PRISMINAS Corretora de Seguros

What PRISMINAS Corretora de Seguros does

PRISMINAS Corretora de Seguros (legal name: PRISMINAS ADMINISTRADORA E CORRETORA DE SEGUROS) is a privately held Brazilian insurance brokerage firm founded in 1990 and headquartered in Divinópolis, Minas Gerais. The company operates 13 physical service units across the Centro-Oeste de Minas Gerais region (Divinópolis headquarters plus branches in Itaúna, Oliveira, Arcos, Bambuí, Nova Resende, Papagaios, Piumhi, and Dores do Indaiá), distributing a diversified portfolio of 15+ insurance and financial products. The portfolio spans personal lines (auto, residential, life, motorcycle, high-performance bike, travel) and commercial lines (business, fleet, truck, cargo transport, civil liability, condominium, engineering risks), supplemented by consortiums (consórcios), private pension plans (Previdência Privada), and digital certificate services. The brokerage distributes products from over 20 partner carriers including AIG, Allianz, Bradesco, Porto Seguro, Tokio Marine, Zurich, Mapfre, MetLife, SulAmérica, Chubb, Sompo, Liberty, Itaú, HDI, and Generali.

The firm operates without any proprietary technology platform, leveraging standard office and website infrastructure to deliver brokerage, advisory, and claims-handling services through face-to-face consultation at branch locations, supplemented by telephone, email, and a website with quote-request forms. The core technology stack consists of commercial WordPress-based website infrastructure with Facebook/Instagram, LinkedIn, and Google/YouTube advertising pixels plus Google Analytics for digital marketing, and a centralized claims (Sinistro) department that supports policyholders through the indemnification process.

Prisminas operates on a commission-based revenue model, earning transaction fees from insurance carriers for placing and maintaining policies, with a secondary revenue stream from fees on digital certificate services. The company serves a broad mix of individual (pessoa física) and business (pessoa jurídica) customers across sectors including healthcare, transportation/logistics, manufacturing, beverage, textile, retail, and construction, with a managed portfolio of 311,009+ active policies and approximately R$15.1 million in claims indemnities intermediated in 2025. Customer relationships are notably long-tenured, with multiple enterprise clients maintaining partnerships of 20-28 years. The firm is privately held with no disclosed parent company, private equity backing, venture capital investment, or acquisition history.

Name

PRISMINAS Corretora de Seguros

Legal name

PRISMINAS ADMINISTRADORA E CORRETORA DE SEGUROS

Website

https://prisminas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PRISMINAS Corretora de Seguros is a privately held Brazilian insurance brokerage founded in 1990, headquartered in Divinópolis, Minas Gerais, operating 13 physical branches across Centro-Oeste de Minas Gerais and distributing 15+ insurance and financial products from 20+ partner carriers to individuals and businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Commercial insurance
• Personal insurance
• Insurance claims management
• Financial products distribution

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commission: Prisminas earns commissions from insurance companies for placing and maintaining insurance policies on behalf of clients. As a licensed insurance broker, the company intermediated approximately R$15.1 million in insurance claim payments in 2025, representing its role as intermediary between policyholders and insurers.
2. Digital Certificate Services: Prisminas offers digital certificate issuance and related services as part of its business administration, brokerage, and consulting in insurance services. Revenue is generated through service fees for digital certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PRISMINAS Corretora de Seguros is a licensed insurance brokerage firm that intermediates insurance and financial products from over 20 partner insurers (including AIG, Allianz, Bradesco Seguros, Porto Seguro, Tokio Marine, Zurich, SulAmérica, and Mapfre) to individuals and businesses across Centro-Oeste de Minas Gerais through 13 physical branch offices. Its core offering includes brokerage of auto, residential, life, business, motorcycle, high-performance bicycle, professional civil liability, condominium, fleet, truck, cargo transport, engineering risks, and travel insurance, supplemented by consortium services, private pension products, and digital certificate issuance, with a dedicated in-house claims department managing the indemnification process end-to-end.

Product overview

PRISMINAS Corretora de Seguros is a comprehensive insurance brokerage firm offering a diversified portfolio of insurance and financial products through a network of 13 service units in the Centro-Oeste region of Minas Gerais, Brazil. The company provides 15 core insurance products including auto, residential, life, business, motorcycle, high-performance bike, civil liability, condominium, fleet, truck, cargo transport, engineering risks, and travel insurance. Additionally, the company offers consortium services (investment groups) and private pension plans. The product portfolio serves both individual consumers (pessoa física) and businesses (pessoa jurídica), providing risk management consultancy, insurance brokerage, claims handling, and digital certification services. The company partners with over 20 major Brazilian and international insurance providers including AIG, Allianz, Bradesco, Porto Seguro, Tokio Marine, and Zurich to offer customized coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance (Seguro Auto) Comprehensive auto insurance covering vehicles against accidents, theft, fire, natural disasters, and providing 24/7 roadside assistance including towing, tire changes, locksmith services, and transportation alternatives. Brokerage service for individual and business vehicle owners.
• Residential Insurance (Seguro Residencial) Home insurance protecting houses, apartments, farms, and beach houses against fire, electrical damage, storms, theft, with home services such as plumbing, electrical repairs, appliance maintenance, and locksmith services. For individual homeowners and residents.
• Life Insurance (Seguro Vida) Life insurance for individuals aged 16-64 covering death, accidental death, permanent disability, functional disability, hospitalization, temporary incapacity, medical expenses, and serious diseases. For individuals and families.
• Business Insurance (Seguro Empresa) Business insurance protecting companies of all sizes against fire, explosions, civil liability, equipment damage, electrical damage, storms, flooding, theft, with coverage for glass breakages and advertising signs. For industrial, commercial, and service-sector enterprises.
• Motorcycle Insurance (Seguro Moto) Motorcycle insurance covering bikes against total loss, theft, third-party liability, flooding, hail, fire, and providing 24-hour roadside assistance throughout Brazil. For individual motorcycle owners.
• High-Performance Bicycle Insurance (Seguro Bikes de Alta Performance) Specialized insurance for high-performance bicycles covering maintenance costs, repairs, theft protection, and third-party liability for damages caused during cycling. For individual cycling enthusiasts and competitive riders.
• Professional Civil Liability Insurance (Seguro Responsabilidade Civil) Professional civil liability insurance primarily for healthcare professionals, covering legal claims, damages to third parties, defense attorney costs, expert witness fees, and indemnification payments. For licensed professionals and practices.
• Condominium Insurance (Seguro Condomínio) Insurance for vertical and horizontal condominiums including residential units, offices, clinics, flats, apart-hotels, and commercial properties, with coverage for fire, electrical damage, storms, flooding, and emergency services for residential units. For condominium boards and managers.
• Fleet Insurance (Seguro Frotas) Flexible fleet insurance customized for transport operators and cargo owners, offering tailor-made coverages and values for vehicle fleets including basic coverages, additional options, and RCF-V liability coverage. For fleet operators and commercial vehicle owners.
• Truck Insurance (Seguro Caminhões) Truck insurance for work vehicles covering collision, fire, theft, and passenger accidents, with additional residential services for drivers' families. For truck owners and transport businesses.
• Cargo Transport Insurance (Seguro Transporte de Carga) Cargo transport insurance covering goods during transit including fire, theft, and collision coverage, with specific clauses for different transported products and additional coverages for merchandise value, international freight, and expected profits. For transport operators, shippers, and cargo owners.
• Engineering Risks Insurance (Seguro Riscos de Engenharia) Engineering risks insurance covering construction projects, installation and assembly work, and equipment breakage during operation, protecting against risks inherent to construction, theft, natural phenomena, and sudden equipment failures. For construction firms, contractors, and industrial operators.
• Travel Insurance (Seguro Viagem) Travel insurance providing 24-hour Portuguese-language support, coverage for minor return, baggage loss and delay, trip cancellation and interruption, and medical assistance including COVID-19 coverage. For individual travelers and corporate travel.
• Consortium Services (Consórcios) Consortium services offering planned investment options including automotive, real estate, health services, education, and tourism, with installment plans, flexible terms, purchase power, and options for accelerated acquisition through bids or monthly draws. For individuals and families seeking interest-free asset acquisition.
• Private Pension (Previdência Privada) Private pension investment product allowing monthly contributions for future income, disability income, death pensions, and individual or family funeral assistance. For individuals planning retirement and family protection.
• Digital Certificate Services Digital certificate issuance and related services offered as part of Prisminas's business administration, brokerage, and consulting in insurance services. Revenue is generated through service fees for digital certification. For individuals and businesses needing digital certification.

Quantifiable outcome

• R$15.1 million in claim indemnification intermediated in 2025
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• AIG SeguroscoreOthersAIG is a major international insurance company that maintains a certification partnership with Prisminas, allowing the brokerage to offer AIG insurance products including auto, travel, and commercial insurance lines.
• Alfa SeguroscoreOthersAlfa Seguros is a Brazilian insurance company with a certification and distribution partnership with Prisminas, enabling the brokerage to offer Alfa's insurance products.
• Allianz SeguroscoreOthersAllianz is a global insurance giant with a certification partnership with Prisminas, enabling the brokerage to offer Allianz products across multiple insurance lines.
• Argos SeguroscoreOthersArgos Seguros is a Brazilian insurance company partnered with Prisminas through certification, providing coverage options for auto, residential, and commercial lines.
• Azul SeguroscoreOthersAzul Seguros is a Brazilian insurance company with a distribution partnership with Prisminas, offering vehicle and other insurance products.
• Bradesco SeguroscoreOthersBradesco Seguros, part of one of Brazil's largest financial conglomerates, maintains a certification partnership with Prisminas for insurance product distribution.
• Capemisa SeguradoracoreOthersCapemisa is a Brazilian insurance company specializing in life and personal insurance, partnered with Prisminas through certification for product distribution.
• Chubb SeguroscoreOthersChubb is a global insurance company with a partnership with Prisminas, enabling distribution of commercial and specialty insurance products.
• Generali BrasilcoreOthersGenerali is a major international insurance group with a certification partnership with Prisminas for Brazilian market insurance products.
• HDI SeguroscoreOthersHDI is a German-origin insurance company with a partnership with Prisminas, offering auto, residential, and commercial insurance products.
• Icatu SeguroscoreOthersIcatu is a Brazilian insurance company with a partnership with Prisminas for life and personal insurance product distribution.
• Itaú SeguroscoreOthersItaú, one of Brazil's largest financial institutions, maintains an insurance distribution partnership with Prisminas through its insurance subsidiary.
• Liberty SeguroscoreOthersLiberty Seguros is a Brazilian insurance company partnered with Prisminas for auto, residential, and commercial insurance product distribution.
• Mapfre SeguroscoreOthersMapfre, a major Spanish-origin insurance group operating in Brazil, has a certification and distribution partnership with Prisminas across multiple insurance lines.
• MetLifecoreOthersMetLife is a global life insurance company with a partnership with Prisminas for life and employee benefits insurance products.
• Porto SegurocoreOthersPorto Seguro is one of Brazil's largest and most recognized insurance companies, with a certification partnership with Prisminas for comprehensive insurance product distribution.
• Sompo SeguroscoreOthersSompo is a Japanese-origin global insurance company with a partnership with Prisminas for commercial and specialty insurance products.
• SulAméricacoreOthersSulAmérica is a leading Brazilian insurance company with a certification and distribution partnership with Prisminas, offering health, auto, and life insurance products.
• Tokio MarinecoreOthersTokio Marine is a major Japanese insurance group operating in Brazil with a long-standing partnership with Prisminas for auto, travel, and commercial insurance products.
• Zurich SeguroscoreOthersZurich is a global insurance company with a partnership with Prisminas for comprehensive insurance product distribution in the Brazilian market.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Bradesco Seguros: Insurance distribution arm of Bradesco, one of Brazil's largest banks. Current carrier partner of Prisminas but also a direct competitor through its own bank-channel distribution of overlapping P&C and life products.
• Itaú Seguros: Insurance arm of Itaú Unibanco, distributing personal and commercial coverage through its branch network and digital channels. A current carrier partner that also competes for the same individual and SMB customers.
• SulAmérica: Major Brazilian insurer offering health, P&C, life, and pension products through direct and broker channels. Current carrier partner of Prisminas and a broader incumbent whose scale and direct channels create competitive pressure on regional corretoras.
• Tokio Marine Seguros: Japanese-origin global insurer operating in Brazil, distributing auto, travel, and commercial lines through brokers and direct channels. A long-standing partner of Prisminas whose direct sales capabilities also compete for the same end customers.
• Zurich Seguros Brasil: Global insurer's Brazilian subsidiary offering P&C and specialty lines through broker and direct channels. A current carrier partner of Prisminas and a broader incumbent whose direct distribution competes with traditional corretoras.
• Porto Seguro: One of Brazil's largest direct insurers offering auto, residential, life, health, and specialty lines. A core carrier partner of Prisminas but also the dominant direct-to-consumer brand that pressures broker intermediation value.
• Brasilseg (BB Seguros): Insurance arm of Banco do Brasil, distributing P&C, life, and other products through its own captive channels and partner brokers. A much larger established player that competes with independent corretoras on personal and commercial lines.

Emerging players

• Justos: Brazilian auto insurtech using telematics-based pricing. Overlaps with Prisminas' dominant auto insurance line (266,343 policies) and represents the digital-native competitive threat to traditional corretora commissions.
• 180 Seguros: Brazilian digital-first insurance broker offering auto and other personal lines through an online platform. Comparable to Prisminas in product category but competes via a leaner, tech-enabled cost structure that pressures traditional corretoras.

Direct peers

• Wiz Soluções (Wiz Co.): B3-listed Brazilian independent insurance broker operating a multi-line distribution model across personal and commercial lines. Directly comparable to Prisminas in product breadth and intermediary business model, but at significantly larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prisminas-corretora-de-seguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRISMINAS Corretora de Seguros