ClassBento
ClassBento is an Australian-founded online marketplace connecting consumers with local instructors offering 15,000+ hands-on creative workshops across art, craft, cooking, and lifestyle categories in Australia, New Zealand, the US, and the UK.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ClassBento does
ClassBento is a curated online marketplace that connects consumers with local instructors offering hands-on creative workshops and experience classes. Founded in 2017 in Sydney, Australia, the platform hosts over 15,000 experiences spanning art, craft, cooking, pottery, jewellery making, cocktail classes, and other creative activities across 12 Australian cities plus virtual delivery. The company serves individual consumers seeking creative activities for occasions such as birthdays, hens parties, date nights, and team building events, as well as corporate clients, gift buyers, and families with children. Specialized offerings include NDIS-funded classes for participants with disabilities and kids' school holiday programs. The co-founders are Iain Wang (co-CEO) and John Tabari.
The platform operates on a marketplace commission model, taking a fee on each class booking facilitated through its proprietary booking system, which supports filtering by city, date, category, group size, and price. Supplementing the core marketplace revenue, ClassBento sells digital printable gift cards and physical gift cards redeemable for any experience on the platform. Pricing ranges from approximately $29 for entry-level workshops to over $2,000 for premium full-day experiences such as silver or gold jewellery-making classes, with the platform maintaining a 4.9/5 aggregate rating across 150,000+ verified customer reviews. The platform extends across four country-specific websites covering Australia, New Zealand, the United States, and the United Kingdom, and supports both in-person workshops and virtual live-streamed classes with craft kits delivered to customers' homes.
ClassBento employs 51-100 staff and operates as a privately held company with no disclosed institutional investors or parent entity. The company maintains a multi-channel marketing approach combining organic social media (Instagram, Facebook, Pinterest), email newsletters, SEO-optimized blog content, and earned media coverage in major Australian outlets. As a core social-impact initiative, ClassBento donates $1 to Dementia Australia for every paid booking, accumulating over $190,000 since founding — a positioning choice tied to the brand's mental wellbeing narrative and a meaningful trust signal for consumers.
ClassBento firmographics
Firmographics- Name
- ClassBento
- Legal name
- ClassBento
- Website
- https://classbento.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClassBento is an Australian-founded online marketplace connecting consumers with local instructors offering 15,000+ hands-on creative workshops across art, craft, cooking, and lifestyle categories in Australia, New Zealand, the US, and the UK.
- Ownership category
- akta.pro rank
ClassBento industry classification
Industry- Product category
- Creative Workshop Marketplace
- NAICS
- All Other Schools and Instruction (61169), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)
- akta.pro secondary industries
- Cooking Classes & Chef-Led Workshops (THAJAGAI), Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL)
Keywords
Where ClassBento is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ClassBento business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketplace Commission: ClassBento takes a commission on each class booking made through the platform. Workshop providers list their experiences on the platform and pay a fee for each transaction processed through ClassBento's booking system.
- Gift Cards: Sale of digital printable gift cards and physical gift cards for workshop experiences. Gift cards can be redeemed for any experience on the platform, providing flexible gifting options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level classes (crafts, basic workshops) |
| Unit Pricing | Pay-as-you-go | Mid-range experiences (pottery, cooking, cocktails) |
| Unit Pricing | Pay-as-you-go | Premium experiences (full-day workshops, jewellery making) |
| Unit Pricing | Pay-as-you-go | Virtual classes with craft kits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ClassBento product offering
Product offeringCore offering
ClassBento operates a curated online marketplace that connects consumers with local instructors offering hands-on creative workshops across art, craft, cooking, pottery, jewellery making, and beverage classes. The platform lists 15,000+ experiences across 12 Australian cities and three international markets (New Zealand, US, UK), supported by a proprietary booking system, digital and physical gift cards, and live-streamed virtual classes with home-delivered craft kits.
Product overview
ClassBento is a marketplace platform for creative workshops and experience classes operating in Australia, New Zealand, UK, and US markets. The platform connects users with local instructors offering hands-on classes across arts, crafts, cooking, pottery, painting, jewellery making, and more. The core offering is the Workshop/Class Marketplace, supported by Experience Gifts (digital and physical gift cards), Virtual Classes & Kits (online classes with delivered materials), Team Building Activities for corporate and social groups, Kids Activities for children, and a proprietary Class Booking System. The platform features over 15,000 creative experiences and serves multiple cities including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, and regional areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop/Class Marketplace An online marketplace platform that connects consumers with local instructors offering hands-on creative workshops and classes across 15,000+ art, craft, cooking, pottery, jewellery making, and foodie experiences. Available across 12 Australian cities and three international markets (New Zealand, US, UK).
- Experience Gift Cards Digital and physical gift cards allowing buyers to gift specific workshop experiences or give recipients the flexibility to choose from the full class catalogue on the platform.
- Virtual Classes & Kits Live-streamed online creative classes combined with craft kits delivered to participants' homes, enabling at-home creative experiences for remote participants beyond physical workshop locations.
- NDIS Classes National Disability Insurance Scheme-funded social and community participation activities offered on the platform for eligible participants in Australia.
Quantifiable outcome
- Donated over $190,000 to Dementia Australia with every paid booking
- +2 more outcomes
Companies that use ClassBento
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ClassBento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ClassBento partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dementia AustraliacoreClassBento partners with Dementia Australia by donating $1 for every paid booking made on the platform. Since founding, they have collected over $190,000 for Dementia Australia. This partnership aligns with their mission to improve mental wellbeing through creative activities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ClassBento competitors and assessment
Company assessmentDirect peers
- Red Balloon: Australian-founded experience-gifting marketplace offering curated experiences across dining, adventure, and creative categories. Directly comparable to ClassBento in geography (AU/NZ), business model (marketplace of local experience providers), and customer segment (gift buyers and experience seekers).
- CourseHorse: Online marketplace for in-person classes and workshops across categories like arts, crafts, cooking, and professional skills. Closely mirrors ClassBento's curated marketplace model but operates primarily in the US market, making it the most direct functional peer outside Australia.
- Withlocals: Marketplace for private local tours and experiences hosted by independent guides in 80+ destinations. Comparable business model (marketplace of local experience hosts serving travelers) and customer overlap, but Withlocals is more travel-tour oriented versus ClassBento's creative-workshop focus.
- Tinggly: Experience-gift marketplace offering redeemable gift cards for curated activities globally. Closely comparable to ClassBento's experience-gift revenue stream and gifting customer segment, though Tinggly focuses on travel and adventure experiences more than creative workshops.
Broad incumbents
- Airbnb Experiences: Global online experiences marketplace hosted within the Airbnb platform. Overlaps with ClassBento's in-person creative workshops category, but Airbnb Experiences serves a much broader range of activities (tours, dining, online experiences) and competes primarily on traveler demand rather than local creative enthusiasts.
- Fever: Global experiences and events marketplace operating in 60+ cities. Offers curated local experiences including workshops and creative classes. Comparable as a marketplace of local experience providers, though Fever's category focus is broader (concerts, immersive shows, tours) and its scale and capital base are far larger.
- ClassPass: Subscription-based marketplace for fitness, wellness, and creative classes. Comparable as a marketplace of local class providers serving end consumers, but ClassPass uses a credit/subscription model rather than per-booking commission and is heavily skewed toward fitness.
- Eventbrite: Global event ticketing and discovery platform used by independent hosts to sell tickets to local classes and workshops. Comparable as a marketplace infrastructure for local experience providers, though Eventbrite is more horizontal and does not curate or specialize in creative workshops.
Emerging players
- Skillshare: Online learning community and marketplace for creative classes taught by independent creators via pre-recorded video. Comparable in the creative-class category and instructor marketplace model, but Skillshare is online-only and subscription-priced versus ClassBento's in-person/virtual and per-class pricing.
- Meetup: Online platform for discovering and joining local in-person groups and activities, including creative and hobby classes. Comparable in connecting consumers to local in-person experiences, but Meetup is community-driven and free-to-list rather than a curated paid marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClassBento social profiles
Digital presenceClassBento financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassBento leadership team
Management profileNumber of profiles
Profiles2 records
ClassBento funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassBento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassBento
What does ClassBento do?
ClassBento operates a curated online marketplace that connects consumers with local instructors offering hands-on creative workshops across art, craft, cooking, pottery, jewellery making, and beverage classes. The platform lists 15,000+ experiences across 12 Australian cities and three international markets (New Zealand, US, UK), supported by a proprietary booking system, digital and physical gift cards, and live-streamed virtual classes with home-delivered craft kits.
Is ClassBento a public or private company?
ClassBento is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClassBento founded?
ClassBento was founded in 2017. It employs 51 to 100 people.
Where is ClassBento based?
ClassBento is headquartered in Sydney, Australia, in the Oceania region.
How does ClassBento make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are gift Cards.
Who are ClassBento's main competitors?
Direct peers on record are Red Balloon, CourseHorse, Withlocals and Tinggly. Broad incumbents are Airbnb Experiences, Fever, ClassPass and Eventbrite. Emerging players are Skillshare and Meetup.
Does ClassBento have an API?
No public API is recorded for ClassBento.
What industry is ClassBento in?
ClassBento's product category is Creative Workshop Marketplace. Its primary akta.pro industry code is EDAFAIAD, Instructor Marketplaces (Find-a-Teacher / Book-a-Class), with a secondary code of THAJAGAI, Cooking Classes & Chef-Led Workshops. Its NAICS code is 61169 and its SIC code is 8200.