Prime Pass Events

What Prime Pass Events does

Prime Pass Events Ltd is a UK-based experiential events company founded in 2020 and headquartered in Croydon, London. It operates guided paint-and-sip classes across 14+ UK cities including London, Manchester, Leeds, Edinburgh, Cardiff, Bristol, Birmingham, Liverpool, Newcastle, Sheffield, Cambridge, York, Peterborough, and Brighton. The core product, Paint-A-Pic, is a step-by-step artist-led painting session where participants create a specific artwork with all materials provided (canvas, apron, paint, easel) under the guidance of resident artists, with a maximum of 25 participants per class to maintain a social, hands-on atmosphere.

The company's technology is a conventional event management platform with online ticketing, real-time scheduling, and first-come-first-served ticket purchasing through its e-commerce website. The platform supports multiple class formats including Paint-A-Pic, Paint-A-Pair (paired canvases forming one image), Paint-It-Quick (shorter drop-in sessions), Freestyle Sip and Paint (open painting with £20 tickets), BYOB variants, and DWTN paint parties featuring DJ music. Events are hosted at hand-picked partner venues including pubs, bars, hotels, and restaurants such as Manahatta, Finch's, Coppa Club, Maldron Hotel, Boston Tea Party, and Seven Bro7hers Beerhouse. Distribution is entirely organic and direct-to-consumer, leveraging social channels (Facebook, Instagram, YouTube, TikTok), a blog, and earned media coverage in DesignMyNight, New Londonist, and TripAdvisor (5/5 from 163 reviews).

The business model is transactional ticketing: standard public tickets are priced at £36 per person (with some at £35), private class bookings at £38 per guest including VAT with full upfront payment, and Freestyle sessions at £20. Revenue streams consist solely of one-time ticket purchases across individual consumers, group celebrations (hen dos, baby showers, birthdays), and corporate team-building clients. The company operates a "Prime Pass Partners" program allowing third-party workshop providers to leverage the venue network and advertising infrastructure, and uses Huboo as a third-party fulfillment partner for goods despatch. No external funding rounds, acquisitions, or institutional investors are disclosed, indicating founder/management-owned, self-funded growth with a headcount of 1-10.

Name

Prime Pass Events

Legal name

Prime Pass Events Ltd

Website

https://prime-pass.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Pass Events is a UK experiential events company operating guided paint-and-sip classes across 14+ cities, serving individual consumers, group celebrations, and corporate team-building clients through direct-to-consumer ticket sales at partner venues.

Ownership category

akta.pro rank

Product category

Paint and Sip Social Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Paint and sip events
• Guided painting classes
• Social entertainment experiences
• Team building activities
• Hen party events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Public Event Tickets: Individual tickets sold for scheduled paint-and-sip classes at partner venues across the UK. Tickets are non-refundable and sold on first-come, first-served basis. Standard classes priced at £36 per person, with some events at £35.
2. Private Event Bookings: Corporate and private group bookings requiring full payment prior to the event. Private classes priced at £38 per guest including VAT. Cancellation fees apply for rearrangements.
3. Freestyle and BYOB Events: Special format events including bring-your-own-bottle sessions and freestyle painting, with varying price points

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prime Pass Events organizes and sells tickets to guided paint-and-sip social events held at partner venues across 10+ UK cities. Each event is led by a resident artist who walks participants step-by-step through creating a specific artwork; all materials (canvas, apron, paint, easel) are provided, and no prior experience is required. The company offers multiple event formats including Paint-A-Pic, Paint-A-Pair, Freestyle Sip and Paint, BYOB, and DJ-led parties, plus private bookings for groups and corporate clients.

Product overview

Prime Pass Events is an events management platform offering in-person social painting experiences across UK venues. The core product is Paint-A-Pic, a guided step-by-step painting class where participants create a specific artwork with all materials provided (canvas, apron, paint, easel). Complementary offerings include Paint-A-Pair (paired canvases creating one image), Freestyle Sip and Paint (open painting), and DWTN parties (paint with DJ music). Event types include Date Night, Hen Dos, Baby Showers, Team Building, and Christmas events. Private class bookings and BYOB variants are available as premium options. Standard tickets are priced at £36.00, with private bookings at £38.00 per guest. All events are led by resident artists with a maximum of 25 participants per class.

Differentiator

Problem solved

Functional benefit

Brands

• Paint-A-Pic: Artist-led painting events where participants paint with friends and follow step-by-step guidance from resident artists.
• Paint-A-Pair
• Paint-It-Quick
• Freestyle Sip and Paint
• DWTN (Don't Wake The Neighbours)

Products and services

• Paint-A-Pic Guided step-by-step painting event where participants create a specific artwork (e.g., a landscape, animal, or art reproduction) led by a resident artist. All materials (canvas, apron, paint, easel) are provided, no experience is required, and participants take their finished painting home. Standard tickets priced at £36 per person for a maximum of 25 participants per class.
• Paint-A-Pair Paired painting event where two participants each paint a canvas that, when combined, creates one complete painting. Designed as a shared experience for couples or friends. Materials and artist guidance included.
• Paint-It-Quick Shorter-duration drop-in painting event where participants complete a mini masterpiece in limited time. Targeted at casual attendees who want a quicker creative experience.
• Freestyle Sip and Paint Casual open-format painting event where participants paint whatever they like in a relaxed atmosphere, with a resident artist available for guidance and inspiration. Priced at £20 per person.
• DWTN – Don't Wake The Neighbours Paint Party Paint party events combining a guided painting session with a live DJ playing Hip Hop, R&B, bashment, and reggae music. Includes Carnival Warm-up events for a high-energy social atmosphere.
• Private Classes Private booking option for groups (hen dos, baby showers, corporate team building) requiring exclusive use of a session. Priced at £38 per guest including VAT, with full payment required prior to the event and cancellation fees applying for rearrangements.
• Team Building Events Corporate team-building painting events designed for group activities and workplace bonding. Sold to companies as an off-site activity with all materials, instruction, and venue coordination included.
• Hen Do Events Group painting events packaged for hen party celebrations, combining creative instruction with a social party atmosphere for pre-wedding groups.
• Baby Shower Events Themed painting events packaged for baby shower celebrations, with all materials and artist guidance included for the group.
• Christmas Events Seasonal festive painting events including Christmas-themed classes held at venues across UK cities during the holiday period.
• Virtual Christmas Party Online virtual paint party experience enabling remote Christmas celebrations, with materials delivered and live virtual artist guidance.
• BYOB (Bring Your Own Bottle) Events Paint-A-Pic variants where participants are permitted to bring their own alcoholic beverages to the session, offered as a more informal alternative to standard Paint-A-Pic classes.

Quantifiable outcome

• 5/5 TripAdvisor rating based on 163 reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Prime Pass PartnerscoreChannel Partner/ Reseller/ DistributorSmall businesses and individuals providing unique workshops, classes, or experiences who partner with Prime Pass to access a larger client base. Partners receive venue access, materials provision, COVID-compliant procedures, and advertising support through Prime Pass's social media channels. The company helps partners take events virtual and expand their reach.
• HuboominorOthersThird-party logistics provider used for order fulfillment and goods despatch. Routine sharing of customer name, contact details, and delivery address with this supplier.
• Venue PartnerscoreChannel Partner/ Reseller/ DistributorVenues including pubs, bars, restaurants, and hotels across UK cities that host Prime Pass painting events. Examples include Manahatta (Birmingham), Finch's (London), Coppa Club (Bristol), Maldron Hotel (Manchester), Boston Tea Party, and others. Venues provide space, drinks service, and atmosphere while Prime Pass provides materials, instruction, and event management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• ClassBento: ClassBento is a UK/AUS marketplace that aggregates experiential classes and workshops (including paint-and-sip) — a discovery and distribution channel that overlaps with Prime Pass's direct booking website but does not directly compete on event delivery.
• Fever: Fever operates a global live-entertainment ticketing and experiences marketplace that increasingly features paint-and-sip and curated experiences — comparable at the marketplace layer rather than as an event operator.
• DesignMyNight: DesignMyNight is a UK venue-and-experience discovery platform that has featured Prime Pass — comparable as a marketing and demand-generation channel rather than a direct paint-and-sip competitor.

Direct peers

• Pinot's Palette: Pinot's Palette is a US-based paint-and-sip studio operator/franchisor offering step-by-step artist-led classes at bars and venues, with formats (paired canvases, themed nights) directly comparable to Paint-A-Pic, Paint-A-Pair and DWTN.
• Paint Nite: Paint Nite is one of the largest paint-and-sip event operators globally, hosting guided painting sessions at pubs and bars with local artists — directly comparable to Prime Pass's UK venue-hosted paint party concept.
• Painting With a Twist: Painting With a Twist is a US paint-and-sip franchise chain that runs artist-led classes at partner venues with comparable product breadth (date nights, private parties, BYOB) and target customer segments.
• PopUp Painting: PopUp Painting runs ticketed sip-and-paint events across UK cities with resident artists and venue partnerships — a near-identical operating model to Prime Pass, including hen-do, date-night and team-building verticals.
• Bottle and Bottega (now Muse Paintbar or similar rebrand): Bottle and Bottega ran a paint-and-sip concept blending art instruction with wine service at partner venues — similar asset-light model serving social/couple/private-party occasions.

Emerging players

• Yayzy: Yayzy (and adjacent UK brands) operate creative experience events including paint nights at UK venues targeting social and corporate audiences — overlapping with Prime Pass's hen/team-building offerings.
• Arthouse Me Ltd: Arthouse Me runs creative workshops and paint parties across UK venues, with similar step-by-step artist-led formats and group/private event focus — a UK specialist peer in the same experiential art category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PrimePassEvents
• Facebookfacebook.com/primepassevents
• Instagraminstagram.com/primepassevents
• TikToktiktok.com/@prime.pass7
• LinkedInlinkedin.com/company/prime-pass-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Pass Events