Proppi

What Proppi does

Proppi Inversiones is a Chilean real estate investment advisory firm headquartered in Santiago, founded around 2022-2023 and operating with approximately 9 employees. The company serves individual real estate investors, primarily first-time buyers in Santiago's apartment market, by guiding them through the full acquisition lifecycle: free initial consultation, financial capacity analysis with scenario modeling, mortgage credit management, promesa de compraventa negotiation, property acquisition, and post-purchase administration. Its core technology consists of a data-driven investment analysis platform that ingests real Chilean market data to model profitability scenarios (e.g., cap rates of 6.56-6.75% on listed properties), presented to clients as personalized investment strategies.

The business model is primarily professional services, supplemented by fixed-fee legal productized offerings. Revenue streams include comprehensive real estate investment advisory (professional services), property administration (managed services), and standardized legal review products — the Promesa de Compraventa review and the Contrato de Arriendo review — each priced at $49,990 CLP (IVA included) and delivered online within 24-48 hours by specialized real estate lawyers. A separate Seminuevos sub-brand operates as a curated marketplace of remodeled investment properties in Santiago with disclosed cap rates, rental estimates, and downloadable valuations. Go-to-market is sales-led with a freemium entry point: the initial advisory consultation is free and without obligation, with conversion into paid advisory or property purchase supported by WhatsApp-direct sales engagement, customer testimonials, and SEO-optimized property listings.

Operational scale is modest: the company reports 500+ successful investments over 3+ years, 95% customer satisfaction, and roughly 145 promesa reviews in a single recent month for the legal product alone. The firm operates entirely online, providing service across Chile, with Santiago as the primary market. Ownership is private with no disclosed institutional backing, no stock listing, and no disclosed funding rounds. The addressable customer base is highly fragmented individual SMB/consumer investors, and customer concentration risk is low.

Name

Proppi

Legal name

Proppi Inversiones

Website

https://proppi.cl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Proppi Inversiones is a Santiago-based Chilean real estate investment advisory firm serving individual investors with data-driven apartment acquisition guidance, property administration, and fixed-fee legal contract review services delivered online.

Ownership category

akta.pro rank

Product category

Real Estate Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJANAL

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Real estate advisory
• Investment consulting
• Property administration
• Legal contract review
• Mortgage brokerage

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Investment Advisory: Comprehensive advisory services for real estate investment including financial analysis, mortgage credit management, and complete process accompaniment from property search to final delivery. Initial consultation is offered free of charge.
2. Property Administration: Property placement and administration services ensuring profitability and peace of mind throughout the investment lifecycle.
3. Promesa de Compraventa Review: Legal review service by real estate lawyers examining purchase promise contracts for risks, with identification of problematic clauses and actionable recommendations. Delivered via online meeting within 24-48 hours.
4. Contrato de Arriendo Review: Legal review service for rental contracts, serving both landlords (arrendadores) and tenants (arrendatarios). Includes risk identification and contract drafting or review.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Proppi (Proppi Inversiones) is a Chilean real estate investment advisory firm that helps individual investors buy apartments by providing personalized financial analysis, scenario modeling with real market data, mortgage credit management, and end-to-end accompaniment from property search through final delivery. The firm also administers investment properties and offers legal review services for purchase promise agreements and rental contracts through specialized real estate lawyers.

Product overview

Proppi operates as a comprehensive real estate investment advisory platform in Chile, offering an integrated ecosystem of services. The core offering centers on apartment investment advisory (Inversión en Departamentos), supported by financial advisory (Asesoría Financiera) for strategic guidance and investment administration (Administración de Inversión) for property management. Legal add-on modules include Promesa de Compraventa for purchase agreement review and Contrato de Arriendo for rental contract review, both priced at $49,990 CLP. The Seminuevos sub-brand provides a curated marketplace of pre-owned properties with detailed valuations and cap rate calculations. The platform differentiates through advanced data analysis and scenario modeling to present realistic investment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Inversión en Departamentos (Apartment Investment Advisory)
• Asesoría Financiera (Financial Advisory)
• Administración de Inversión (Investment Administration)
• Revisión de Promesa de Compraventa (Purchase Promise Legal Review)
• Revisión de Contrato de Arriendo (Rental Contract Legal Review)
• Seminuevos (Curated Pre-owned Investment Properties)

Quantifiable outcome

• 500+ successful investments in Chile
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Urbania: Peruvian real estate marketplace with similar listing and lead-generation mechanics to Proppi's Seminuevos portal. Geographic non-overlap but comparable in serving individual property investors in a Latin American market.
• Inmuebles24: Latin American real estate portal operated by MercadoLibre covering Mexico, Argentina, and other countries. Comparable to Proppi in providing property listings for investors but does not serve Chile directly and lacks advisory services.

Emerging players

• Toku: Chilean real estate investment platform enabling fractional and individual property investments. Comparable to Proppi in targeting individual investors in Chile but with a more product/digital-investment structure.
• Acredita: Chilean mortgage broker and credit advisory platform. Comparable to Proppi in supporting the mortgage leg of the real estate investment journey for individual investors in Chile, though narrower in scope.
• Wasi: LATAM proptech providing real estate listings and lead routing for agents in multiple Latin American countries. Overlaps with Proppi's marketplace and lead-generation motion but is technology-led rather than advisory-led.

Broad incumbents

• RE/MAX Chile: Global franchised brokerage with strong presence in Chile serving buyers and sellers. Comparable to Proppi in transaction facilitation but does not offer the integrated investment advisory and legal review bundle.
• Engel & Völkers Chile: Premium international brokerage franchise serving high-end Santiago real estate. Overlaps with Proppi's investor advisory but at a higher price tier and without the bundled legal review service.
• Portal Inmobiliario: Chile's leading online real estate marketplace, owned by MercadoLibre. Competes with Proppi's Seminuevos listings in serving property buyers and investors but lacks integrated advisory and legal review services.
• Properati: Latin American real estate marketplace operating across multiple countries including Chile. Comparable to Proppi's Seminuevos listings but larger in scale and broader in scope, lacking Proppi's advisory and legal-review services.

Direct peers

• Houm: Chilean proptech offering co-living property management and a marketplace for residential real estate. Competes with Proppi in serving individual investors seeking rental property exposure in Santiago, with a more tech-native and marketplace-driven approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goproppi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proppi