What El Paso Chihuahuas does

The El Paso Chihuahuas operate as a privately held Triple-A Minor League Baseball franchise and the Pacific Coast League affiliate of the San Diego Padres (MLB), founded in 2014 and based in El Paso, Texas. The team plays home games at Southwest University Park, a roughly 8,000-seat downtown ballpark that also functions as a multipurpose event venue for corporate and group events. With approximately 105 employees, the franchise runs a relatively diversified revenue stack spanning ticket sales (individual game tickets, season seat memberships, flex plans, group outings), premium hospitality and suites, ballpark concessions, corporate partnerships and advertising, official merchandise (via Chihuahuas milbstore), MLB/MiLB broadcasting rights (MiLB.TV, Bally Sports Live, audio streaming), and recurring community programs (Kids Club memberships, 50/50 raffle, donation requests).

The commercial operation is event-driven and concentrated in the El Paso metropolitan area, with regional brand awareness built through community engagement (Chico mascot appearances, the Volunteer Pack, the All-Star Scholarship Program awarding $25,000 in 2026, and specialty events such as GECU Bark at the Park). Distribution is omnichannel: digital direct-to-consumer through MLB.com, MiLB store, mobile app, and Constant Contact-powered email/SMS fan engagement; physical via the Southwest University Park box office; and enterprise via direct sales for corporate partnerships and premium hospitality. The team is structurally bound into the MLB/MiLB ecosystem for player development, broadcasting, and competitive scheduling, which simultaneously constrains independent strategic moves and provides a stable operating framework.

Name

El Paso Chihuahuas

Legal name

El Paso Chihuahuas

Website

https://epchihuahuas.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The El Paso Chihuahuas is a privately held Triple-A Minor League Baseball team in the Pacific Coast League and a San Diego Padres affiliate, operating Southwest University Park in downtown El Paso, Texas, and generating revenue from ticket sales, premium hospitality, concessions, merchandise, sponsorships, broadcasting, and community programs.

Ownership category

akta.pro rank

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets, season seat memberships, flex plans, and group outings at Southwest University Park.
2. Premium Hospitality and Suites: Revenue from premium hospitality areas, party suites, and patio suites for corporate and group events.
3. Merchandise and Retail: Revenue from official team merchandise sold through the Chihuahuas team store.
4. Corporate Partnerships and Advertising: Revenue from corporate partners, sponsorships, and advertising opportunities at Southwest University Park and during games.
5. Concessions and Food & Beverage: Revenue from food and beverage sales at the ballpark during games and events.
6. Broadcasting Rights: Revenue sharing from MLB/MiLB broadcasting agreements including Bally Sports Live streaming.
7. Community Programs: Revenue from community programs including Kids Club memberships, donations, and 50/50 raffle jackpots.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The El Paso Chihuahuas deliver live professional baseball entertainment as a Triple-A Minor League Baseball team and the Pacific Coast League affiliate of the San Diego Padres, playing home games at Southwest University Park in downtown El Paso, Texas. The team's sellable offerings include individual game tickets, season seat memberships, flex plans, group outings, premium hospitality areas, party and patio suites, official team merchandise, and broadcast streaming via MiLB.TV and Bally Sports Live. Community programs such as Chico's Kids Club, the Chihuahuas Volunteer Pack, and promotional events like GECU Bark at the Park support fan acquisition and retention.

Product overview

The El Paso Chihuahuas operate as a Triple-A Minor League Baseball team, functioning as the affiliate of the San Diego Padres. Their primary product is live professional baseball entertainment delivered through Southwest University Park, supplemented by multiple ticket tiers including Individual Game Tickets, Season Seat Memberships, and Flex Plans. The organization offers premium experiences through hospitality suites, party patios, and group outing packages. Digital access to games is available via MiLB.TV streaming, Audio Listen Live radio broadcasts, and Bally Sports Live regional coverage. Community engagement programs include Chico's Kids Club and the Chihuahuas Volunteer Pack, while the merchandise store provides team-branded retail products.

Differentiator

Problem solved

Functional benefit

Brands

• Chico: Team mascot

Products and services

• Individual Game Tickets Single-game admission tickets to El Paso Chihuahuas home games at Southwest University Park, available with various seating options for individual fans and families.
• Season Seat Memberships Full-season ticket packages offering reserved seating for all home games with membership perks and priority access.
• Flex Plans Flexible ticket packages allowing fans to select specific games and dates rather than committing to a full season.
• Group Outings Reserved group seating and hospitality packages for corporate events, birthday parties, and large group gatherings at the ballpark.
• Premium Hospitality Areas Upscale seating options including luxury suites and hospitality areas with enhanced amenities and catering for corporate and group events.
• Party & Patio Suites Private event spaces for celebrations and corporate functions with dedicated service and outdoor patio views.
• Southwest University Park The Chihuahuas' home ballpark, an 8,000-seat stadium in downtown El Paso featuring multiple seating levels, concessions, and event spaces.
• Field Trips Educational group experiences combining ballpark tours with learning activities for school groups.
• MiLB.TV Live streaming platform for watching Chihuahuas games remotely via Minor League Baseball's official broadcast service.
• Audio Listen Live Live radio broadcast audio stream of Chihuahuas games for fans unable to attend in person.
• Chico's Kids Club Free membership program for young fans featuring exclusive activities, giveaways, and Chico mascot appearances.
• Chihuahuas Volunteer Pack Community service initiative enabling fans to participate in volunteer activities organized by the team.
• GECU Bark at the Park Dog-friendly game day event where fans can bring pets to the ballpark for a special admission experience.
• Chihuahuas Official Merchandise Team-branded merchandise including apparel, collectibles, and memorabilia available through the official online store.
• Bally Sports Live Regional sports network streaming platform for viewing Chihuahuas games on connected devices.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• San Diego PadrescoreStrategic or Co-development PartnerThe El Paso Chihuahuas serve as the Triple-A affiliate of the San Diego Padres MLB organization. This affiliation provides player development, talent deployment, and organizational alignment with Major League Baseball operations.
• Pacific Coast LeaguecoreStrategic or Co-development PartnerThe Chihuahuas compete in the Pacific Coast League (PCL), one of the two Triple-A leagues in Minor League Baseball. The league provides competitive scheduling, standings, and developmental framework.
• Southwest University ParkcoreOthersSouthwest University Park is the Chihuahuas' home stadium located in downtown El Paso. The venue hosts all home games and corporate events, with its own website for virtual tours and event booking.
• Corporate Partners and AdvertisersminorGTM or Marketing PartnerThe team offers corporate partnership and advertising opportunities including signage, promotions, and hospitality packages at Southwest University Park games and events.
• Southwest UniversityminorGTM or Marketing PartnerSouthwest University holds naming rights to Southwest University Park, indicating a sponsorship/partnership relationship with the team and venue.
• GECUminorGTM or Marketing PartnerGECU is a sponsor partner featured in the GECU Bark at the Park promotion, indicating a financial services partnership for pet-friendly game events.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Round Rock Express: Triple-A Pacific Coast League team (Texas Rangers affiliate) playing at Dell Diamond near Austin. Direct peer with a similar Texas market profile, corporate-hospitality emphasis, and modern ballpark.
• Iowa Cubs: Triple-A affiliate (Chicago Cubs) playing at Principal Park. Direct peer with a long-established brand, traditional ballpark operating model, and similar mid-sized market dynamics.
• Sugar Land Space Cowboys: Triple-A Pacific Coast League team (Houston Astros affiliate) playing at Constellation Field in the Houston metro. Comparable as a modern ballpark operator in a Sun Belt growth market with a strong MLB parent club.
• Tacoma Rainiers: Triple-A Pacific Coast League team (Seattle Mariners affiliate) playing at Cheney Stadium. Direct peer operating a multi-tier ticketing and sponsorship model in a mid-sized Pacific Northwest metro.
• Las Vegas Aviators: Triple-A Pacific Coast League team (Athletics affiliate) playing at Las Vegas Ballpark. Direct peer with a comparable modern-ballpark operating model and a major tourism/event-driven market.
• Albuquerque Isotopes: Triple-A Pacific Coast League team (Colorado Rockies affiliate) playing in Isotopes Park in Albuquerque. Directly comparable as a same-league Triple-A operator with similar revenue mix (tickets, suites, merchandise, local sponsorships) in a comparable mid-sized Southwest metro.
• Sacramento River Cats: Triple-A Pacific Coast League team (San Francisco Giants affiliate) playing at Sutter Health Park. Direct peer with a comparable revenue mix, large venue footprint, and West Coast regional draw.
• Oklahoma City Dodgers: Triple-A Pacific Coast League team (Los Angeles Dodgers affiliate) playing at Chickasaw Bricktown Ballpark. Direct peer operating the same business model in a similar Oklahoma/Southwest regional market with a top-tier MLB affiliation.
• Nashville Sounds: Triple-A affiliate (Milwaukee Brewers) playing at First Horizon Park in a high-growth Sun Belt metro. Comparable as a Triple-A operator with strong corporate-hospitality demand and a similar community-program orientation.

Regional players

• El Paso Locomotive FC: USL Championship soccer club also based in the El Paso market and sharing the downtown sports/entertainment ecosystem. Comparable as a regional competitor for the same discretionary entertainment dollars, sponsorship inventory, and venue demand in El Paso.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/epchihuahuas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Paso Chihuahuas