ProAction Emergency Services Institute

What ProAction Emergency Services Institute does

ProAction Emergency Services Institute is a 501(c)(3) non-profit organization founded in 1995 and headquartered in El Paso, Texas. It operates as the longest-standing event medical response team in El Paso, delivering professional EMS first aid and standby medical coverage for concerts, festivals, sporting events, conventions, and film productions across El Paso County and Southern New Mexico under Texas DSHS EMS First Responder Organization License No. 800427. The organization is licensed in both Texas and New Mexico, with a state-of-the-art mobile medical command center, roving crews, golf carts, ATVs, and chase vehicles enabling event-scale response.

The core training business spans EMT certification (Basic and the Texas first Advanced EMT pilot program approved by DSHS), American Heart Association/National Safety Council/AAOS authorized CPR and First Aid courses, ACLS and PALS, and Stop the Bleed community preparedness. The training stack uses high-fidelity simulation labs and CPR feedback-enabled manikins, with 100% financing and GI Bill eligibility supporting access. Since 1995, ProAction has trained 52,276 individuals and graduated hundreds of EMTs since 2006, with reported 100% graduate employment outcomes.

The revenue model combines tuition from individual training enrollment (handled via the Enrollware scheduling platform), on-site group CPR/First Aid classes, contracted event medical services, and charitable contributions. Operational capacity is supported by a 24-person staff plus a 60-volunteer alumni-founded rural response team (Texas Rescue Patrol), with leadership under Executive Director Henry Brutus and directors overseeing operations, education, and event medical services.

Name

ProAction Emergency Services Institute

Legal name

ProAction Emergency Services Institute

Website

https://pro-action.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ProAction Emergency Services Institute is a 501(c)(3) non-profit in El Paso, Texas providing EMT certification, AHA-authorized CPR/First Aid training, and event medical standby services across El Paso and Southern New Mexico.

Ownership category

akta.pro rank

Product category

Emergency Medical Training and Services

NAICS

Educational Services (61), Educational Services (611), Ambulance Services (62191)

SIC

Services-Educational Services (8200), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

Keywords

• Emergency medical training
• EMT certification programs
• CPR first aid courses
• Event medical services
• Stop the Bleed training

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EMT Training Programs: Emergency Medical Technician certification courses with flexible morning and night programs. 5-month program duration with 100% financing options including GI Bill.
2. CPR & First Aid Training: American Heart Association, National Safety Council, and AAOS authorized training center offering BLS for Healthcare Providers, Heartsaver CPR, First Aid, ACLS, and PALS courses.
3. Event Medical Services: Professional event medical coverage for special events including concerts, festivals, sporting events, conventions, and film productions. Licensed in both Texas and New Mexico.
4. Donations and Grants: 501(c)(3) non-profit organization supported by foundation grants for scholarships and EMT training programs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProAction Emergency Services Institute provides emergency medical technician (EMT) certification training, including basic and Advanced EMT programs, alongside American Heart Association, National Safety Council, and AAOS-authorized CPR, First Aid, ACLS, and PALS courses. It also delivers Stop the Bleed community training and operates a licensed event medical standby service for concerts, festivals, sporting events, and conventions across El Paso, Las Cruces, and Southern New Mexico.

Product overview

ProAction Emergency Services Institute is a 501(c)(3) non-profit organization providing a comprehensive suite of emergency medical services training and event medical support. The core portfolio centers on EMT certification programs (including Basic, Advanced EMT, and Civilian-to-Advanced pathways), authorized CPR/First Aid training (AHA, NSC, AAOS), Stop the Bleed instruction, and ACLS/PALS courses. The organization operates as an approved EMS education program through Texas DSHS and credentialed AHA Training Center. Complementary services include instructor development, scholarship programs, and campus enrollment counseling. The company also provides professional event medical services with mobile command capabilities across El Paso and Southern New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• EMT Training Program
• Advanced EMT Training
• CPR and First Aid Courses
• ACLS and PALS Courses
• Stop the Bleed Training
• Event Medical Services Professional EMS and first aid medical standby coverage for special events, providing mobile medical command center, roving crews, emergency response vehicles, and recovery stations for venues across El Paso County and Southern New Mexico. Licensed in Texas (DSHS License No. 800427) and New Mexico with 24/7 availability.
• On-site CPR and First Aid Classes

Quantifiable outcome

• 52,276 individuals trained in EMS, CPR, and First Aid since 1995
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Immunize El PasominorStrategic or Co-development Partner · 1 March 2025Affiliated organization providing vital healthcare resources for immunizations serving those who do not have a traditional medical home or are unable to obtain timely vaccination.
• UTEP Athletic DepartmentcoreStrategic or Co-development Partner · 1 August 2023Official EMS provider of the UTEP Miners, providing medical support for student-athletes, coaches, and fans during athletic events. Partnership includes CPR training for coaches, athletes, and staff.
• El Paso ChihuahuascoreStrategic or Co-development Partner · 1 June 2023Official EMS provider at Southwest University Park, maintaining strategically located medical stations and personnel for swift response during baseball games and events.
• Texas Police Games / Texas Police Athletic FederationminorStrategic or Co-development Partner · 1 May 2023Proud sponsor of Texas Police Games, promoting camaraderie, fitness, and friendly competition among law enforcement officers and first responders.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Red Cross Training Services: National CPR, First Aid, BLS, and AED training provider with broad geographic reach and significant brand recognition. Overlaps directly with ProAction's AHA/NSC CPR/First Aid course offerings and represents the largest incumbent in this adjacent category.
• American Heart Association Training Network: The credentialing body for BLS, ACLS, and PALS certifications that ProAction is an authorized Training Center under. Competes broadly through its national Training Center network and increasingly through the HeartCode digital learning platform.

Direct peers

• CrowdRx: Provider of event medical services for concerts, festivals, sports, and mass gatherings with licensed paramedics and EMTs. Closest direct peer to ProAction's event medical services division, serving the same customer segment (event organizers, sports leagues, venues).
• UCLA Center for Prehospital Care: Major university-affiliated EMS education center offering EMT, paramedic, and continuing education programs with high-fidelity simulation labs. Comparable to ProAction's mix of accredited EMS training and simulation-based instruction.
• National EMS Academy: Multi-state EMS training organization offering EMT, AEMT, and paramedic certification programs. Direct peer to ProAction's core EMT training business with similar target customer (aspiring EMTs) and similar curriculum aligned to NREMT standards.
• Event Medical Staffing Solutions: Nationwide event medical staffing provider offering EMTs, paramedics, and ambulance services for concerts, festivals, and sporting events. Comparable service mix to ProAction's event medical division with similar target customers.
• Medic Training Services: Private EMS training company offering AHA-aligned CPR, BLS, ACLS, PALS, and EMT certification courses across multiple markets. Comparable course catalog and customer base (healthcare professionals and aspiring EMTs) to ProAction.
• Stony Brook University Paramedic Program: University-based EMS education program offering EMT and paramedic certification with simulation training. Comparable to ProAction in offering NREMT-aligned certification pathways with hands-on clinical training.

Regional players

• El Paso Community College EMS Program: Local community college EMT training program operating in the same El Paso market as ProAction. Represents the most direct regional competitive overlap for prospective EMT students in the Borderland.

Emerging players

• HeartCode (AHA Online BLS/ACLS): AHA's blended-learning digital platform for BLS, ACLS, and PALS certification, combining eLearning with in-person skills sessions. Represents the emerging digital training model that competes with ProAction's primarily in-person CPR/First Aid course delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProActionEMS
• Instagraminstagram.com/proactionems
• LinkedInlinkedin.com/company/proactionems

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAction Emergency Services Institute