PRIMUM PR

Name

PRIMUM PR

Legal name

PRIMUM Public Relations Sp. z o.o.

Website

https://primum.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations and Public Affairs Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Public Affairs & Government Relations (MPAAADAE), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations consulting
• Public affairs services
• Crisis communications
• Event management
• Media training

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communication Services: Provides comprehensive PR and public affairs consulting services including public relations, public affairs, event management, digital/social media services, media training, and crisis management. Revenue generated through professional service fees for ongoing client engagements and campaign execution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PRIMUM PR is a Warsaw-based public relations and public affairs agency providing six service modules: strategic Public Relations (media relations, press office management, expert positioning, ambassador/influencer support, image campaigns, crisis communication), Public Affairs (government relations, strategic consulting), Event Management (congresses, galas, lifestyle events, product launches), Digital & Social Media (website design, social strategy, SEO, content creation), Media Training (camera work, public-appearance coaching), and Crisis Management (reputational protection, tactical response). Services are tailored to individual client needs across healthcare, social campaigns, tourism, culture, technology, NGO, and government sectors.

Product overview

PRIMUM PR is a public relations and public affairs agency established in 1994, offering six core service modules: Public Relations (strategic communications, media relations, crisis support), Public Affairs (government relations, strategic consulting), Event Management (conferences, galas, product launches), Digital & Social Media (website design, social strategy, content creation), Media Training (workshops for press appearances), and Crisis Management (reputational protection). The agency specializes in healthcare, education, social campaigns, tourism, culture & arts, lifestyle, technology, and NGO sectors. As a founding member of the Polish Public Relations Consultancies Association (ZFPR) and representative of international network MC Group, PRIMUM PR serves clients ranging from global pharmaceutical companies to cultural foundations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Creative PR strategies developed and implemented at local, national, or international scale for corporate clients, NGOs, and government bodies. Includes press office management, media relations, expert positioning, ambassador and influencer support, image campaigns, and crisis communication support.
• Public Affairs Building positive image and favorable climate for clients' public objectives through comprehensive public affairs strategies and strategic consulting, delivered with transparent actions adhering to professional ethics. Targeted at organizations needing government and stakeholder engagement.
• Event Management Planning and executing events including congresses, galas, lifestyle events, and exclusive launches. Delivered by a team working with trusted long-term partners, suited to clients needing high-visibility live event execution.
• Digital and Social Media Services Website design, social media strategy development, campaign planning and execution for target audiences, using analytical tools for effectiveness measurement, SEO, social media profile management, and content creation.
• Media Training Workshops combining theoretical knowledge and practical skills in media and communication, including intensive camera work, preparation for public appearances, press conferences, and media interviews. Targeted at executives and spokespeople.
• Crisis Management Developing tactics appropriate to crisis situations and implementing corrective measures according to clearly defined role and task divisions to minimize reputational damage and resolve crises effectively. Offered to organizations facing reputational risk or active crisis events.

Quantifiable outcome

• Over 500,000 children globally participated in FAST Heroes 112 program, including tens of thousands in Poland
• +2 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• MC GroupcoreStrategic or Co-development PartnerPRIMUM PR is the representative of the international integrated communications network MC Group, headquartered in Berlin. This partnership enables the agency to successfully execute projects with pan-European reach, including numerous campaigns for the European Commission.
• European Commission DG ECHOmajorStrategic or Co-development PartnerCollaboration on humanitarian campaigns under the European Commission's Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO). Projects include the Humanitarian Village event and Food Force Game educational initiative.
• Angels InitiativemajorStrategic or Co-development PartnerGlobal initiative active in over 20 countries including Poland, focused on stroke awareness. PRIMUM PR supports the FAST Heroes 112 international educational program targeting children aged 5-9 to teach stroke symptom recognition.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• G7 (previously G7 Public Relations): Long-standing independent Polish PR agency operating from Warsaw with comparable service breadth across PR, public affairs, and crisis communications for corporate and public-sector clients.
• Edelman Poland: Warsaw office of global PR firm Edelman, offering corporate, healthcare, and public affairs communications; competes with PRIMUM for the same multinational pharma, technology, and NGO accounts in Poland.
• Partner of Promotion: One of the leading independent Polish PR and public affairs agencies; comparable as a Warsaw-headquartered full-service competitor targeting the same healthcare, government, and corporate clients as PRIMUM PR.
• MSL Warsaw: Publicis-affiliated PR network with Warsaw operations covering healthcare, corporate, and consumer communications; competes for the same enterprise clients as PRIMUM, including pharma and technology.
• Havas PR Warsaw: Warsaw presence of Havas' PR network offering media relations, public affairs, and integrated communications; directly comparable in service mix and target verticals to PRIMUM PR.
• Profile (Public Relations): Warsaw-based independent Polish PR agency with comparable service offerings across corporate communications, healthcare PR, and public affairs; direct domestic competitor to PRIMUM.

Broad incumbents

• Ketchum: Global communications firm with strong healthcare and public affairs practices; competes for the same enterprise, pharma, and NGO clients that PRIMUM services in Poland.
• Hill+Knowlton: Global public affairs and PR consultancy with a Warsaw presence; overlaps with PRIMUM in healthcare, public sector, and crisis communications for enterprise and EU-institution clients.
• FleishmanHillard: Global PR network with healthcare and public affairs expertise; competes with PRIMUM on multinational pharma and EU institutional mandates that route through its larger network.
• Burson Cohn & Wolfe (BCW): Large global PR network combining public affairs and corporate communications; competes on multinational healthcare, government, and crisis mandates where PRIMUM operates through MC Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primum-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMUM PR