Prinzipal Catering & Events GmbH

What Prinzipal Catering & Events GmbH does

Prinzipal Catering & Events GmbH is a Rosenheim, Germany-based full-service event catering company founded in 1995, operating across Bavaria and parts of Austria. The company provides end-to-end event catering for corporate events (conferences, trade shows, anniversaries, summer parties) and private celebrations (weddings, birthdays, grill parties), handling events ranging from 20 to 20,000 guests. Its offering is structured around three pricing tiers — Prinzipal Easy (budget-oriented), Prinzipal Concept (mid-tier), and Prinzipal Selection (premium) — alongside a specialized organic catering sub-brand, Biologisch by Prinzipal, launched in 2019 with EU organic certification (DE-ÖKO-037) for schools and kindergartens.

The business operates from a 'gläserne Manufaktur' (transparent glass-walled kitchen production facility) at Kolbermoorer Str. 10-12 in Rosenheim, with no proprietary technology platform — operations rely on standard web infrastructure (WordPress, Google Analytics, reCAPTCHA) and a workforce of event managers, kitchen staff, hygiene specialists, and logistics personnel. Distribution is anchored by an exclusive catering partnership with KU'KO Rosenheim (Kultur+Kongress Zentrum) and a network of 12+ partner venues across Bavaria and Austria, supplemented by mobile location offerings (alpine huts and tent systems). The company also operates FRANZ am Wiesntor as an in-house venue and runs a related INN Gastro operation.

Revenue mechanics are professional-services based, with quote-driven pricing for events and recurring subscription-style contracts for the Biologisch institutional catering line. The legal entity is Prinzipal Veranstaltungs- und Catering GmbH, registered in Traunstein, Germany — a private GmbH owned and managed by founder Andreas Schmidt as Geschäftsführender Gesellschafter since inception, with no external funding, subsidiaries, or M&A activity disclosed. Notable enterprise clients include Audi, BMW, Allianz, ERDINGER Weißbräu, Sparkasse Rosenheim-Bad Aibling, and the cities of Rosenheim and Kufstein.

Name

Prinzipal Catering & Events GmbH

Legal name

Prinzipal Veranstaltungs- und Catering GmbH

Website

https://prinzipal-catering.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Prinzipal Catering & Events GmbH is a Rosenheim-based, founder-owned full-service event caterer founded in 1995, serving corporate and private events of 20 to 20,000 guests across Bavaria and Austria, with an EU-certified organic sub-brand for schools and kindergartens.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Catering & Events Food Service (EDALADAC)

Keywords

• Event catering services
• Corporate event catering
• Private event catering
• Organic school catering
• Mobile event venues

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Catering Services: Full-service event catering for corporate and private events ranging from 20 to 20,000 guests. Services include buffet catering, BBQ catering, gala dinners, and multi-course menus. Revenue generated through per-event service fees based on guest count, menu selection, and service level.
2. School & Kindergarten Catering (Biologisch by Prinzipal): Organic certified catering service for schools and kindergartens in Rosenheim and surrounding districts. Provides daily meal deliveries with high proportion of certified organic ingredients. State-recognized bio nutrition concept since 2019.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prinzipal Catering & Events GmbH provides full-service event catering for corporate and private events ranging from 20 to 20,000 guests, covering menu planning, food preparation, service staff, equipment, and logistics from a single source. The company operates three tiered catering concepts (Prinzipal Easy, Prinzipal Concept, Prinzipal Selection), serves as exclusive caterer at partner venues across Bavaria and Austria, and runs Biologisch by Prinzipal, a DE-ÖKO-037 certified organic catering line for schools and kindergartens in the Rosenheim area.

Product overview

Prinzipal Catering & Events GmbH operates as a full-service catering and events company based in Rosenheim, Germany, established in 1995. The company offers three distinct catering concept tiers: Prinzipal Easy (budget-oriented), Prinzipal Concept (mid-tier stylish catering), and Prinzipal Selection (premium/exclusive). A specialized sub-brand, Biologisch by Prinzipal, provides organic-certified meals for schools and kindergartens. The core offering encompasses event catering for 20 to 20,000 guests, including complete planning, catering, equipment, personnel, and logistics services. Mobile location options (alpine huts and tents) extend the service portfolio. The company operates in-house venues including KU'KO Rosenheim and FRANZ am Wiesntor.

Differentiator

Problem solved

Functional benefit

Brands

• Prinzipal Easy: Budget-conscious catering solutions with quality, featuring carefully assembled buffets with delivery and professional setup.
• Prinzipal Concept
• Prinzipal Selection
• Biologisch by Prinzipal

Products and services

• Prinzipal Easy Budget-oriented catering concept offering quality culinary experiences at competitive prices, featuring carefully curated buffets with convenient delivery to preferred locations and professional setup. Designed for customers seeking price-conscious quality catering with delivery and setup handled by the Prinzipal team.
• Prinzipal Concept Mid-tier catering concept with stylish presentation, offering diverse creatively staged food selections, excellent value, and high-quality beverage concepts. Targeted at customers seeking strong price-performance ratio with professional staging.
• Prinzipal Selection Premium-exclusive catering concept at the highest level, individually designed for clients with top-tier culinary experiences, first-class quality in every detail, and experienced service and kitchen teams. Targeted at premium events requiring bespoke culinary design.
• Biologisch by Prinzipal DE-ÖKO-037 certified organic meal service for schools, kindergartens, and after-school care programs in the Rosenheim region. Provides daily delivery of healthy, balanced, child-appropriate meals using organically certified ingredients.
• Mobile Almen (Mobile Alpine Huts) Mobile alpine hut installations that can be set up at various locations in multiple sizes, forms, and heights to provide an authentic Bavarian mountain experience at events. Designed for customers seeking a unique Alpine-themed event atmosphere.
• Mobile Zeltanlagen (Mobile Tent Systems) Flexible mobile tent systems offering maximum event space flexibility, quickly erected and individually customizable in size, color, and form for any venue. Designed for customers needing weather-protected or expanded event space at customer-specified locations.
• Prinzipal Events (Full-Service Event Catering) Full-service event catering for business and private events covering events from 20 to 20,000 guests with complete planning, organization, catering, equipment, personnel, and logistics from a single source. Includes business event formats (grill parties, year-end celebrations, company anniversaries, trade show catering, open house events, conferences and congresses) and private event formats (birthdays, grill parties, weddings).

Quantifiable outcome

• 8,000+ events successfully catered since 1995
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KU'KO Rosenheim (Kultur+Kongress Zentrum)coreStrategic or Co-development PartnerPrinzipal is the exclusive catering partner for the Kultur+Kongress Zentrum Rosenheim, one of the region's premier conference venues with 20 room variants and capacity for 70-1,600 guests. The company manages all food service operations within the venue, providing culinary concepts from light lunches to gala dinners.
• Moarhof (Samerberg)coreStrategic or Co-development PartnerHistoric farmstead converted into event venue in the Samerberg high valley, accommodating up to 200 guests. Prinzipal provides exclusive catering services for events held at this picturesque Bavarian location.
• Premierenhaus Erl (Tiroler Festspiele)minorStrategic or Co-development PartnerWooden constructed premiere house adjacent to the Erl Festival and Passion Play venues in Austria, featuring 420m² hall, 350m² terrace, and pool. Prinzipal provides catering for events and celebrations at this exclusive venue.
• Ballhaus RosenheimminorStrategic or Co-development PartnerHistoric ballroom venue in Rosenheim's old town, protected heritage building with ornate ceiling and chandeliers. Suitable for gala events and balls with large guest numbers.
• Alte Spinnerei KolbermoorminorStrategic or Co-development PartnerFormer textile mill converted to event venue with unique loft character, accommodating 350-1,000 guests. Offers distinctive industrial-chic atmosphere for weddings and corporate events.
• Kufsteiner Kultur QuartierminorStrategic or Co-development PartnerCultural venue in Kufstein, Austria, featuring theater (175 persons) and multifunctional hall (450 persons). Prinzipal provides catering for events requiring cross-border service delivery.
• FRANZ am WiesntorminorStrategic or Co-development PartnerHistoric venue built in 1841, renovated and operated by Prinzipal. Located on Loretowiese with parking, serves as exclusive venue for corporate and private celebrations up to 350 guests.
• Chiemsee SchifffahrtminorStrategic or Co-development PartnerFleet of 13 passenger ships plus charter vessels ranging from 25 to 120 passengers. Prinzipal provides catering services for events held on Lake Chiemsee, including weddings and corporate celebrations.
• Bulls Lounge (Starbulls Rosenheim)minorStrategic or Co-development PartnerHospitality lounge at the Starbulls ice hockey arena with direct ice view, 300m² space divisible into thirds, 220 seated capacity. Features 12m² LED video wall and modern event technology.
• Akademie der Bildenen Künste KolbermoorminorStrategic or Co-development PartnerArt academy venue with two event spaces of 100-150m², offering artist-inspired atmosphere for creative meetings, incentive trainings, and themed corporate events.
• B&O Parkhotel (Bad Aibling)minorStrategic or Co-development PartnerConference venue with Cambridge Hall (410m²) accommodating up to 500 guests. Features modern architecture, large glass fronts with views to the south, and elegant atmosphere.
• Eventstadl Seiseralm (Bernau am Chiemsee)minorStrategic or Co-development PartnerMountain event venue at 700m elevation with panoramic views of Lake Chiemsee, accommodating up to 160 guests. Features panoramic windows, rustic bar, and adjacent gasthaus.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DO & CO AG: Austrian-headquartered premium event and airline caterer with strong presence in Germany/Austria. Direct peer on cross-border Bavaria-Austria event catering and premium corporate/hospitality events.
• apetito catering GmbH: Major German catering group with strong school, kindergarten, and corporate catering businesses. Comparable business model with contracted institutional catering and event services across multiple German regions.
• Sander Catering GmbH: German full-service event caterer offering corporate events, private celebrations, and institutional catering. Comparable model with multi-tier offerings and venue partnerships.
• Hofmann Menü Management GmbH & Co. KG: One of Germany's largest full-service catering companies, with strong school and kindergarten catering (similar to Biologisch by Prinzipal) and institutional/event catering. Direct peer on the school catering side and adjacent on corporate events.
• Kofler & Kompanie Catering GmbH: Premium German event caterer focused on high-end corporate events, galas, and private celebrations. Highly comparable on the Prinzipal Selection tier and premium event segment.
• MÖRK Catering & Event GmbH: Regional event caterer in Southern Germany focused on corporate events and private celebrations. Comparable service model, geographic proximity, and tiered pricing concepts.

Broad incumbents

• Sodexo Germany GmbH: Global facility services and catering company with German operations spanning corporate, education, and event catering. Incumbent with broader geographic and segment coverage than Prinzipal.
• Marché International GmbH: Hospitality and catering group with German operations in event catering, hospitality venues, and food service. Larger player with adjacent offerings in the catering and event space.
• Aramark Holding Deutschland GmbH: Global contract catering and food services major with significant German footprint across corporate, education, and event segments. Broader portfolio than Prinzipal but operates in overlapping categories.

Regional players

• Genuss & Harmonie Catering GmbH: Southern German catering group with focus on event catering and corporate hospitality. Comparable regional scope and event-driven service model, though operating in different sub-regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prinzipalcatering
• LinkedInlinkedin.com/company/prinzipal-catering-&-events-gmbh
• Instagraminstagram.com/prinzipal_cateringundevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prinzipal Catering & Events GmbH