Private Broking

What Private Broking does

Private Broking S.r.l. is an Italian insurance consulting and brokerage boutique founded in 1994 and headquartered in Milan, specializing exclusively in the sports sector. The firm identifies and evaluates client-level risks, designs damage-prevention and protection plans, negotiates policy terms, and places coverage on the international insurance market through its correspondent relationship with Lloyd's of London and partnerships with major insurance carriers. Its revenue model is transaction-based, earning brokerage commissions on policies placed with insurers on behalf of clients.

The company's client base spans three primary segments: professional athletes, sports federations (most notably the Italian Football Federation, FIGC), and sports clubs/societies, with additional coverage for young athletes and amateur/youth sports. Distribution is direct and consultative, relying on the firm's website, social media channels, and relationship-based sales outreach rather than third-party intermediaries. Pricing is quote-based and tailored per client, with no publicly disclosed rate cards.

Technology surface is minimal and operationally focused: the firm offers sportClaim, a digital claims-management platform now operated under PIB Group Italia that enables FIGC-registered athletes to submit compensation requests and supporting documentation digitally for processing by partner insurers. Aside from sportClaim, no proprietary AI, analytics, or data products are disclosed. As of September 2024, Private Broking became part of PIB Group, an international insurance distribution intermediary backed by Apax Funds and The Carlyle Group; on October 1, 2025, Private Broking Srl was merged by incorporation into Area Brokers Industria S.p.A., PIB Group's Italian hub, which houses Corporate, Retail, and Automotive divisions.

Name

Private Broking

Legal name

Private Broking S.r.l.

Website

https://privatebroking.it

Company type

Private

Founded year

1994

Operating status

Acquired

Headcount range

1–10 employees

Short description

Private Broking is an Italian insurance brokerage boutique specializing in sports-sector coverage, placing policies with Lloyd's of London and major insurers for professional athletes, sports federations (notably FIGC), and clubs, now operating within PIB Group after its 2025 merger into Area Brokers Industria.

Ownership category

akta.pro rank

Product category

Sports Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Sports insurance brokerage
• Insurance consulting
• Risk management services
• Athletic insurance coverage
• Lloyd's correspondent broker

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Private Broking generates revenue through brokerage commissions earned by placing insurance coverage for clients with insurance companies and Lloyd's of London markets. The firm analyzes client risks, designs prevention and protection plans, negotiates optimal contractual terms, and places coverage on the international insurance market, earning commissions from insurers for business brought to them.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Private Broking is an Italian insurance consulting and brokerage boutique specializing in the sports industry. The firm identifies and analyzes client risks, designs prevention and protection plans, negotiates optimal policy terms, and places coverage in the international insurance market through its correspondent relationships with Lloyd's of London and major insurance companies, serving professional athletes, sports federations, and sports clubs.

Product overview

Private Broking is an insurance consulting and brokerage boutique specializing in the sports sector, offering a portfolio of interconnected services: risk analysis, risk management, and insurance solution placement in the international market (via Lloyd's of London and leading insurers). The core offering is supplemented by sportClaim, a digital claims management platform enabling FIGC-registered athletes to submit and track insurance claims digitally. Services are organized across three client segments: professional athletes, sports federations, and sports clubs.

Differentiator

Problem solved

Functional benefit

Brands

• sportClaim: Digital platform for managing FIGC (Italian Football Federation) insurance claims, operated as part of PIB Group Italia.

Products and services

• Risk Analysis Service Identification, analysis, and evaluation of risks related to the client's sporting activities, used to determine insurance coverage needs for professional athletes, sports federations, and sports clubs.
• Risk Management Service Damage prevention planning and risk protection advisory service for sports clients, structuring mitigation measures alongside insurance placement.
• International Insurance Placement Service Definition of optimal policy and contractual terms and placement of coverage on the international insurance market via correspondent relationships with Lloyd's of London and major insurance companies.
• sportClaim Digital platform of PIB Group Italia for managing insurance claims filed by FIGC (Italian Football Federation) registered athletes; enables fully digital submission of compensation requests with required documentation and provides efficient case management for partner insurance companies.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• PIB GroupcoreStrategic or Co-development Partner · 1 September 2024Since September 2024, Private Broking has been part of PIB Group, an independent and dynamic insurance intermediary. PIB is an international group leading in insurance distribution. On October 1, 2025, Private Broking Srl was merged into Area Brokers Industria S.p.A., an Italian hub of PIB Group.
• Lloyd's of LondoncoreStrategic or Co-development PartnerPrivate Broking is a correspondent and referent for Lloyd's of London, enabling access to the London insurance market and broad spectrum of coverage solutions for sports industry clients.
• Area Brokers Industria S.p.A.coreStrategic or Co-development PartnerFollowing the merger effective October 1, 2025, Area Brokers Industria S.p.A. became the parent entity, combining Corporate, Retail, and Automotive divisions to provide comprehensive market solutions while maintaining continuity of professional service and coverage quality.
• Major Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPartnerships with primary insurance companies enable Private Broking to design and place comprehensive insurance coverage programs for sports industry clients, accessing diverse insurance solutions and capacity.
• sportClaim (PIB Group Italia)supportingTechnology or IntegrationsportClaim is the new digital platform of PIB Group Italia for managing insurance claims filed by FIGC (Italian Football Federation) members. The platform enables completely digital claims submission with required documentation, providing efficient case management for partner insurance companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aon: Global professional services firm with a Sports industry group placing liability, accident, and personal lines coverage for teams, federations, and athletes. Competes directly for the same sports risk placements.
• Arthur J. Gallagher: Global insurance brokerage with established sports and entertainment practices serving professional and collegiate clients. Comparable as a diversified broker with sports specialty capability.
• Generali Italia: Major Italian insurer with sports and personal accident product lines that compete indirectly for federation and athlete coverage. Provides carrier capacity and competes for the same end clients.
• Howden Group: Global insurance intermediary with a dedicated Sport & Entertainment division placing complex coverage for athletes, federations, and clubs. Comparable as a large international broker competing for the same specialty mandates.
• Willis Towers Watson: Global advisory and brokerage firm with sports and entertainment risk capabilities placing coverage for major leagues and federations. Comparable as an established incumbent serving similar sports risk profiles.
• Marsh (Marsh McLennan): World's largest insurance broker with a Sports & Entertainment practice serving professional athletes, leagues, and federations globally. Competes for the same high-end specialty sports insurance placements.

Direct peers

• Besso Insurance Group: London-based specialist broker with a long-standing sports and contingency practice, accessing Lloyd's capacity for athlete, team, and event coverage. Direct comparator in sports specialty brokerage with Lloyd's market access.
• PIB Group: International insurance distribution group and Private Broking's parent company since September 2024. Operates multiple specialty broker brands across Europe and shares the same parent backing (Apax, Carlyle).
• Area Brokers Industria: Italian insurance brokerage hub of PIB Group that absorbed Private Broking in October 2025. Operates Corporate, Retail, and Automotive divisions and is the direct successor entity providing Private Broking's services.
• Sportisure: Italian insurance broker specialized in the sports sector, serving federations, clubs, and athletes. Comparable as a direct domestic competitor targeting the same Italian sports insurance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/privatebroking
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/private-broking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Broking