Prime Fitness
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
Prime Fitness firmographics
Firmographics- Name
- Prime Fitness
- Website
- https://primefitnessnj.com
- Company type
- Private
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Prime Fitness industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Prime Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Prime Fitness product offering
Product offeringCore offering
Based on available source data, Prime Fitness operates as a fitness business headquartered in Totowa, New Jersey, established in 2008 with approximately 77 employees. The specific products, services, or programs offered are not detailed in the source material; only the company's website (primefitnessnj.com) is referenced, which is hosted via Nexcess.
Differentiator
Problem solved
Functional benefit
Companies that use Prime Fitness
Customer profileIdeal customer profiles1 record
Prime Fitness technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prime Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NexcessunclearNexcess is referenced in connection with the Prime Fitness website. Nexcess is a web hosting provider. The nature and scope of the partnership is not explicitly detailed in the available source data.
Prime Fitness competitors and assessment
Company assessmentBroad incumbents
- Crunch Fitness: National mid-tier fitness chain with multiple New Jersey locations. Comparable as a directly competing fitness membership operator serving similar mainstream consumer segments in NJ.
- Planet Fitness: Largest low-cost fitness chain in the US with significant New Jersey presence. Comparable as a competing fitness membership operator targeting the same broad consumer base, though at much larger scale and a value price point.
- Life Time Fitness: National premium fitness operator with multiple NJ locations. Comparable as a full-service fitness and wellness club operator competing for similar middle-to-upper income members in the same geography.
- Equinox: Premium luxury fitness brand operating in select NJ/NY metro locations. Comparable as a high-end fitness club targeting similar affluent, health-focused consumers in the same regional market.
- Gold's Gym: Established international fitness franchise with NJ locations. Comparable as a traditional fitness club offering memberships, group classes, and personal training in the same regional market.
- Blink Fitness: Mid-tier gym chain with strong NY/NJ metro presence. Comparable as a directly competing value-positioned fitness operator with locations overlapping Prime Fitness's regional catchment.
- Workout Anytime: 24-hour fitness franchise with locations across the Northeast. Comparable as a competing low-cost membership fitness operator with similar mainstream value proposition.
Direct peers
- F45 Training: Global functional training franchise offering group workouts. Comparable as a competing group fitness and personal training format targeting similar health-focused consumers in NJ markets.
- Orangetheory Fitness: National boutique fitness franchise specializing in group personal training with heart-rate based programming. Comparable as a group training / coached workout operator, often present in the same NJ trade areas as traditional gyms.
Emerging players
- Rumble Boxing: Boutique boxing-inspired group fitness concept with NJ/NY metro studios. Comparable as an emerging boutique fitness competitor targeting the same consumer willingness to pay premium for group training experiences.
Market position
Customer concentration
Prime Fitness social profiles
Digital presencePrime Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Fitness leadership team
Management profileNumber of profiles
Prime Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Fitness
What does Prime Fitness do?
Based on available source data, Prime Fitness operates as a fitness business headquartered in Totowa, New Jersey, established in 2008 with approximately 77 employees. The specific products, services, or programs offered are not detailed in the source material; only the company's website (primefitnessnj.com) is referenced, which is hosted via Nexcess.
When was Prime Fitness founded?
Prime Fitness was founded in -1. It employs 51 to 100 people.
Who are Prime Fitness's main competitors?
Broad incumbents on record are Crunch Fitness, Planet Fitness, Life Time Fitness, Equinox, Gold's Gym, Blink Fitness and Workout Anytime. Direct peers are F45 Training and Orangetheory Fitness. Rumble Boxing is listed as an emerging player.
Does Prime Fitness have an API?
No public API is recorded for Prime Fitness.
What industry is Prime Fitness in?
Prime Fitness's product category is Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 713940 and its SIC code is 7997.