Urbania
Urbania is a Peruvian real estate marketplace portal founded in 2013 and owned by Navent (Grupo QuintoAndar), connecting property buyers, sellers, renters, and agencies across 23 Peruvian departments through subscription-based listing fees and advertising.
- Company typePrivate
- Founded2013
- HeadquartersLima, Peru
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Urbania does
Urbania is a Peruvian real estate marketplace portal founded in 2013 and headquartered in Lima, operating as the primary property-listing brand for the domestic market under Navent, which is part of the Latin American proptech group Grupo QuintoAndar. The platform enables consumers to search, buy, sell, and rent residential and commercial properties — including apartments, houses, land, offices, commercial spaces, and industrial properties — across 23 Peruvian departments, with the heaviest listing density in Lima Province (approximately 24,965 properties), Callao (617), and Lambayeque (431). Core products include the urbania.pe web portal, native iOS and Android applications, a blog with educational content, the Urbania Index (a per-square-meter price benchmarking report), Urbania Credit (an online mortgage simulation tool), the Proyectos section for new development inventory, and the ExpoUrbania event platform.
The underlying technology is a property listing and search marketplace with map-based search, filtering by location/property type/bedrooms/price, and dedicated sections for new projects and temporary rentals. Urbania monetizes primarily through subscription-based listing fees and advertising: real estate agencies, brokers, developers, and individual property owners pay recurring monthly fees for premium listing placements, featured advertisements, and publishing plans, sold via a self-serve publishing portal and a phone-based sales channel (Fonoventas). The platform's distribution spans organic SEO, content marketing, social media, mobile apps, and annual ExpoUrbania events, with anchor customers including RE/MAX Peru, Century 21 Premium, and a long tail of regional developers and individual brokers across Peru.
Urbania firmographics
Firmographics- Name
- Urbania
- Legal name
- Urbania
- Website
- https://urbania.pe
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urbania is a Peruvian real estate marketplace portal founded in 2013 and owned by Navent (Grupo QuintoAndar), connecting property buyers, sellers, renters, and agencies across 23 Peruvian departments through subscription-based listing fees and advertising.
- Ownership category
- akta.pro rank
Urbania industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Urban STR Management (City Apartments/Condos) (BPAJAIAF)
- akta.pro secondary industry
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)
Keywords
Where Urbania is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Urbania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Listing fees and advertising: Revenue generated from real estate agencies, brokers, and developers who pay for premium listing placements, featured advertisements, and promotional campaigns on the platform. Individual property owners can also subscribe to publishing plans to list their properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual property listing plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Urbania product offering
Product offeringCore offering
Urbania is a Peruvian online real estate marketplace that connects property buyers, sellers, and renters with real estate agencies, brokers, developers, and individual owners. The platform enables search and listing of apartments, houses, land, offices, commercial, and industrial properties for sale, long-term rental, and temporary rental across 20+ departments in Peru, and monetizes through subscription-based publishing plans, premium placement, and featured advertising paid by listing professionals.
Product overview
Urbania is a Peruvian real estate digital marketplace operating as a platform connecting property buyers, sellers, renters, and real estate professionals. The platform offers a comprehensive portfolio including a web portal for property search and listing, native mobile applications for iOS and Android, a blog with educational content, mortgage financing tools, a new development projects section, and listing publication services. Users can access properties across multiple categories including apartments, houses, land, commercial spaces, offices, and industrial properties throughout Peru, with coverage spanning major cities like Lima, Arequipa, Callao, and Lambayeque.
Differentiator
Problem solved
Functional benefit
Products and services
- Urbania Web Portal Online real estate marketplace enabling users to search, buy, sell, and rent properties including apartments, houses, land, commercial spaces, offices, and industrial properties across Peru.
- Urbania Mobile App (iOS) Native iOS application for property searching and listing management, available on the Apple App Store.
- Urbania Mobile App (Android) Native Android application for property searching and listing management, available on Google Play Store.
- Proyectos Urbania Section for browsing new real estate development projects with information on upcoming properties and delivery timelines.
- Urbania Credit (Crédito Hipotecario) Mortgage loan simulation tool enabling users to calculate monthly payments online for property financing.
- Publica Tu Aviso (Listing Publishing Service) Property listing publication service allowing users, agencies, and developers to advertise properties for sale, rent, or temporary rental with multiple tiered plan options.
- ExpoUrbania Real estate expo platform, including a virtual edition, for connecting property seekers with developers and real estate agents.
Companies that use Urbania
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Urbania technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urbania partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NaventcoreParent company operating real estate portals across Latin America. Navent owns Urbania in Peru along with ZonaProp (Argentina), QuintoAndar (Brazil), Inmuebles24 and Vivanuncios (Mexico), Adondevivir (Peru), Plusvalia (Ecuador), and Compreoalquile (Panama).
- AdondevivirminorSister portal also owned by Navent operating in Peru for property listings, serving as additional distribution channel within the same market.
- QuintoAndarminorBrazilian real estate platform also owned by Navent/Grupo QuintoAndar, part of the Latin American real estate portal network.
- Grupo QuintoAndarcoreParent holding company for the group of Latin American real estate portals including QuintoAndar, ZonaProp, Inmuebles24, and regional portals. Headquartered in Brazil.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Urbania competitors and assessment
Company assessmentDirect peers
- Adondevivir: Peruvian real estate portal also owned by Navent/Grupo QuintoAndar. Directly comparable as a sibling marketplace operating in the same country with overlapping agencies, brokers, and developer customers.
- Vivanuncios: Mexican horizontal classifieds portal owned by Navent/Grupo QuintoAndar. Comparable listings/advertising model with overlap in real estate category.
- Plusvalia: Ecuadorian real estate portal owned by Navent/Grupo QuintoAndar. Operates the same listings/advertising marketplace model across residential and commercial categories, providing a direct regional peer benchmark.
- Inmuebles24: Mexican real estate portal under the same Navent/Grupo QuintoAndar ownership. Comparable multi-sided marketplace model with listings and developer project sections.
- Zonaprop: Argentina's leading real estate portal, also part of the Navent/Grupo QuintoAndar portfolio. Highly comparable marketplace model serving property buyers, sellers, and renters with premium listing fees.
- Compreoalquile: Panamanian real estate portal also owned by Navent/Grupo QuintoAndar. Same marketplace platform model for property transactions and rentals.
- Properati: Latin American real estate marketplace with operations in Mexico and other regional markets. Directly comparable as a competing listings platform targeting property seekers and professionals.
Broad incumbents
- Idealista: Leading pan-European real estate portal with subscription-based listing model. Comparable marketplace mechanics and enterprise customer base, though operating in mature European markets.
- QuintoAndar: Parent/affiliate Brazilian real estate platform and Grupo QuintoAndar flagship. Much larger in scale and vertically integrated beyond listings into rental management, but operates the same core marketplace model.
- MercadoLibre: Latin American horizontal e-commerce marketplace with a significant real estate category in Peru. Provides free/cheaper listing alternatives that compete for the same property-seeking audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urbania social profiles
Digital presenceUrbania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbania leadership team
Management profileNumber of profiles
Urbania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbania
What does Urbania do?
Urbania is a Peruvian online real estate marketplace that connects property buyers, sellers, and renters with real estate agencies, brokers, developers, and individual owners. The platform enables search and listing of apartments, houses, land, offices, commercial, and industrial properties for sale, long-term rental, and temporary rental across 20+ departments in Peru, and monetizes through subscription-based publishing plans, premium placement, and featured advertising paid by listing professionals.
Is Urbania a public or private company?
Urbania is a private company. It is classified as corporate owned and is currently operating.
When was Urbania founded?
Urbania was founded in 2013. It employs 11 to 50 people.
Where is Urbania based?
Urbania is headquartered in Lima, Peru, in the Latin America region.
How does Urbania make money?
One revenue line is on record: listing fees and advertising.
Who are Urbania's main competitors?
Direct peers on record are Adondevivir, Vivanuncios, Plusvalia, Inmuebles24, Zonaprop, Compreoalquile and Properati. Broad incumbents are Idealista, QuintoAndar and MercadoLibre.
Does Urbania have an API?
No public API is recorded for Urbania.
What industry is Urbania in?
Urbania's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAIAF, Urban STR Management (City Apartments/Condos), with a secondary code of THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms). Its NAICS code is 532 and its SIC code is 6531.