PrincipiaMed

What PrincipiaMed does

PrincipiaMed is a privately held US sales and technology representation company (a trademark of Principia, Inc.) that acts as a B2B intermediary between specialized medical device component manufacturers and disposable medical device OEMs. Rather than producing its own products, the firm aggregates and represents an 11-partner technology portfolio covering the full custom-component stack for disposable medical devices: insulated conductors and cables to 60 AWG (MWS Wire, Lynxeo/Nexans), polyimide and PTFE-lined catheter tubing (Elextrisola), Swiss/5-axis CNC precision machining and laser micro-machining (RevZero, NorthStar Medical Technologies), cleanroom injection molding including micro and insert molding (MikroTech, AdroitUSA), proprietary Microgrip and lubricity-controlled surfaces (Hoowaki), precious metal wire (Sigmund Cohn), and assembly/packaging/sterilization contract manufacturing (SevenCath). One partner, LupineResearch, also contributes deep-learning visual inspection and PVD coating services. Differentiators cited are engineering-led selling - Sales Engineers and Applications Engineers act as program managers rather than transactional reps - and fast response times (quotes in 1-2 business days, prototypes in under 2 weeks).

The firm employs approximately 7 people (5 named customer-facing personnel: Derek Kidd, Walter Wong, Ricardo Ewald, Nathan Reynoso, Dan Rodriguez), with operations centered in the Boulder/Denver, CO area and territory-based field coverage spanning the Rocky Mountain states, California, the US Gulf states (Texas through Florida), and Costa Rica. The go-to-market is sales-led, quote-based, and entirely custom with no public catalog or list pricing; revenue is generated as a manufacturer's representative on the sale of partner-supplied hardware and contract manufacturing services to medical device OEMs. Marketing activity is limited to LinkedIn networking, a bilingual English/Spanish website aimed at US and Latin American markets, and downloadable technical resource guides covering plastic materials, metal materials, signal wire design, and coatings. No funding rounds, M&A activity, named end-customer logos, or revenue figures are disclosed; the company appears to be independently operated at a steady-state sub-scale level with no public listing or institutional investment.

Name

PrincipiaMed

Legal name

Principia, Inc.

Website

https://principiamed.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PrincipiaMed is a US-based independent manufacturer's representative that sells custom components and contract manufacturing services from 11 specialized medical device partners to disposable medical device OEMs across the Western US, Gulf states, and Costa Rica.

Ownership category

akta.pro rank

Product category

Medical Device Contract Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

akta.pro secondary industries

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Pressure-Sensitive Labels (PSL) (IMALAKAA)

Keywords

• Medical device components
• Contract manufacturing services
• Catheter tubing supply
• Precision medical machining
• Disposable medical devices

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Device Components: Sale of custom conductors, cables, catheter tubing, and precision components for disposable medical devices. B2B relationship with medical device manufacturers.
2. Contract Manufacturing Services: Assembly, packaging, fulfillment, and sterilization management services for medical device production.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

PrincipiaMed is a sales and technology representation firm that connects disposable medical device manufacturers with a network of specialized partner manufacturers supplying custom components and manufacturing services. Its offering spans conductors and cables, catheter tubing, precision machining, injection molding, micro surfaces, laser services, contract manufacturing (assembly, packaging, fulfillment, sterilization), and secondary operations, delivered from concept prototype through production. The firm supports the design and production of single-use medical devices including catheters, electrophysiology devices, ultrasound probes, MRI-compatible devices, and CCD cameras.

Product overview

PrincipiaMed is a sales and technology representation company for medical technologies in the Western and Southeastern United States. They do not offer a unified software platform but rather represent a diverse group of technology partners focused on the design and manufacturing of disposable medical devices. Their portfolio includes downloadable technical guides (Plastic Materials Guide, Metal Materials Selection Guide, Signal Wire Design Guide, and Coatings Guide) and access to partner technologies including conductors and cables, catheter tubing, precision machining, injection molding, micro surfaces, laser services, contract manufacturing, and secondary operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Conductors and Cables Supply Custom medical-grade conductors and cables for disposable medical devices, including insulated/bare wire down to 60 AWG, thermocouple wire, and coaxial cables with 2–528 conductors; MRI-safe and antimicrobial variants available. Supply is fulfilled through PrincipiaMed's partner network for medical device manufacturers.
• Catheter Tubing Supply Tightly toleranced multilumen and profile catheter tubing extrusion, including deflectable, balloon, and smart catheters with braid and coil reinforcement, thermoset polyimide tubing, and tubing for electrophysiology and sensing devices. Sourced through PrincipiaMed's partner network for medical device manufacturers.
• Precision Machining Services Precision machining services spanning laser micro machining, laser cutting, laser welding, 5-axis CNC Swiss machining, wire EDM, surface grinding, cleaning, passivation, and electropolishing for medical device components in steel, Nitinol, titanium, and cobalt chromium. Delivered through PrincipiaMed's partner network.
• Injection Molding Services Clean room injection molding on 40–240 ton presses, with standard, micro, insert, and two-shot molding capability using polyurethanes, polyethylenes, polycarbonates, polysulfones, PEEK, and ULTEM. Includes proprietary textures for lubricity control of molded medical device surfaces.
• Micro Surfaces Treatment Microgrip surface treatments applied to metals, silicones, and thermoplastics to prevent implant migration and balloon seeding, and to improve grip of surgical tools. Provided through PrincipiaMed's partner network.
• Laser Services Laser-based services including ablation, cutting, welding, marking, and drilling for steels, Nitinol, and plastics used in medical device manufacturing. Delivered through PrincipiaMed's partner network.
• Contract Manufacturing Services End-to-end contract manufacturing for disposable medical devices, including assembly, packaging, fulfillment, and sterilization management, coordinated through PrincipiaMed's partner network.
• Secondary Operations Services Secondary operations for medical device components, including hubbing, tipping, flaring, porting, skiving, printing, reflow, wire reinforcement, dipped structures, blow/dip molded balloons, and PTFE forging. Delivered through PrincipiaMed's partner network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• ElextrisolacoreTechnology or IntegrationProvides polyimide (Kapton) tubing including braided, coiled, PTFE-lined and polymer-coated variants. Also supplies coated mandrels, silver-plated copper mandrel wire, and insulated/bare fine wire.
• HoowakicoreTechnology or IntegrationProvides Microgrip surfaces and Hoowaki low-friction surfaces for medical applications. Also offers RNA collection swabs and surface patterning to increase/decrease lubricity.
• RevZerocoreTechnology or IntegrationPrecision machining services including Swiss machining, EDM, milling, and finishing operations.
• Sigmund CohncoreTechnology or IntegrationSupplier of precious metal platinum wire and precious metal wire and foils for medical applications.
• LupineResearchcoreTechnology or IntegrationProvides deep learning visual inspection, custom material development, and PVD (Physical Vapor Deposition) services for wear/corrosion resistance and electrical insulation.
• MikroTechcoreTechnology or IntegrationSpecializes in micro molding, micro machining, micro insert & over molding, and micro subassembly for precision medical components.
• MWS WirecoreTechnology or IntegrationSupplier of bare and coated wire to 60 AWG, single/bonded/twisted/shaped wire, wire cutting/straightening/laser ablation, and thermocouple wire assemblies.
• NorthStar Medical TechnologiescoreTechnology or IntegrationProvides laser cut tubing, laser welding, laser marking, wire stripping, polymer ablation, hypotube swaging, and hypotube/wire grinding services.
• Lynxeo (Nexans)coreTechnology or IntegrationSupplier of coaxial cables, micro cables, optical cables, and hybrid cables for medical applications.
• AdroitUSAcoreTechnology or IntegrationProvides off-shore molding and overmolding services, hypotube machining, cannula, and trocars.
• SevenCathcoreTechnology or IntegrationOffers electro-mechanical design, clean room manufacturing, medical devices, instrumentation, and connected wearables capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Donatelle: Medical device contract manufacturer focused on plastic injection molding, assembly, and prototyping for Class II/III devices. Comparable to PrincipiaMed's injection molding and contract manufacturing representation lines.
• Resonetics: Specialty medical device manufacturer offering laser micromachining, nitinol processing, and catheter fabrication. Overlaps directly with PrincipiaMed's catheter tubing, precision machining, and laser services portfolio.
• Tegra Medical: Medical device contract manufacturer specializing in precision machining, insert molding, and assembly for catheters and surgical instruments. Directly comparable to PrincipiaMed's partner stack and customer base of disposable medical device OEMs.
• Putnam Plastics (part of Nordson): Custom medical tubing manufacturer specializing in multi-lumen extrusion, catheter tubing, and polymer formulations. Directly mirrors the catheter tubing and thermoset polyimide capabilities PrincipiaMed represents.

Broad incumbents

• Cirtec Medical: Vertically integrated medical device contract manufacturer specializing in active implantables, minimally invasive devices, and catheter systems. Comparable customer base but far broader in-house capability set.
• Integer Holdings: Large medical device outsource manufacturer serving cardiac, neuromodulation, and vascular markets. Comparable customer base (disposable medical device OEMs) but at public-company scale.
• Spectrum Plastics Group (Solesis): Medical plastics and packaging converter offering extrusion, injection molding, and assembly. Directly comparable to PrincipiaMed's injection molding and medical thermoformed packaging exposure.
• Nordson Medical: Division of Nordson Corporation providing medical fluid components, precision tubing, and device manufacturing. Comparable to PrincipiaMed's components and catheter tubing partner offerings.
• Biomerics: Large medical device contract manufacturer covering interventional, imaging, and surgical applications. Overlaps with PrincipiaMed's catheter, micro-surface, and component manufacturing capabilities but at much greater scale.

Emerging players

• Microspec Corporation: Specialty extruder of medical tubing and profile shapes for catheter and minimally invasive device applications. Comparable to PrincipiaMed's catheter tubing partner offerings at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/principiamed

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrincipiaMed