Prime Stock

What Prime Stock does

Prime Stock is a Netherlands-based private limited company (BV) that operates as a wholesale B2B distributor of branded perfumes and cosmetics. Founded in 2017 and headquartered in Roosendaal with a secondary site in Oud Gastel, the company aggregates an authorized catalog spanning 125+ brands across perfumes, skin care, hair care, and gift sets. Its declared positioning between the Rotterdam and Antwerp port complexes supports inbound brand sourcing and outbound international shipping.

The company's business model is sales-led and quote-based: prospective customers must request access and submit details before pricing is provided, and orders are fulfilled on an inquiry basis rather than through a self-service e-commerce stack. The stated customer segments are B2B — wholesalers, trading companies, webshops, and retail chains — meaning end consumers do not transact with Prime Stock directly. The Made-to-Order capability and gift-set line extend the offering beyond pure stock resale into light custom configuration.

No external funding, investors, disclosed headcount, named executives, awards, patents, or technology partnerships appear in the available information. The company has operated for approximately seven years on what appears to be self-funded or operating-cash-flow economics, with brand-aggregation depth and geographic positioning between two European ports as its primary commercial assets.

Name

Prime Stock

Legal name

Prime Stock

Website

https://primestock.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Stock is a Netherlands-based B2B wholesale distributor of branded perfumes and cosmetics, aggregating 125+ brands across skin care, hair care, and gift sets for wholesalers, trading companies, webshops, and retail chains. Founded 2017, headquartered in Roosendaal.

Ownership category

akta.pro rank

Product category

Wholesale Beauty Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale beauty supply
• Perfume distribution
• Branded fragrance wholesale
• B2B cosmetics distribution
• Beauty product wholesaler

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale B2B Sales of Perfumes and Cosmetics: Prime Stock generates revenue through the bulk purchase and resale of branded perfumes, cosmetics, skin care, and hair care products to B2B customers including wholesalers, trading companies, webshops, and retail chains. Pricing is quote-based and requires business approval for wholesale access.
2. Made-to-Order Fulfillment: In addition to stock inventory, Prime Stock operates on a Made-to-Order basis, fulfilling custom B2B orders for beauty products. This allows the company to serve niche brand requests beyond its existing inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Prime Stock is a wholesale distributor of branded perfumes, cosmetics, skin care, and hair care products based in the Netherlands. The company purchases and resells authentic branded beauty products in bulk to B2B customers such as wholesalers, trading companies, webshops, and retail chains. It operates a portfolio of 125+ perfume brands and fulfills orders from its own warehouse stock or on a Made-to-Order basis, shipping internationally via road, sea, and air.

Product overview

Prime Stock is a wholesale perfume and cosmetics supplier offering a one-stop-shop B2B platform for resellers, traders, webshops, and retail chains. The company provides four core product categories: Brand Perfumes (including prestige and niche fragrances from brands like Chanel, Dior, Gucci, Tom Ford, Xerjoff), Cosmetics, Skin Care, and Hair Care products. Additionally, they offer promotional Gift Sets in various fragrance variants. Products are sourced from their Netherlands-based facility and shipped internationally, with order fulfillment handled from their own warehouse or through supplier warehouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Perfumes
• Cosmetics
• Skin Care
• Hair Care
• Gift Sets

Quantifiable outcome

• 100% Customer Satisfaction — stated as top priority and reflected in customer testimonials

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Eurofragrance: Netherlands-based fragrance manufacturer and distributor with global B2B reach. Comparable as a Dutch-headquartered perfume industry player serving international B2B customers with logistics adjacency to Rotterdam/Antwerp ports.
• BrandsGateway: B2B wholesale distributor of designer fashion and beauty brands serving resellers and webshops globally. Operates a similar quote-based wholesale model with cross-border shipping, competing directly for the same reseller/webshop buyer segment as Prime Stock.
• Salon Service Group: Dutch beauty products distributor supplying professional salons, retailers and resellers across the Benelux. Operates a similar B2B distribution model in cosmetics, skin care and hair care with comparable customer mix and Dutch logistics base.

Broad incumbents

• L'Oréal: Global beauty leader whose selective-distribution strategy and direct-to-retail accounts set the competitive backdrop for perfume and cosmetics wholesalers. Many of Prime Stock's branded SKUs overlap with L'Oréal divisions (Lancôme, YSL, Giorgio Armani).
• Puig: Spanish fashion and fragrance group owning prestige perfume brands (Carolina Herrera, Paco Rabanne, Jean Paul Gaultier). Operates selective distribution and DTC channels that interact with wholesalers like Prime Stock in the European and global fragrance market.
• Estée Lauder Companies: Owner of Tom Ford, Tom Ford Beauty, Kilian, Le Labo and other premium/niche fragrance brands distributed by Prime Stock. As a major brand owner, it directly influences wholesale authorization, parallel-import enforcement and DTC channel investment that reshapes third-party wholesalers' economics.
• Coty Inc. One of the world's largest beauty companies with a portfolio that includes many of the same fragrance, cosmetics and skin care brands listed by Prime Stock (Burberry, Gucci, Hugo Boss). Shapes the wholesale supply landscape and selective-distribution policies that affect independent distributors like Prime Stock.
• Inter Parfums: US-listed fragrance manufacturer and licensee of multiple designer perfumes (Coach, Jimmy Choo, Montblanc). Operates as both a manufacturer and exclusive distributor, defining selective-distribution norms that independent perfume wholesalers must navigate.

Emerging players

• Faire: Wholesale B2B marketplace connecting indie brands with retailers. While perfumes are a smaller category on the platform, Faire represents a newer model where retailers can source beauty products without going through a traditional distributor like Prime Stock.
• Tundra: Zero-commission B2B wholesale marketplace connecting brands and retailers globally. Represents an alternative go-to-market for B2B buyers in fragrances and beauty, competing for the same reseller/webshop budget that Prime Stock captures via its direct quote-based sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prime-stock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Stock