Private Brauereien Bayern e.V.

What Private Brauereien Bayern e.V. does

Private Brauereien Bayern e.V. is a registered non-profit trade association (Eingetragener Verein) founded in 1979 and headquartered in Munich, Bavaria, that represents the interests of several hundred private and family-owned breweries in Germany. Approximately 90% of German breweries are family-owned, and the association positions itself as the central advocacy and service hub for this Mittelstand segment, focusing on preservation of beer diversity, traditional brewing methods, and the Reinheitsgebot (German Beer Purity Law of 1516). Its core products and services span five interconnected pillars: advocacy and political representation, technical and legal consulting, professional exchange and seminars, communications and PR support, and industry events.

The association's most strategically significant assets are three flagship industry platforms: BrauBeviale, a major beverage industry capital goods trade fair originating from 1957 training events and now attracting approximately 900 exhibitors and 30,000+ trade visitors annually under a long-standing partnership with NürnbergMesse; the European Beer Star, an international beer competition launched in 2004 that has grown to 2,202 entries from over 40 countries judged by 147 international experts in 2025; and the Bayerischer Bierorden, an annual honor awarded since 1979 to individuals who have made special contributions to beer culture. The association also maintains an educational platform on regional beer, brewing processes, and raw materials, and operates a Förderverein (affiliated support association) with its own chairman, treasurer, and board.

Revenue is generated primarily through recurring membership fees paid by member breweries, supplemented by event-related income from BrauBeviale exhibitor fees and European Beer Star competition entries. Membership pricing is not publicly disclosed and is handled via individual quote-based arrangements. The go-to-market motion is community-led: member acquisition occurs through industry networking, regional events, and direct engagement with brewery owners across Bavaria and broader Germany, with no app, API, or digital product distribution channels. The organization is supported by a lean management team of nine employees including CEO Stefan Stang, Managing Directors Mario Schäfer and Kilian Kittl, President Georg Rittmayer, and communications lead Benedikt Meier-Bausewein.

Name

Private Brauereien Bayern e.V.

Legal name

Private Brauereien Bayern e.V.

Website

https://private-brauereien.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Brauereien Bayern e.V. is a Munich-based German non-profit trade association founded in 1979 that represents several hundred private and family-owned breweries, offering advocacy, consulting, training, and flagship events including BrauBeviale and European Beer Star.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: The association generates revenue through membership fees from private and family-owned breweries. Members receive services including industry representation, consulting, seminars, communication support, and access to events like BrauBeviale and European Beer Star.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Private Brauereien Bayern e.V. is a non-profit trade association that represents several hundred privately owned and family-run breweries in Germany, primarily in Bavaria. It offers membership-based services including regulatory and political advocacy, consulting across technical, legal, and business matters, professional seminars and networking, communications support, and organizes flagship industry events such as the BrauBeviale trade fair and the European Beer Star beer competition.

Product overview

Private Brauereien Bayern e.V. is an industry association representing private, family-owned breweries rather than a product company in the traditional sense. The organization offers a portfolio of services including the organization of major industry events (European Beer Star beer competition, BrauBeviale trade fair), the Bayerischer Bierorden award program, member consulting services across technical, legal, and business domains, professional development seminars, and communications support. The association also maintains an educational platform about regional beer, brewing processes, and the Reinheitsgebot. The products and services are interconnected through the association's mission to preserve beer diversity and support the Mittelstand (medium-sized business) brewing sector in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• European Beer Star: International beer competition organized by Private Brauereien Bayern since 2004, recognizing unadulterated, characterful and high-quality beers. One of the most significant beer competitions worldwide.
• BrauBeviale

Products and services

• European Beer Star International beer competition organized since 2004 that recognizes unadulterated, characterful, and high-quality beers of European origin. Breweries worldwide can participate; entries are judged in blind tastings by an international expert jury across 74 categories. Awards Gold, Silver, and Bronze medals. In 2025, 2,202 beers from over 40 countries were submitted, judged by 147 international expert jurors.
• BrauBeviale One of the most important capital goods trade fairs for the beverage industry worldwide, held at the Nuremberg Exhibition Centre. Attracts approximately 900 national and international exhibitors and over 30,000 professional visitors annually. Since 2023, operates under the Yontex joint venture with drinktec in Munich.
• Bayerischer Bierorden An honor awarded annually since 1979 to individuals who have made special contributions to beer or the brewing industry. Awarded during BrauBeviale as a symbol for preserving and promoting a pleasurable beer culture and artisanal brewing craft.
• Member Services (Advocacy, Seminars, Communications, Consulting, Events) Comprehensive membership services including political and regulatory advocacy for brewery interests, professional exchange and seminars, communications and PR support, technical, legal, and business consulting, and organization of industry events. Available to private and family-owned brewery members in Germany.
• Regional Beer Information Platform Educational platform providing information about brewing processes, the German Reinheitsgebot (purity law), raw materials, beer diversity, and regionality of beer production. Serves consumers, members, and the broader brewing industry.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Yontex (Joint Venture drinktec + BrauBeviale)coreStrategic or Co-development Partner · 1 January 2023Under the Yontex joint venture, drinktec in Munich and BrauBeviale in Nuremberg combined forces in 2023. The association maintains an active role in the conceptual development of both trade fairs.
• NürnbergMessecoreStrategic or Co-development Partner · 1 January 2002Long-standing strategic partnership with NürnbergMesse for the BrauBeviale trade fair. The association serves as the ideological sponsor (ideeller Träger) of the fair, which originated from association training events in 1957 and now attracts around 900 exhibitors and 30,000+ visitors annually.
• BarthHaas GmbH & Co. KGminorGTM or Marketing PartnerFörderverein member and partner in the raw materials category. Provides hop products and services to member breweries.
• HopsteinerminorGTM or Marketing PartnerFörderverein member. Major hop supplier and merchant based in Mainburg, Bavaria.
• IREKS GmbHminorGTM or Marketing PartnerFörderverein member. Provides malt products to member breweries.
• Doemens Academy GmbHcoreImplementation/ SI/ Consulting PartnerKey educational partner providing brewing technology training and education. Located in Gräfelfing near Munich.
• Fachverlag Hans Carl GmbH (BRAUWELT)minorGTM or Marketing PartnerFörderverein member. Major brewing industry publishing house producing trade publications.
• Independent Brewers of EuropecoreStrategic or Co-development PartnerEuropean umbrella organization representing independent breweries. The association participates in setting the European agenda for brewing issues including business security and energy costs.
• BüchnerBarella Versicherungsmakler GmbHminorGTM or Marketing PartnerFörderverein member. Insurance broker serving member breweries. Donated 5,000 EUR to the Förderverein for promoting beer diversity and supporting industry youth.
• Kaspar-Schulz BrauereimaschinenfabrikminorGTM or Marketing PartnerFörderverein member. Traditional brewery equipment manufacturer based in Bamberg.
• Bosch Industriekessel GmbHminorGTM or Marketing PartnerFörderverein member. Industrial boiler systems supplier for breweries.
• Speidel Tank- und Behälterbau GmbHminorGTM or Marketing PartnerFörderverein member. Tank and container manufacturer serving breweries.
• Verallia Deutschland AGminorGTM or Marketing PartnerFörderverein member. Glass packaging manufacturer for beverages.
• Gerald Fischer (DSB-TÜV Datenschutzbeauftragter)minorImplementation/ SI/ Consulting PartnerFörderverein member. Data protection officer providing GDPR consulting services to member breweries.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Brewers of Europe: Continental-level umbrella for European brewers, of which Private Brauereien is already a partner via Independent Brewers of Europe. Comparable as a brewing-industry advocacy body, though broader in scope and not focused on private/family breweries.
• Brewers Association: US-based trade association for small and independent craft brewers. Highly comparable in representing independent brewers' interests, advocacy, and organizing major industry events such as the Great American Beer Festival.

Direct peers

• Society of Independent Brewers (SIBA): UK trade association for independent breweries. Closely comparable in representing small/independent brewers, providing advocacy, and organizing competitions and industry events for its membership.
• Belgian Brewers: Belgian brewers' trade association. Comparable as a national brewers' trade body with strong cultural-heritage focus on traditional and family breweries, similar in size and mandate to Private Brauereien.
• Deutscher Brauer-Bund: The national German brewers' federation. Directly comparable as a German brewing-industry trade association; represents a broader industry base including large brewers, while Private Brauereien focuses on private and family-owned breweries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/private-brauereien-bayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Brauereien Bayern e.V.