one of the world's largest venue management and event services companies, managing hundreds of arenas, stadiums, and convention centers. It directly competes with AEG's venue operations division for third-party venue management contracts.
• Live Nation Entertainment: Live Nation is AEG's largest direct competitor in concert promotion, venue operations, and ticketing. It operates a comparable global portfolio of owned/operated venues, festival brands, and the Ticketmaster platform that competes head-to-head with AEG Presents and AXS.
• Madison Square Garden Entertainment: MSG Entertainment owns and operates iconic venues including Madison Square Garden and The Sphere in Las Vegas, and produces original entertainment content. Its integrated venue-plus-content model directly parallels AEG's strategy with Crypto.com Arena, The O2, and touring productions.
• Eventim: Eventim is Europe's leading ticketing provider and live entertainment operator, and is also AEG's joint venture partner for the Eventim Hammersmith Apollo. It competes directly with AXS in European primary ticketing and operates its own venue portfolio.

Emerging players

• CAA (Creative Artists Agency): CAA is one of the world's largest talent and sports agencies, representing artists and athletes who perform in AEG venues and festivals. While primarily an agency rather than a promoter, CAA's ownership of competing touring/promotion assets creates indirect competition for tour routing.
• Cirque du Soleil: Cirque du Soleil produces and tours resident and traveling live shows, often staged in AEG-operated venues. It competes for premium entertainment ticket dollars and corporate partnerships, and represents an alternative production model to AEG Presents' concert-driven approach.
• Endeavor (TKO Group / WME): Endeavor owns WME (talent agency) and TKO Group Holdings (UFC, WWE), positioning it as a vertically integrated sports and entertainment company. Its representation business competes for talent that fills AEG's venues, while TKO's sports properties compete for sponsorship budgets.
• Sphere Entertainment: Sphere Entertainment operates The Sphere in Las Vegas, a next-generation immersive venue. While more focused and venue-concentrated than AEG, it represents a new model of premium live entertainment that competes for tourist and corporate sponsorship dollars in the same Las Vegas market.

Others

• Pollstar / Live Music Industry Trade: Pollstar is the leading trade publication and data provider for the live entertainment industry. It is not a direct competitor but serves as the primary industry benchmark that publicly ranks venues (including AEG's The O2) and provides market intelligence shaping AEG's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AEGworldwide
• Facebookfacebook.com/AEGWorldwide
• LinkedInlinkedin.com/company/aeg
• Instagraminstagram.com/aegworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anschutz Entertainment Group