PROactive Health & Performance Centre

What PROactive Health & Performance Centre does

PROactive Health & Performance Centre is a privately held, multi-disciplinary allied healthcare clinic headquartered in a single state-of-the-art facility at 26 Akerley Boulevard, Unit 104, Dartmouth, Nova Scotia, Canada. The clinic delivers integrated rehabilitation, performance, and preventive health services across six core disciplines — chiropractic, physiotherapy, massage therapy, naturopathic medicine, kinesiology (strength and conditioning), and dietetics — supplemented by athletic therapy, a nurse practitioner, and an in-house Performance Assessment diagnostic service. The patient population is horizontal and direct-to-consumer, spanning amateur and professional athletes, post-surgical patients, and individuals with chronic pain or everyday musculoskeletal issues, with the team also providing on-site medical support at community sports events such as the U22 Men's National Baseball Championships.

The clinic operates on a fee-for-service professional services model, with patients self-booking individual sessions or treatment plans through the JaneApp online booking platform or by phone. Service delivery is primarily in-person at the Dartmouth facility, with limited telehealth consulting and coaching provided through kinesiology for remote clients. The technology stack is intentionally lean: JaneApp for booking, Squarespace for the public website, and Instagram (@p.r.o.active) for organic community marketing. The clinic has built a PRO-Ed educational sub-brand offering articles, courses, and professional development content aimed at practitioners and athletes. No external funding, parent company, or institutional investor is disclosed; the business is independently operated by a team that includes several practitioners with advanced credentials (FRCCSS Chiropractic Sports Specialist, FCAMPT, RISPT, Harvard Sport Medicine certification, Certified International Society of Sports Nutrition).

The underlying clinical model is differentiated by the combination of an athletes-turned-practitioners team, evidence-based manual therapy (joint mobilization, soft tissue release, functional dry needling, Graston, Active Release Techniques), and regenerative medicine offerings (Prolotherapy, Peri-neural injections) along with InBody body composition analysis. The firm has approximately 20 staff in total, operating Monday through Friday from 8:00am to 7:00pm. No revenue, pricing, or financial figures are publicly disclosed.

Name

PROactive Health & Performance Centre

Legal name

Proactive Health and Performance Centre

Website

https://proactiveperformance.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PROactive Health & Performance Centre is a privately held multi-disciplinary allied healthcare clinic in Dartmouth, Nova Scotia, delivering integrated chiropractic, physiotherapy, massage therapy, naturopathic medicine, kinesiology, and dietetics services to athletes, post-surgical patients, and the general population via a direct-to-consumer, fee-for-service model.

Ownership category

akta.pro rank

Product category

Allied Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Sports injury rehabilitation
• Manual therapy services
• Multidisciplinary health clinic
• Chiropractic care services
• Performance assessment services

Headquarters

HQ city

Dartmouth

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare appointments across multiple disciplines including chiropractic, physiotherapy, massage therapy, naturopathic medicine, kinesiology, and dietetics. Patients book individual sessions or treatment plans through an online booking system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PROactive Health & Performance Centre is a multi-disciplinary allied healthcare clinic offering integrated rehabilitation, performance, and proactive health services across six disciplines: Chiropractic, Physiotherapy, Massage Therapy, Naturopathic Medicine, Kinesiology | Strength & Conditioning, and Dietetics. Services are delivered by a team of credentialed practitioners including Chiropractic Sports Specialists, Registered Massage Therapists, and Naturopathic Doctors, supported by an online booking system for individual appointments and treatment plans.

Product overview

PROactive Health & Performance Centre is a multi-disciplinary healthcare facility offering integrated health and performance services. The company operates as a single unified practice with six core service lines: Chiropractic, Physiotherapy, Massage Therapy, Naturopathic Medicine, Kinesiology | Strength & Conditioning, and Dietetics. Additionally, they offer a specialized Performance Assessment diagnostic service for athletes. All services are delivered through a collaborative, team-based approach where practitioners work together to provide customized treatment plans, with a focus on keeping patients moving toward their rehabilitation and performance goals.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-Ed: Educational platform offering articles, courses, and professional development resources for healthcare practitioners and athletes.

Products and services

• Chiropractic Services Primary contact health professional services focusing on diagnosis and management of musculoskeletal conditions using spinal manipulation, Active Release Techniques, Graston Technique, and functional acupuncture. Delivered by Doctors of Chiropractic (Dr. Warren Hefford, Dr. Ryan Trueman, Dr. Chad Anderson).
• Physiotherapy Services Registered physiotherapist services providing active-approach therapy with manual techniques including joint mobilization, soft tissue release, stretching, and functional dry needling. Delivered by Nick Bagnall, Brandon Kelvey, and Tricia McBride, including FCAMPT and RISPT credentials.
• Massage Therapy Services Registered massage therapy using fascial therapy, cupping, gua sha, and deep tissue massage to address soft tissue dysfunction and maintain healthy movement patterns. Delivered by Teresa Noye (RMT, DOMP) and Ashley Pimentel.
• Naturopathic Medicine Services Naturopathic doctor services with root cause approach including Prolotherapy, IV therapy, nutrition coaching, InBody body composition analysis, and peri-neural injections for regenerative medicine. Delivered by Dr. Nikole MacLellan, Dr. Gina Brown, and Dr. Nicole Monk.
• Kinesiology | Strength & Conditioning Certified Strength and Conditioning Specialist services including clinical kinesiology, movement analysis, customized training programs, and telehealth consulting. Available both in-person and remotely.
• Dietetics Services Registered dietitian services providing nutritional assessment, meal planning, and sports nutrition counseling.
• Performance Assessment Data-driven evaluation using objective metrics and movement analysis to identify mobility restrictions, strength deficits, power limitations, and endurance gaps for athletes. Includes InBody body composition analysis as a supporting diagnostic.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBI Health: Major Canadian healthcare network providing physiotherapy, rehabilitation, and multidisciplinary health services across the country. Overlapping services but operates at significantly larger scale with broader geographic footprint.
• Lifemark Health Group: One of Canada's largest rehabilitation and allied health providers operating numerous clinics nationwide. Comparable core services (physiotherapy, massage, kinesiology) but broader portfolio and significantly larger scale than PROactive.

Direct peers

• Myodetox: Multi-disciplinary sports and lifestyle clinic offering physiotherapy, chiropractic, massage and strength training with a similar athlete-focused brand. Closely comparable positioning, service mix and target customer to PROactive.
• Cornerstone Physiotherapy and Rehabilitation Centre: Toronto-area physiotherapy and rehabilitation clinic with multiple practitioners and a sports-injury focus. Similar practitioner-led, multi-practitioner clinic model serving active patients.
• Panther Sports Medicine and Rehabilitation Centres: Alberta-based multi-clinic sports medicine and rehabilitation provider offering physiotherapy, chiropractic, massage, and athletic therapy with a sports-focused brand. Directly comparable service mix and athlete-targeting strategy.
• Synergy Sports Medicine and Rehabilitation: Multi-disciplinary sports medicine clinic providing physiotherapy, chiropractic, massage therapy and sports rehabilitation services. Comparable multi-disciplinary sports-medicine positioning and service mix.
• Athlete Care Sports Medicine Centres: Toronto-based multi-clinic sports medicine provider delivering physiotherapy, chiropractic, massage and sports medicine services to athletes and active individuals. Directly comparable patient segment and service mix.
• Foundation Health: Canadian multi-disciplinary health clinic offering physiotherapy, chiropractic, massage therapy and performance services. Comparable multi-disciplinary model and patient demographic to PROactive.

Emerging players

• Fix Healthcare: Multi-disciplinary rehabilitation and performance clinic offering physiotherapy, chiropractic, massage therapy and athletic therapy. Overlapping service model at a smaller, single-market scale.

Regional players

• Pace Healing Hands / Pace Athletics (Atlantic Canada multi-discipline peer): Atlantic Canada-based multidisciplinary health and wellness clinic. Comparable practitioner-driven multi-disciplinary model serving a similar regional patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p.r.o.active
• LinkedInlinkedin.com/company/proactive-health-&-performance-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROactive Health & Performance Centre