Princes Golf Club

What Princes Golf Club does

Prince's Golf Club is a championship links golf resort located on Sandwich Bay in Kent, southeast England, founded in 1904-1906 and operating today under the legal entity Prince's Leisure Group Limited. The venue offers 27 holes of championship links golf across three 9-hole configurations (Shore, Dunes, and Himalayas), with on-site accommodation at The Lodge (38 en-suite bedrooms), The Apartments, and luxury suites (The Links Suite and The Bay Suite), alongside dining venues including the 1932 Grill, Clubhouse restaurant, and Sunday Carvery events. The club generates revenue through green fees, annual memberships, stay-and-play golf break packages, accommodation bookings, food and beverage, meeting and conference hires, pro shop sales, and tournament hosting.

The club's core product is a 27-hole links course redesigned in 1950 by Sir Guy Campbell and John Morrison and further enhanced through a significant redevelopment programme that began in 2017. Technological differentiation is limited and primarily partner-driven: the club integrates Toptracer mobile ball-tracking technology under its Callaway High-Performance Partnership, supplies Callaway balls and equipment on a full-length grass-covered driving range, and operates the Odyssey Putting Fitting Studio. The club holds SafeGolf certification and is a signatory to the R&A's Women in Golf Charter, and holds R&A tournament-hosting rights including Final Qualifying for The Open (2018-2022 and 2027), the 2023 Women's Amateur Championship, and the 2030 Walker Cup.

Prince's monetizes through a direct-to-consumer model with no disclosed enterprise or institutional customer concentration. Pricing is published and per-person, with seasonal golf break packages ranging from £230pp (Winter, Sun-Thur) to £460pp (Spring peak, Fri-Sat) and a day delegate rate of £75pp for meetings. Distribution is via online tee-time booking (e-s-p.com), email and phone reservations, and on-site sales. Ownership appears family-influenced, with the McGuirk family holding the General Manager, Director of Golf, and Business Development/PR Manager positions. No parent company, private equity backing, or venture capital is disclosed, and the legal entity is a private limited company registered in England and Wales.

Name

Princes Golf Club

Legal name

Prince's Leisure Group Limited

Website

https://princesgolfclub.co.uk

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Prince's Golf Club is a privately-owned championship links golf resort in Sandwich, Kent, operating 27 holes across three 9-hole courses, 38 on-site bedrooms plus apartments and luxury suites, and dining venues. It serves individual golfers, societies, and corporate clients, and hosts R&A tournaments including the 2023 Women's Amateur and the 2030 Walker Cup.

Ownership category

akta.pro rank

Product category

Golf Club & Resort Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Championship links golf
• Golf club membership
• Golf resort accommodation
• Golf break packages
• Golf hospitality services

Headquarters

HQ city

Sandwich, Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Tee time revenue varying by availability, day, and time. Direct booking through online system and phone.
2. Golf Breaks Packages: Bundled stay-and-play packages including accommodation, meals, and golf rounds. Offered in seasonal variants (summer, winter, spring) with tiered pricing based on day of week.
3. Accommodation (The Lodge): 38 en suite bedrooms including standard rooms, accessible rooms, interconnecting family rooms, and luxury Bay and Links suites. Also includes The Apartments for groups and families.
4. Dining (1932 Grill & Clubhouse): Restaurant and bar services including à la carte dining, lounge bar, afternoon tea, and Sunday carvery events. Pro shop sales of equipment and apparel.
5. Membership: Annual membership options for individuals and families providing access to the 27-hole championship links course and club facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Prince's Golf Club is a championship links golf course and resort operating 27 holes across three nine-hole loops (Shore, Dunes, Himalayas) at Sandwich Bay, Kent. It generates revenue from green fees, memberships, society/corporate golf days, on-site accommodation at The Lodge (38 en-suite bedrooms plus The Apartments), dining at the 1932 Grill and Clubhouse, golf tuition and pro shop services, and hosted R&A championship events.

Product overview

Prince's Golf Club is a golf resort offering a portfolio of golf, accommodation, and dining products. The core product is 27 holes of championship links golf across three nine-hole courses (Shore, Dunes, and Himalayas), configurable into different combinations. Accommodation offerings include The Lodge (12 bedrooms plus 2 suites) and The Apartments. Dining options include the 1932 Grill restaurant, Clubhouse dining, and Sunday Carvery events. Additional services include golf tuition, pro shop, meeting/conference facilities, and golf break packages combining golf, accommodation, and dining.

Differentiator

Problem solved

Functional benefit

Brands

• The Lodge: On-site hotel accommodation with 12 bedrooms across two floors, plus two doubled bedded suites, offering stunning views across the course or Sandwich Bay.
• 1932 Grill
• The Laddie

Products and services

• 27 Holes Championship Links Golf 27 holes of championship links golf on three nine-hole courses (Shore, Dunes, Himalayas) that can be played in various combinations, located on the Kent coastline near Royal St George's. Open to individual golfers, societies, and members.
• Golf Membership Annual membership options for individuals and families providing access to the 27-hole championship links course and club facilities at Prince's Golf Club.
• The Lodge at Prince's On-site hotel at the entrance of Prince's offering 38 en-suite bedrooms across two floors (including the Bay and Links luxury suites), each with club storage and tea making facilities; plus accessible rooms and interconnecting family rooms.
• The Apartments Modern, contemporary designed apartments for groups, families, or event attendees, featuring golf club storage, battery recharging, complimentary WiFi, and two en-suite rooms with views.
• The Links Suite Luxury suite on the first floor overlooking the 5th green on the Shore course with unrivalled views across Royal St George's and Prince's, featuring a private dining area, large lounge space, and king-sized bed.
• The Bay Suite Luxurious suite with floor-to-ceiling windows providing uninterrupted views across Sandwich Bay beach, featuring a private seating area, his-and-hers bathroom fittings, and use as a bridal suite.
• 1932 Grill Restaurant Fine dining restaurant at The Lodge named in honour of the club's 1932 Open Championship, offering à la carte menu with Daily Chef's Special options, lunch menu, and sandwich menu — available for lunch, dinner, and special occasions with bespoke menus on request.
• Clubhouse Dining Clubhouse restaurant on the first floor offering panoramic views over the course and Sandwich Bay, with main menu, breakfast menu, and wine list featuring seasonal produce from local Kentish providers.
• Sunday Carvery Monthly Sunday carvery event on the third Sunday of each month with views across the golf course and Sandwich Bay, open to non-members and families.
• Golf Breaks Packages Stay-and-play golf packages combining overnight accommodation, breakfast, rounds of golf, and dining — available in seasonal variants (Summer, Winter, Spring) priced per person on twin-share basis (£230–£460pp depending on season and day of week).
• Meetings & Conferences Meeting and conference facilities in the Lucas Lounge at The Lodge, suitable for small meetings or conferences with views of the course and putting green. Day Delegate Rate of £75pp includes meeting room, equipment, Wi-Fi, tea/coffee breaks, and 2-course lunch.
• Driving Range with Toptracer Technology Full-length grass-covered driving range in partnership with Callaway, featuring new Callaway balls, targets, and Toptracer mobile ball-tracking technology that directs shot distance and carry data to users' smartphones during practice and warm-up.
• Odyssey Putting Fitting Studio Putting fitting studio equipped with Odyssey putters, located next to the Pro Shop, offering custom putter fitting services as part of the Callaway High-Performance Partnership.
• Golf Tuition & Pro Shop Services Professional golf instruction and tuition services for players of all skill levels, alongside a pro shop providing equipment, apparel, and club storage.
• Himalayas 9-Hole Course (Reimagined) One of the three nine-hole loops at Prince's (Shore, Dunes, Himalayas), reimagined and reopened in 2024 as part of the club's ongoing redevelopment programme since 2017. Combines with Shore and Dunes to form the 27-hole championship layout.
• Gift Vouchers Gift vouchers available in various denominations for golf, dining, and other club experiences at Prince's Golf Club.

Quantifiable outcome

• Ranked in Top 100 Great Britain and Ireland courses
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Callaway Golf (HPP X Callaway)coreGTM or Marketing PartnerEnhanced partnership making Prince's an official Callaway High-Performance Partner. Includes Toptracer mobile technology integration, Callaway balls and equipment on the full-length grass-covered range, and exclusive benefits for club members and guests. The partnership also includes the Odyssey Putting Fitting Studio.
• Kent CricketminorGTM or Marketing PartnerLocal community partnership offering exclusive opportunities to members and guests of both organizations.
• BarrettsminorGTM or Marketing PartnerLocal partnership providing exclusive offers and benefits to members and guests of both organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St Andrews Links Trust: Operator of seven public championship links including the Old Course, hosting The Open and Final Qualifying. Comparable as a multi-loop links operator (Old, New, Jubilee, Eden, etc.) with F&B, retail, and heritage museum, mirroring Prince's three 9-hole loops and integrated amenities.
• Carnoustie Golf Links: Open Championship venue in Scotland hosting The Open and Final Qualifying. Directly comparable championship links with on-site hotel, F&B, and retail, serving the same elite tournament-caliber links customer that Prince's targets.
• Royal Birkdale Golf Club: Two-time Open Championship venue and R&A Final Qualifying host in Southport. Comparable championship links club with similar tournament heritage, visitor structure, and Top 100 GB&I positioning to Prince's, although without Prince's on-site accommodation.
• Turnberry (Ailsa Course): Iconic Scottish championship links and four-time Open Championship venue, now operating as a luxury golf resort with on-site hotel and F&B. Directly comparable integrated golf-resort model with on-site accommodation, multiple F&B outlets, and tournament heritage similar to Prince's Lodge and 1932 Grill.
• Royal Liverpool Golf Club (Hoylake): Championship links club that has hosted The Open Championship multiple times, with similar Open pedigree, R&A Final Qualifying status, and Top 100 ranking. Comparable scale, member structure, and tournament-hosting business model to Prince's.
• Royal St George's Golf Club: Direct geographic neighbor in Sandwich, Kent, and the more famous Open Championship venue. Comparable as a championship links club with overlapping member and visitor demand, identical GTM model, and shared target customer segments, but operates on a larger, more prestigious scale.
• Royal Troon Golf Club: Open Championship venue and R&A Final Qualifying host in Scotland. Comparable championship links club with similar tournament-hosting economics, member and visitor mix, and Top 100 GB&I positioning to Prince's.
• Gleneagles: Luxury Scottish golf resort with three championship courses, on-site luxury hotel, multiple restaurants, and corporate/events infrastructure. Closest comparable to Prince's in terms of integrated stay-and-play model, but at significantly larger scale and luxury tier.
• Royal Cinque Ports Golf Club: Championship links club in Deal, Kent, that has hosted The Open Championship (1909, 1920, 1938, 1949) and Final Qualifying. Directly comparable to Prince's as a Kent coast championship links competing for the same visitor, society, and corporate golf day customers.

Broad incumbents

• The Belfry Hotel & Resort: Large English golf resort that has hosted the Ryder Cup, with on-site hotel, multiple courses, F&B, and corporate facilities. Comparable integrated stay-and-play model to Prince's, but operates at materially larger scale and broader mass-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prince's-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princes Golf Club