Princeton Recreation Center
Princeton Recreation Center is a single-location, walk-in community recreation facility in Princeton, West Virginia, serving local families and adults with a gym, lap pool, walking track, climbing wall, fitness studios, youth sports leagues, and group exercise classes on a recurring membership basis.
- Company typePrivate
- Founded-
- HeadquartersPrinceton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Princeton Recreation Center does
Princeton Recreation Center is a single-location, walk-in community recreation facility operating at 201 Morrison Dr in Princeton, West Virginia. The center serves local residents and families through a consolidated suite of fitness and wellness offerings including a gym floor, lap swimming pool, indoor walking track, climbing wall, playground, and dedicated fitness studios. Programming is structured around three customer segments — families with children, adults seeking fitness, and general community members — and spans youth sports leagues, expert-led group fitness classes (yoga, HIIT, family yoga), one-on-one and small-group personal training, adult fitness workshops, and wellness seminars.
The facility operates seven days a week from 10 am to 8 pm, with all revenue generated through membership and program enrollment fees on a recurring subscription basis. No mobile application, digital booking platform, API, or third-party integrations are disclosed; the entire service delivery model is physical and in-person. Headcount is reported at 7 employees, consistent with a micro-enterprise operating at community scale rather than a multi-site chain.
The business has no disclosed funding, no parent company, no partnerships, no M&A activity, and no proprietary technology assets. Marketing is conducted exclusively through community engagement and customer reviews rather than digital advertising channels. The center's strategic position is therefore rooted entirely in its physical infrastructure, local brand reputation (evidenced by multiple 5-star reviews from July 2024 through July 2025), and cross-generational programming breadth within a single small-market geography.
Princeton Recreation Center firmographics
Firmographics- Name
- Princeton Recreation Center
- Legal name
- Princeton Recreation Center
- Website
- https://princeton-center4princeton.keeq.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Princeton Recreation Center is a single-location, walk-in community recreation facility in Princeton, West Virginia, serving local families and adults with a gym, lap pool, walking track, climbing wall, fitness studios, youth sports leagues, and group exercise classes on a recurring membership basis.
- Ownership category
- akta.pro rank
Princeton Recreation Center industry classification
Industry- Product category
- Community Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
- akta.pro secondary industries
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Princeton Recreation Center is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Princeton Recreation Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership/Program Fees: The recreation center generates revenue through membership fees and program enrollment for fitness classes, youth sports leagues, adult fitness workshops, and wellness seminars. The facility operates on a daily schedule from 10am-8pm, suggesting recurring membership-based revenue model typical of recreation centers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Princeton Recreation Center product offering
Product offeringCore offering
Princeton Recreation Center is a single-location community recreation facility in Princeton, West Virginia that provides access to fitness facilities (gym, swimming pool with lap lanes, walking track, climbing wall) and runs staffed programming including group fitness classes, personalized training, youth sports leagues, adult fitness workshops, and wellness seminars. Visitors access the center as walk-ins during posted daily hours, with revenue generated through membership fees and program enrollment.
Product overview
Princeton Recreation Center is a single-location community recreation facility offering a comprehensive suite of health and wellness services. The center operates as a unified recreation hub combining fitness facilities (gym, swimming pool, walking track), group fitness programming (yoga, high-intensity interval training, family yoga), personalized training, youth sports leagues, and wellness seminars. The facility serves diverse community members from children to adults, emphasizing both physical fitness and mental well-being through its integrated programming approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Facilities Access to state-of-the-art fitness facilities including a gym area with comprehensive equipment for strength training and cardio exercises, available to local community members.
Quantifiable outcome
- High customer satisfaction with multiple 5-star reviews praising facilities and staff
Companies that use Princeton Recreation Center
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Princeton Recreation Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Princeton Recreation Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
Princeton Recreation Center competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Premium multi-modality fitness and recreation operator with pools, classes, youth programs, and wellness services. Functionally analogous to Princeton Recreation Center's integrated programming model, though at higher price points and larger scale.
- LA Fitness: National multi-location fitness club offering gyms, pools, group classes, and personal training on a membership basis. Comparable subscription fitness model, though primarily in larger metro markets.
- Gold's Gym: Established national fitness chain offering gym facilities, group classes, and personal training. Comparable in core fitness services and class-based programming, though typically without aquatics or youth league offerings.
- Planet Fitness: National low-cost fitness chain offering gyms and basic amenities on a membership model. Comparable as a competing fitness/recreation subscription offering, though narrower in programming (no aquatics or youth sports).
- Crunch Fitness: National fitness chain offering group classes, personal training, and gym facilities on a membership basis. Overlaps with Princeton Recreation Center in class programming and subscription revenue model.
Emerging players
- British Swim School: Franchise specializing in swim lessons for all ages using partner facilities' pools. Comparable as a programming layer that could be hosted inside a facility like Princeton Recreation Center's pool, indicating a relevant competitive/partner category in aquatics instruction.
Direct peers
- Anytime Fitness: 24/7 franchised fitness club operating on membership subscriptions in small and mid-sized US markets. Directly comparable membership-based fitness model targeting similar local community demographics.
- JCC Association (Jewish Community Centers): Network of community centers operating fitness facilities, pools, youth sports, and wellness classes on a membership model. Directly comparable community-recreation-hub concept serving broad local demographics.
- YMCA: National nonprofit operating community recreation centers with pools, gyms, classes, youth sports, and wellness programs. Directly comparable to Princeton Recreation Center in programming breadth, membership model, and community-focused mission.
Others
- National Recreation and Park Association (NRPA): Industry association for park and recreation operators, providing benchmarking, advocacy, and programming resources to municipal and community recreation centers. Relevant ecosystem peer as a comparator and resource network for community recreation operators like Princeton.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Princeton Recreation Center social profiles
Digital presencePrinceton Recreation Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Princeton Recreation Center leadership team
Management profileNumber of profiles
Princeton Recreation Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Princeton Recreation Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Princeton Recreation Center
What does Princeton Recreation Center do?
Princeton Recreation Center is a single-location community recreation facility in Princeton, West Virginia that provides access to fitness facilities (gym, swimming pool with lap lanes, walking track, climbing wall) and runs staffed programming including group fitness classes, personalized training, youth sports leagues, adult fitness workshops, and wellness seminars. Visitors access the center as walk-ins during posted daily hours, with revenue generated through membership fees and program enrollment.
Is Princeton Recreation Center a public or private company?
Princeton Recreation Center is a private company. It is classified as unknown and is currently operating.
When was Princeton Recreation Center founded?
Princeton Recreation Center was founded in -1. It employs 1 to 10 people.
Where is Princeton Recreation Center based?
Princeton Recreation Center is headquartered in Princeton, United States, in the North America region.
How does Princeton Recreation Center make money?
One revenue line is on record: membership/Program Fees.
Who are Princeton Recreation Center's main competitors?
Broad incumbents on record are Life Time Fitness, LA Fitness, Gold's Gym, Planet Fitness and Crunch Fitness. British Swim School is listed as an emerging player. Direct peers are Anytime Fitness, JCC Association (Jewish Community Centers) and YMCA. National Recreation and Park Association (NRPA) is listed as an others.
Does Princeton Recreation Center have an API?
No public API is recorded for Princeton Recreation Center.
What industry is Princeton Recreation Center in?
Princeton Recreation Center's product category is Community Recreation Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations, with a secondary code of EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 71394 and its SIC code is 7997.