PRINCE EDWARD TOURS INC

What PRINCE EDWARD TOURS INC does

Prince Edward Tours Inc is a privately held sightseeing tour operator headquartered at 6 Prince Street in Charlottetown, Prince Edward Island, Canada. Founded in 1994 and operated continuously for over 30 years, the company runs daily guided group tours, shore excursions designed for cruise ship passengers, and private customised tours for groups of up to 10 people. Its catalogue spans nine named products, including the one-hour Charlottetown City Highlights tour, the four-hour Green Gables House & Our Island Experience, the 4.5-5 hour Bridge, Lighthouses & Treats tour, the 7-8 hour Life and Times of L.M. Montgomery commemorative tour, and four 'Adventure Your Way' private itineraries, plus shuttle service for the Cavendish Beach Music Festival.

The company runs on a thin technology stack: a WordPress-based website (princeedwardtours.com) that funnels reservations into the third-party FareHarbor online booking platform for real-time availability, calendar display, and payment. Distribution combines self-service e-commerce, a mobile blue kiosk in the Port Charlottetown cruise terminal parking lot for walk-up cruise bookings, and inbound referrals through TripAdvisor, where the company is recommended as one of PEI's top tour operators and has been voted the island's #1 Sightseeing Tour Bus Operator. Local guides from multi-generation Island families deliver narrative content around Anne of Green Gables, L.M. Montgomery, Confederation Bridge, lighthouses, and the national park.

Revenue is generated primarily through per-seat ticket sales for scheduled tours, with adult prices ranging from approximately $31.50 (City Highlights) to $119 (Bridge, Lighthouses & Treats), child and family rates available, and quote-based pricing for private customised tours. The customer base is concentrated in two segments: cruise ship passengers with limited port time and individual tourists and families visiting PEI, with secondary event-attendee demand from the music festival shuttle. Operations are seasonal, with the cruise-terminal kiosk closing in the off-season and reopening in 2026. No AI, no enterprise customers, and no institutional funding are present; the business is described as Island-owned and operated.

Name

PRINCE EDWARD TOURS INC

Legal name

Prince Edward Tours Inc

Website

https://princeedwardtours.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Prince Edward Tours Inc is a privately held, 30-year-old sightseeing tour operator in Charlottetown, Prince Edward Island, offering daily group tours, cruise-ship shore excursions, and private customised tours for visitors to PEI.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Religious & Sacred Sites Tours (THAJAAAF)

akta.pro secondary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Sightseeing tour services
• Guided island tours
• Cruise shore excursions
• Private group tours
• Festival shuttle services

Headquarters

HQ city

Charlottetown, Prince Edward Island

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Guided Tour Services: Ticket sales for daily guided tours including Charlottetown City Highlights, Green Gables House tours, Bridge/Lighthouse tours, and specialty literary tours. Revenue generated through per-person pricing with child discounts and family rates available.
2. Private/Adventure Tours: Customized private tours for groups up to 10 people, priced via quote request system.
3. Shuttle Services: Shuttle bus service for Cavendish Beach Music Festival and general transit services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Prince Edward Tours Inc operates scheduled guided sightseeing tours of Prince Edward Island from its Charlottetown base, covering cultural and literary sites including the Anne of Green Gables locations, Confederation Bridge, lighthouses, and Charlottetown landmarks. The company offers three categories: scheduled Daily Tours, time-tailored Shore Excursions for cruise ship passengers, and customized Adventure Your Way private tours for groups up to ten, with tickets sold per person and family rates. All bookings are facilitated through the FareHarbor online platform, supplemented by a seasonal kiosk at the Port Charlottetown cruise terminal.

Product overview

Prince Edward Tours Inc operates as the premier sightseeing tour operator on Prince Edward Island, offering over 30 years of experience. The company provides three main tour categories: Daily Tours (scheduled group tours including Charlottetown City Highlights, Green Gables House & Our Island Experience, Bridge/Lighthouse & Treats, and Life and Times of L.M. Montgomery), Shore Excursions (designed for cruise ship passengers), and Adventure Your Way (private customized tours for groups up to 10 people including South Shore Seaside, PEI Lighthouse & Winery, Island's Finest, and Best of Our Little Island tours). All tours depart from Charlottetown and feature local expert guides showcasing PEI's cultural and natural attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Charlottetown City Highlights A 1-hour guided tour showcasing historic and modern-day Charlottetown for individual tourists and visitors, including Province House, Great George National Historic Street, the Lieutenant Governor's House, Victoria Park, and the University of Prince Edward Island. Adult $31.50, Child (4-12) $19.00 with family rate available.
• Green Gables House & Our Island Experience A 4-hour half-day guided tour along the Green Gables Shore for tourists and families, featuring rolling farmland, sandy beaches, sandstone cliffs, Prince Edward Island National Park, Green Gables Heritage House, fishing harbour, and PEI Preserve Company. Adult $103.50 plus tax, Child (4-12) $83.00 plus tax, family rate available.
• Bridge, Lighthouses & Treats A 4.5 to 5-hour guided tour along PEI's south shore for individual travellers and cruise passengers, visiting Victoria-by-the-Sea, Confederation Bridge, Seacow Head Lighthouse, and including a Cow's Ice Cream coupon. Adult $119.00, Child (4-12) $99.00.
• Life and Times of L.M. Montgomery A 7-8 hour special guided tour commemorating the 150th anniversary of L.M. Montgomery's birth, visiting important locations from her 35 years on PEI including Green Gables Heritage House, Cavendish Home, Montgomery Park, and the Anne of Green Gables Museum along a 130 km route. Available to literary tourists and cultural visitors on select dates only.
• South Shore Seaside featuring the Confederation Bridge A private customized tour for groups up to 10 people showcasing picturesque landscapes of PEI's south shore, including views of Confederation Bridge and stops at Gateway Village in Borden and Victoria-by-the-Sea. Pricing via quote request.
• PEI Lighthouse & Winery Tour A minimum 5-hour private customizable group tour for up to 10 people following the Points East Coastal Drive, with stops at Point Prim and Wood Islands lighthouses and Rossignol Estates Winery. Quote-based pricing.
• Island's Finest Tour A 6-hour private customizable tour for groups up to 10 people covering Charlottetown, Cavendish, Green Gables Shore, North Shore beaches, Dunes Studio Gallery, and Dalvay by the Sea. Quote-based pricing.
• The Best of Our Little Island Tour A 7-hour private customizable tour for groups up to 10 people covering Charlottetown, PEI Preserve Company, North Rustico, Cavendish Beach, Confederation Bridge, Gateway Village, and Victoria-by-the-Sea. Quote-based pricing.
• Green Gables House & Our Island Experience (Private) A private customized tour for groups up to 10 featuring Island landscapes, Anne of Green Gables homestead, and PEI Preserve Company, with a 4-hour minimum duration. Quote-based pricing.
• Cavendish Beach Music Festival Shuttle A seasonal shuttle bus service transporting festival attendees to and from the Cavendish Beach Music Festival venue, addressing parking and transportation logistics for event-goers in the Cavendish area.

Quantifiable outcome

• Tours cover 130 km journey with multiple photo stops
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gray Line: Gray Line is a global network offering sightseeing tours, destination experiences, and related transportation. It is comparable through branded excursions and traveler booking, but its portfolio and geographic reach are much broader.
• Old Town Trolley Tours: Old Town Trolley Tours provides narrated sightseeing tours in destination markets using branded tourist vehicles. It overlaps directly with guided vehicle-based sightseeing and the leisure-tour customer proposition, while operating across multiple cities.
• Big Bus Tours: Big Bus Tours operates hop-on/hop-off sightseeing buses in major destinations worldwide. It is comparable in bus-based city sightseeing, tourist transportation, and branded excursion booking, but at substantially greater geographic scale.
• City Sightseeing: City Sightseeing operates global hop-on/hop-off bus tours centered on city highlights and visitor experiences. Its sightseeing-bus model and tourist customer base directly overlap with the anchor's city-tour offering, though it serves many markets.
• Coach Atlantic: Coach Atlantic provides motor-coach tours, charters, and transportation services across Atlantic Canada. Its bus-based group excursion model overlaps with Prince Edward Tours' sightseeing and private transportation offering, although it operates at a broader regional scale.

Others

• Viator: Viator is a global marketplace where travelers book tours, activities, and destination experiences from suppliers. It is relevant as a competing distribution and discovery channel for tours like Prince Edward Tours', but it does not operate the excursions itself.
• T3 Transit: T3 Transit provides public and event-oriented transportation services in Prince Edward Island. It is comparable as an adjacent regional transport provider, particularly around shuttle and event-demand use cases, but it is not a guided sightseeing operator.

Emerging players

• ToursByLocals: ToursByLocals is a marketplace for customized private tours led by local guides. It is comparable to Prince Edward Tours' quote-based private adventures and local-guide positioning, although it does not operate a dedicated sightseeing fleet.

Direct peers

• Red Island Tours: Red Island Tours is a Prince Edward Island sightseeing and customized-tour operator serving visitors and island destinations. It is directly comparable because it competes for the same regional tourists, cruise passengers, and excursion demand using a similar local tour model.
• Island Time Tours: Island Time Tours is a PEI-based tour and charter operator offering island excursions and private group experiences. Its destination focus, group transportation, and local visitor customer base closely overlap with Prince Edward Tours.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prince-edward-tours-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRINCE EDWARD TOURS INC